Socialwalk - Online and Onsite Business Matching for Tradeshows & Exhibitions...
MICE 2.0 Innovative Technology Solutions for the MICE Industry
Monday, April 18, 2011
Company Profile Industry In Business Since Socialwalk Sdn Bhd (MY) Socialwalk Pte Ltd (SG) Staff Count Number of conferences & trade shows Countries Client Demographics Monday, April 18, 2011
Technology Solutions for MICE 2008 Cyberjaya - Operations & Tech Centre Queens St - Sales & Operations 11(MY) + 4(SG) 50++ 5 (MY, SG, HK, INDO, CHI) Associations, PCOs, PEOs, Government
End to end products & services pre preshow show
Monday, April 18, 2011
onsite
post event
for Trade Shows... Visitor/Buyer Promotion Exhibitor Promotion
Onsite Registration
Post-Event Reports
Onsite Business Matching
Virtual Event
Manage Buyers Program
Modules
Online Registration Online Business Matching
Preshow >> Onsite >> Post Show
What happens?
Monday, April 18, 2011
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Increase bottom line: More visitors and exhibitors count
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Bring quality buyers to exhibitors: we manage the schedule of hosted buyers and match them up with the right exhibitors
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Attract new visitors and exhibitors: Market business matching service in your event. Prescheduled appointments make it worth their time to come to the event!!
Deliver more value to Buyers & Exhibitors : Accurate Matching means securing contracts and signing deals! Exhibitors & Visitors return : Will want to participate again next year.
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Identify quality visitors and invite them back next year
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More media coverage - create media angle using statistics
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Continue to build relationship with exhibitors and visitors via the platform attract them to participate next year
value for Trade Shows pre show
Monday, April 18, 2011
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Improve event value - increase exhibitor count
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Automatically match exhibitors to buyers and let them schedule meetings
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Manage hosted buyers program Collect buyer requests before event Integrated online ticketing
value for Trade Shows pre onsite show
Monday, April 18, 2011
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Improve event value - make sure exhibitors return
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Match and schedule buyers and exhibitors together onsite
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Business Matching Lounge to arrange meetings and seal deals
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Business Matchmakers proactively connect buyers and sellers
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Full schedule for hosted buyers Moderated platform to let suppliers answer real buyer requests
value for Exhibitors post event
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Monday, April 18, 2011
Improve event value - make sure exhibitors return
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Online directory for exhibitors and visitors to continue browsing profiles and connecting after event
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Improve media communications with stats Track amount of trade conducted
Understand data - improve future events
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Identify most valuable buyers to ensure they get special treatment next year
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Trade Report containing metrics for KPIs and critical review of show
Online & Onsite Business Matching
Monday, April 18, 2011
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Combination of online software and onsite service
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Web-based - Email/SMS Integrated Buyer Seller Matching Face2face Meetings Team of expert matchmakers onsite
How we work with clients?
Business Matching
Software Setup & Website Integration Monday, April 18, 2011
Integration with Registration
Easily add data to Socialwalk by uploading existing database. Automated account login & password generated sent to email Monday, April 18, 2011
Exhibitor and Visitor Toolkits
Comprehensive toolkit sent to exhibitors and visitors detailing benefits of business matching and how to use the system Monday, April 18, 2011
Database Profiling
Capture detailed information on registration to ensure the perfect match is made Monday, April 18, 2011
Powerful Searching Search every visitor/ exhibitor and visitor using keywords or let our matching algorithm recommend a profile
Monday, April 18, 2011
Schedule Appointments Find free times for both parties
Schedule meetings with matches and communicate before the event. Each person has an individual schedule Monday, April 18, 2011
Set the location Set location of the meeting and send a note. Recipient will receive a meeting request for acceptance
Confirmation of meeting by SMS and email. SMS reminders to both parties 1hr before meeting starts Monday, April 18, 2011
Business Match Emails
recommended match
view profile or schedule meeting
Based on profile information, individual matches are recommended and sent straight to email Monday, April 18, 2011
Buyer Request Service
Collate requests from buyers, distribute to exhibitors and facilitate communication for relevant matches. Buyers shown how to submit a request and Exhibitors shown how to respond before event starts. Monday, April 18, 2011
Trade Show: case study International Furniture Fair Singapore (IFFS)
• 3rd biggest show in Singapore • 536 Exhibitors • 17,000 Visitors • 89% Surveyed found Socialwalk services useful
Monday, April 18, 2011
1 Month Before
Monday, April 18, 2011
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Received event details from IFFS contact
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Receive profiles of exhibitors from IFFS - uploaded it to the system
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Socialwalk drafted an introduction email that was sent the entire database of visitors to register their profiles and buying requests.
