sony

Table of Contents

1.0

Role of Strategy in organization success 2

Chapter Two

2.0

Introduction 3

2.1

!ternal An Analysis 3

Strategic Analysis of Sony Corporation

2.1.1 2.1.1 "est "est An Analy alysis sis 3 2.1.2 2.1.2 "orter "orter#s #s $i%e $i%e $orces $orces & 2.1.3 Co'petito Co'petitor#s r#s Analysis Analysis ( 2.2

Internal An Analysis ( 2.2.1 2.2.1 Resour Resource ce Audit Audit ) 2.2.2 2.2.2 *oston *oston +atri! +atri! , 2.2.3 2.2.3 Core Core Co'pet Co'petenc encies ies ,

2.3

Swot Analysis 10 2.3. 2.3.1 1 Stre Streng ngth ths s 10 2.3. 2.3.2 2 -ea -eane ness ss 10

Farhan Shafique ID: 36038

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2.3.3 /pportunities 10 2.3.& Threats 10

Chapter Three

3.0

Reco''endations

Reco''endations 11

*iliography

1.0 Role of strategy in organization success :-

The task of crafting, implementing and executing company strategies are the heart and soul of managing a business enterprise. “ A company’s strategy is the game plan which the management will use to stake out the market position & conduct its operations and attract and serve customers and successfully achieve the organizational objectives” . (Thompson & Strickland 13 th edition,  3!"#

 $mong all the things nothing affect a company%s success or failure more than ho ell its management team sets the long term direction hich 'n simple terms “without strategy the organization is like a ship without a rudder…” (arly )iorina *+, elett ackard, )inancial Times -ay //#. 0o a days managers hae to think strategically about their company%s position and about the impact of changing economic conditions. 2usiness history shos that high performing enterprises often initiate and lead, rather than not ust react and defend.

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The adantage of a good strategic thinking and conscious strategy management is to proide better guidance to the entire organi4ation on the crucial point of “hat it is e are trying to do5. -aking managers and organi4ation members more alert to the ne and upcoming technologies and threats hich eentually help to unify the organi4ation ith the help of hich a company can create a more positie posture.

To factors separate the best managed organi4ation from the rest, first is superior strategy making and entrepreneurship and the second is competent implementation and execution of the chosen strategy. There is no escaping the fact the 6uality of managerial strategy making and strategy implementing has a significant impact of organi4ation%s performance, a company ith muddled or flaed strategy is a company ith hose performance is probably suffering the better conceied a company%s strategy and the more proficient its execution, the greater the chances the company ill be a leading performer in its markets.

Chapter Two Strategic Analysis of Sony Corporation

2.0 Introduction:+riginally called Tokyo Tsushin 7ogyo (Tokyo Telecommunications *ngineering ompany#, Sony%s roots go back oer half a century to 189: hen it as founded by -asaru 'buka and $kio -orita. The purpose of this case analysis is to gain broad insight into the different strategies employed by The ;isneyland This ill aid in deeloping recommendations for maor aspects of its future strategies.

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2.1 !ternal "nalysis:*ST, porter%s fie forces & competitor%s analysis ould be used to conduct external analysis on Sony.

2.1.1 "ST AASIS *ST

identifies

the

political,

economic,

social,

technological,

enironmental, and legal factors that of hich directly affect Sony.

"olitical  Trade, return, and arranty restrictions. 

*mployment la is crucial to maintain cost effectie and legal in a specific country.

 'ntroduction to *uro, the exchange may drop in the hich had blu ray

http?@@nes.bbc.co.uk@1@hi@technology@:8"3"8.stm last accessed on

/8@/9@/8

2.1.2 "/RTR#S $I4 $/RCS56

+AT*A%S fie forces ill sho the poer of ne entrants, buyer poer, substitute threat, supplier poer and rials.

"ower of ew ntrants56

 Streaming audio and ideo ill make the demand of Sony%s

music products less. 

“+er croded market5 i.e. there are too many competitors selling the same or e6ual products



hinese products are a big threat to Sony%s *uropean market because of there lo price and resemblance.

"ower of *uyers56 Farhan Shafique ID: 36038

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 Sony has implemented its lo buyer poer

strategy ery

successfully by haing a number of outlets across