Strategy Immitation to Innovation – Produk Indonesia

STRATEGY IMMITATION TO INNOVATION – PRODUK INDONESIA BY DEDY SETYO OETOMO 178030002 MAGISTER MAGISTER TEKNIK TEKNIK INDUSTRI INDUSTRI - 2017

BRAND DUNIA  – MARKET LEADER •

GIANT

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TREK

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ROCKY MOUNTAIN

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SANTA CRUZ

1. BEST QUALITY KNOWN BY MARKET 2. MODEL/VARIAN THAT UP CLOSE TO MARKET REQUIREMENT. 3. BEST MATERIAL APPLIED ON THEY VARIAN PRODUCT. 4. BEST MANUFACTURING PROCESS

FIRST STEP IS IMITATE THE MARKET LEADER PRODUCT

BRAND LOKAL YANG SEKARANG SUDAH MENDUNIA

NEXT STEP IS INNOVATE THE PRODUCT WITH A LOT VARIANS OF INNOVATE PRODUCT THAT PROVIDE

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POLYGON

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UNITED BIKE

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WIM CYCLE