Stationery Business Plan Final

August 11, 2017 | Author: summerjohn91 | Category: Retail, Printer (Computing), Advertising, Compact Cassette, Stationery
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Aravali Institute of Management Jodhpur

Business Plan To launch a Stationery Store in Jodhpur

Presented By: Anuj Jain PGP II Roll No. 7

Executive Summary Stationery Zone is a new retail stationery store that will cater all the requirement of people under one roof in Jodhpur, Rajasthan. As our name suggests our focus is on stationery supplies which includes college books & study material, magazines, specialized paper, preprinted invitations, greeting cards, pens, and other miscellaneous stationery items and small office supplies. The business will have the ability to specialize order any type of stationery on behalf of customers including custom printed letterhead paper and business cards Our focus is to position ourselves as the top retail stationery store servicing this particular market. Our intentions are to obtain 80% market share and become a central hub for providing the entire stationery item to the mass population Stationery Zone will be located at Hotel Sunrise, Paota. Stationery Zone will centralize itself directly in position to the residential location. We believe that this is critical to our initial success and long-term growth.

Stationery Zone Objectives  To create a shopping environment that caters to the stationery needs of the different section of the society.  To earn 80% market share and become the number one stationery store in Jodhpur.  To have a large customer base by the end of the first operating year  To receive a 50% profit margin within the first year.

Vision To evolve into giant retail stationery store focused on customer needs and customization.

Mission The Stationery Store’s mission is to provide customers with an outstanding array of stationery supplies while concurrently offering an extensive line of stationary customization services for events and businesses within the target market.

Keys to Success In order to succeed in the western wear apparel industry Jubilant Western Wear must:  Carry an assortment of stationery supplies to fit the more ample frames of their customer  Provide customers with top notch personalized customer service in an atmosphere of hospitality  Advertise and promote in areas where the target customer base is available.  Continuously review our inventory and sales and adjust our inventory levels accordingly.

List of Stationery Items available at Stationery Zone General Products

Office Stationeries Digital Diary Gift Pen Set

Sketch Pens (color shade= 6, 12, 18, 24, 36, 48)


Notice Board :- White Board / Black Board / Velvet Board Black Board (Calendar Style hanging / folded)


Black Board / White Board Duster / Magnetic Duster

Piano Folder

Cutters (very sharp)

Tissue Napkin / Tissue Paper Roll

Ball Pens (Rs.2 onwards) / Ball Pen Refills

Full Scape Paper (ruled or plain

Golden Pen Stand

Post IT (for Quick


Push / Pull Stickers

Scotch Tape (invisible tape, do not leave gum mark)

Name Plate : Acrylic / Metal / Engraved / Emboss

Pencil Rubber / Ink Rubber

Touch & Go (ink remover)

Name Batch : Acrylic / Metal / Engraved / Emboss

Fevistick (Gum Stick)

Visiting Card Album

Gum Bottle Stamp Pad (Ink color= violet,

Visiting Card Case


black, red, green)

Table Ring Magnifying Glass / Sheet Magnetic Compass (hoka yantra /

Writing Pad Sticker Label (different colors,

disha suchak yantra - for vastu direction)

Measure Tape (height, width, length measurement)

Stapler Pin Remover

size, shape/ pre-printed/plain - with border) Envelopes (white, brown, printed, cloth and/ with window in different Size)

Punching Machine

Typing Machine Ribbon

Clip Board / Exam Board (simple,

Paper Weight

Box File / Voucher File

Drawing Board - wooden

Fax Paper Roll

Spring File

Typing Carbon, Double Side Carbon

Pencil Sharpener

Writing Carbon

Pen Stand

Marker Pen


Stapler (machine)

Scotch Tape - invisible tape Glue Gun Machine (with free glue stick)

polished, pvc, acrylic, sunmica, steel)

Office Bag Key Pouch All Leading Brand Pen, Refill Xerox Paper / Print out paper

Plastic/PVC File & Folders Transparent Punch Folders (different size & quality)

"L" Folder (transparent / non transparent)

One Side Transparent File (A4 & FS size)