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Exhibitor toolkit was included in the exhibitor manual
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Users can browse profiles, message and schedule meetings
Socialwalk created Business Matching Button and integrated with event website
Both exhibitor and visitor toolkits available for download on website
Ten Days Before •
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Monday, April 18, 2011
All users receive personalised and relevant matching recommendations
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View profiles Contact other users Schedule Meetings
Continued E-Marketing campaign to
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Encourage profiles to be updated Promote other services that are happening (e.g on site matching)
During Event
Monday, April 18, 2011
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Visitor request form is attached to reg form
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Raise awareness via buntings at strategic locations, business matching lounge indicated on map
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Mobile team of Business Matchmakers gather visitors requests
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Match visitor requests with relevant exhibitors. Facilitate exchange of contacts.
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Track what happened in meetings
After Event •
• Monday, April 18, 2011
Detailed trade report
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Stats to use in future communications
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Insights to improve next year’s event
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Real feedback from buyers and exhibitors
Platform to continue connection
Socialwalk and IFFS
Monday, April 18, 2011
Socialwalk and IFFS
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Monday, April 18, 2011
1 MONTH BEFORE Website Integration Introduction to BM Emails Database Upload Exhibitor and Visitor kits available
Socialwalk and IFFS • • • •
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Monday, April 18, 2011
10 DAYS BEFORE Business Matching email recommends profiles Buyer Requests start Meetings start to get scheduled People are excited about coming
1 MONTH BEFORE Website Integration Introduction to BM Emails Database Upload Exhibitor and Visitor kits available
Socialwalk and IFFS • • • •
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Monday, April 18, 2011
10 DAYS BEFORE Business Matching email recommends profiles Buyer Requests start Meetings start to get scheduled People are excited about coming
1 MONTH BEFORE Website Integration Introduction to BM Emails Database Upload Exhibitor and Visitor kits available
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EVENT Match buyer requests with relevant exhibitors Facilitate exchange of contacts Track what happened in meetings
Socialwalk and IFFS • • • •
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Monday, April 18, 2011
10 DAYS BEFORE Business Matching email recommends profiles Buyer Requests start Meetings start to get scheduled People are excited about coming
1 MONTH BEFORE Website Integration Introduction to BM Emails Database Upload Exhibitor and Visitor kits available
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POST EVENT Detailed Trade Report Platform to continue connection
EVENT Match buyer requests with relevant exhibitors Facilitate exchange of contacts Track what happened in meetings
Socialwalk and IFFS • • • •
• • • •
10 DAYS BEFORE Business Matching email recommends profiles Buyer Requests start Meetings start to get scheduled People are excited about coming
1 MONTH BEFORE Website Integration Introduction to BM Emails Database Upload Exhibitor and Visitor kits available
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POST EVENT Detailed Trade Report Platform to continue connection
EVENT Match buyer requests with relevant exhibitors Facilitate exchange of contacts Track what happened in meetings
70 ad hoc Buyer Requests. 89% of Exhibitors find SocialWalk useful Monday, April 18, 2011
Track Record • 50++ Events • Delighted customers across SEA (including Singapore, Malaysia, China and Thailand)
• Facilitate over $xxxx of trade
Monday, April 18, 2011
Contact www.socialwalk.com/demo socialwalkdemo.com Kengyew Tham
Eileen Feng
+60123322798
+60105331785
[email protected]
+65 9878 9940
[email protected]
Monday, April 18, 2011
