ss18 pre collection - sba man

DSQUARED2 SBA COLLECTION SS18 MAN PRE-COLLECTION

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SBA OFFER 

The SBA collection is not only a complementary offer to Dsquared2 RTW but a strong commercial force that is continuously growing and becoming one of  brand’s   core core busi busines ness. s. Furt Furthe herm rmor ore, e, the the longe longerr sell sellin ing g life life of the the PrePreCollec Collectio tion n thanks thanks to the deliver deliveries ies timing, timing, offer offer a gre great at opportu opportunit nity y to improve the sell-through and have great seasonal results. For the Spring/Summer 2018 the overall offer was refreshed and enlarged in every every product product category category,, pre presen sentin ting g a strong strong consis consistent tent and consol consolidat idate e collection collection structure structure between  between   Men’s and Men’s  and Women's, targeting new costumers while loyalizing actual clients with novelties and statement pieces. Key Key transv transvers ersal al famili families es embodies embodies the season seasonal al themes themes and strengt strengthen hen Dsquared2 DNA through a splash of patches, prints and details that captures the playful sensibility of the Brand, together with a cool and boldly touch.

SHOES COLLECTION

MAN SS18 PRE-COLLECTION

SHOES The shoes collection is enlarged and refreshed presenting a wide product offer in terms of functionality, design colors and materials, suitable for every type of clients and occasions. The overall offer was strategically divided as following:

FASHION

SPORT  

  Sneakers Sporty-Chic offer





  Lace Lacedd-up upss Boots

and and

CLASSIC

CASUAL SUMMER  Ankl Ankle e

Rock and Casual offer offer

 

  Sandals Summer season offer





  Ankl Ankle e Boot Boots, s, and laced-ups

loaf loafer erss

Business/formal offer

MAN SS18 PRE-COLLECTION: SPORT SHOES

HIGHLIGHTS SEASONAL INTERPRETATIONS INTERPRETATIONS

SNM0003

SNM0006

SNM0005

SNM0407

SNM0409

 

SNM0419

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Novelties introduction



Unified offer offer thanks to shoes structures: structures: Box sole

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Pillars consolidation: New Runner, Runner, 551 and Santa Monica

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Accurate development on new materials, colors and workmanships

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Slip-on Slip-on style updated: updated: new family New Tennis

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Seasonal Seasonal interpret interpretation ations: s: eye-catch eye-catching ing pieces

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Key Novel Novelty: ty: Box Sole and New tennis family

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Key Elements:   Was Washe hed d Deni Denim, m, patches, color block mix and studs

SNM0004

SNM0410

CONTINUATIVE MODELS SNM0404

Sneakers: enlarged enlarged and refreshed refreshed offer offer

SNM0001

NOVELTIES NEW MODELS MODELS SNM0002



SNM0403

MAN SS18 PRE-COLLECTION: SPORT SHOES

KEY NOVELTIES SNEAKERS

551 Box Sole 551 ole Boosting the trend and refreshing the offer of Dsquared2 iconic models, a skater-like appeal is given to the 551 with a new flat Box Sole structure. Available in two heights (2cm and 4cm), these models combine comfort with timeless style and are available in a wide combination of colors and materials that recalls the   brand’s  DNA and  collection’s inspir inspirati ation. on. Dsquar Dsquared2 ed2 clients clients have have this this season season the possib possibili ility ty to find find the histor historica icall mod model el in a new differen differentt and comfortable fit. Soles are made from rubber and present a unique design on the outsole as seen on the picture below.

NEW PLAQUE

LOW-BOX SOLE VERSION

MAXI-BOX SOLE VERSIONS

MAN SS18 PRE-COLLECTION: SPORT SHOES

KEY NOVELTIES SNEAKERS New New Tennis Tennis A new interpretation of the slip-on   “tux”  models is presented this season with this sleek and clean silhouette, set on the lower box sole and decorated with all seasonal prints and colors to give an edgy-twist to the casual looks. Furthermore, design designed ed as a chic chic altern alternati ative, ve, a more more sophis sophistic ticate ated d versio version n is propos proposed ed with with mat materi erials als tha thatt perfec perfectly tly mat matche ches s with with Dsquared2 classic evening offer. This new family is completed with a laced up model. Following the small leather goods design, Dsquared2 logo is printed in gold on the laced-ups thong while all the leather pieces feature raw-cut edges in the same color of the upper part.

