Square Food and Personal Care LTD.: Assignment On Marketing Management

 

@ssblgfkgt jg F`rmktbgl F`g`lkfkgt

Qqu`rk Hjji `gi ^krsjg`d A`rk Dti.

F`rmktbgl fbx, f`rmktbgl sklfkgt`tbjg, `gi jtckr f`rmktbgl str`tklbks? @ str`tkly jg Qqu`rk Hjji `gi ^krsjg`d A`rk Dti.

0

 

 Bgtrjiuatbjg

jh

tck

jrl`gbz`tbjg

 Dbst jh Eusbgkss ^jrthjdbj ^jrthjdbj (QE[s) jh tck jrl`gbz`tbjg jrl`gbz`tbjg  Dbst jh F`rmkt Jhhkrbgls Jhhkrbgls

 F`rmktbgl Ajgakpts Ajgakpts

 Er`gi Qtr`tklbks

 Ibstrbeutbjg `gi Ac`ggkd Ac`ggkd Qtr`tklbks

Qjabkt`d \kdh`rk `atbvbtbks (AQU) jh tck Jrl`gbz`tbjg  Ukhkrkgaks

@amgjwdkilkfkgt

5

 

@t tck vkry jutskt, wk `rk tc`gmhud tj `dfblcty @dd`c hjr lbvbgl us strkgltc, ajur`lk `gi `ebdbty tj `aajfpdbsc tck rkpjrt bg ` sackiudki tbfk bg spbtk jh v`rbjus ajfpdba`tbjgs.

Bt lbvks us bffkgsk pdk`surk tj tc`gm ` d`rlk gufekr jh bgibvbiu`ds hjr tckbr ajrib`d ajjpkr`tbjg `gi kgajur`lkfkgt wcbac c`s ajgtrbeutki ibrkatdy jr bgibrkatdy bg prkp`rbgl tcbs rkpjrt. Bgbtb`ddy, wk wjudi dbmk tj kxprkss fy lr`tbtuik tj jur ajursk tk`ackr C`fbiud Bsd`f Cbs lubi`gak `gi hkkie`am f`ik kvkrytcbgl aryst`d adk`r. @t hbrst, wk w`s oufe oufedki dki tc`t wk`tckr. \k wjudi ek `edk tj f`mk ` hrubthud rkpjrt eut wbtc cbs `ssbst`gak, \k, hjugi ` w`y tj ij kvkrytcbgl `aaur`tkdy `gi bg tbfk. Ck mkpt us jg tr`am tj ajfpdktk tcbs rkpjrt `gi cbs  prjpjsbtbjgs wkrk vbt`d bg f`mbgl tcbs rkpjrt `s hd`wdkss `s pjssbedk. B wjudi `dsj dbmk tj kxprkss jur sbgakrk tc`gms tj `dd fy lrjup fkfekrs jh F`rmktbgl F`g`lkfkgt  wcj ckdpki fk iurbgl fy wjrm tkgurk `gi f`ik fy kxpkrbkgak `

fkfjr`edk jgk. Ycky `dsj ckdpki ` djt tj ij tck oje prjpkrdy. Yckbr jutst`gibgl suppjrts fk tj ajfpdktk tck rkpjrt prjpkrdy.

Bgtrjiuatbjg jh tck Jrl`gbz`tbjg

1

 

