Sponsorship Brochure

When the going gets tough, the tough gets going!

PROJECT PROPOSAL FOR BAJA SAE INDIA 2011

What they say.....

We at JK Tyre are proud and thankful to be associated with SAEINDIA for a commendable initiative the organization has taken for the automotive industry. The events like BAJA SAEINDIA are providing a platform to the Indian engineering students for a world class opportunity that will simulate real world design projects and challenges. JK Tyre has always supported young talent in the country and we look DR. R P Singhania

forward to a proper channelization of energy for an important objective .

We are very pleased to bring BAJA SAEINDIA to India. This is a unique event as it not only provides aspiring engineers with a platform to highlight their design and engineering potential, but also gives them the opportunity to develop marketing and entrepreneurial skills. Round One which is Static Evaluation, showcases the students’ innovative designs and concepts and I am sure the rest of the Mr. Pawan Goenka President, M & M

Competitions such as BAJA SAEINDIA play an integral role in the persistent quest for better designs, newer technology and more refined products. The platform is unique to tap the fertile, unbiased, allaccepting mind of the youth, where students can learn from practical and true-life experiences working under the guidance of industry representatives, while companies get a wealth of fresh, outsider perArvind Mathew, President , Ford India

spective and, unique solutions from these aspiring youngsters. Ford India is glad to support BAJA SAEINDIA as it is a true representation of innovation and creativity.

I was the one who was advocating that unless our boys are to that level where we can compete with the international drivers, we should not invite them. But now I am very proud and I want our international affairs to happen very soon, and may be next year. This is the best way, train yourself in your own environment and then go and take on the world! Sanjay Sharma, Head Motorsports, JK Tyre

I think this kind of event is really good for the engineering students. They seem to have come a long way from the last year and many more colleges have participated this year…....For them it’s a lot of practical knowledge ……...what they study in theory, they put it into use and in many ways they are competing with other colleges, so the element of sport is involved in it as well…. Narain Karthikeyan F1 Driver

WELCOME GUEST

Welcome to The Conrods, a team of 25 dedicated and passionate engineering students from SRM University, Chennai. It is the world of future leaders who have already marked their position in motorsports. Welcome to the team which always targets engineering excellence in association with the Society of Automotive Engineers. The Conrods is a fast growing team which seeks your support to accelerate its pace to win. The team Conrods is under the guidance of proactive faculty advisor Prof. Leenus Jesu Martin, with the support of SRM University in the form of complete laboratory facilities and partial financial assistance. The primary objective of the team is to learn the skills required for designing and fabricating an All-Terrain Vehicle that meets the legislation, is safe, comfortable, inexpensive and aesthetically appealing (in order of priority). The Conrods of SRM University was established in the year 2008 and since then it has participated in three BAJA SAE events, two in India and one in South Africa. BAJA SAE events give an environment of healthy competition with chance to expand the knowledge base and technical skills, while having fun all along the way. Here, students are encouraged to use knowledge gained in the classroom in order to come up with the creative and innovative designs. Handson knowledge gained from this and other student projects give the students a competitive edge

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The Vision of SRM is to advance knowledge and research, building leaders in technology, medicine, management, science and other areas of scholarship that will best serve the nation and the world in the 21st century.

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SRM University has been ranked No.1 private engineering University in the country by the Times of India by a GfK mode survey, Financial Express Survey 2009, ZEE news & DNA 2010 survey and is also accredited by NAAC with a grade equivalent to 5 star rating which is seen as a reflection of the excellent educational system in place.

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SRM has MoU with reputed foreign Universities enabling the students to widen up their horizons.

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Many Industry-University collaborations are done, which facilitates the overall development of the students.

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At present, nearly 10 foreign faculties are teaching at SRM University on long tenure. Many more visit the campus for academic and research purposes on an on-going basis. This gives both the students and the faculty greater opportunity for mutual interaction and learning.

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The department of automobile engineering has a team of highly qualified, dedicated and experienced faculties. Research activities are in progress in the areas of alternative fuels, vehicle dynamics and new trends in engine design.

The BAJA SAE INDIA Student Challenge is a feted student competition that presents the undergraduate engineering students with a simulating task of designing, fabricating and validating an All-Terrain Vehicle. The history of the event dates back to the mid 70’s when it originated in USA and since then it is conducted annually at several locations across the globe, including USA, Mexico, Canada, South Africa, Brazil and Korea, witnessing participation from prominent technical schools around the world. The BAJA SAE INDIA was successfully held in 2007, 2009 and 2010 at the NATRAX (National Test Tracks) facility of NATRIP (National Automotive Testing & R&D Infrastructure Project) situated at Pithampur in Madhya Pardesh which has shown an exponential growth. The project inculcates and channelizes the exuberance of the youth by providing them a global platform to prove their worth, giving them a pragmatic exposure to the real world challenges as faced in the industry. Making the students realize their talent through such an experience fulfills the prime objective of bringing out the aptitude to serve the nation for years to come, in continuation with the vision Automotive Mission Plan (AMP 2016), a dream to make India an International Automotive hub.