Folder File / Plastic Folder

Patti File (No punching requires to file)

Folder File (with chain) (6F, 12F, 18F, 24F, 36F)

Computer Stationery, Printer Ink & Consumables

Professional Degree/Course Books Engineering Syllabus Books

Computer Paper

Polytechnic College Books Computer Degree Course Books

Size: 6 inch, 80 columns (10'x12') & 128 columns (15'x12') Quality: 60gsm, 70gsm, 80gsm, ledger, executive bond

Bsc. IT Books


M.C.A. Books

Computer File (15x12 & 10x12) (80 columns & 120

Medical Books M.H.C.E.T for Medical & Engineering Exam


I part / II part / III part

Computer Sticker Sheets (Ready to print and use - in different size)

Inkjet Cartridges : HP, EPSON, Canon, Brother, Samsung (color/black)


Laser Printer: Toner Cartridges


Inkjet Cartridge Refilling & Ink Toner Refilling

Chartered Accountancy (CA) Books

Key Board (Logitech, Microsoft, Samsung, iball etc.) Mouse / Laptop Mouse (Logitech, Microsof, Samsung,

I.C.W.A. Books

iball etc.)


Pen Drive (Transcend, Kingston, iBall etc.) Blank DVD / DVD RW (Moser Bare, Sony, Samsung,

Law Books AIEEE Books

Imation etc.)

IIT Books

Imation etc.)

Blank CD / CD RW (Moser Bare, Sony, Samsung, CD/DVD Drive Head Cleaner Data Cartridge

CET Books MBA Books

Floppy, ZIP Drive Power cable, Printer cable

Flash Cards MCEE Books

Mouse and Keyboard converter (port converter)

Hotel Management

Connectors / USB Connectors

Engineering Mathematics D.Ed. Books

Computer System Safety : Spike Guard Printer Legs CD / DVD storage Box / Folders / Wallet CD / DVD courier Envelopes Computer Speakers (2.1ch, 5.1ch, 6.1ch etc) Computer Headphone / Earphone with Mick Antiglare Screen Papers : Glossy Paer, Coated Paper, Photo Paper, OHP Sheets

IAS Books Competitive Exam GK CBSE/ RBSE Books CBSE Exams Question Banks College Books for Arts, Science & Commerce recommended by JNVU

Packing Material Rubber Band (regular, nylon, black in different Size) Brown Cello Tape (in different size & length) Disco Cello Tape for Decoration (in different size & length)

Masking Tape

Marking Ink for: Goni, plastic bag, Paper box, Wood box, Cartoon, Metal etc.

Marking Ink - Metal Marking Ink Marking Pen : silver, gold, green, red, blue, back ink Fevicol Tube/Bottle - MR (10gm, 20gm, 50gm, 100gm, 150gm, 200gm, 250gm, 500gm, 1kg)

Electric Tape / Wire Tape

Brown Paper / Pink Paper / Design Paper / Transparent Foil Paper / Metallic Paper etc.

Double Side Tape / Foram Tape

Paper Tape Brown paper with pre-gum

Location Analysis Location Secondary Business District Hotel Sunrise , Paota Rent Rs 15000 per month Area - 950 sq ft.

Factors Affecting the selection of Market and Trade Area Demographics  Total size and density: Density of people living at Paota and near by area is high which is favorable for stationery market.  Age distribution: Mostly prone to students. Nearness to schools, educational institutes & colleges i.e. J. N.V.U. & K.N. college  Average level of education: Level of education is high and standard of living is also high which a favorable factor for our store as it will increase the demand for stationery.

Competition  Number and size of the competitors: There are only 2 major competitors i.e. Second Hand Book Depot & Book World and rest competition is from small stationery stores.

