Strategic Management Project Report Sample

1 Strategic Management

Table of Contents

Description

Page No.

Industry Profile

3

Company Profile

4

Mission Vision

5

Micro Environment & Five Forces Model

6

S!" #nalysis

8

Competitive Profile Matri$

13

EFE AND IFE Matrix

14

Corporate Strategy

16

Porter%s eneric Strategies

17

Space Matri$

18

rand Strategy Matri$

19

'C Matri$

2

I(E Matri$

21

"!S Matri$

22

)uantitative Strategic Planning Matri$

25

Implementation Stage

26

Conclusion

27

2 Strategic Management

A!"no#le$%&ent

e are very grateful to #lla* #lla* +*o ,lessed us t*e strengt* and courage to stand ,y t*e difficulties t*at came in t*e +ay and +*o ena,led us to complete t*is pro-ect effectively.#s plants cannot gro+ +it*out seeds ,irds cannot fly +it*out +ings.Similarly /no+ledge cannot ,e attained +it*out +it*out proper proper direct direction ion and sup supervi ervisio sion. n. e are are t*eref t*erefore ore also also t*an/f t*an/ful ul to our respect respected ed Ma% Ma%am

)ur )uratul atulei ein n

Mu0a Mu 0ara ra, ,

,eca ,ecaus usee

of

+*os +*osee

gene generrous ous

co(o co(ope pera rati tion on and and *el *elp

t*e accomplis*ment of t*is Pro-ect ,ecame possi,le.

Exe!'ti(e )'&&ar*

In t*is pro-ect +e *ave analy1ed t*e company%s mission and vision and also proposed a ne+ mission statement for t*e company. !n t*e ,asis of secondary researc* +e *ave identified t*e S!" analysis of t*e company and also prepared t*e five different matrices to identify t*e strategies +*ic* governed ,y coca cola and +e also give some recommendations a,out t*e strategies +*ic* coca cola can use in order to compete in t*e mar/et.

3 Strategic Management

In$'str* +rofile

"*e ,everage industry in Pa/istan *as gro+n over t*e time. "*e industry produces soft drin/s  -uices syrups mil/ and s0uas*es. it* it* a,out 234 units currently in operation t*roug*out t*e country ,ot* upstream and do+nstream industries *ave gro+n and are flouris*ing. "*ere are 56 ,everage plants in t*e country and t*is is one industry +*ic* is very +ell organi1ed. 7o, oriented in nature t*e ,everage industry employees over 844444 people directly and indirectly and also supports many ot*er up9do+n stream industries suc* as cro+n cor/s glass ,ottles plastic s*ells sugar transport advertising and media P.E." ,ottles concentrates etc. due to t*is industry a *uge num,er of outlets9s*ops are supported to generate +ide(spread economic activity in t*e country. Soft drin/s mar/et in Pa/istan is gro+ing rapidly. #nd t*e car,onated category is t*e leader in t*e soft drin/ mar/et +it* a s*are of :5.3 ;. "*is reflects suc* a *uge mar/et to cater. "*e  ,everage industry in Pa/istan *as a lot of potential po tential and room for gro+t* and development. "*ere e$ist a lot of opportunities for ne+ entrants and local players to e$ploit t*e untapped facets of t*e mar/et for instance t*e energy drin/ mar/et or -uices ,y strategically positioning t*eir products and ,y resorting to innovative and effective mar/eting strategies. #ccording to a recent report on Pa/istani Food and 'everage Industry dated 7anuary