Stijlgids Seats2meet

OUR LOOK AND FEEL Find out in this styleguide

Style guide

A guide to our basic elements that make up the look and feel of Seats2meet.com.

1. Spelling guidelines 1.1 Your location name You may not incorporate the S2M trade name or trademark in or in conjunction with your own trade name or city, except where specifically authorized by S2M. Yet, you are allowed to use the additive “a Seats2meet.com location”.

How should you use it

What is not allowed

“Your Name”

Seats2meet.com “Your Name”

“Your name, a Seats2meet.com location”

Seats2meet.com “Your City”

1.2 Seats2meet.com brand names All Seats2meet.com brand names need to be written in a correct and consistent way. Therefore, it is needed to follow the following guidelines: 1. The official Seats2meet.com brand names: Seats2meet.com, Seats2meet.com Meetingspace, Seats2meet.com Workspace, Seats2meet.com Eventspace and Seats2meet.com Deskspace. 2. It is also possible to use the following shortened versions of these brand names: S2M Meetingspace, S2M Workspace,

2. The Seats2meet.com Logo 1.1 Logo variations You may not incorporate the S2M trade name or trademark in or in conjunction with your own trade name or city, except where specifically authorized by S2M. Yet, you are allowed to use the additive “a Seats2meet.com location”.

1.1 Logo variations We have a few do’s and don’ts about the use of our logo

3. Our typeface 1.1 Logo variations For web and print we only use Open Sans. For more info about using this font check the details below. You can download the font at http://magazine.seats2meet.com/styleguide/S2M_Open_Sans.zip

Print

Web

Open Sans (light, light italic, semibold, extra bold)

Open Sans (light, light italic, semibold)

Open Sans light line-height 150% Open Sans semi-bold Open Sans extra-bold Always use a line-height between 2 lines of text of 150%. So for text with 14px size that means 21px line-height.

4. Our Colours give us our personality. We use colours to spice up our design. That’s why we introduced some leading colours which cover the basic look and feel. Additional supportive colours are used supplementary.

Main colours

Kleur Pantone CMYK RGB HEXA

S2M Blauw 5463C / 5463U (100, 78, 52,68) (0, 30, 45) #001E2D

Kleur Pantone CMYK RGB HEXA

S2M Groen 375C / 389U (53, 0, 95,0) (135, 214, 40) #87D628

Sub colours

Kleur Pantone CMYK RGB HEXA

S2M Lichtblauw 306C / 306U (100, 27, 0, 0) (0, 186, 255) #00BAFF

Kleur Pantone CMYK RGB HEXA

S2M Roze 123C / 123U (0, 77, 44, 9) (231, 53, 130) #E73582

Supporting colours Backgrounds, blocks, text

Kleur Pantone CMYK RGB HEXA

S2M White White (0, 0, 0,0) (255, 255, 255) #FFFFFF

Kleur Pantone CMYK RGB HEXA

S2M Light Gray 375C / 389U (9, 7, 7, 0) (235, 235, 235) #EBEBEB

Kleur Pantone CMYK RGB HEXA

S2M Gray 5463C / 5463U (29, 21, 22, 3) (190, 190, 190) #BEBEBE

Kleur Pantone CMYK RGB HEXA

S2M Dark Gray 375C / 389U (41, 32, 32, 11) (153, 153, 153) #999999

3. Our illustration style 1.1 Main Illustrations