STP of Dove

 

STP OF DOVE BY RAMNEEK BAWA “Go fresh”

 

“DOVE” •

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  Dove is

Unilever.. a personal care brand owned by Unilever

 Dove is primarily made from synthec surfactants surfactants,, salts of vegetable vegetab le oils (sodium palmate from palmate from palm kernel) and salts of Fats.

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Dove products are manufactured in the Netherlands Netherlands,, United States , Germany Germany,, Ireland Ireland,, Australia Australia,, Canada Canada and  and Brazil Brazil..

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The Dove trademark and brand name is currently owned by Unilever.. Dove's logo is a silhouee prole of a dove Unilever dove,, the color color of  of which oen varies.

 

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Dove's products include: anperspirants/deodorants, anperspirants/deodor ants, body washes, beauty bars, b ars, loons/moisturiz loons/moisturizers, ers, hair care and facial care products.

 

STAGE- S •

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The dove company has segmented its customers into  empowered women – who use dive as it enhances their self condence , beauty and image Powerful men – who use dove to enhance Powerful their masculanity

 

STAGE -T In 2006, Dove started the Dove Self-Esteem Fund. It purports to be "an agent of change to educate and inspire girls on a wider denion of beauty and to make them feel more condent about themselves".[

 

STAGE –P •

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Adversements reinforced reinforced the message by depicng cream being poured into the beauty bar  the phrase "cleansing cream" was replaced with "moisturizer cream". Unilever started aggressive markeng and markeng and won more than 24% of the th e market market by 2003.

 

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To this day, Dove have created a number of largely online-only short lms, including Daughters    Evoluon (which won two awards at the Cannes Lions Internaonal Adversing Fesval Fesval

),  Onslaught , and  Amy .

 

Thank you