Strategic Alliance

November 7, 2017 | Author: kdhjang | Category: Joint Venture, Franchising, Partnership, Strategic Management, Business
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Strategic Alliances

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Strategic Alliance is a significant long/term partnership and collaborative agreement entered into by two or more companies to pursue a set of agreed upon critical goals while remaining (legally) independent organizations. These collaborations can come in many shapes and sizes, including contractual and equity forms. It normally is a synergistic arrangement whereby the participating organizations each brings different strengths and capabilities to the alliance. 

Firm A Partnerships between firms Firm B where their Resources

Capabilities

Core Competencies

are combined to pursue mutual interests to Goods

Services

Types of Strategic Alliance Strategic Alliance Equity

Contractual

Licensing Franchising Joint R&D Turnkey Project …

commitment

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