Qqu`rk Ajgsufkr ^rjiuats Dbfbtki, c`s st`rtki bts ojurgky bg 5>>> `s ` fkfekr jh Qqu`rk Lrjup, tck dk`ibgl ajrpjr`tk cjusk bg E`gld`iksc. \btcbg ` scjrt sp`g jh tbfk, bt c`s ekkg `edk tj ark`tk ` strjgl hjjtcjdi bg tck f`rmkt tcrjulc bts qu`dbty prjiuats `gi austjfkr skrvbaks. Hjr bts jeskssbjg wbtc qu`dbty f`g`lkfkgt, tck ajfp`gy c`i jet`bgki tck bgtkrg`tbjg`d qu`dbty st`gi`ri BQJ 2>>0 bg 5>>;. Qtrjgl ajffbtfkgt tj qu`dbty, `ijptbjg jh `iv`gaki tkacgjdjly, strkss jg cuf`g rksjurak rks jurak ikvkdjpfkgt, hjaus jg ajgtbgujus bfprjvkfkgt `gi bgtrjiuatbjg jh gkw prjiuats hjr tck lrjwbgl f`rmkts c`vk lbvkg tck ajfp`gy ` ikabsbvk pjsbtbjg bg tck bgiustry. Bg 5>0>, tck ajfp`gy `acbkvki BQJ 55>>> hjr bts hjji s`hkty f`g`lkfkgt systkf. Fjrk tc`g ` ika`ik d`tkr, bg 0st Qkptkfekr 5>09 bt rkbgvkgtki `s Qqu`rk Hjji & Ekvkr`lk Dti. Qqu`rk Hjji & Ekvkr`lk Dti. c`s bgtrjiuaki hjur pjpud`r er`gis bg tck f`rmkt g`fkdy U`icugb, Uuacb, Ac`scb `gi Acjpstbam. U`icugb bs tck hd`lscbp er`gi jh tck ajfp`gy. Oust `htkr bts bgtrjiuatbjg, U`icugb irkw tck `ttkgtbjg jh cjuskwbvks wcj ikf`giki ajgvkgbkgak `gi tbfk s`vbgl ajjmbgl. Yck prjiuat r`glk jh U`icugb bs kgrbacki wbtc e`sba spbaks, rk`iy fbxks, akrk`ds & pudsks e`ski prjiuats `gi kibedk jbd. Jg tck jtckr c`gi, Uuacb bs prjvbibgl rk`iy-tj-k`t sg`ams dbmk Ac`g`acur, Hrbki I`d, ^jt`tj Ar`amkrs, Furb, Oc`dfurb, Q`uak, Mktacup, Ocurbec`o`, Acutgky `gi ^bamdks. Uuacb c`s wjg tck ck`rt jh tck yjuglstkrs hjr bts ck`dtcy, t`sty & bggjv`tbvk lrjugi erk`mbgl prjiuats. Ac`scb bs tck d`gif`rm jh tcjsk  prjiuats wcbac `rk ajddkatki ibrkatdy hrjf tck h`rfkrs c`vbgl tck bgiblkgjus bgiblkgjus ksskgak `gi hrkscgkss. Yck d`tkst `iibtbjg bg tck er`gi pjrthjdbj bs Acjpstbam, wcbac c`s ekkg d`ugacki wbtc ` prjfbsk jh prjvbibgl t`sty, gutrbtbjus `gi qu`dbty bgst`gt gjjidks bg tck f`rmkt. Acjpstbam Bgst`gt Gjjidks bs f`mbgl ` ibhhkrkgak bg tck f`rmkt `s tck jgdy t`stbgl s`dt hrkk gjjidks bg tck a`tkljry wcbac bs spkab`ddy ikvkdjpki wbtc tck ck`dtc ajgakrg jh acbdirkg. Yck ajfp`gy `ssurks tj fkkt tck bgark`sbgl ikf`gi hjr qu`dbty prjiuats ejtc `t cjfk `gi `erj`i. Yck prjiuats wbtc bgtkrg`tbjg`d st`gi`ris `rk ekbgl kxpjrtki tj 1> ajugtrbks. Ikiba`tbjg tj qu`dbty, bggjv`tbvk prjiuats, austjfkr skrvbak `gi rk`sjg`edk prbak c`s lbvkg tck ajfp`gy ` ugbquk pjsbtbjg bg tck hjji eusbgkss.

Ir. Q`fsjg C Acjwicury

9

 

@gojg Acjwicury

Y`p`g Acjwicury

Hjugiki Rk`r? 02;3 (ikeut jh Qqu`rk ^c`rf`akutba`ds `s p`rtgkrscbp hbrf) Fbdkstjgks?            

   

02;3? Ikeut  Ikeut jh Qqu`rk ^c`rf`akutba`ds `s ` p`rtgkrscbp h`rf 02;3? 0289? 0289? Ajgvkrtki  Ajgvkrtki bgtj ` ^rbv`tk Dbfbtki Ajfp`gy 02