ss18 pre collection - sba woman

DSQUARED2 SBA OFFER  SS18 WOMAN PRE-COLLECTION

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SBA OFFER 

The SBA collection is not only a complementary offer to Dsquared2 RTW but a strong commercial force that is continuously growing and becoming one of  brand’s core business. Furthermore, the longer selling life of the Pre-Collection thanks to the deliveries timing, offer a great opportunity to improve the sellthrough and have great seasonal results. For the Spring/Summer 2018 the overall offer was refreshed and enlarged in every every product product categor category y, present presenting ing a strong strong consis consistent tent and conso consolida lidate te collection collection structure structure between   Men’s   and Women's Women's,, targeting targeting new costumers costumers while loyalizing actual clients with novelties and statement pieces. Key Key tran transv sver ersa sall famil familie iess embodi embodies es the the seas season onal al theme themess and and stre streng ngth then en Dsquared2 DNA through a splash of patches, prints and details that captures the playful sensibility of the Brand, together with a cool and boldly touch.

SHOES COLLECTION

WOMAN SS18 PRE-COLLECTION

SHOES The shoes collection is enlarged and refreshed presenting a wide product offer in terms of functionality, design colors and materials, suitable for every type of clients and occasions. The overall offer was strategically divided as following:

FASHION

SPORT  

  Sneakers Sporty-Chic offer





  Sa Sand ndal als, s, ankl ankle e and pumps

EVENING

CASUAL SUMMER  boot bootss



Sanda Sandals ls,, espad espadri rill lles es,, sabots and loafers loafers

Seasonal interpretations and statement pieces



Summer season offer

 

  Sandals Sleek embellished offer

WOMAN SS18 PRE-COLLECTION: SPORT SHOES

HIGHLIGHTS SEASONAL INTERPRETATIONS INTERPRETATIONS

NOVELTIES NEW NEW MODE MODELS LS

SNW0002

SNW0507

CONTINUATIVE MODELS

SNW0404

SNW0419

SNW0003

SNW0003

SNW0507

SNW0404

 

SNW0419

SNW0403

 

SNW0403



Sneakers: enlarged and refreshed refreshed offer



Novelties introduction



Continuative models reinforcement



Playful versions: versions: Younger Younger target



All-black versions: Mature/ Less-casual Less-casual look 



Summer pop colors: Fluo palette



Riri Family Family Update: New slip-on structure



Tennis Club:   Sponge  internal   internal lining inspired from the tennis balls



Key Novelt Novelty: y: Maxi  Maxi Sole



Key Elemen Elements: ts: Patches,  Patches, studs and glitter

WOMAN SS18 PRE-COLLECTION: SPORT SHOES KEY NOVELTIES SNEAKERS Maxi Maxi Box Box Sole Sole Boosting the trend and refreshing the offer of Dsquared2 iconic models, a skater-like appeal is given to the continuative model 551 with a new high Box Sole structure (4cm). This new model combines comfort with timeless style and is available in shiny seasonal versions for a feminine edgy touch. The 551 upper part was restyled and simplified with no metal ring eyelets, no embroidery on the external side and a new DSQ2 plaque. Dsquared2 plaque.  Dsquared2 clients have this season the possibility to find the historical models in a new different and comfortable fit. Soles are made from rubber and present a unique design on the outsole as seen on the picture below.

WOMAN SS18 PRE-COLLECTION: FASHION SHOES

SEASONAL SEASONAL INTERPRETATIONS INTERPRETATIONS

HIGHLIGHTS NOVELTIES NEW NEW MODE MODELS LS

Sandals HSW0014

HSW0013

HSW0030



  Enl Enlar arge ged d products



CONTINUATIVE MODELS

PPW0001

ABW0009

HSW0038

 

PPW0007

HSW0509

ABW0006

 

 

PPW0002

HSW0510

refr refres eshe hed d

offe offer: r:

DayDay-to to-e -eve veni ning ng

Development focus focus on heel heights: Functionality Functionality



HSW0041

and and

  Continuat Continuative ive models models reinforc reinforcemen ementt and novelties novelties introduction



Seasonal interpretations: interpretations: Statement Pieces



Riri Family: Family: Accurate evolution and development



Key Novelties Novelties:: Heel Heights



Key Key Elem Elemen ents ts::   Glitter, fashion details, rock studs, and laces

WOMAN SS18 PRE-COLLECTION: FASHION SHOES

KEY NOVELTIES SANDALS

Season Seasonal al Fashio Fashion n elemen elements ts Perfect to give a style spin to the summer looks, for the SS18 Pre-Collection the sandals offer is loaded with eye-catching seasonal interpretations. Families are composed from different sandals models creating a special and consistent offer to collection structure. The pic-nic family is embellished with an acorn-like detail, while continuing embracing the Scouts world a more playful offer is given by the Yukon Knots with braided contrasting cords details.