Evening Offer

SLIP ON MODEL

LACEDLACED- UPMODEL UPMODEL

MAN SS18 PRE-COLLECTION: SPORT SHOES

KEY NOVELTIES SNEAKERS  Asylum This family represents the fashion offer of the sneakers category with an utmost quality manufacturing. Finished with metal hardware and set on the new box sole, this sneakers perfectly blends sleek and sporty in both versio versions. ns. The offer offer is extend extended ed with with a wide wide opt option ion of mat materi erials als and colors, colors, suitab suitable le for day-to day-to evenin evening g occasions.

LOW-TOP VERSIONS

HIGH-TOP VERSIONS

MAN SS18 PRE-COLLECTION: FASHION SHOES

SEASONAL INTERPRETATIONS INTERPRETATIONS

HIGHLIGHTS

NOVELTIES NEW MODELS MODELS

ABM0004

ABM0007

ABM0010

Innovati Innovation on is developed developed in two specific specific mood styles:  Rock Offer: Offer: Strong-rugged mood  Casual Offer: Offer: Outdoors Outdoors mood mood

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Continuat Continuative ive models models reinfor reinforceme cement nt and novelties introduction introduction

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Versatil Ver satility: ity: Essentials Essentials and easy-toeasy-to-wear wear pieces adaptable to any occasion of use

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Key Novelt Novelties ies:: Scout Boots

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Key Key Elem Elemen ents ts::   Brushed leather, leather, Color block mix, squared toe shape and hooks

ABM0008

ABM0005

CONTINUATIV  E MODELS ABM0009

 



LUM0116

MAN SS18 PRE-COLLECTION: FASHION SHOES

KEY NOVELTIES  ANKLE BOOTS Rock Rock Mood Mood Embracing a rocker attitude, this season the ankle boots offer was extended in two new families, mostly detailed with harness or buckle straps. Crafted in Italy and finished with  with   black-rapid  construction   construction technique, this ankle boots are Men's wardrobe-ess wardrobe-essentials entials,, perfect to wear with Dsquared2 denim collection for a casual casual yet rugged look. The Gibson family is composed of three different models in brushed leather that feature squared toe shapes and a sole leather with 2cm pitch.

GIBSON FAMILY

MAN SS18 PRE-COLLECTION: FASHION SHOES

KEY NOVELTIES  ANKLE BOOTS Cleat Cleated ed Soles Soles Inspired from the scouts world, the previous Construction model has been restyled while new versions such as the Max and Scout Boots have been introduced for a more edgy and rugged look. A chunky cleated sole presents functional features as traction while also a e key style-detail that perfectly matches with the RTW collection themes. The scout boots family presents the same structure of the Whistler boots, featuring a squared toe shape and contrasted seems.

SCOUT BOOTS FAMILY

MAX FAMILY

CONSTRUCTION FAMILY

MAN SS18 PRE-COLLECTION: FASHION SHOES KEY NOVELTIES  ANKLE BOOTS

MAN SS18 PRE-COLLECTION:CASUAL SUMMER SHOES

SEASONAL INTERPRETATIONS INTERPRETATIONS NOVELTIES NEW MODELS MODELS FSM0002

CONTINUATIVE MODELS

FSM0102

FFM0001

 

FSM0005

FSM0103

FSM0101

HIGHLIGHTS 

Enlarged and refreshed offer offer,, perfect for the summer season: From the beach to the city



Dune family update: Dsquared2 Dsquared2 logo and best seller patch were introduced



Seasonal interpretations: interpretations: Statement Pieces

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trademarks ks for the Key Key Nove Novelt ltie ies: s: New   brand’s   trademar dune family and soles structures



Key Element Elements: s: Pins, leather and cork 

MAN SS18 PRE-COLLECTION: CASUAL SUMMER SHOES

KEY NOVELTIES SANDALS

Perfec Perfectt for the summer summer season season,, sandals sandals offer was extende extended d and refres refreshed hed with with new models models that that perfect perfectly ly blends blends functi functiona onalit lity y with style. style. Slides Slides versio versions ns for the beach beach or leather leather sandals sandals for the city city are propos proposed ed in season seasonal al interpretation with developed rubber soles that ensures a comfortable fit.

