Study of Consumer Behaviour About at Hindustan Uniliver Limited_new_(110)

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A SUMMER TRAINING REPORT ON “STUDY “STUDY OF CONSUMER BEHA B EHAVIOUR VIOUR ABOUT ABOU T PUREIT AT HINDUSTAN UNILEVEL LTD. SUBMITTED TO:INSTITUTE OF PROFESSIONAL STUDIES ,DWARKA NEW DELHI

TRINITY  

 FOR THE PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION ADMINISTRATION UNDER THE GUIDANCE OF :INTERNAL SUPERVISIOR MS. KANIKA

SUBMITTED BY: SHUBHAM SINGH B.COM(HONS) -FINAL SEMESTER ROLL NO-!"#$%%%1 NO -!"#$%%%1! ! SESSION #1!-#1&

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PREFACE

The World Health Organization estimates that more than one billion people across the globe do not access access safe and reliab reliable le drinki drinking ng water water,, whereas whereas in India context more than 40 crore people do not use safe drinking water . The morbidity and mortality resulting from waterrelated infections such as water born diseases are enormous, and exacts a particularly high  burden among young children. afe water, proper hand washing, and latrine use are key en!ironmental inter!entions to reduce the pre!alence of diarrhea. " !ariety of methods exist to treat drinking water at the point-of-use #$O%&, including boiling, using filters, chlorination, and combined methods like filtration and chlorination, or flocculation and chlorination. '!en where households ha!e access to one or se!eral methods, research shows that worldwide, only a small  percentage of them routinely and consistently treat their water. water. To address some of the challenges created by lack of access to safe water, in ())* H%+ launched ‘Pureit water purifier to access the safe and reliable drinking water. The general goal of this proect was to increase demand for water treatment and to identify the potential of H%+s $ureit. $ureit is a household-based water treatment product that combines disinfection with remo!al of dirt and other pollutants and transforms turbid contaminated water into clear, potable water. / ha!e worked on this proect to e!aluate the consumer beha!ior regarding safe drinking water, water, to create awareness about water born diseases, to introduce $ureit water purifier to those, who are not aware of $ureit, to pro!ide the moti!ation as well as information for its use and to take feedback of $ureit from those who ha!e been using this water purifier. /n all contexts / ha!e studied barriers and facilitators to sustained water treatment beha!iors, as well as reactions too and use of $ureit specifically. 0indings ha!e clear programmatic rele!ance, and and add add to the the emer emergi ging ng lite litera ratu ture re on wate waterr trea treatm tment ent beha beha!i !ior or and and the the adopt adoptio ion n of new new technologies technologies,, and particularl particularly y pro!ide pro!ide insights insights about feasible feasible directions directions for $ureit. $ureit. / appreciate appreciate comments, feedback, and 1uestions from readers. Todays Todays world world is a world of competition. The concept of marketing is totally has been changed, in e!ery field customer customer became aware, now the market market is customer oriented. oriented. The prime moti!e moti!e of the company should be customer delight hence to sur!i!e and achie!e higher goals. This $roect has been performed as a $art of our ummer Training in the econd 2ear 2ear of 34". This will also ser!e as basic knowledge in respect of consumer beha!ior of $ureit water  purifier at Hindustan %nile!er +td. $rocedure and systems followed followed in the organization. This $roect report co!ers !arious acti!ities which in!ol!e an efficient use of funds for minimizing the risk of loss to attain profit obecti!es. /t is accompanied with nu mber of format, chart and flow diagram which will be helpful in understanding the subect m

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AC!"#$%E&'E(E")

This report report began on 5)th 6une ()7), the day / was inducted inducted as a summer summer trainee at *industan +nile,er Pure it -afe $ater .one 'ha/iaad  "s an "mateur to the corporate en!ironment, this training at *+% P+REI) has been a !ery insightful insightful and exciting experience. experience. / am grateful for  the inspiration and wisdom of many people for their insights and encouragement. / cannot  possibly mention the names of all those people who ha!e enriched and impro!ed my thinking through their con!ersations. 4ut without the names of some people this proect report would not  be possible. This report has been analyzed and sharpened by their intellectual prowess.

0irst and foremost, / would like to express my sincere regards to my training head (r1 Ra2ee, !alia 3Area -ales (anager of "cr region and (r1 5ikash !aushik 36usiness &e,elopment Executi,e "cr region after that / would like to gi!e my heartily thanks to my $roect guide (r1 (r1 5ishal Rekhi 3)erritor7 -ales #fficer *ul Pure it -w/8 'ha/iaad , (r1 5ineet 3.onal -ales #fficer *ul Pure it -w/8 'ha/iaad 'ha/iaad and other memers of *ul -w/ 'ha/iaad1 Their !ision and the !aluable time that they shared with me will always be a source of inspiration for me.

"t last, / would like to thank my Facult7 'uide  of this $roect $roect &r1Ashutosh Agrawal 9%#R& !RI-*"A C#%%E'E #F E"'I"EERI"'8 'ha/iaad: , who let me to initiate the proect and pro!ided !aluable suggestions and guidance during the whole proect. Their perspecti!e has encouraged me to incorporate a different dimension to t

$ith Regards8 -*+6*A( -I"'* 61C#(3*#"- FI"A% 3-E(E-)ER Roll1 "o1 04;>>?4

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CONTENTS  

Chapter @ I  Introduction

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Obecti!e and cope of 8eport

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8esearch 3ethodology

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+imitations

Chapter B II Introduction of the #rgani/ation

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History of the Organization

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Organization tructure

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9ision, 3ission : $hilosophy

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$erformance

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$roduct;er!ice

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$roblem of the Organization: future of the organization

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Chapter B III Consumer 6eha,iour

tudy Of litres storage capacity, come with battery life indicator and high le!el category of plastic. /t purifies the water in four stages and gi!es approx four litre as safe boiled water at ust 8s.7. and it is first  purifier in /ndia in cheaper rate category which is certified by '$".

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4esides traditional ad!ertising such as tele!ision commercials, the company is promoting the  product through non-traditional channels such as hospitals, clinics, go!ernment and nongo!ernment bodies and health care agencies. Compan7 are using the direct marketing like +RE!A F#R6- %td1 For its product (0G 3HG

unlight soap introduced in /ndia. +ifebuoy soap launchedN +e!er 4rothers appoints agents in 3umbai,

9anaspati introduced by utch margarine manufacturers like 9an den 4erghs, 6urgens, 9erschure