Sonu Hyundai
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Sonu Hyundai...
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CHAPTER-1 AUTOMOBILE SECTOR 1.1 Introduction The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 per cent of the country's Gross Domestic Product (GDP). As of FY 2014-15, around 31 per cent of small cars sold globally are manufactured in India. The Two Wheelers segment with 81 per cent market share is the leader of the Indian Automobile market owing to a growing middle class and a young population. Moreover, the growing interest of the companies in exploring the rural markets further aided the growth of the sector. The overall Passenger Vehicle (PV) segment has 13 per cent market share. India is also a prominent auto exporter and has strong export growth expectations for the near future. In April-January 2016, exports of Commercial Vehicles registered a growth of 18.36 per cent over April-January 2015. In addition, several initiatives by the Government of India and the major automobile players in the Indian market are expected to make India a leader in the Two Wheeler (2W) and Four Wheeler (4W) market in the world by 2020. Market Size Sales of passenger vehicles increased by 11.04 per cent to 242,060 units in April 2016 driven by demand for utility vehicles*. While sales of passenger cars went up by 1.87 per cent to 162,566 units in April 2016, those of utility vehicles grew by 43 per cent to 62,170 units. Sales of commercial vehicles maintained its momentum on back of replacement demand and grew by 17.36 per cent to 53,835 units. The two-wheeler industry also performed well. While sales of scooters increased by 35.86 per cent to 468,368 units, the demand for motorcycles shot up by a strong 16.24 per cent to 1,024,926 units.
Investments In order to keep up with the growing demand, several auto makers have started investing heavily in various segments of the industry during the last few months. The industry has attracted Foreign Direct Investment (FDI) worth US$ 14.32 billion during the period April 2000 to December 2015, according to data released by Department of Industrial Policy and Promotion (DIPP). Some of the major investments and developments in the automobile sector in India are as follows:
MV Agusta, the Italy-based premium motorcycle manufacturer, has entered India through an exclusive partnership with Pune-based Kinetic group with the launch of three luxury bikes, which will be sold through the ‘Motoroyale’ chain in Pune.
Sweden-based electric vehicle maker Clean Motion plans to invest US$ 10 million in India over the next three years in order to expand operations including setting up of an assembly unit for its Zbee three-wheelers in the country.
Isuzu Motors, the Japan-based utility vehicle manufacturer, has inaugurated its greenfield manufacturing unit in SriCity, Andhra Pradesh, at a cost of fcRs 3,000 crore (US$ 450.94 million).
Japanese two-wheeler manufacturer Honda Motorcycle and Scooter India (HMSI) has opened its fourth and world’s largest scooter plant in Gujarat, set up to initially produce 600,000 scooters per annum to be scaled up to 1.2 million scooters per annum by mid2016.
American car maker Ford has unveiled its iconic Ford Mustang in India and will make its debut in second quarter of FY2016 within the price band of Rs 45 lakh (US$ 66,146) and Rs 50 lakh (US$ 73,496) in the Indian market.
Nissan Motor Co. Ltd is in discussion with Government of India to bring electric and hybrid technologies to India as the government plans to reduce air pollution caused by vehicles.
Global auto major Ford plans to manufacture in India two families of engines by 2017, a 2.2 litre diesel engine codenamed Panther, and a 1.2 litre petrol engine codenamed Dragon, which are expected to power 270,000 Ford vehicles globally.
The world’s largest air bag suppliers Autoliv Inc, Takata Corp, TRW Automotive Inc and Toyoda Gosei Co are setting up plants and increasing capacity in India.
General Motors plans to invest US$ 1 billion in India by 2020, mainly to increase the capacity at the Talegaon plant in Maharashtra from 130,000 units a year to 220,000 by 2025.
US-based car maker Chrysler has planned to invest Rs 3,500 crore (US$ 513.5 million) in Maharashtra, to manufacture Jeep Grand Cherokee model.
Mercedes Benz has decided to manufacture the GLA entry SUV in India. The company has doubled its India assembly capacity to 20,000 units per annum.
Germany-based luxury car maker Bayerische Motoren Werke AG’s (BMW) local unit has announced to procure components from seven India-based auto parts makers.
Mahindra Two Wheelers Limited (MTWL) acquired 51 per cent shares in France-based Peugeot Motorcycles (PMTC).
Government Initiatives The Government of India encourages foreign investment in the automobile sector and allows 100 per cent FDI under the automatic route. Some of the major initiatives taken by the Government of India are:
Mr Nitin Gadkari, Minister of Road Transport, Highways & Shipping has announced plans to set up a separate independent Department for Transport, comprising of experts from the automobile sector to resolve issues such as those related to fuel technology, motor body specifications and fuel emissions, apart from exports.
Government of India aims to make automobiles manufacturing the main driver of ‘Make in India’ initiative, as it expects passenger vehicles market to triple to 9.4 million units by 2026, as highlighted in the Auto Mission Plan (AMP) 2016-26.
In the Union budget of 2015-16, the Government has announced to provide credit of Rs 850,000 crore (US$ 124.71 billion) to farmers, which is expected to boost the tractors segment sales.
The Government plans to promote eco-friendly cars in the country i.e. CNG based vehicle, hybrid vehicle, and electric vehicle and also made mandatory of 5 per cent ethanol blending in petrol.
The government has formulated a Scheme for Faster Adoption and Manufacturing of Electric and Hybrid Vehicles in India, under the National Electric Mobility Mission 2020 to encourage the progressive induction of reliable, affordable and efficient electric and hybrid vehicles in the country.
The Automobile Mission Plan (AMP) for the period 2006–2016, designed by the government is aimed at accelerating and sustaining growth in this sector. Also, the wellestablished Regulatory Framework under the Ministry of Shipping, Road Transport and Highways, plays a part in providing a boost to this sector.
Road Ahead India’s automotive industry is one of the most competitive in the world. It does not cover 100 per cent of technology or components required to make a car but it is giving a good 97 per cent, as highlighted by Mr Vicent Cobee, Corporate Vice-President, Nissan Motor’s Datsun.
Leading auto maker Maruti Suzuki expects Indian passenger car market to reach four million units by 2020, up from 1.97 million units in 2014-15. The Indian automotive sector has the potential to generate up to US$ 300 billion in annual revenue by 2026, create 65 million additional jobs and contribute over 12 per cent to India’s Gross Domestic Product#. Exchange Rate Used: INR 1 = US$ 0.0149 as on May16, 2016
The automobile industry in India is expected to be the world's third largest by 2016, with the country currently being the world's second largest two-wheeler manufacturer. Two-wheeler production is projected to rise from 18.5 million in FY15 to 34 million by FY20. Furthermore, passenger vehicle production is expected to increase to 10 million in FY20 from 3.2 million in FY15. Automobile exports grew at a CAGR of 14.65 per cent during 2010-15. Passenger Vehicles, Commercial Vehicles, Three Wheelers and Two Wheelers grew by 6.89 per cent, 13.77 per cent, 18.69 per cent and 16.60 per cent CAGR during 2010-15. Two wheelers accounted for the largest share of exports at 69.4 per cent in FY15. Passenger vehicles comprised a sizeable 16.7 per cent of overall exports. Exports of three wheeler vehicles registered around 11.1 per cent share in exports in FY15. The government aims to develop India as a global manufacturing as well as a research and development (R&D) hub. It has set up National Automotive Testing and R&D Infrastructure Project (NATRiP) centres as well as a National Automotive Board to act as facilitator between the government and the industry. Alternative fuel has the potential to provide for the country's energy demand in the auto sector as the CNG distribution network in India is expected to rise to 250 cities in 2018 from 125 cities in 2014. Also, the luxury car market could register high growth and is expected to reach 150,000 units by 2020.
The automobiles sector is compartmentalized in four different sectors which are as follows:
Two-wheelers which comprise of mopeds, scooters, motorcycles and electric twowheelers
Passenger Vehicles which include passenger cars, utility vehicles and multi-purpose vehicles
Commercial Vehicles that are light and medium-heavy vehicles
Three Wheelers that are passenger carriers and goods carriers.
The automobile industry is one of the key drivers that boosts the economic growth of the country. Since the de-licensing of the sector in 1991 and the subsequent opening up of 100 percent FDI through automatic route, Indian automobile sector has come a long way. Today, almost every global auto major has set up facilities in the country.
Austria based motorcycle manufacturer KTM, the established makers of Harley Davidson from the US and Mahindra & Mahindra have set up manufacturing bases in India. Furthermore, according to internal projections by Mercedes Benz Cars, India is set to become Mercedes Benz’s fastest-growing market worldwide ahead of China, the US and Europe.
As per the data published by Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce, Government of India, the cumulative FDI inflows into the Indian automobile industry during April 2000 to October 2013 was noted to be US$ 9,079 million, which amounted to 4% of the total FDI inflows in terms of US $. The production of compact superbikes is also expected to take place in India. The country has a mass production base of 16 million twowheelers and the several global as well as Indian bike makers are looking forward to use it as an advantage in order to roll out sports bikes in the 250 cc capacity.