DUNE SANDALS

FLIP FLOP SANDALS

MOSES SANDALS

FASHION SANDALS

MAN SS18 PRE-COLLECTION: CLASSIC SHOES

SEASONAL INTERPRETATIONS INTERPRETATIONS NOVELTIES NEW MODELS MODELS LUM0002

CONTINUATIVE MODELS



Offer reinforcement reinforcement as a pillar category category of the Shoes Shoes Collection

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Continuative models refresh refresh and novelties novelties introduction introduction

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Seasonal interpretations: Statement Pieces

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Even Evenin ing g Loaf Loafer erss enla enlarg rged ed offe offer: r: Desi Design gned ed to be worn worn with with Dsquared2 Tuxedos Tuxedos and inspired from the classic Ubaldo family

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Sophisticated and sleek versions regarding regarding materials and colors

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Key Novel Novelties ties:: Loafers and bobo new versions

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Key Elemen Elements: ts: Jacquard, velvet and details (studs and buckles)

LUM0003

LOM0404

LUM0420

HIGHLIGHTS

LOM0001

 

LOM0004

MAN SS18 PRE-COLLECTION: CLASSIC SHOES

KEY NOVELTIES LACED-UPS Bobo Bobo Family Family Dsquared2 continuative model family was extended with two new models that features decorative elements such as the fringes and a buckled strap, giving a refresh and chic twist to the laced-ups offer. The peculiarity of this family remains the fact that shoes can be wear without laces thanks to the internal structure, giving a sleek yet stylish touch to the casual looks.

FRINGES VERSION

BUCKL STRAP VERSION

BAGS COLLECTION

MAN SS18 PRE-COLLECTION

BAGS The SS18 Pre-Collection represents a new beginning for Dsquared2 Bags Collection, with a new development structure. The offer has been renewed renewed for a better sales performance with with new bags models and different functionalities that not only follow the market trends but also strengthen the   brands’  stylistic   stylistic identity and reinforced the importance of this category within the complete product offer. The offer is composed from all types of bags adaptable to any occasion:

CASUAL CASUAL - DAY  DAY 

BUSINESS  

Multi Zip

 

Colorful Handles   Capsack  Military trimmed

FASHI FASHION ON - DAY  DAY  

  Capsack 



Military trimmed



Multi Zip

MAN SS18 PRE-COLLECTION: BAGS KEY NOVELTIES MULTI ZIP FAMILY (CLASSIC) Inten Intended ded as the the rein reinte terpr rpret etat ation ion of the the Clas Classi sicc Bags, Bags, this this new fami family ly is composed from a briefcase and a backpack models that channel a formal yet modern style. Crafted from printed leather, this family features contrasting sewed edges and it is finished with metal hardware. Perfect for the business men that seeks for stylis stylish h pieces. pieces. This This fam family ily pre presen sents ts a particu particular lar and smart smart detail: detail: a small small external pocket designed for the business cards.

BRIEFCASE

BACKPACK

MAN SS18 PRE-COLLECTION: BAGS KEY NOVELTIES MULTI ZIP FAMILY  Oversize travel-like bags have been always  always   designer’s   favorite silhouette to complement any look while adding a twist of style and coolness. Therefore, for the SS18 Pre-Collection Pre-Collection a structured structured and very spacious model is introduced introduced in two two diffe differe rent nt size sizess (medi (medium um and and larg large) e) in a wide wide vari variet ety y of colo colors rs and and materials. This new family features asymmetrical zips, contrasting edges and a travel tag detail on the front. Pop colors and contrasted mixs are presented in smooth calf leather. Designed for the fashionable business men, a more formal offer is introduced in solid colors such as white and brown.

MAN SS18 PRE-COLLECTION: BAGS KEY NOVELTIES COLORFUL HANDLES  A functional take on the military style is presented in the Colorful Handles Hand les family composed from a shopping bag ba g and a tote that features an exchangeable and contrasted shoulder strap, making it a very versatile and practical bag for daily-use. The shoulder strap presents a release buckle fastening and comes in black with Dsquared2 logo printed all over the strap and in a   “mix   and   match”  version with yellow and red straps to give a hint of color and a sense of fun, accentuated by DSQ   patch. Both straps are included and allow clients to play and customize their own bag. Bags are made from a water repellent and very resistant technical material, available in black and military green.