PIC-NIC FAMILY

YUKON KNOTS

HeelHeel- Height Heights s Develo Developme pment nt In order to cover all type of clients and market requ reques ests ts,, Dsqu Dsquare ared2 d2 sand sandal alss are all set on comf comfor orta table ble mid-h mid-heel eelss per perfe fect ct for for day-to day-to evening occasions but still giving the sexy feel women look for.   Heel’s   measures available are 60mm, 90mm and 120mm for the block and fragile heel models and 90mm and 110mm for the pumps heels.

WOMAN SS18 PRE-COLLECTION: FASHION SHOES

KEY NOVELTIES SANDALS Riri Riri Family Family The Riri family has become celebrities street style and gala favorite shoes making them an important family within the Dsquared2   Women’s  Shoes Collection. Therefore, reaffirming its iconic significance within the product offer, the entire family has been enlarged this season with new heel heights in all models and an ample color palette with special focus on glitter versions.

120mm

120mm– 70mm

120mm

WOMAN SS18 PRE-COLLECTION: EVENING SHOES

KEY NOVELTIES SANDALS

Evening Evening Offer Offer Simple Simple yet modern modern open-t open-toe oe sandals sandals silhou silhouett ettes es embody embody Dsquar Dsquared2 ed2 refined refined value. value. Designe Designed d for evening evening occasio occasions ns these sandals gives the shiny hint to the looks, and elegantly frame   women’s foot with sleek ankle-framing straps.

WOMAN SS18 PRE-COLLECTION: CASUAL SUMMER SHOES

SEASONAL INTERPRETATIONS INTERPRETATIONS

NOVELTIES NEW MODE MODELS LS

HIGHLIGHTS ESW0002

FSW005

CONTINUATIVE MODELS

 

 

FFW0102

FFW0101

ESW0002

FSW0008

FSW0009

FFW0102

 

 

FFW0001

FFW0102



Offer strongly strongly associate to the summer summer season



Predominance of flat models models



Continuat Continuative ive models models reinfor reinforcemen cementt and novelties novelties introduction: Dune Family



Seasonal interpretations



Transvers ransversal al Elements Elements and designs designs with high heels models

BAGS COLLECTION

WOMAN SS18 PRE-COLLECTION

BAGS The SS18 Pre-Collection represents a new beginning for Dsquared2 Bags Collection, with a new development structure. The offer has been renewed for a better sales performance performance with new bags models and different functionalities that not only follow the market trends but also strengthen the   brands’  stylistic   stylistic identity and reinforced the importance of this category within the complete product offer. The offer is composed of the following types of bags: CROSS-BODY BAGS 

Disco Bag Family



CLUTCHES



Pearl Clutch

HANDBAGS

BACKPACKS

Capsack Family

  Shoppers

Twin Pack Family



Multi Zip Family

SMALL LEATHER GOODS

SHOPPING BAGS







DD Dsquared2 family

WOMAN SS18 PRE-COLLECTION: BAGS KEY NOVELTIES DISCO BAG FAMILY   A slim-line design, perfect for day-to evening occasions was created in a wide variety of colors, materials and embellishments embellishments giving giving an edgy yet stylish offer. offer. Finished Finished with an internal pocket and a zipped compartment compartment is a very practical and versatile bag. The fine chain shoulder strap can be tucked inside to carry it as a clutch.  A daily d aily and younger offer is presented in multicolor patent leather versions, featuring a maple map le leaf as a closure clasp while recalling Canada influence in the collection. The chain for this versions is available in nickel + patent leather. Playfully embellished with seasonal patches and studs this family fully embodies also the seasonal themes with eye-catching pieces. As a more classic offer, offer, grained leather versions are presented in solid colors with Dsquared2 logo in the front and nickel/gold chains.