The world standing for the Indian automobile sector, as per the Confederation of the Indian industry is as follows:
Largest three-wheeler market
Second largest two-wheeler market
Tenth largest passenger car market
Fourth largest tractor market
Fifth largest commercial vehicle market
Fifth largest bus and truck segment
However, the year 2013-2014 has seen a decline in the industry’s otherwise smooth-running growth. High inflation, soaring interest rates, low consumer sentiment and rising fuel prices along with economic slowdown are the major reason for the downturn of the industry.
Except for the two-wheelers, all other segments in the industry have been weakening. There is a negative impact on the automakers and dealers who offered high discounts in order to push sales. To match the decline in demand, automakers have resorted to production cuts and lay-offs, due to which capacity utilization for most automakers remains at a dismal level.
Despite the comprehensive market being under extreme burden, the luxury car market has observed a robust double-digit hike during the year 2013-2014, as a result of rewarding new launches at compelling lower price points. Further, with the measured increases in the price of
diesel, the overall market continues to shift towards petrol-fuelled cars. This has lead to the growth in sales of the 'Mini' segment of the PV market by of 5.5%
Factors determining the growth of the industry
Fuel economy and demand for greater fuel efficiency is a major factor that affects consumer purchase decision that will bring leading companies across two-wheeler and four-wheeler segment to focus on delivering performance-oriented products.
Sturdy legal and banking infrastructure
Increased affordability, heightened demand in the small car segment and the surging income of the Indian population
India is the third largest investor base in the world
The Government technology modernization fund is concentrating on establishing India as an auto-manufacturing hub.
Availability of inexpensive skilled workers
Industry is perusing to elevate sales by knocking on doors of women, youth, rural and luxury segments
Market segmentation and product innovation
Employment Opportunities There are a wide range of jobs available in the automobile industry in 2016. With the number of vehicles available on the road today, the need and requirement for people who can fix these
machines is fast increasing. Careers like automobile technician, car or bike mechanics are a great option. Becoming a diesel mechanic is also a significant alternative. Diesel mechanics are responsible for repairing and servicing diesel engines. As they are also required to repair engines of trucks and buses, other than cars, they are provided with hefty wages.
If communication with people instead of repairing cars is what interests you, then you have the opportunity of becoming a salesperson or sales manager in an automobile company. Career opportunities in automobile design, paint specialists, job on the assembly line and insurance of vehicles is also available.
Employment Trends The Automotive Mission Plan for the period of 2006-2016 aims to make India emerge as a global automative hub. The idea is to make India as the destination choice for design and manufacture of automobiles and auto components, with outputs soaring to reach US$ 145 billion which is basically accounting for more than 10% of the GDP. This would also provide further employment to over 25 million people by 2016 making the automobile the sunrise sector of the economy.
According to the Confederation of Indian Industry, the automobile sector currently employs over 80 lac people. An extension in production in the automobile industry is forecasted, it is likely to rise to Rs. 600000 crore by 2016.
Future Trends in the Automobile Industry
As the auto-shows starts in February 2016, the industry promised a blend of technology and automotives. With the recession trend breaking its leashes form the past two years, 2016 is expected to get back on track with the sales of automobiles in the country.
Almost Self-governing cars are predicted to be on the streets by 2020
More than half the cars on the streets are going to be powered by diesel by 2020
Industry watcher Gartner indicates that 30 percent of motorists want parking info. The facility is likely to come up after glitches in the infrastructure catch up.
High Performance Hybrid cars are likely to gain greater popularity among consumers.
The Indian automobile industry has a prominent future in India. Apart from meeting the advancing domestic demands, it is penetrating the international market too. Favoured with various benefits such as globally competitive auto-ancillary industry; production of steel at lowest cost; inexpensive and high skill manpower; entrenched testing and R & D centres etc., the industry provide immense investment and employment opportunities.
1.2 TOP PLAYERS OF THE SECTOR 1. Tata Motors
Established in the year 1945, Tata Motors is Asia’s largest and world’s 17th largest automobile manufacturing company. Headquartered in Mumbai, they have their state of the art manufacturing units and assembly units spread across in 6 locations in India and 4 countries worldwide. With 70 years of experience, they manufacture cars, vans, trucks, buses, coaches, construction equipments and military trucks and other vehicles. They are the leaders in almost every vehicle segment in domestic market. They have international presence in UK, Thailand, South Africa, Indonesia, South Korea etc through their subsidiaries, associate companies and acquired automobile brands. Type - Public | Founded - 1945 | Employees -60,000 (approx) | Head office - Mumbai | Establishment - 1945 | Website - www.tatamotors.com 2. Mahindra & Mahindra Ltd
M&M was founded in pre-independence era in the year 1945 at Ludhiana, Punjab. They are the world’s largest tractor manufacturer and India’s second largest vehicle manufacturer. They are India’s top UV manufacturer with a variety of cars in this segment. Their other products are commercial vehicles, Trucks, Tempo, Pickups, Bus, Two wheelers, Military vehicles, tractors and other farm equipments. They have annual turnover of more than 40 billion and have its presence in almost every part of India, both villages and cities. Apart from domestic market, they have tied up with many international companies and sell their products in many countries worldwide.
Type - Public | Founded - 1945 | Employees - 34,612 | Head office - Mumbai | Establishment 1945 | Website - www.mahindra.com 3. Maruti Suzuki
Maruti started its journey in the year 1982 in Gurgaon with manufacturing of its iconic car – Maruti 800. They have been evolved in technology in creating cars for Indian conditions with
international standards. Their popular passenger cars are Alto, WagonR, Omni, Estilo, Ertiga, Ritz, Eeco, A-star, Swift, Swift DZire, SX4 and recently launched Celerio. They have two manufacturing facilities, one in Gurgaon and one in Manesar with total annual production capacity of 14,50,000 vehicles. Type - Public | Founded - 1981 | Employees - 6,903 | Head office - New Delhi | Establishment 1981 | Website - www.marutisuzuki.com 4. Hero MotoCorp Ltd
Hero was established in the year 1982 as a joint venture between Hero Cycles, India and Honda Motors, Japan. They are India’s largest two wheeler manufacturer. They sell more than one million units of their most trusted bike –“Splender” per year. They have four manufacturing units equipped with all type of advanced machineries spread across in Haryana and Gurgaon. They have received many awards for their quality work in automobile industry. Type - Public | Founded - 1982 | Employees - 5,842 | Head office - New Delhi | Establishment 1984 | Website - www.heromotocorp.com 5. Bajaj Auto Limited Founded in the year 1930, Bajaj is a leading brand of two-wheelers and three-wheelers vehicles in India. Their flagship product “Bajaj Chetak Scooter” had ruled Indian Market for over a decade. They are the leaders in India three-wheelers (Auto – Rickshaw). They ventured into bike segment in the year 2001 with launch of its bike – “Pulsar”. They are constantly upgrading their bikes with latest technology and engines, making them stand apart in the competition. They have three manufacturing plants, two in Maharashtra and one in Uttaranchal which are equipped with latest machineries and skilled workforce. Type - Public| Headquarters - Pune | Employees - 8,036 | Established - 1930 | Website bajajauto.com
6. Ashok Leyland
Established just after a year of Independence, in the year 1948, Ashok Leyland is India’s second largest manufacturer of commercial vehicles and world’s fourth largest bus manufacturer. Their main products are Buses, Trucks, Light Vehicles for Logistics and Military Vehicles. Their buses carry 70 million people every day in country. They have 8 manufacturing facilities – 5 in India, 1 in UAK and 1 in England Type - Public | Headquarters - Chennai | Employees - 15,812 | Head office - Chennai, Tamil Nadu | Establishment - 1948 | Website - www.ashokleyland.com
7. Hyundai Founded in the year 1967, HMIL is a subsidiary of Korean Company Hyundai. They are India’s second largest car manufacturer and popular among city buyers. They have eight passenger cars in Indian market - Eon, i10, Grand i10, Elite i20, Verna, Elantra, Santa Fe and Xcent. All their cars are giving tough competition to Maruti Cars in all segments. From last 10 years, they are undisputed leader in car export market by exporting their passenger cars to 85 countries worldwide. Founded- 1947 | Head office - Seoul, South Korea | Establishment - 1967 | Website www.hyundai.com
8.TVS Motor Company
TVS Motor was incorporated in the year 1978 at Chennai. Today they are India’s third largest two-wheeler manufacturer. They are the automobile arm of giant TVS Group, manufacturing motorcycles, scooters and mopeds. They have 4 manufacturing units, 3 in Indian spread across in Tamil Nadu, Karnataka and Himachal Pradesh and 1 factory in Indonesia. They are constantly
upgrading their products with better engines, looks and other parts to give their customers reliable products. Type - Public | Founded - 1978 | Website - www.tvsmotor.in 9 Eicher Motors. EML is better known for manufacturing India’s first agricultural tractor which bought revolution in Indian Farming Techniques. Their flagship bike brand “Royal Enfield”, is among the oldest manufacturing models of bikes and is counted among most trusted bikes in mid-size category. They also manufacture trucks and tempos in collaboration with Volvo. They are growing rapidly and in 2014, they have recorded their highest profit 1.4 billion dollar in a year. Type - Public | Founded - 1948 | Employees - 2500 | Head office - Gurgaon, India | Establishment - 1948 | Website - www.eicher.in 10. Force Motors ltd. FML was founded in the year 1958 and is leading manufacturer of tractors, SUVs, Utility vehicles, small commercial vehicles, Vans, School Buses, Ambulance and personal vehicles. They are very popular in villages and small towns for their commercial multi utility vehicles and agricultural vehicles. With their state of the art R&D department, they are constantly changing their models with time and making them more durable and cost effective. Type - Public | Founded - 1958 | Employees - 8000 | Head office - Pune | Establishment - 1958 | Website - www.forcemotors.com | CHAPTER – 2 HYUNDAI MOTORS LIMITED 2.1 Introduction of company
About the company
Hyundai was founded in 1946 in Seoul, Korea. The name ‘Hyundai’ literally means ‘Modern era’, and from the very start the company quickly adopted a passion for progress which has been our hallmark ever since. In less than 50 years, the Hyundai group has become a world leader in building everything from ships to microchips, including consumer electronics, oil rigs and massive infrastructure projects. We even have our own steel blast furnace to process raw materials, many of which come from Australia, which provides enhanced quality control over our products.