PHOTO GALLERY

BAJA SAE INDIA 2010

PHOTO GALLERY

BAJA SAE SOUTH AFRICA 2009

BAJA SAE INDIA 2009

THE TEAM

TEAM ACHIEVEMENTS 

Selected as the official BAJA SAE team of SRM University to represent SRM University in all Mini Baja Events.

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BAJA SAE SASOL 2009: Ranked 3rd in the Best Cost report category

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BAJA SAE SASOL 2009: Ranked 4th in the Best Manufacturing category

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BAJA SAE INDIA 2010: Ranked 4th among 150 college teams in Best Design category

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Participated regularly and won laurels in national and international tech-fests held in reputed

TEAM GOAL 

To win the BAJA SAE INDIA 2011 competition with excellent performance and bring laurels to our university and reputed sponsors.

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To reduce the vehicle’s weight by using aluminum alloys and other light weight materials available.

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To complete the fabrication by the end of October 2010 so that we get enough time for vehicle testing and publicity of the sponsors.

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To test the vehicle rigorously in all possible rough terrain in and around our university so as to refine our design.

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To complete the entire project along the lines of an industrial project so as to gain a competitive edge while entering into the industry.

Go Green Unleash the spirit Environmental concern is the key issue being faced by every industry. With the climate change being prominent one, every economy is actively involved in taking steps to curb the harmful effects of industrialization and modernization, through knowledge sharing and use of advance technology. BAJA SAE INDIA has taken a proactive stance towards environment sustainability through all of its initiatives. Minimal waste of resources, emission control, and use of environment friendly materials with the concept End of life Vehicles is the theme as chosen by BAJA SAE INDIA. BAJA SAE INDIA pledges everybody’s cooperation for the same. The teams are encouraged to work on the concept of ‚Go Green‛ and shall be awarded in appreciation and to work without any bounds and letting the creative mind generate innovative ideas which would drive the future. All Announcement of BAJA SAEINDIA 2011

1st March 2010

Registration

1st-30th March 2010

Software distribution

15th -30th April 2010

Virtual BAJA SAEINDIA 2010, Delhi NCR

2nd -4th July 2010

Complete Design Report Submission

2nd -4th July 2010

Virtual BAJA Results

10th July 2010

Registration BAJA SAEINDIA Main Event

10th -20th July 2010

Bill of Material and Expected Cost Report Submission Engine Shipment

15th November 2010 1st to 15th August 2010

PR and Video shoot

November-December 2010

Technical Inspection

1st -30th December 2010

Scores of Tech Inspection, Design Report, Cost Reports BAJA SAEINDIA 2011

15th January 2011 27th -30th January 2011

ABOUT THE ATV

2011 ATV Let’s go through some of the features of The Conrods 2011 BAJA vehicle: Weight Reduction: Reducing the overall weight of the vehicle is our primary objective. We will incorporate light weight components like aluminum wheel hubs and low density steel tubes to bring down the kerb weight to a mere 210Kg. Low Emissions: We are developing an exhaust system to reduce the emissions in order to compete for the ‘GREEN VEHICLE AWARD’. It is an innovative design which utilizes a counter flow cooling jacket and a preheated 3-way catalytic converter.

Vehicle design for 2011

BUDGET 2011 THE CONRODS, SRM UNIVERSITY BUDGET 2011

Item Description

Item Total

COMPETITION EXPENCES Registration for Virtual Baja Registration for Main Baja Travel for Virtual Baja Travel for Main Baja Transportation of Vehicle Accommodation

25,000 25,000 12,000 32,000 25,000 60,000

Sub Total

1,79,000 VEHICLE EXPENCES Steel Tubing /Aluminium/ Raw Metal Suspension Components Engine, Exhaust Drivetrain Brakes Steering Electrical components Body Material and supplies Fasteners Bearings Axle/Hubs Wheels

30,000 20,000 6,000 15,000 10,000 11,000 6,000 5,000 7,000 2,000 8,000 34,000 1,54,000

GENERAL SUPPLIES Office Supplies Team Uniforms Safety Equipment

5,000 15,000 10,000 30,000

TOOLS Machine tools/ bits Power tools Hand tools

8,000 5,000 5,000 18,000

Miscellaneous GRAND TOTAL (Rs)

33, 800

19,000 4,00,000

SPONSORSHIP

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With an expected 3000 students from the prominent engineering colleges in India, 2000 executives from the reputed industries and many invited guests of honor makes BAJA SAEINDIA 2010 an irresistible chance to market your valuable brand. We, The Conrods at SRM University look forward to you as a potential sponsor and an associate of The Conrods.