MAN SS18 PRE-COLLECTION: BAGS KEY NOVELTIES FUNNY HANDLE

Exchangeable shoulder straps straps made from tabular nylon Internal pocket with a small carabiner used to clasp pouches, keys or/and charms Release buckle fastening

Small metallic stud in nickel as closure

Bag’s lining Bag’s lining matches with the outside

Super relaxed and flexible structure without rigid supports

Printed Dsquared2 logo

MAN SS18 PRE-COLLECTION: BAGS KEY NOVELTIES CAPSACK   As a sporty-casual offer, offer, a new bags family was created for the SS18 Pre-Collection. Made from a resistant and water repellent material is composed from a backpack  and a bum bag that feature seasonal patches of the Bad Scout theme in a wide variety of colors and Dsquared2 iconic themes as Canada Flag and ICON. Important to highlight that most of all the patches versions are also presented in the Baseball Cap offer as a complete and consistent offer for the daily looks. Backpac Backpacks ks are very very flexib flexible le and lightw lightweigh eightt models, models, finished finished with two zipped compartments compartments and available available in two different sizes: medium (man) and small (woman). Twini wining ng with with the the backpa backpack ck offe offerr, the the bum bum bag is a product novelty for Dsquared2 and   it’s  it’s   finished with a release buckle fastening and one frontal pocket. Patches and colors gives a playful and cool touch to the bags offer while embody a young spirit in terms of attitude

SERASONAL INTERPRETATIONS

ICONIC THEMES

MAN SS18 PRE-COLLECTION: BAGS KEY NOVELTIES MILITARY TRIMMED The sporty offer was widely extended extended with with this this importa important nt fam family ily that embr em brac ace e Dsqu Dsquar ared2 ed2 love love for for patch patches es,, prac practic tical al yet yet cool cool design designss and and functional functionality ity.. Made from a very durable and resistant resistant technical technical material is detailed with antique metal hardware. This family have a military-like appeal and is composed of four different models: Tote, Backpack, Hobo Bag and Postman Bag, available in three colors: Black, honey and green with or without patches. Inte Intende nded d to be intr introdu oduced ced as timel timeles esss piece pieces, s, models models have have a stro strong ng inspiration to Dsquared2 DNA, in fact the overall offer is inspired from the original Canadian postman bags.

POSTMAN

TOTE

BACKPACK

HOBO

 ACCESSORIES COLLECTION

MAN SS18 PRE-COLLECTION: FASHION JEWELRY 

SEASONAL INTERPRETATIONS INTERPRETATIONS

CHM0005

 

C HM HM0008

CHM0001

 

HIGHLIGHTS

CHM0009

NOVELTIES NEW MODELS MODELS ARM00004

NEM0003

CONTINUATIVE MODELS

CFM0003

PNM0001

KRM0001

NEM0005

CFM0002

CHM0002

KRM0003

ARW0002

SGM0001

ARM0003

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Offer strongly strongly associate to to the Scouts Scouts World World

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Focus development: development: Pants chain offer was was enlarged as a key accessory to use with pants

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Fashion interpretation of Dsquared2 trademarks

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DD restyling

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Seasonal interpretations: interpretations: statement pieces



Trans ransve vers rsal al Collections



Classic Offer reinforceme reinforcement nt as a pillar category of the the Men’s Fashion Men’s Fashion Jewelry Collection

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Key Key Novel ovelti ties es::   Brand’s   trademark trademark developmen developmentt offer

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Key Element Elements: s: Charms, metal, wood and pins

PNM0002

SGM0003

elem elemen ents ts

with with

Bags Bags

and and

Shoe Shoess

MAN SS18 PRE-COLLECTION: FASHION JEWELRY 

KEY NOVELTIES SCOUTS ESSENTIALS

For the SS18 SS18 Pre-Co Pre-Colle llecti ction, on, access accessori ories es offer offer is loaded loaded with with det detail ails s and charms charms tha thatt fully fully emb embrac race e the Scouts Scouts world. world. Person Personali alized zed whistl whistles, es, pins, pins, compasses, flasks, lanterns and braded laces give a playful and ironic twist to the accessori accessories es collectio collection n while while strengthen strengthening ing Brands Brands DNA DNA.. These elements are mainly presented in the pant chains offer and then recreated in belts and other fashion jewelry product categories.