The Hyundai Motor Company
The Hyundai Motor Company was founded in 1967. It produced Korea’s first locally designed car in 1976, and now produces close to four million cars and commercial vehicles a year. Today, Hyundai employs over 68,000 people around the globe. We have manufacturing plants in Korea, India, the USA and the Czech Republic, and joint venture plants in China, Turkey, South-East Asia, South America, Africa and Russia. Hyundai is growing into a brand appreciated by its customers by continuously striving to achieve the single goal of making excellent quality products with an emphasis on exceeding customer expectations. Hyundai now ranks as the world’s fifth largest automotive corporation. What’s more, Hyundai annually invests billions of dollars in research and development to continuously bring you eye-catching, practical cars that are safer and more efficient than ever before. Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 7 models of passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment
includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe. HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000 units per annum. In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing consumer needs. As HMC's global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 115 countries across EU, Africa, Middle East, Latin America and Asia Pacific. It has been the number one exporter of passenger car of the country for the sixth year in a row. To support its growth and expansion plans, HMIL currently has a 325 strong dealer network and 674 strong service points across India, which will see further expansion in 2011. Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the second largest car manufacturer and the largest passenger car exporter from India. HMIL presently markets 55 variants of passenger cars across segments. The Santro in the B segment, the Getz Prime, i10 and the Premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata Embera in the E segment and the Tucson in the SUV segment. Hyundai Motor India Ltd, continuing with its tradition of being the fastest growing passenger car manufacturer, registered total sales of 489,328 vehicles in the calendar year (CY) 2008, an increase of 49.6 percent over CY 2007. In the domestic market it clocked a growth of 22.4 percent with 245387 units in 2008, while overseas sales grew by 92.5 percent, with exports accounting for 243,931 units in 2008. HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. In continuation of its
commitment to provide the Indian customer with global technology, HMIL commissioned its second plant in February 2008 which produces an additional 300,000 units per annum, raising HMIL's total production capacity to 600,000 units per annum. HMIL has invested to expand capacity in line with its positioning as HMC's global export hub for compact cars. Apart from the expansion of production capacity, HMIL currently has 271 strong dealer networks across India, which will be further bolstered in 2009. In 2008, HMIL also successfully completed 10 glorious years of operations in India and to commemorate its achievements, initiated a unique trans-continental drive from Delhi to Paris in two of its hugely popular i10 Kappa cars. The drive created automobile history by completing a distance of 10,000km in just 17 days after which the i10s were showcased at the Paris Motor Show in October. In fact it was at the Paris Motor Show that HMIL first unveiled the Hyundai i20 and the car received a phenomenal response from the auto enthusiasts across the world. Hyundai Motor India also accomplished the landmark of producing the fastest 20th lakh cars in India in 2008. Like 2008, the year 2007 had also been a significant year for Hyundai Motor India. It achieved a significant milestone by rolling out the fastest 400,000th export car. Hyundai exported to over 95 countries globally; even as it plans to continue its thrust in existing export markets, it is gearing up to step up its foray into new markets. 2007 also saw the launch of the i10 and yet another path-breaking record in its young journey by rolling out the fastest 1,500,000th car. Hyundai's new model i10 made a clean sweep of all the 'Car of the Year 2008' awards from the leading automotive magazines and TV channels like BS Motoring, CNBC-TV18 AutoCar, NDTV Profit Car & Bike India and Overdrive magazine. The i10 was also the choice of the discerning automotive media of the country as they conferred the prestigious 'Indian Car of the Year' (ICOTY) award to the i10 as well. The Santro and the Accent also received the 'TNS Voice of the Customer - 2008' award for the Premium Compact Car (Santro) and the Entry Mid size Car (Accent). In March 2008 it achieved yet another milestone by rolling out the fastest 500,000th export car.
In 2007, the Hyundai Verna had also bagged some of the most prestigious awards starting with the Overdrive magazine’s ‘Car of the Year 2007’, the ‘Best Mid-size Car of the Year’ award from NDTV Profit Car & Bike India, the ‘Best Value for Money Car’ from CNBC Auto car and 'Performance Car of the Year' from Business Standard Motoring. Hyundai cars have been a favorite at all awards ceremonies and has won many awards. The Sonata Embera won the 'Executive Car of The Year 2006' award from Business Standard Motoring magazine and NDTV Profit Car & Bike India had declared the Tucson as the 'SUV of The Year 2006'. Not only this, HMIL has also been awarded the benchmark ISO 14001 certification for its sustainable environment management practices.
Who We Are Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently has ten car models across segments – Eon, i10, Grand i10, Elite i20, Active i20, Xcent, Verna, CRETA, Elantra and Santa Fe. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities. HMIL forms a critical part of HMC’s global export hub. It currently exports to over 92 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has been India’s number one exporter for the last 10 years consecutively. To support its growth and expansion plans, HMIL currently has 445 dealers and more than 1,100 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile engineering.