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Sponsorship in form of direct money will be highly helpful because of its flexibility in team’s investment.

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We look forward for sponsors in following categories: Apparel Sponsor Logistics Sponsor Travel Partner Sponsor Hospitality Sponsor Print Media Sponsor Material Sponsor Tools & Safety Equipment Sponsor Raw Material Sponsor Office supplies Sponsor

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A company can also sponsor one or more sub-system of the vehicle.

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Sponsor for travel of team, transport of vehicle and accommodation of the team during the event is awaited desperately.

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The number and extent of benefit listed in next page shall depend upon the level of company’s association with The Conrods. Furthermore, the exact benefit plan shall be customized to best suit the company’s profile based on mutual consent.

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The sponsorship is primarily for BAJA SAEINDIA 2011. However, the team strives to show its presence at all the national & international level events in the university to promote the team and also the sponsors.

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SRM University is scheduled to host the 98th Indian Science Congress in January 2011. It will be inaugurated by Dr. Manmohan Singh; Prime Minister of India & will be attended by over

SPONSORSHIP REWARDS

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The Conrods’ BAJA SAE vehicle will be showcased in the team’s pit all through the event. This is an opportunity to promote your brand among budding engineers and corporate professionals.

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The sponsors make it possible for aspiring engineers to learn through a hands-on experience.

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All of our sponsors are recognized on a national level, as well as on a local level.

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Sponsor’s leadership in support of higher education is recognized.

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Sponsor's organization and products will be introduced to future industry leading engineers .

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Sponsors get tremendous opportunity for publicizing their brand in the University.

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We provide oopportunity to display corporate banners at team’s pit at the event and also while working inside the campus.

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Opportunity to pursue Industry-University collaborations with SRM University which have benefits on both sides.

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The logo of the company will appear on The vehicle Team race suits, Printed promotional materials, T-shirts and other apparel, Team Documents/ Reports, Team members’ visiting cards

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Sponsors get an annual report along with monthly report of the team progress and achievements.

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BAJA SAE INDIA gets TV coverage from channels like Ten Sports, UTV and live coverage by DD Sports. Magazines like Overdrive and Autocar India cover the event and release special reports.

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The vehicle will be displayed in the national level Tech-fests, cultural events, exhibitions, expos and other events in the university campus. Your brand will be spread across the nation.

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Sponsors are invited to speak at special events

Location of sponsors’ logo on the vehicle.

THE TEAM BANNER

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OUR SPONSORS ? ? ? ?

THE TEAM T-SHIRT

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20 April 2010 TO WHOMSEVER IT MAY CONCERN The purpose of this letter is to express that the Department of Automobile Engineering at SRM University is committed to support The Conrods, which is organized through the SRM student chapter of Society of Automotive Engineers (SAE). This group of students has demonstrated, through extensive background work and organizational efforts, that they will be a competitive entry in the BAJA SAE INDIA competition. The team now counts 25 members, including students from 2nd, 3rd and 4th year of various departments of School of Mechanical Engineering, SRM University. The team has a very comprehensive plan both for the vehicle design and for team administration. Our department is resolved to support The Conrods to our best ability. We provide computing resources, both for technical purposes (CAD) and for team administration. Students are allowed to access every laboratory and workshops in the university. Finally we provide students a dedicated space for the team’s use that is appropriate to the nature of project. Sincerely

Prof. Leenus Jesu Martin Faculty Advisor HOD/ Dept. of Automobile Engg. SRM University

Financial support is paramount to our success. It will demonstrate that you have chosen to support the education of future engineers. In appreciation for your generosity, we offer publicity to your brand. Moreover, by sponsoring our team, your organization will be fostering practical engineering experience at SRM University, which is an invaluable trait for engineers after graduation.

CONTACT:

Prof. Leenus Jesu Martin HOD/ Dept.of Automobile Engg. SRM University +91 9884343577 [email protected]

R V Subramanyam Team Leader IV year, Mechanical Engg. SRM University +91 9789013428 [email protected]

Kishanlal Agrawalla Vice Captain, P.R.O IV Year, Mechanical Engg. SRM University +91 9884081590 [email protected]