Strategic Alliance

Strategic Alliances

Contents

Strategic Alliance is a significant long/term partnership and collaborative agreement entered into by two or more companies to pursue a set of agreed upon critical goals while remaining (legally) independent organizations. These collaborations can come in many shapes and sizes, including contractual and equity forms. It normally is a synergistic arrangement whereby the participating organizations each brings different strengths and capabilities to the alliance. 

Firm A Partnerships between firms Firm B where their Resources

Capabilities

Core Competencies

are combined to pursue mutual interests to Goods

Services

Types of Strategic Alliance Strategic Alliance Equity

Contractual

Licensing Franchising Joint R&D Turnkey Project …

commitment