B.History of the company
2016
March. 21, 2016: Hyundai Elite i20/Active received ‘Most Appealing Premium Compact Car’ at J D Power Awards 2016
March. 21, 2016: Hyundai i10 received ‘Most Appealing Compact Car’ at J D Power Awards 2016
March. 21, 2016: Hyundai EON received ‘Most Appealing Entry Compact Car’ at J D Power Awards 2016
March. 21, 2016: Hyundai Elite i20/Active received ‘Best Premium Compact Car in Initial Quality’ at J D Power Awards 2016
March. 21, 2016: Hyundai i10 received ‘Best Compact Car in Initial Quality’ at J D Power Awards 2016
March. 21, 2016: Hyundai EON received ‘Best Entry Compact Car in Initial Quality’ at J D Power Awards 2016
March. 04, 2016: Hyundai CRETA received ‘Car of the Year’ at Motoring World Awards 2016
March. 04, 2016: Hyundai CRETA received ‘SUV of the Year’ at Motoring World Awards 2016
February, 2016: Hyundai CRETA received ‘Car of the Year’ at Automotive India Awards 2015
Feb. 22, 2016: Hyundai CRETA received ‘Car of the Year’ at Motoroids Awards 2016
Feb. 22, 2016: Hyundai CRETA received ‘Crossover of the Year’ at Motoroids Awards 2016
Feb. 06, 2016: Hyundai CRETA received ‘SUV of the Year’ at Zeegnition Awards 2016
Feb. 05, 2016: Hyundai Pavilion received ‘Best Interactive Display’ for AutoExpo 2016 at CNB Auto Expo Awards for Excellence
Feb. 04, 2016: Hyundai CRETA received ‘SUV of the Year’ at Zigwheels Awards 2016
Feb. 04, 2016: Hyundai CRETA received ‘Car of the Year’ at Zigwheels Awards 2016
Feb. 03, 2016: Hyundai CRETA received ‘SUV of the Year Reader’s Choice’ from Gaadiwadi at AutoExpo 2016
Feb. 03, 2016: Hyundai CRETA received ‘Compact SUV of the Year’ from Cardekho at AutoExpo 2016
Feb. 03, 2016: Hyundai CRETA received ‘Premium Compact SUV of the Year’ from Flywheels at AutoExpo 2016
Feb. 03, 2016: Hyundai CRETA received ‘SUV of the Year’ from Motor Vikatan at AutoExpo 2016
Jan 29, 2016: Hyundai CRETA won ‘SUV of the Year’ at Motorbeam Awards 2016
Jan 29, 2016: Hyundai CRETA won ‘Reader Choice of the Year’ at AutoCar Awards 2016
Jan 29, 2016: Hyundai CRETA won ‘Premium SUV of the Year’ at AutoCar Awards 2016
Jan 29, 2016: Hyundai CRETA won ‘SUV of the Year’ at AutoCar Awards 2016
Jan 28, 2016: Hyundai CRETA won ‘SUV of the Year’ at TopGear Awards 2016
Jan 28, 2016: Hyundai CRETA won ‘Readers’ Choice of the Year’ at TopGear Awards 2016
Jan 22, 2016: Hyundai CRETA won ‘Car of the Year’ at Car & Bike India Awards 2016
Jan 22, 2016: Hyundai CRETA won ‘Compact SUV of the Year’ at Car & Bike India Awards 2016
2015
Dec. 18, 2015: Hyundai CRETA won ‘Indian car of the year (ICOTY) 2016
Dec. 14, 2015: Hyundai CRETA won ‘Compact SUV of the Year’ at NDTV CNB Awards 2016
Dec. 10, 2015: Hyundai CRETA won ‘Compact SUV of the Year’ at EVO Off Road Awards 2016
Dec. 09, 2015: Hyundai Motor India won ‘Exporter of the Year’ at CNBC Overdrive Awards 2016
Dec. 09, 2015: Hyundai CRETA won ‘Car of the Year’ at CNBC Overdrive Awards 2016
Dec. 09, 2015: Hyundai CRETA won ‘SUV of the Year’ at CNBC Overdrive Awards 2016
Nov. 26,2015: Hyundai Achieves 4 million domestic sales
Nov. 01, 2015: Hyundai Creta has received ‘Best of 2015’ award by AutoX
July 21, 2015: Hyundai Launches the Global SUV CRETA
April 20, 2015: Hyundai launches 2015 Elantra
March 17, 2015: Hyundai launches i20 Active
February 18, 2015: Hyundai launches the all new Verna
February, 2015: Hyundai Elite i20 won ‘Readers’ Choice’ award at Golden Steering Wheel Awards
February, 2015: Hyundai Elite i20 won ‘Hatchback of the year’ award at Golden Steering Wheel Awards
February, 2015: Hyundai Elite i20 won ‘Design of the year’ award at Zeegnition Auto Awards 2015
February, 2015: Hyundai Elite i20 won ‘Premium Hatchback of the year’ award at Zeegnition Auto Awards 2015
February, 2015: Hyundai Xcent won ‘Value for Money’ award at Car Dekho Accolade 2014
January, 2015: Hyundai Elite i20 won ‘Best design of the Year’ award at Car Dekho Accolade 2014
January, 2015: Hyundai Elite i20 won ‘Premium Hatchback of the Year’ award at Car Dekho Accolade 2014
January, 2015: Hyundai Santa Fe won ‘SUV of the Year’ award at Flywheel Auto Awards 2015
January, 2015: Hyundai Elite i20 won ‘Hatchback of the Year’ award at Flywheel Auto Awards 2015
January, 2015: Hyundai Motor India won ‘Best Manufacturer of the Year’ award at Vikatan Awards 2015
January, 2015: Hyundai Xcent won ‘Best Value for Money’ award at Vikatan Awards 2015
January, 2015: Hyundai Elite i20 won ‘Best Hatchback of the Year’ award at Vikatan Awards 2015
January, 2015: Hyundai Elite i20 won ‘Car of the Year’ award at Vikatan Awards 2015
January, 2015: Hyundai Elite i20 won ‘Best Car of the Year2014’ award at AutoX Awards 2015
January, 2015: Hyundai Elite i20 won ‘Readers’ Choice Car of the Year’ award at Motorbeam Awards 2014
January, 2015: Hyundai Elite i20 won ‘Readers’ Choice Car of the Year’ award at ET Zigwheels Awards 2015
January, 2015: Hyundai Elite i20 won ‘Car of the Year’ award at ET Zigwheels Awards 2015
January, 2015: Hyundai Elite i20 won ‘Hatchback of the Year’ award at ET Zigwheels Awards 2015
January, 2015: Hyundai Elite i20 won ‘Premium Hatchback of the Year’ award at 15th CNBC TV 18 overdrive Awards
January, 2015: Hyundai Elite i20 won ‘Car of the Year’ award at 15th CNBC TV 18 overdrive Awards
January, 2015: Hyundai Santa Fe won ‘Premium SUV of the Year’ award at Car & Bike Awards
January, 2015: Hyundai Elite i20 won ‘Premium Hatch of the Year’ award at Car & Bike Awards
January, 2015: Hyundai Elite i20 won ‘Car of the Year’ award at Car & Bike Awards
January, 2015: Hyundai Xcent won ‘Subcompact Sedan of the Year’ award at NDTV Car & Bike Awards
January, 2015: Hyundai Elite i20 won ‘Design of the Year’ award at NDTV Car & Bike Awards
January, 2015: Hyundai Elite i20 won ‘CNB Viewers’ Choice Car of the Year’ award at NDTV Car & Bike Awards
January, 2015: Hyundai Elite i20 won ‘Premium Hatchback of the Year’ award at NDTV Car & Bike Awards
January, 2015: Hyundai Motor India won ‘Best Manufacturer of the Year’ award at 7th BBC TopGear India Magazine Awards
January, 2015: Hyundai Xcent won ‘Value Car of the Year’ award at 7th BBC TopGear India Magazine Awards
January, 2015: Hyundai Elite i20 won ‘Hatchback of the Year’ award at 7th BBC TopGear India Magazine Awards
January, 2015: Hyundai Elite i20 won ‘Readers’ Choice Car of the Year’ award at 7th BBC TopGear India Magazine Awards
January, 2015: Hyundai Elite i20 won ‘Hatchback of the Year’ award at Bloomberg TV AutoCar India Awards
January, 2015: Hyundai Elite i20 won ‘Viewer’s choice of the Year’ award at Bloomberg TV AutoCar India Awards
January, 2015: Hyundai Elite i20 won ‘Car of the Year’ award at Bloomberg TV AutoCar India Awards
2014
December 17, 2014: Hyundai Elite i20 wins ‘Indian car of the year (ICOTY) 2015’
December 17, 2014: Hyundai Elite i20 wins the most prestigious 'Indian Car Of The Year (ICOTY) 2015' Award.
November 22, 2014: Hyundai launches first-ever corporate campaign focusing on India, ‘Life is Brilliant
November 04, 2014: Hyundai's Elite i20 has won the 'Best of 2014'
August 11, 2014: Elite i20 National Launch at New Delhi.
March 14, 2014: Xcent National Launch at New Delhi.
February 19, 2014: DNA Awards 2013-14 Grand i10 wins ‘Hatchback of the Year’.
February 19, 2014: BBC Top Gear Magazine Awards 2013 Grand i10 wins ‘Small car of the Year’.
February 5, 2014: ET Zigwheels Awards 2013 Grand i10 wins the ‘Compact car of the Year’.
February 5, 2014: Grand i10 wins Motor Vikatan ‘Small Car of the Year’.
February 5, 2014: Auto Bild India & CarWale - The Golden Steering Wheel Awards 2014 : Grand i10 wins ‘Hatchback of the Year’.
February 5, 2014: Santa Fe Launch at Auto expo.
February 4, 2014: Global Media Preview of Xcent in New Delhi.
January 30, 2014: CNBC TV 18 Overdrive Awards 2014: Grand i10 has been awarded the ‘Small Car of the Year’ and Grand i10 U2 has been awarded the ‘Engine of the Year’.
January 15, 2014: Car India & Bike India Awards 2014: Grand i10 has been awarded the ‘Hatchback of the Year’ and HMIL has been awarded the ‘Automobile of the Year’.
January 13, 2014: NDTV Car & Bike Awards 2014: Grand i10 has been awarded the ‘Car of the Year’ and ‘Entry Hatchback of the Year’ and HMIL has been awarded the ‘Car manufacturer of the Year’.'.
2013
January 8, 2013: Elantra has been awarded the 'Car of the year', 'Design of the year' and 'Executive car of the year' by Car India and Bike India Awards.
January 9, 2013: Elantra has been awarded the 'Saloon car of the year and Best deign & styling by Bloomberg UTV Autocar India Awards.
January 11, 2013: Elantra has been awarded the 'Car of the year' and 'Executive Sedan of the year' by CNBC TV18 Overdrive Awards.
January 24, 2013: Elantra has been awarded the Premium Sedan and Automotive design of year by ET Zigwheels Awards 2012.
March 05, 2013: Hyundai Introduces Special Edition iTech i10.
March 20, 2013: Elantra won the 'Sedan of the year 2012' by Autobild India and Carwale Awards - The Golden Steering Wheel Award.