MAN SS18 PRE-COLLECTION: BELTS

HIGHLIGHTS 

  Accura Accurate te buckle buckle develo developme pment nt and innovation according to the seasonal themes and Dsquared2 main identity elements



  Com Combin binati ation on of funct function ionali ality ty and fashion to accessorize the pants offer

SEASONAL INTERPRETATIONS INTERPRETATIONS

BEM0030

BEM0010

BEM0011

 

BEM0014

BEM0007

 

BEM0043

CONTINUATIVE CLASSIC MODELS

Development focus: Denim Offer Offer



NOVELTIES NEW MODELS MODELS

BEM0005

BEM0028

 

BEM0034

 

BEM0003

BEM0044

 

BE BEM0004

  Continuat Continuative ive models models reinforce reinforcement ment and novelties introduction: DD Family



Seasonal Seasonal interpret interpretation ations: s: statement statement pieces



  Tra Trans nsve vers rsal al elem elemen ents ts with with Bags Bags,, Shoes and Fashion Jewelry Collections

BEM0019

BEM0033

 



BEM0001



Key Key Nove Novelti lties es::   Ribbon embellished belts new closure clasps



Key Ele Elements:   Scouts Scouts emblems, emblems, Dsquared2 trademarks

MAN SS18 PRE-COLLECTION: BELTS

KEY NOVELTIES Continuing focusing on the belts category, the offer was attentively developed in three main groups in order to improv improve e perfor performan mance ce and presen presentt a more more cohere coherent nt and consis consisten tentt produc productt offer. offer. Groups Groups were were establ establish ished ed by occasi occasion on of use and style style fea feature tures. s. Transv Transvers ersal al elemen elements ts are presen presented ted tog togeth ether er with with specia speciall emb embroi roider deries ies,, workmanships and strong-look buckles, that highlight the fact that belts are not just complementary but statement pieces for any look.

CLASSIC COLLECTION

DSQUARED2 TRADEMARKS

FASHION

MAN SS18 PRE-COLLECTION: BASEBALL CAP

KEY NOVELTIES The baseball caps has turned into one of Dsquare Dsquared2 d2 best-s best-sell eller er categor categories ies as well well as   brand’s   disti distinct nctive ive product product.. For this this season, the offer was extended with a wide variety of colors, materials and workmanships, in seasonal an d cont contin inua uati tive ve mode mo dels ls.. Nove Novellties ties are are introduced in a new mix of Polyester+Net and Washed Denim versions that embodies Dsquared2 DNA and refresh the offer with stylish pieces.

MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES & HI-TECH SEASONAL INTERPRETATIONS INTERPRETATIONS

HAM0004

 

FUM0002

SEASONAL CONTINUATIVE MODELS

PAM0001

H AM AM0005

HAM0005

KNM0001

FUM0002

FUM0004

FUM0006

PAM0002

PAM0004

 

PEM0002

SCM0002

TIM0001

TIM0004

ITM0003

ITM0004

ITM0005

ITM0008

ITM0009

IT ITM4002

ITM4010

ITM4010

ITM4002

 

HIGHLIGHTS 

Focus Focus Development: Seasonal Seasonal Hats and Foulards as key pieces for the RTW looks



Classic Offer refreshed with new fashion versions



Key Nove Novelty lty::  Hat’s and  Hat’s and foulard’s  foulard’s offer  offer



 Prints and patches Key Element Elements: s: Prints

MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES

KEY NOVELTIES HATS

MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES

KEY NOVELTIES FOULARDS

Seasonal Seasonal Prints Prints For the SS18 Pre-Collection, foulards are a key piece for the seasonal looks. Available in different shapes and sizes, the offer is presented in cotton for a more casual and relaxed look, look, in twilltwill-sat satin in as a more more classi classic/e c/eleg legant ant opt option ion and leather for strong looks. SHAPE MODELS

55X55 cm

70X180 cm

55X55 cm 70X70 cm 12X150 cm

MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES KEY NOVELTIES FOULARDS

SS18 MAN SBA PRE-COLLECTION: HIGHLIGHT PIECES BY THEME

SNM0403124600013085   BPM000411700404M1409 BBM000211700404M1409 PNM000269200001M037   BCM002405C000018066

SNM0002218000013074

LUM0002015000012124

BPM000523400001M084   FUM0006189000012124   ARM0004142400015081