SILVIO NAPOLI -PPT

Silvio Napoli at

India

Schindlers India Exploration

Schindler Background & Alfred Approach

Introduction of Silvio Napoli & Achievements i) Swatch Project ii) Indian Entry Market

Bonnards Explanation of choosing Napoli

Forming

Schindler India

New Culture, New Challenges

Recruiting the Team i) Mr. Mehar Karan Singh  Managing Director ii) Mr. T.A.K Mathews  Field Operations Head iii) Mr. Ronnie Dante  General Manager of Engineering iv) Mr. PankajSinha  Human Resource Manager v) Mr. Jujudhan Jena  Chief Financial Officer

Developing the Relationships

Analysis

1.

Silvios decision to club family relocation and company setup

2.

Excellent task of assembling the team

3.

Absence of Marketing Head

4.

Silvios Management style and personal characteristics

The

India Business Plan

The Indian Elevator Market - Residential segment  70% - Commercial segment - 20% - Hotels and others  10% Competition - Otis, BBL, Finlands Kone, ECE, and Mitsubishi and Hyundai Elevators - 25 Regional Players The Standard Product Strategy - Model S001- Low-rise segment - Model S300P  Mid-rise segment - Single Point of Contact for sales

The Outsourcing Strategy - Manufacturing of components would be outsourced to local Indian suppliers - Logistics function would be outsourced to internationally reputed logistics service provider. - Basic installation work would also be outsourced Analysis 1.

Business Model had never been attempted in the Indian Elevator Market

2.

Customization of products is a key element in the Indian market

3.

Single point of contact was an innovative account-management approach

4.

Outsourcing processes was the main source of competitive advantage

From Analysis

to Action: Implementing the Plan

Business Challenges - Standard Elevators - Outsourcing - Increase in Transfer Pricing  30% - Increase in Excise Duty  22%-56% - Lack of assistance from European plants

Analysis Gaps in Strategic Choice

-Technical Support from Global Schindler to Outsource -Commercial Support from Global Schindler -Increase of Import duty by Government Gaps in Strategic Assessment  standard vs. customization Gaps in Strategic Implementation Revisit Strategic Intent

Organization structure

Proposed Re-structure

Source: Strategic Management: Schindler India Assessment(Robert Kennedy CollegeUniversity of Wales

The company is headquartered in Mumbai, with offices and operations in all major cities in the country. Current Managing Director: Uday Kulkarni Total Turnover: 500-1000 cr Total number of employees: 1000 Schindler India is positioned firmly in India as a preferred solution provider for elevators, escalators and horizontal walks. Cutting edge technology backed by a strong service commitment makes this possible.