August 12, 2013: Hyundai introduces Santro 'Celebration Edition'.
September 03, 2013: Launch of Hyundai Grand.
October 17, 2013: Hyundai rolls out the 5th Millionth car.
December 18, 2013: Hyundai Grand won the prestigious award 'Indian car of the year 2014'.
December 20, 2013: Auto Car India Awards 2013-14, Grand i10 has been awarded the 'Compact Car of the year'.
2012
January 5, 2012: The All New Sonata Launched at the New Delhi Auto Expo 2012
January 5, 2012: Eon has been awarded the prestigious 'Entry-Level Hatchback Of The Year' by ET Zigwheels Awards 2011
January 5, 2012: Verna has been awarded the prestigious 'Best Midsize Car 2012' and 'Best Car Manufacturer 2012' by Motor Vikatan'.
January 6, 2012: Verna has been awarded the prestigious 'Sedan Of The Year' and HMIL has been awarded the 'Automotive Company Of The Year 2011' by Auto Bild Carwale.
January 13, 2012: Verna has been awarded the prestigious 'Best Design and Styling' by Bloomberg UTV Autocar Awards 2012.
January 24, 2012: Eon has been awarded the prestigious 'Micro Car Of The Year' and 'Reader's Choice Award' by Car India and Bike India Awards 2012.
March 28, 2012: Launch of i-Gen i20.
April 17, 2012: Hyundai Motor India Ltd wins the Auto India Best Brand Awards 2012'Best Customer Service' and 'Best Resale Value'.
August 13, 2012:Launch of the neo fluidic Elantra.
December 10, 2012:Elantra has been awarded the prestigious 'Saloon Car Of The Year 2012' by BBC Top Gear Magazine Awards 2012.
2011
December 4, 2011: New Fluidic Verna wins the 'Reader's Choice Mid-size Car of the Year' at Top Gear Awards 2011.
October 13, 2011: Celebration at the Hyundai EON launch event.
May 11, 2011: New Fluidic Verna launched.
January 4, 2011: Saeinta Fe awarded 'Import SUV of the Year' by CNBC TV18 Overdrive Awards 2011.
January 10, 2011: Santa Fe awarded 'SUV of the Year' by Business Standard Motoring Awards 2011.
January 13, 2011: Santa Fe awarded 'SUV of the Year' by Car India Awards 2011.
January 19, 2011: Santa Fe awarded 'Full size SUV of the Year' by NDTV Car & Bike Awards 2011.
2010
January 5, 2010: Hyundai i20 wins the 'Viewer's Choice Award' at the Overdrive CNBC TV 18 Awards 2010.
January 5, 2010: Hyundai Motor India Ltd wins the award for 'Customer Service' at the Apollo Auto India Best Brand Awards 2010.
January 6, 2010: Hyundai Motor India unveils the i10 electric at the 10th Autoexpo. Hyundai i10 brand ambassador Shahrukh Khan unveils the car.
January 6, 2010: Hyundai i20 wins the 'Design of the Year' award at the NDTV Profit Car & Bike Awards 2010.
January 6, 2010: Hyundai i10 brand ambassador Shahrukh Khan wins the 'Brand Ambassador of the Year' award at NDTV Profit Car & Bike Awards 2010.
February 22, 2010: HMIL touches the milestone of 10 lakh car exports.
June 23, 2010: Launch of Verna Transform.
July 13, 2010: Hyundai i10 wins 'Small Family Favourite Car Award' by CarWale.com.
July 21, 2010: HMIL gets CSR award from Tamil Nadu Deputy Chief Minister Mr. M. K. Stalin.
August 4, 2010: HMIL touches milestone of 30 Lakh cars production and sales.
September 23, 2010: Launch of All New Next Gen i10.
October 13, 2010: Launch of SUV Santa Fe.
November 10, 2010: Hyundai i20 crosses landmark sales of 2.5 lakh units.
November 30, 2010: HMIL reaches 20 lakh domestic production & sales milestone; achieves fastest 20 lakh car production in a span of 12 years.
2009
January 7, 2009: Hyundai awarded with the 'Manufacturer of the Year' award the 'Best Variant' award for it's 'i-10 Kappa' engine at the UTVi Autocar Awards 2009.
January 15, 2009: Hyundai Motor India Ltd. launches the all new Sonata Transform.
January 21, 2009: Hyundai Motor India Ltd. awarded with the Silver Award for 'CSR Activities' by Reader's Digest.
February, 2009: Hyundai i20 adjudged 'Family Hatch of the Year' by TopGear.
February 9, 2009: Hyundai Motor India Ltd. launches the new Verna. Introduces the first Diesel Automatic in the segment.
February 11, 2009: Hyundai Motor India Ltd. conferred the Top Exporter of the Year for 2006-07 in the category of 'Large Enterprises' and presented the Gold Trophy at the
Southern Region Annual Award Presentation by the Engineering Export Promotion Council (EEPC).
February 20, 2009: Hyundai Motor India Ltd. named 'Manufacturer of the Year' at the NDTV Profit Car & Bike Awards 2009.
March 12, 2009: Hyundai i10 clocks the fastest 3 lakh i10 sales since its launch on 31st October, 2007.
March 25, 2009: Hyundai Motor India Ltd. honored with 'EXIM Achieved Award' for the year 2008 by Tamil Chamber of Commerce.
April 6, 2009: Hyundai enters Taxi segment in Mumbai. Hands over its first batch of it's best selling model – the Santro, to the Mumbai Taxi Union.
April 15, 2009: Hyundai wins the DHL-CNBC Tv18 International Trade Awards 200809.
May 27, 2009: Hyundai i20 awarded the highest 'Five Star Rating' for Safety by European New Car Assessment Programme (NCAP). The i20 five-door model scored exceptionally well on all four parameters of the NCAP safety test which assess newly launched cars on four main criteria of safety - adult occupancy, child protection, pedestrian protection and safety assist.
May 29, 2009: Hyundai Motor India Ltd. wins 'Reader's Digest Trusted Brands Gold Award' for the 'Car' category, in India.
July 7, 2009: Hyundai Motor India Ltd. Ltd. launches the 1.4 Litre Diesel and the 1.4 Litre Petrol Automatic variant of its premium hatchback, the i20.
August 29, 2009: Hyundai Motor India Ltd. receives the EEPC 'National Award for Export Excellence for 2007-08. Hyundai won the Gold Trophy in the 'Large Enterprise' category.
September 2, 2009: Hyundai Motor India Ltd launched the New Santro with dual tone beige interiors and sporty exteriors.
2008
January 9, 2008: i10 awarded 'Car of the Year 2008' by CNBC TV18 Autocar Auto awards.
January 10, 2008: i10 awarded 'Car of the Year 2008' by NDTV Profit Car& Bike.
January 11, 2008: i10 awarded 'Car of the Year 2008' by Overdrive magazine.
February 2, 2008: Inauguration of 2nd plant in Chennai.
March 27, 2008: Export of 500,000th car.
April 4, 2008: i10 awarded 'Car of the Year 2008' by ICOTY.
June 11, 2008: Fastest Export - Over One lakh units of i10 exported since its launch in Oct 31.
June 17, 2008: Hyundai Santro Adjudged India’s Most Dependable Compact Car by JD Power Asia Pacific 2008.
July 1, 2008: Hyundai-Kia Automotive Group Joins Ranks of Global Top 5 Automakers (Automotive News' 2008 Global Market Data Book).
July 15, 2008: i10 Kappa launched.
September 10, 2008: 10th Anniversary celebration and flag-off of 'i drive to Paris'.
September 30, 2008: Hyundai launches the dual fuel- 'Santro Eco'.
October 2, 2008: 20 launched in Paris Motor Show and display of 'i drive to Paris' cars.
November 5, 2008: Hyundai exports its first batch of 'i20' to European market. The first export consignment comprised 2820 units of 'i20'.
November 13, 2008: Hyundai Motor India Ltd. reaches the milestone of manufacturing the fastest 2 million cars in India.
December 16, 2008: Hyundai Motor India Ltd. awarded the 'Niryat Shree' Silver Trophy for the year 2005-06 by the Federation of Indian Export Organisations (FIEO). The award was conferred for Hyundai's outstanding performance in export in the Engineering and Metallurgical products under the Non-SSI category.
December 29, 2008: Hyundai launches its premium hatch back i20, in India.
2007
January 3, 2007: Verna was awarded the 'Car of the Year 2007' by Overdrive magazine.
January 4, 2007: Verna was awarded the 'Best Value For Money Car 2007' by CNBC TV 18 Autocar Auto awards.
January 12, 2007: Launch of Sonata CRDi.
March 26, 2007: Hyundai Motor India Ltd. ships out the first Getz.
April 2, 2007: Launch of Getz Prime.
April 19, 2007: Launch of Verna CRDi SX.
