Grace Estle is an innovative and creative marketing manager who is dedicated to increasing sales by uncovering competiti...
GRACE ESTLE Centerville, OH 45459 937.608.2718
linkedin.com/in/graceestle
[email protected]
SUMMARY Innovative and creative marketing manager who is dedicated to increasing sales by uncovering competitive / growth opportunities. Proven track record in coaching marketing and advertising sales professionals on new products and industry trends, lifting their skill sets in order to develop wellrounded marketing / advertising strategies. Excellent communicator with copywriting / graphic design talents that convey value propositions, product benefits, and tailored communications to target markets. Recognized as an out-of-the-box team player who breaks through barriers with organized, effective marketing / advertising solutions.
AREAS OF MARKETING / ADVERTISING EXPERTISE Building marketing teams with complementary talents across geographies / disciplines. Designing print / online advertising that reaches specific consumer segments / industries. Creating branding identities with compelling marketing / advertising strategies. Streamlining and designing proven web resources for maximum user efficiencies. Identifying process / communications enhancements that increase overall productivity. PROFESSIONAL EXPERIENCE TIME WARNER CABLE
2000 - 2012
TIME WARNER CABLE MEDIA, Dayton, Cincinnati, OH
2007 - 2012
Regional Marketing Manager, Mid Markets 2009 - 2012 Led and directed 6 marketing specialists throughout the Midwest: Kansas City, KS, Green Bay / Milwaukee, WI, and Columbus / Dayton / Cincinnati, OH, boosting strategic advertising talents and managing communications / project completion. Explored category, media, and competitive research to create creative, compelling marketing / advertising presentations for major clients countrywide. Led and converted regional sales documents to Web-based forms, reducing processing time by 50 percent. Utilized secondary marketing research databases in order to assist advertising sales leaders / staff in analysis of competitive media, industry trends, and market intelligence. Worked closely with advertising sales leaders / digital team to implement customized digital advertising for clients. Oversaw / developed creative content (graphics and messaging) for internal and client-facing Websites, presentations, brochures, trainings, and sales collateral. Drove the creation of targeted messaging for interactive TV / online advertising across different clients and industries, producing hard-hitting messaging that appealed to various audiences. Managed branding / communications guidelines and assisted with roll out of product launches, communicating enhancements and benefits. Trained team members on new marketing / advertising tools that aided business growth, resulting in training programs that were implemented throughout the country.
GRACE ESTLE
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TIME WARNER CABLE MEDIA (Continued) Marketing Specialist, Cleveland, OH 2007 - 2009 Designed and wrote PowerPoint proposals in order to help the advertising sales teams close business. Trained sales force on new cable programs, marketing / advertising products, and online resources. Helped secure an advertising sales revenue total of $1M in 2009. Re-designed the navigation and layout for marketing’s intranet, which was adapted countrywide. Worked with sales / marketing teams to develop strategic copy and graphics for sales collateral. Maintained / generated online tools like a national e-blast to help secure advertising sales. Produced banner advertisements and print artwork for promotional events, presenting Time Warner Cable Media’s advertising brand in a positive, attractive manner. TIME WARNER CABLE BUSINESS CLASS, Akron, OH
2000 - 2007
Multimedia Specialist 2006 - 2007 Collaborated with management to design branding / call-to-action advertisements for print, signage, and the Internet. Assisted marketing coordinator with advertising strategies that helped drive qualified business leads. Re-designed the look and feel for the internal and external Websites, resulting in a significant increase in Web visits. Researched / wrote in-depth articles and copy block to advertise Internet solutions. Commercial Services Coordinator 2005 - 2006 Prepared and compiled financial reports for senior management. Entered client data in the customer billing system and managed online databases, ensuring accurate and up-to-date information. Created instruction manuals / walkthroughs to train new hires on departmental processes and software. Utilized desktop publishing skills to foster excitement and engagement for internal incentives. Business Class Clerk 2000 - 2005 Typed letters and correspondence for customers and internal personnel. Proofed confidential materials created for senior management. Created, implemented, and maintained new filing systems for senior management. Led the execution of uploading all customer contracts into an online database, ensuring that documents were searchable and accurately coded. Assisted administrative staff by evaluating time sheets to track vacation and occurrences efficiently.
EDUCATION AND CERTIFICATIONS BA, Creative Writing, Antioch University, Yellow Springs, OH, 2015 (Expected) AA, Technical Writing, University of Akron, Akron, OH, 2009, GPA: 3.9 / 4.0 Webmaster Certification, University of Akron, Akron, OH, 2005
TECHNICAL SKILLS Software Platforms
Microsoft Office, Adobe Creative Suite, CRM, Admall Windows, Mac
