Strategic Mgt- Case Analysis p&G-completed - Updated

LE STRATEGIC MANAGEMENT  (BPMN 6023)

CASE STUDY 1: WHERE SHOULD DECISIONS BE MADE?

RSHIP IN ORGANIZATION (BPMN 6043)

1.0INTRODUCTION

Today’s day’s worl world d is comp compet etit itiv ive. e. Neve Neverr befo before re has the the worl world d of work work been been so challenging. Never before has it been so imperative to our career that we have learned the skills of management. Never before have people had so many vast opport opportuni unitie ties s with with so many many potent potential ial rewards rewards we have have to compet compete e with with other  other  people for jobs, resources and promotions. Our organization will have to compete with other firms for contracts, clients and customers. To survive the competition competition and to thrive, thrive, we must perform in ways that give us an edge over our competitors that make the other party want to hire us, want buy from us, us, and and do a repeat repeat busi busine ness ss with with us. us. Thus Thus,, to survi survive ve and and thri thrive ve,, today today’s ’s managers have to think and act strategically. Today’s customers are well educated, aware of their options and demanding of  ecellence. !or this reason, manager today must think constantly about how to build a capable workforce and manage in a way that delivers the goods and services that provide the best possible value to the customers. "ffective managers will find ways to make their organizations successful through building competitive advantage in the forms of cost competitiveness, #uality, speed and innovation. $ultinational and global firms have been part of the world economic landscape for  some years. They have been increasingly increasingly in numbers, numbers, in diversity diversity of industry industry and in countries of origin. %s we move into the twenty&first century, management is at one of its most significant stages in history. 'lobal competition has become a way of life. life. (hange (hanges s in techno technology logy,, interna internatio tional nal affair affairs, s, busines business s practic practices, es, and organiza organizati tional onal social social responsi responsibil biliti ities, es, as well well as place place increas increased ed emphas emphasis is on innovation.

Page 1

LE STRATEGIC MANAGEMENT  (BPMN 6023)

CASE STUDY 1: WHERE SHOULD DECISIONS BE MADE?

RSHIP IN ORGANIZATION (BPMN 6043)

!or the discussion of the above points, let we have a look at the management of  consumer giant )rocter * 'amble +)*' with regard to their company background, the products and services they offer, the strategies adopted and etc. 2.0BACKGROUND OF THE COMPANY

)rocter * 'amble (o., also known as )*', is an %merican multinational consumer  goods company head#uarter in downtown (incinnati, Ohio, -nited tates. /t’s founded by 0illiam )rocter and 1ames 'amble, both from -nited 2ingdom. )*' nowadays is the leading maker of household products in the -nited tates and has operations in nearly 34 countries around the world and the markets its nearly 544 brands in more than 674 countries where more than half of the company’s revenues a derived overseas. /ts products include pet foods, cleaning agents and personal care products 0illiam )rocter, a candle maker and 1ames 'amble a soapmaker, from -nited 2ingdom and /reland, emigrated from their country home and settled in (incinnati initially and met when they married sisters, Olivia and "lizabeth Norris. %leander  Norris, their father in law asked his son in law to become business partners which created )rocter * 'amble on October 5, 6358. Other than consumer products, )rocter * 'amble also produced and sponsored a soap opera, T9 series and movies. They also supports many panish :anguage novellas through advertising on networks /n $alaysia, )rocter * 'amble $alaysia dn. ;hd. was established with the global ac#uisition of the ead * houlders, (lairol >erbal "ssences, ill, /nternational "dition. httpIJJwww.pg.comJenK-Jinde.shtml httpIJJen.wikipedia.orgJwikiJ)rocterKL@7K'amble httpIJJwww.pg.comJtranslationsJhistoryKpdfJenglishKhistory.pdf 

Page 

LE STRATEGIC MANAGEMENT  (BPMN 6023)

CASE STUDY 1: WHERE SHOULD DECISIONS BE MADE?

RSHIP IN ORGANIZATION (BPMN 6043)

APPENDICES P * G B(+"'s

7

Page 10