June 1, 2007: Hyundai Motor India Ltd. Receives EEPC(Engineering Export Promotion Council)'Top exporter of the year' Award for 2005-06.
June 27, 2007: Launch of Sonata CRDi Automatic.
July 4, 2007: Launch of Santro CNG.
August 6, 2007: Export of 400,000th car.
September, 2007: HMIL rolled out the fastest 1,500,000th car.
September, 2007: Launch of Getz CRDi.
October 31, 2007: Launch of i10.
December 29, 2007: i10 awarded 'Car of the Year 2008' by Business Standard Motoring Magazine.
2006
January 11, 2006: Tucson was awarded as "SUV of the Year 2006" by NDTV Profit-Car India awards 2006.
February 9, 2006: Plant Capacity expansion announcement by Hyundai Motor Chairman, production to be enhanced by 600,000 units by 2007.
March 13, 2006: HMIL rolled-out the fastest 10,00,000th car.
April 10, 2006: Founding of Hyundai Motor India Ltd. Foundation.
September 25, 2006: Launch of Hyundai Verna Petrol & Diesel.
October 31, 2006: Hyundai Motor India Ltd. rolls out the fastest 300,000th export car.
November, 2006: Santro crosses the million mark.
December 30, 2006: Verna CRDi was awarded the 'Performance Car of The Year 2007' by Business Standard Motoring.
2005
January 1, 2005: Santro once again becomes the largest selling brand in its segment.
January 17, 2005: Getz awarded 'Car of the Year 2005" by CNBC – TV 18, Auto Car Auto Awards.
January, 2005: Accent Petrol – was awarded the 'No 1 Entry Midsize Car' by TNS Automotive, India. Accent CRDi – was awarded the 'No 1 Midsize Diesel Car' by TNS Automotive, India.
February, 2005: HMIL was declared the "Star Company" amongst the unlisted companies by Business Standard.
April 6, 2005: Launch of SUV – Tucson HMIL launches the GDMS – Global Dealer Management System , a software that will help its dealers stay connected with the company in real time.
June 8, 2005: Hyundai Motor India Ltd. launched three new variants of the Santro Xing with eRLX technology(XK-non AC,XK, XL).
August 17, 2005: Launch of Sonata Embera.
August 18, 2005: Hyundai Motor India Ltd. introduced the export variant of its premium hatchback, Getz, in the Indian market,Getz-GLE.
September 26, 2005: Sania Mirza was signed as Brand Ambassador of Hyundai Getz.
October 18, 2005: HMI exported its 200,000th car to the overseas market.
November 1, 2005: All time high cumulative sales in October.
November 29, 2005: HMI exports its first shipment to UK.
2004
January 15, 2004: Launch of Accent Viva CRDi.
March, 2004: Santro crossed the figure of 1,00,000 sales in terms of annual sales. The first Indian car to do so in its segment.
April 15, 2004: Launch of Elantra.
September 10, 2004: Launch of Getz.
October 31, 2004: HMIL crossed the figure of 1, 00,000 vehicles in export and emerged as the largest exporter in the automobile industry.
November 17, 2004: HMIL introduced India's Best Warranty for the 1st time in the history of Indian Automotive Industry – 4 years/80,000 km warranty for Sonata & Elantra.
December 1, 2004: Santro becomes India's largest selling single brand across segments with 12,061 units.
December 25, 2004: Getz awarded "Car of the Year" 2005 by Standard Motoring Magazine.
2003
January 14, 2003: Hyundai Motor India Ltd. awarded 'Manufacturer of the Year' at the CNBC Autocar India Awards for the second year in a row.
February 5, 2003: Hyundai Motor India Ltd. declared 'Car Maker of the Year' at the ICICI Overdrive Awards.
March 13, 2003: Hyundai Motor India Ltd. commences exports to Latin America.
March 18, 2003: Hyundai Motor India Ltd. awarded ISO 14001 for sustainable Environment Management.
May 8, 2003: Hyundai Motor India Ltd. rolls out 400,000th car.
May 22, 2003: Hyundai Motor India Ltd. launches Santro Xing, the global small car.
June, 2003: Hyundai Motor India Ltd. wins the Business Standard Motoring Jury Award for the Accent CRDi.
August 4, 2003: Hyundai Motor India Ltd. launches its premium SUV, Terracan.
August 12, 2003: Export shipment of 1500 Santro Xing cars leave for Europe, HMI becomes small cars export hub for HMC.
December 11, 2003: Hyundai rolls out 500,000th vehicle in India.
2002
March 18, 2002: lobal launch of 1.1 Litre E-Epsilon engine on the new Santro Zip Plus.
June 26, 2002: Hyundai Motor India Ltd. rolls out 3,00,000th car.
August 16, 2002: Hyundai Motor India Ltd. launches Accent VIVA.
September 6, 2002: Hyundai Motor India Ltd. launches Santro Automatic Transmission.
October 10, 2002: Hyundai Motor India Ltd. launches Accent CRDi.
October 23, 2002: Hyundai Motor India Ltd. launches Sonata 2.7 V6.
November, 2002: Santro bags top honours in J D Power Asia Pacific 2002, tops both IQS & APEAL for 3rd time in a row & Accent ranked No. 1 in APEAL for 2nd time in a row.
December, 2002: Hyundai Motor India Ltd. rolls out 350,000th car in a short period of 50 months.
2001
June 12, 2001: Hyundai Motor India Ltd. rolls out its 200,000th car in 32 months.
July 11, 2001: Hyundai Motor India Ltd. introduces new look Santro.
July 18, 2001: Hyundai Motor India Ltd. launches luxury sedan Sonata.
November 22, 2001: Santro ranked No 1 in JD Power Asia Pacific 2001 "Initial Quality" study.
November 26, 2001: Both Santro & Accent ranked No. 1 in JD Power Asia Pacific 2001 "APEAL" study.
2000
April 27, 2000: 100,000th Car rolls out from the Chennai plant in just 19 months of since commencement of operations.
May 8, 2000: Launch of Santro zipDrive.
June 12, 2000: Hyundai Santro crosses 100,000 car sales.
July 21, 2000: First major export-shipment of 760 Accent and Santro cars roll out of the Chennai Port for Algeria.
November, 2000: Both Santro & Accent bag top honours in JD Power Asia Pacific 2001 "IQS" and "APEAL" studies.
November 29, 2000: Roll out of the 1,50,000th car from Chennai Plant in just 25 months.
1999
March 31, 1999: Hyundai Motor India Ltd. emerges as the second largest automanufacturer in the country.
October 14, 1999: Launch of Hyundai Accent.
1998
May 27, 1998: Pilot production of Santro at plant begins within a record 17 months of ground breaking.
September 23, 1998: Hyundai Santro (Atos Prime) makes its world debut in India.
1996
May 6, 1996: Hyundai Motor India Ltd. incorporated.
December 10, 1996: Ground-breaking ceremony at the Irrungattukottai plant near Chennai.
C. Objective of the company Mission and vision of the company Vision We announced "Innovation for Customers" as our mid–to long–term vision with five core strategies: global orientation, respect for human values, customer satisfaction, technology innovation, and cultural creation. We desire to create an automobile culture of putting customer first via developing human–centered and environment–friendly technological innovation.
Management Policy Based on a respect for human dignity, we make efforts to meet the expectations of all stakeholders including customers and business partners by building a constructive relationship amongst management, labor, executives and employees. Also, we focus on communicating our corporate values both internally and externally, and gaining confidence from all stakeholders.
Mid-and Long-term Strategies We developed five mid–and long–term strategies: global management, higher brand values, business innovation, environmental management, and strengthening product competitiveness. Especially, we selected environmental management as one of our strategies to meet the needs of our stakeholders and the society we belong to. We also intend to promote sustainability development and preservation of the environment.
2.2 PRODUCTS & SERVICES
HYUNDAI VERNA
HYUNDAI TUCSON
Hyundai CARS: Hyundai Santro Xing Hyundai Santro Xing launched in 2003 is the premium hatchback car ruling this segment. The all new Santro Xing makes the riding experience quite exciting, as its interior boasts soft touch three spoke steering wheel, sporty instrument cluster and adequate storage space providing true comfort for its riders. The fuel-economic and responsive engine generating 63 bhp makes Santro Xing
an
easy
to
handle
car
in
thick traffic. The 'active intelligence' technology empowers the engine to think and operate at its best under usage condition, delivering maximum power and mileage. Hyundai Santro Xing is a jack of all trades like power efficiency, reliability and long life. The car is powered by 1086 cc Epsilon engine fired by a Distributor less Ignition System (DLI) that results in improved fuel efficiency, reduced emission, and increased power. The everlasting e-Rlx technology makes Santro Xing a true value for money.