PATENT LEATHER VERSIONS

SEASONAL VERSIONS

GRAINED LEATHER VERSIONS

WOMAN SS18 PRE-COLLECTION: CLUTCHES

KEY NOVELTIES CLUTCHES

The evening offer is completed with this delicate and sleek family available in gold and black ayers. Finished with a metallic frame frame and clasp, clasp, this boxy clutch gives that elegant touch to the looks.

* Models from FW16

WOMAN SS18 PRE-COLLECTION: BAGS KEY NOVELTIES TWIN PACK FAMILY 

For For the SS18 SS18 Pre-Coll Pre-Collect ection ion the Dea Deana na fam family ily was restyled restyled making making the original pouch detachable and as a consequence giving double functionality and adding a modern-edgy touch.  Available in three different sizes (small, medium and large), the Twin Pack  family is proposed in smooth leather as the classic option and in Denim and Patches versions as a more fashionable seasonal sea sonal offer. offer.

SMALL

MEDIUM

This structured and day-to-day handbag is a perfect bag for the business women who seek for versatility and elegance. The multifunctional internal pouc pouch h is avail availabl able e in Crys Crysta tall PVC and in Lamin Laminat ate e for for the the calf calf leath leather er versions. LARGE

WOMAN SS18 PRE-COLLECTION: BAGS KEY NOVELTIES MULTI ZIP FAMILY 

 A boxy structured bag family is presented for the   Women’s   SS18 SS18 bags collection as a classic offer detailed with contrasting zips. Crafted from calf  leather this family is available in medium size with three zips. This compact handbag features a travel tag detail, metallic hardware in gold, nickel, black or vintage gold colors and comes with a detachable shoulder strap for cross-body wear. wear.

WOMAN SS18 PRE-COLLECTION: BAGS KEY NOVELTIES CAPSACK   As a sporty-casual offer, offer, a new bags family was created for the SS18 PreCollection. Made from a resistant and water repellent material, this family features Dsquared2 iconic themes: ICON and Canada Flag. Backpacks are very flexible and lightweight models, available in small size and finished with two zipped compartments, it embody a young spirit in terms of attitude and thus of casual and spontaneous way of wearing.

WOMAN SS18 PRE-COLLECTION: SHOPPING BAGS KEY NOVELTIES SHOPPERS FAMILY  The Shoppers family follows a simple yet modern silhouette with a capacious interior that makes it a very practical, lightly and functional bag for the summer season while an outstanding alternative to the classic Shopping Bags. Made from PVC, this family is finished with scripted Dsquared2 texts that give a touch of humor and coolness. Available in two sizes: Medium and Large.

MEDIUM

LARGE

WOMAN SS18 PRE-COLLECTION: BAGS KEY NOVELTIES SHOULDER STRAPS

Shoulder Straps have been introduced for the SS18 Pre-Collection as a new product category for the bags offer to channel a military vibe. Suitable also with some of Dsquared2 previous models, this new offer embodies versatility and give the option either to refreshed or to add a unique touch with the seasonal pins. Straps are available in black and military green.

WOMAN SS18 PRE-COLLECTION: SMALL LEATHER GOODS

KEY NOVELTIES DD DSQUARED2

For the SS18 Pre-Collection the small leather goods collection includes a zip wallet, a continental wallet and a credit card holder, available in grained grained or glossy leather in white, black and red versions. For a more classic offer the grained leather version features Dsquared2 embossed gold logo on the front while for a more playful and striking appeal glossy pieces are printed with DSQ2 maple leaf print, presented along other product categories.   Wallet’s  interiors is kitted with card slots, sleeves, zipped pouch and space for bills.

GLOSSY LEATHER VERSION

GRAINED LEATHER VERSION

WOMAN SS18 PRE-COLLECTION: SMALL LEATHER GOODS

KEY NOVELTIES TRAVELLER 

 A new ne w family was introduced in the t he SS18 Pre-Collection to travel on style with Dsquared2. Dsquared 2. The emblematic maple leaf has been matched with an airplane design creating vibrant accessories. Made from heat-sealed PU and finished with a silkscreen, this family is composed from a document and passport holders and a travel bag available in pop colors such as blue, black and red.