Economic Base  Total and per capita disposable income: Parents focusing on higher education & disposable income is also high  Growth forecasts: It is also high as there is boom in education sector and there is continuous demand of stationery  Economic and seasonal fluctuations: Would not affect stationery business  Access to credit and financial facilities: Easy availably of credit as sound banking structure is available in Jodhpur

Legal Requirements for registration of Retail Stationery Store

Store Layout & Design Office stationeries

Professional Course Books

Cash Counter

General Product s

Comp uter Statio nery, Printe r Ink & Consu mable s

Plastic/PVC File & Folders

Packing Material & Boutique stationery

Reasons for above type of Layout  Easy to locate stationery  Fully spacious & customers can easily navigate  Draw customers around the store  Store front is another important factor, it should be inviting and it should have good lighting and other facilities in total it should entice potential customers into the store. So we will focus on that as well  Enhance the image of our outlet  It ensures optimum utilization of space  Reduce the product search time for consumer  Ensures effective & desired presentation of stationery  Influence the service quality experience

Entry & Exit

Stationery Zone & Financing Summary Required Funds - At initial stage, the Stationery Zone requires INR 25, 00,000 of debt funds. Below is a breakdown of how these funds will be used:

Projected Startup Cost


Working capital Legal Requirements Lease Hold Improvements Opening Supplies Company Vehicle Marketing Budget Security Deposits Miscellaneous & Unforeseen Cost

5,00,000 20,000 75,000 20,000 1,50,000 77,704 5000 10,000 8,57,704

Total Start up Cost

Marketing Plan Stationery Zone intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company. Marketing Strategies  Establish contacts with various educational institutes & Government & Private offices in the local market.  Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, electronic advertisements & hoardings.  Develop an online presence by developing a website and placing the Company’s name and contact information with online directories Advertising Expenditure Print media In newspaper of sunday last page Rajasthan Patrika Advertisement size (8*8)sq cm Cost (Rs 235*64sq cm) Add 60% premium

Dainik Bhaskar Advertisement size (8*8)sq cm Cost (Rs 225*64sq cm) Add 60% premium

Total amount to be spent on print media


15040 9024 24064

14400 8640 23040

Electronic media FM channels Rs 7*20 seconds*10 times per day for 1 month



47104 Local TV channels

Outdoor Advertising media Hoardings Advertisement size (10*10) sq m Cost (Rs 45*100sq m) * 5 hoardings for 1 month Total amount to be spent on hoardings


30 seconds advertisement to be repeated 15 times a day for 1 month


Total amount to be spent on electronic media


Total expenditure on advertisement Print Media Electronic media

Rs 47104 8100





Grand Total


Organizational Chart & Personnel Summary Owner/Manager Administrative Staff

Operational Staff Sales Executive



Sales & Marketing

Number of Personnel Year Owner Accountant Marketing Executive Sales Executive Helpers Total

1 1 1 1 2 3 8

2 1 1 1 2 3 8

3 1 1 1 2 3 8

1 1,80,000 60,000 84,000 1,44,000 1,26,000 5,94,000

2 1,80,000 60,000 84,000 1,44,000 1,26,000 5,94,000

3 1,80,000 60.000 84,000 1,44,000 1,26,000 5,94,000

Personnel Plan Yearly Year Owner Accountant Marketing Executive Sales Executive Helpers Total

Personal Expenses Break Dow n



Ow ner Accountant Marketing Executive

24% 14%


Sales Executive Helpers

Strategic direction SWOT Analysis This is a summary of the business's most important strengths, weaknesses, opportunities and threats.

Strengths  Excellent quality product.  All stationery products under one roof.  Fully spacious & customers can easily navigate  Well trained sales persons  Within reach of people  Near educational institutes & universities

Opportunities  Enormous market for the Stationery Business  Growth of educational institutes & universities  Demand of boutique stationeries

Weaknesses  New Player  Credibility problem may affect initial sales  Customer Loyalty  Underdeveloped Supply Chain  Lack of adequate utilities

Threats  Competition from Second Hand Book Depot &  Book World  Increase in interest Rates  Increase in supplier prices  Inflation

Financial Plan Underlying Assumptions   

Stationery Zone will have an annual revenue growth rate of 16% per year. The Owner will acquire INR 25,00,000 of debt funds to develop the business. The loan will have a 10 year term with a 9% interest rate

Sources of Funds

Sources of Funds Owners Capital Loan from bank Total Financing

Rs 15,00,000 25,00,000 40,00,000

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