SANTRO: AE PETROL GL PLUS GLS F/L AUDIO GLS F/L AUDIO GL LPG GLS LPG
Hyundai i10 Hyundai i10 is a premium hatchback segment model and it has gained much popularity in Indian market since its launch in 2007. At the heart of the stylish and eye catching i10 there is a powerful 1.1 liter iRDE(intelligent Responsive Drive Engine) petrol engine with five speed manual transmission that generates superb output of 67 PS @ 5500 rpm. Besides this there is also a 1.2 liter promises to deliver more mileage per liter without making a compromise on the performance. Packed with the refreshing looks and stunning features of comfort, performance and
safety,
Hyundai
i10
is
a
best
buy
and
a
treat
to
drive.
Get on Hyundai i10, the first in i series from Hyundai Motor India Limited, very innovative in design and very intelligent in drive. The all new i 10 boasts sporty and aerodynamic looks and luxurious interiors. The flaunting body outline, wide angle washer wiper, sunroof with slide and tilt option, easy gear shift, refined air conditioning ducts, cockpit style sitting, deep glove box, power windows, height adjustable rear head rests all these attributes make the i 10 truly best in its class.
i10: D-Lite- imm D-Lite- imm Era-imm Magna 1.1L Magna (1.2)-imm Sportz GLS (1.2)-imm Sportz Option Sportz AT Asta GLS
(1.2)
Asta WS GLS (1.2)
Hyundai i20 Hyundai Motor India Limited has come up with another 05 door hatchback Hyundai i20 car to catch the eyes of small car buyers in India. The all new hatchback Hyundai i20 features some cool features that distinctive from its earlier model i10. Hyundai i20 has redesigned front facia with low shinge grille, large headlamps and sporty fog lamps in outside and larger space from the inside In the phase of dipping sale figures, India's leading automaker Hyundai Motor India Limited (HMIL), has stepped-up its existing car model i10 with the refined one i20. The all new Hyundai i20 car model is an another addition in the company's hatchback cars stable that has been launched with more room for the luggage, higher-quality interiors with the flexibility of seating that is near to its predecessor i10. Hyundai i20 car was first showcased in the Paris Motor
Show 2008 and in India it was launched in the end of December 2008 meeting all existing emission norms including the Euro-V. The newly launched Hyundai i20 car is equipped with the latest technology 1.2 liter Kappa petrol engine that pumps out maximum power of 80 ps @ 5200 rpms. Hyundai i20 is up for sale throughout India in three variants with seven colors and carries the ex-showroom price range starting from 5.0 Lacs going up to 6.0 lacs for the top version.
I 20: ERA 1.2 ERA DSL MAGNA 1.2 MAGNA DSL SPORTZ 1.2 SPORTZ (O) SPORTZ DSL SPORTZ (O) DSL ASTA 1.2 ASTA WITH AVN ASTA DSL ASTA DSL WITH AVN ASTA (O) SR ASTA AT PETROL 1.4
ASTA AT WITH AVN
Hyundai Accent Elegant styling, contemporary looking design, spacious and power packed performance are the underlining features of all new Hyundai Accent Car. Offering umpteen eye-catching features, Hyundai Motors India has equipped this luxury sedan car with host of state of the art comfort, convenience and safety elements. Launched in both petrol and diesel variant Accent Car is available at a very competitive price in
number
of
sizzling color options. Hyundai Accent
has come up
in new avatar called Executive. Find
out
here
more about Accent Executive...
Hyundai Accent Car is the perfect example of harmony between style, luxury, power and
performance. With the launch of Accent Hyundai Motors India, India has added another feather in the sedan cars segment of India. Powered with an advanced engine technology and state of the art design & safety features, the all new Hyundai Accent clearly races ahead from the others. The 1.5 SOHC in-line-4-cylinder engine delivers 94 ps of power and 12.5 kgm of torque for the refined output. Hyundai Accent has a very powerful air-conditioning system with the harmonized support of air-flow that keeps the interiors of the Car extremely peaceful. For better control and the comfort while driving this sedan car has been equipped with tilt steering wheel. With host of elegant and convenient features Hyundai Accent has fresh looking front grille, sparkling front & rear lights and mounted stop lamps providing it a sporty catchy looks. Available in sizzling color options, Hyundai Accent Car is available with a price starting from Rs. 5.0 lacs. ACCENT: GLE EXE.1.5 L With imm. GLE EXE LPG With imm.
Hyundai Verna The all new Verna from India's leading car maker Hyundai Motor has every feature which takes it ahead in race of getting bigger share of luxury sedan car market among other players like Honda. Hyundai Verna boasts an egg shell design which makes it aerodynamic from the outside and generously spacious from inside. Available in Petrol & Diesel version, Verna makes you feel the power of 100 horses at work to deliver the sheer exhilaration.
India's leading car maker Hyundai Motors has rolled out a new entrant, Verna, in the field of luxury sedan cars which has been refined for perfection in performance, comfort and safety. Just sit behind the wheels of Hyundai Verna and feel the sheer exhilaration from 1.6 L DOHC petrol & 1.5 CRDi diesel engine which generates 103.2 ps and 110 ps of thrilling power. The interiors of Hyundai Verna are generous in space, luxuriant in
comfort and convenient to handle, so you can feel the refreshing riding experience. The body line of Verna boasts an egg shell type design which gives it an aerodynamic shape through which you can
feel
the
zooming
power
behind
the
wheels.
A 2-DIN music system, large alloy wheels, automatic climate control and leather wrapped steering wheel and gear knob, rear wheel disc brakes, ABS and power-assisted steering are few of the striking features of Hyundai Verna that you cannot ignore. The all new Hyundai Verna is available in sizzling color options bearing a competitive price tag starting from Rs 6.50 lakh for the base petrol Verna to Rs 8.00 lakh (approx.) for the CRDi VGT model.
VERNA:VTVT
EON:The Hyundai Eon is a 5-door hatchback subcompact produced by the Hyundai Motor Company. It was launched in 1 October 2011 in India and in March 2012 in the Philippines.
Design:The Eon was designed jointly between the Hyundai R&D centers in Namyang, South Korea and Hyderabad, India. It is offered with a 814cc 3-cylinder gasoline engine that generates 55 bhp and 75 Nm torque. Accor ding to Hyundai's Philippine distributor, the Eon has a fuel economy rating of 26.3 kilometers per liter. In January 2012, Hyundai India announced LPG models of Eon as well, with an additional cost of approximately INR 27000 to the available models.
Variants of EON:D-Lite: - This has the same features as D-Lite but has an air conditioner and full wheel cover with Hub cap.
Era Plus - Tinted glass, body colored bumpers, metallic finish centre console, front
power window, driver side central locking and electric power steering.
Magna Plus - Front and rear speaker grille, utility options like rear parcel tray, 2 DIN
Radio+CD+MP3 Audio with two speakers in front, USB port, auxiliary-in port and a digital clock. Sportz - Keyless entry, front fog lamps, driver side airbag, keyless entry, body color
outside mirror and door handles, metallic finish three-spoke steering wheel unlike other variants which have a two-spoke version. Hyundai Sonata Hyundai Sonata Embera has added a new dimension in the luxury sedan car segment of India. This new offering from Hyundai is "undoubtedly distinguished" in terms of design, comfort and safety. Sonata Embera is contemporary and sharp from the outside with charismatic features from inside, i.e. more spacious, elegant and cool. The 2.4 L VTVT engine, with the awesome power
of
165
ps,
would
make
your
ride
smoother
and
controlled.
The Sonata Embera has much higher fuel efficiency, courtesy its light-weight and newlydesigned engine block. The body of the vehicle looks distinctly different from its predecessor Sonata. It is 53mm longer, 12 mm wider and 53mm higher than Hyundai Sonata. The interiors come with plush, two-tone styling - done in beige and black. Hyundai Tucson Tucson's large, versatile interior and five-year/60,000mile basic warranty make it worth a serious look. It is a compact crossover SUV which shares its Elantrabased platform with the redesigned 2005 Kia Sportage.
It is a five door vehicle and the driver can switch between two-wheeled and four-wheeled drive. It is well priced, well mannered, and sure to generate interest with a refined exterior and welldone interior.
Hyundai Tucson for 2009 has been retouched with new rear and frontal garnishes. There has also been a new wheel design incorporated as well as newly-patterned cloth seating. Cabin materials are fine and well-assembled. Enough adult leg-room is available with split-folding rear seats. All controls are grouped in the easy-to-reach center dashboard stack. The 65-cubic-foot cargo space has under floor storage and a washable mat.
Roof has been fitted with railing to allow extra luggage for the passengers. The easy to grip sleek body-colored outside door handle of Tucson lends an impressive look to its exteriors. The roundtype lamps and flame-shaped reflectors add to the elegance of its exteriors.
