Strategic Public Policy Vision for Corporate Social Responsibility 2

STRATEGIC PUBLIC POLICY VISION FOR CORPORATE SOCIAL RESPONSIBILITY

Government and Corporate Social Responsibility

GOVERNMENT  AND CORPORATE SOCIAL RESPONSIBILITY

Government and Corporate Social Responsibility (GCSR) has made an impressive entry on the economic, business, political and social science. It is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, selfregulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms.

DISTINCTION BETWEEN THREE  ASPECTS ON GCSR 

Agenda: the variety of practices, measures and proposals that come under  the term CSR.



Understanding:



Vision:

hat we understand by CSR ± ± and the various terms associated with it ± ± and therefore, what business model is proposed and what role business firm is considered to play in society. w

hat project for society CSR conforms to. w

Coca-Cola Live CocaPositively Philippines Livelihood

Coca-Cola Live CocaPositively Philippines Environment

Coca-Cola CocaLive Positively Philippines

CSR must be a long term commitment and at the same time a road map of the company for   action and not something that is immobile. We should resist the temptation to present CSR to public opinion as a race to see who projects the biggest image in this area.

1.1 .1 CORPORATE SOCIAL RESPONSIBILITY REFERENCE FRAMEWORK

The Green Papers ³Promoting a European Framework for Corporate Social Responsibility´ and the subsequent ³Communication Concerning Social Responsibility: A Business Contribution to Sustainable Development´ published by the European Commission have undoubtedly become the yardsticks for approaching this topic.

The Final Declaration of the Lisbon European Council states: by 2010, ³to become the most competitive and dynamic knowledge ± based economy in the world, capable of sustainable economic gro wth with more and better jobs and greater   social cohesions.´ The European Commission defines CSR as a ³concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with stockholders on a voluntary basis.´

1.2 CORPORATE SOCIAL RESPONSIBILITY, WHERE DO WE STAND?

1. The political and institutional structure 2. The political style and processes 3. The social structure 4. The intensity of the nature to voluntariness, as opposed to the acceptance of regulation and government control 5. How the role and the position of NGOs and civil society 6. The characteristics of the educational system and the values converged by it 7. What is expected of leaders 8. Historical traditions

The

CSR debate highlights the fact that, in a globalized wor ld, it is not just products and services that compete but also business models, management models and governmence national models. 

Europe and

United

States CSR

CSR is a new vision of the corporate wor ld to society, a new relationship between the political and business players, and the ability to develop a shared vision about the nature of  the main challenges facing our societies in order to enable us to conceptualize that vision and that relationship.

Institutional reference framework and economic and social history

Business system and Culture

 Approach to CSR

1.3 BUILDING THE NATION AS AN ECONOMIC AND SOCIAL SPACE

CSR constitutes one of the great opportunities for innovation, differentiation and legitimation available to business today. Only with a project and a vision can specific CSR agenda ± agenda tailored to each company ± become what they really are: a learning opportunity.

CSR Business in Society Governance

Sustainable

Ethical wealth of  Nations

Competitive advantage of  nations

CSR

FOLLOWING ISSUES/TOPICS THAT PUBLICLY FORMED

1. CSR players  involved.

CAN BE

AND AIRED:

How

to develop companies¶ relationship with their social environment. The

2. CSR and   partnership  relations.

need to explore in depth a possibility that is quite highly developed in some nations: the creation of new forms of   cooperation between businesses, public administrations and social organizations.

The possibi lity of increasing t he 3. CSR and  consolidation and deve lopment creation  of social capital  of social capital.

. CSR and business  CSR only makes sense if  discourse all organizations put their  4

weight and assume their  own social responsibi lities

5. CSR:  Innovation  and coherence

The

way of doing things that is particular o each organization and its culture. It

6. CSR from  rhetoric to good   practices 

should provide on opportunity to differentiate and highlight socially responsible action.

1.4 MANAGING CORPORATE SOCIAL RESPONSIBILITY