The Significance of Impulse Buying Today Author(s): Hawkins Stern Source: Journal of Marketing, Vol. 26, No. 2 (Apr., 1962), pp. 59-62 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1248439 http://www.jstor.org/stable/1248439 . . Accessed: 15/10/2014 16:20 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp
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This content downloaded from 111.68.103.163 on Wed, 15 Oct 2014 16:20:09 PM All use subject to JSTOR Terms and Conditions
This content downloaded from 111.68.103.163 on Wed, 15 Oct 2014 16:20:09 PM All use subject to JSTOR Terms and Conditions
This content downloaded from 111.68.103.163 on Wed, 15 Oct 2014 16:20:09 PM All use subject to JSTOR Terms and Conditions
This content downloaded from 111.68.103.163 on Wed, 15 Oct 2014 16:20:09 PM All use subject to JSTOR Terms and Conditions