Hyundai Motors
Parent Company
Hyundai Motor Company
Category
Sedans, Hatchbacks, SUV’s
Sector
Automobiles
Tagline/ Slogan
New thinking new possibilities; Drive your way
Hyundai operates the world's largest integrated automobile manufacturing facility in S Korea, which is capable of producing USP
1.6 million units annually
STP
Complete automobile segment including hatchbacks, sedans & Segment
SUV’s
Target Group
Young executives from the upper-middle income bracket
Hyundai gives luxury cars at affordable prices which is a globally Positioning
recognized and accepted brand
SWOT Analysis
1. The company employs about 75,000 persons around the world. 2. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide 3. Hyundai sells over 1.5 million vehicles per year 4. Hyundai has excellent branding and advertising by having celebrity brand ambassadors Strengths
5. Hyundai motor company has over 75,000 employees globally
Weaknesses
1.Hyundai lacks cars for the ultra-premium segment
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand Opportunities
3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Threats
4. Substitute modes of public transport like buses, metro trains etc
CHPATER – 3 ADVERTISEMENT AND SALES PROMOTION 3.1 INTRODUCTION Advertising is a paid form of communication, although some forms of adveritsing, such as public service announcements (PSAs).
Second, not only is the message paid for, but also the sponsor is identified.
Third, most advertising tries to persuade or influence the consumer to do something. Although in some cases the point of the message is simply to make consumers aware of the product or company.
Salient Features / Phrases of Advertising # Paid form # Non-Personal # Goods, Services, Ideas # Identified Sponsor # Information # Persuasion # Target Audience CHARACTERISTICS OF ADVERTISING 1. Advertising is one of the methods of promotion mix. 2. It is a paid mass communication, not aiming at a specific individual. 3. It is a form of publicity, i.e., dissemination of information regarding a product, service or idea. 4. It is salesmanship in writing or printed salesmanship. 5. It is a mass non-personal communication. That is, communication is only through written, spoken or visual means, and not through persons. 6. It is a sponsored publicity or communication i.e., the publicity has been deliberately sponsored, initiated or undertaken by a sponsor. It is paid for by the sponsor.
7. The sponsor of advertisement (i.e., one responsible for it) is usually identified in the advertisement itself. 8. It is undertaken to influence the buying behaviour of the customers. 9. It guides the buyers towards a more satisfactory expenditure of their hard earned money.
CLASSIFICATION AND TYPES OF ADVERTISING 1. Product – Related Advertising A. Pioneering Advertising B. Competitive Advertising C. Retentive Advertising 2. Public Service Advertising 3. Functional Classification A. Advertising Based on Demand Influence Level. i. Primary Demand (Stimulation) ii. Selective Demand (Stimulation) B. Institutional Advertising C. Product Advertising i. Informative Product Advertising ii. Persuasive Product Advertising iii. Reminder-Oriented Product Advertising 4. Advertising based on Product Life Cycle
A. Consumer Advertising B. Industrial Advertising 5. Trade Advertising A. Retail Advertising B. Wholesale Advertising 6. Advertising Based on Area of operation A. National advertising B. Local advertising C. Regional advertising 7. Advertising According to Medium Utilized STRUCTURE OF THE ADVERTISING INDUSTRY
Sales Promotion
Sales promotion refers to the short-term incentives to encourage sales of a product or service. It consists of a diverse collection of incentive tools, mostly short-term, designed to stimulate quicker and greater purchase of products or services by consumers.
Purpose of Sales Promotion
Sales promotion tools vary in their specific objectives. They may be used to attract new customers, to reward loyal customers and to increase the repurchase rates of occasional users. Sales promotion usually targets brand switchers because non-users and users of other brands do not always notice a promotion. Sales promotions are thus also seen as a tool for breaking down loyalty to other products. Sales promotions also let manufacturers adjust to short term changes in supply and demand and differences in customer segments. They also let manufacturers to experiment by varying prices. Sales promotions also lead to greater consumer awareness of prices. To use sales promotion, a company must set objectives, select the right tools, develop the best program and implement it and evaluate the results.
Objectives of Sales Promotion
The specific objectives set for sales promotions will vary with the type of the target market. For consumer promotions, objectives include encouraging purchasing of larger sized units, building trial among non-users and attracting switchers away from the competitor’s brands. For trade promotions, objectives may include; including retailers to carry new items and higher level of inventory, encouraging off-seasonal buying, of-setting competitive promotions, building brand loyalty of retailers and gaining entry into new retail outlets. The sales force promotions help in encouraging support of a new product or model, encouraging more prospecting and stimulating off-seasonal sales. But most importantly, sales promotion should be focused on consumer relationship building.
Sales Promotion Tools
Many tools can be used to accomplish sales promotion objectives. Descriptions of the main promotional tools are as follows;
Consumer Promotion Tools
The main consumer promotion tools are as follows;
Samples:
They are offers of a trial amount of a product. It consists of inviting prospective purchasers to try the product without cost or at a lower cost in the hope that they will buy the product. Samples may be free or discounted.
Coupons: Coupons are certificates that give buyers a saving when they purchase a specified product. Coupons can be mailed, placed in advertisements or included with other products.
Rebates: Rebate is also known as cash refund offers. Rebates are offers to refund part of the purchase price of a product to its customers who send a proof of purchase to the manufacturer. These are like coupons except that the price reduction occurs after the purchase and not at the point of sale.
Price Packs: Cents-off deals or price packs offer consumers savings by way of reducing prices that are marked by the producer directly on the package.
Premiums:
These are the goods offered either free or at a low cost as an incentive to buy a product. Premiums may be in-pack or on-pack (outside the pack).
Prizes: They are offers of chance to win something such as cash, trips or goods – by luck or through extra efforts. Contests of talent and sweepstakes or draws the most popular prize offering promotions.
Tie-in Promotions: Tie-in promotions involve two or more brands or companies that team up on coupons, refunds or contests to increase their pulling powers.
Cross Promotions: Cross promotions involve using one brand to advertise non-competing brand.
Advertising Specialties: These are useful articles imprinted with an advertiser’s name, given as gifts to consumers.
Patronage Rewards: They are cash or other awards for the regular use of company’s products or services. They are values (in cash otherwise) that are proportional to one’s patronage of a certain vendor or a group of vendors. They aim at building brand loyalty.
PoP Promotions: Point of purchase (PoP) includes displays and demonstrations that take place at the point of purchase or sale. Business Promotion Tools
Companies spend huge amount on promotions focused on industrial consumers. The major business promotion tools are as follows;
Trade Shows and Conventions.
Sales Contests.
Clearly, sales promotions play an important role in the total promotion mix. To use it well, the marketer must define the sales promotion objectives, select the best tools, design the sales promotion program, pretest and implement the program and evaluate its results.
3.2. ANALYSIS AND DISCUSSION 1) As a consumer, do you like to watch/read advertisement?
Sales 2%
yes 44 No 1
98%
2) Which type of adv. sources does you like the most?
sources
23%
11%
5%
2%
News paper 5 T.V. 26 Radio 1 Magizine 2 Internet 10
59%
3)During a week,how many times do you read magazine or news paper?
Times 9%
1-2 3-4 5-6 7-8
25%
30%
11 16 13 4
36%
4)What is your opinion to make a news paper as a print advertisement more memorable to viewers?
Opinion 20% 11% 25%
Bold striking 5 Simple text 11 Use of images 19 Elaborate comlex design 9
43%
5) Do you like feature of news paper i.e. slogans ,images etc.?
Yes/No 2%
yes 43 no 1
98%
6) How much time do you spend on watching t.v. in a day?
Time
34% 52% 14%
Less than 1 hour 23 2 hour 6 More than 2 hour 15
7) At which time of the day you use to watch t.v.?
Time of watching tv
9% 18% 48%
Morning 4 Afternoon 8 Evening 11 Night 21
25%
8) Do you have a subscription to cable television?
Yes/No
20%
Yes 35 No 9
80%
9) Do you like the promotional events?
Yes/No 7%
Yes 41 No 3
93%
10) Which type of events do you like the most?
Events
16% 47% 28% 10%
Seminar 15 Road show 15 Corporate Meeting 9 Themes Parties 5
11)What do you like most in an event?
Activites 5% 39% 41% 16%
12) What are the additional facilities you get in an event?
Information about the product 17 Lunch/Dinner 7 Celebrites and famous personality 18 Other 2
Facilities 7% 39%
20%
Old car valuation 3 Service check up 9 Test drive 15 Finance facilities 17
34%
13)Do you like electronic advertisement?
Yes/No 16%
Yes 37 No 7
84%
14)Which way of electronic adv. Do you like ?
Way of E-adv.
43%
45%
SMS 19 Pop-up menus 5 E-mail 20
11%
16)What do look for in an adv.?
Information
27% 45% 16% 2% 9%
Product information 12 Discount 7 Price information 1 Celebrities 4 All of the above 20
17) Do you think endorsing a product through a famous celebrity is more effective?
Yes/No 7%
Yes 41 No 3
93%
18) Do you think consumer behavior is adversely affected by adv.?
Yes/No 14%
Yes 32 No 06 Not soure 06
14% 73%
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