DOCUMENT HOLDER 

TRAVEL TAG

PASSPORT HOLDER 

 ACCESSORIES COLLECTION COLLECTION

WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY 

SEASONAL INTERPRETATIONS INTERPRETATIONS

HIGHLIGHTS ARW0005

AAW0002

ERW0006

 

ERW0007

ARW0002 AR

 

KRW0003

MLW0005

PNW0001

NOVELTIES NEW NEW MODE MODELS LS



Offer strongly strongly associate to the Scouts World



Development focus: earrings



Novelties introduction: introduction: Icon Family Family



Seasonal interpretations: interpretations: statement pieces

 KRW0001

RIW0005

ERW0009

 

ARW0008

  Tra Transv nsvers ersal al elemen elements ts with with Bags Bags and Shoes Shoes Collections

   Brand’s signature

ERW0010

ERW0012

ERW0003

CHW0002

 

 

ERW0004

AAW0004 AA

 



Key Novelt Novelties ies:: Denim charms, icon family and hair accessories



Key Elemen Elements: ts: Pins,  Pins, metal, crystals and pearls

ERW0012

RIW0006

pieces: Maple leaf 

WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY 

KEY NOVELTIES ICON FAMILY 

Following the trend of boldly slogan accessories, the icon family was transformed into a strong collection family within the Fashion Jewelry offer featuring a gourmette  chain to create the icon script. A special focus has been made on the earrings category with new designs. The offer is composed of rings, armlets, belts and earrings, available in Rose Gold. “   

”   

Swarovski Swarovski Crystal Crystal star Sing Single le Earr Earrin ing g

EARRINGS

RING

ARMLET

BELT

WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY  KEY NOVELTIES SCOUT PINS In line with the   Men’s  collection, scout pins detailed the statement accessories for the summer season. A complete offer is presen presented ted,, having having as a novelt novelty y new hair access accessori ories. es. This This fam family ily adds a playfu playfull and colorf colorful ul tou touch ch to collec collectio tion, n, embracing Dsquared2 values and collection themes. This family represents the achievement pins in the Boyscout world: in particular, this kind of pins symbolizes the different skills that a Boyscout gains.

PINS

ARMLETS

EARRINGS

HAIR ACCESSORIES

BELTS

DENIM CHARMS

WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY 

KEY NOVELTIES EVENING OFFER  The SS18 Pre-Collection is all about sparking crystals declined in different accessories and bags. Inspired from the Crystal Flowers family from the FW17 Show, a new family called Star Garden, was created for the Capsule Collection, topping the  ramage  design with delicate shiny stars. All the pieces of the Star Garden family are unique and handmade. The Swarovski stones are carefully casted by hand, reason why all products are very delicate. Additionally, giving jewelry a modern spin, pearls were set on gold structures creating the Pierce-me pearl family as a sleek yet edgy alternative for day-to evening occasions.

WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY 

WOMAN SS18 PRE-COLLECTION: BELTS

HIGHLIGHTS SEASONAL INTERPRETATIONS INTERPRETATIONS

NOVELTIES NEW NEW MODEL MODELS S

CONTINUATIVE MODELS

BEW0007

BEW0016

BEW0018

 

BEW0022

BEW0002

 

BEW0003

BEW0009

 

B EW0011 BE

BEW0017

 

BE B EW0003

BEW0013

 

BEW0018



Accurate Accurate buckle developmen developmentt and innovati innovation on acco accorrdin ding to the seaso eason nal them themes es and and Dsquared2 main identity elements



Combinati Combination on of functio functionalit nality y and fashion fashion to accessorize the pants offer



Development focus: focus: Icon buckle family



Cont Contin inua uati tive ve mode models ls rein reinfo forc rcem emen entt novelties introduction: Icon Family



Seasonal interpretations: interpretations: statement pieces



Transversa ransversall elements elements with Bags, Shoes and Fashion Jewelry Collections



Key Novelties Novelties:: DD and Icon Buckles



Key Eleme Elements nts:: Statement buckles

and and

BEW0009

WOMAN SS18 PRE-COLLECTION: BELTS

SS18 WOMAN SBA PRE-COLLECTION: HIGHLIGHT PIECES BY THEME

SNW0403065002851062 GLW0001124100012124 HDW0003015004085 HDW0003015004085092 092 MLW000570600001M037 MLW000570600001M037   PNW000537200001M037

SNW0002218000019207  ABW00062180000192  ABW0006218000019207 07

SDW0001015000029207

BEW000711300001M802   HAW0005189000012124