Skittles Brand Book

AN IN S PIRATIO N A L S K IT TL E S B RA ND B O O K

D E D I C AT E D T O

TH E M I G HTY MINK T E N A C I O U S , U N WAV E R I N G , Y E T E X T R E M E LY S U P P L E

“I think Skittles are delicious. But what do I know?” — Plato

Welcome to page 16! And page 17!

I smell cheese. No, you don’t.

PAG E PLASTIC CUP

The words and images on these two pages were printed with a special ink that is only legible to sea urchins. If you are not a sea urchin, sorry. You wouldn’t have gotten the joke anyway.

THE AVERAGE SKITTLES® CONSUMER (OR ASC):

— Is 12-17 years of age — Owns an exotic pet, such as an iguana — Loves playing sports like basketball — Wishes he/she could fly — Dreams of someday being a rock star, • astronaut or possibly some kind of knight — Fears long-limbed animals, such as giraffes — Likes listening to music — Enjoys skateboarding and rollerblading • in his/her free time — Wears large hats and other popular clothing — Is very school-spirited

THIS IS THE AVERAGE SKITTLES® CONSUMER (ASC):

THE AVERAGE SKITTLES® CONSUMER (OR ASC):

— Is 12-17 years of age — Owns an exotic pet, such as an iguana — Loves playing sports like basketball — Wishes he/she could fly — Dreams of someday being a rock star, • astronaut or possibly some kind of knight — Fears long-limbed animals, such as giraffes — Likes listening to music — Enjoys skateboarding and rollerblading • in his/her free time — Wears large hats and other popular clothing — Is very school-spirited

THIS IS THE AVERAGE SKITTLES® CONSUMER (ASC):

Unless you’re one of those start-at-the-end-of-the-book people. In that case, enjoy.