-he early day “ Initially strategos refered to a role (a general in command of an army). Later it came to mean ‘the art of the general‘, which i to ay the !ychological and beha"ioral #ill with which he occu!ied the role. $$ By the time of %ericle (&' BC) it came to mean managerial #ill (adminitration, leaderhi! orientation, !ower). And by Ale*ander‘ time (++ BC) it refered to the #ill of em!loying force to o"ercome o!!oition and to create
/hat i 0trategy1 It derives from the Greek "στρατηγία" (strategia), "oce of genera, command, generashi!" #trateg$ descri%es ho& an organi'ation intends to achieve its o%ectives and mission method or !an chosen to %ring a%o*t a desired f*t*re, s*ch as achievement of a goa or so*tion to a !ro%em +he art and science of !anning and marshaing reso*rces for their most ecient and eective *se +he term is derived from the Greek &ord for generashi! or eading an arm$ strateg$ is a set of o%ectives, !oicies and !ans that, taken together, de-ne the sco!e of the
2oal 0trategy 3b4ecti"e -actic . e m o t c e u h t o s t y i w r o v e a p h e m t r s r i o c h i e f p e l . n d a b a l t o a g y r p o a d r u e e s e t b n s a t i i a h n d a t a r e e s t c s s e s i o i t m u s l n y i a s a a u o e a o s v e e g i o n i y t g l t i v e h i e A r a z a t o " t i c o ! e c t t n i a c a o b A g a . e t o 4 s i n b e . o r a l s o c y i a t g e g c g o A n u t a t a n i a t r A r s u s t y o p u i t h a w
-he trategy i about winning 5 0trategy is the formulation of organizational missions" goals" ob!ectives and action plans.
-hree 0ubidiary Conce!t to 0trategy .om!etitiv e advantage /istinctive ca!a%iities
#trategic -t
Michael Porter (1985) #irms select marets in which they can e$cel and present a moving target to their competitors by continually improving their position
%istinctive capabilities are those characteristics that cannot be replicated by competitors" or can only be imitated with great difficulty.
A firm must match its capabilities and resources to the opportunities available in the e$ternal environment.
%ur!oe of %lanning %lanning
&he process of setting goals and courses of action" developing rules and procedures" and forecasting future outcomes.
0et the tandard to facilitate control
%ro"ide direction
Manager engage in !lanning to6
Minimize wate and redundancy
7educe the im!act of change
0trategic %lanning and 8uman 7eource 0trategic
%lanning
' Procedures for maing decisions about the organization(s long-term goals and strategies 0trategic
8uman 7eource Management (087M)
' &he pattern of human resources deployments and activities that enable an organization to achieve its strategic goals. 8uman
7eource %lanning (87%)
' Process of anticipating and maing provision for the movement )flow* of people into" within" and out of an
--Reciprocal Reciprocal and and interdependent interdependent relationship relationship -+nvironmental -+nvironmental scanning scanning critical critical for for both both
Human Resources Planning
Strategic Planning
Characteritic of an 9ffecti"e 87M 0trategy ,
&he purpose of HR strategy is to capitalize on the distinctive competencies of the organization and add value through the effective use of human resources.
9*ternal and Internal :it6 #it is an important consideration when designing HR programs. e loo at two types of important fit /. #itting HR strategy to overall organizational strategy )+$ternal fit*" )HR managers must be included in strategy discussions to be sure this happens*
0. 1ining the various HR programs to other functional areas and to each other )2nternal fit*. - A fit with other functional areas" such as mareting. - And a fit among all HR programs. :ocued on 7eult &he hard wor of deciding on strategy is not its formulation but its implementation and the tracing of results. &he HR3 strategy must be result oriented and measurable.
-he %roce ;iew of 0trategy Com!etiti"e = Indutry Analyi
What i our buine 1 8ow do we create value 1
(>/here do we tand1>)
/hat are our organizational and/here do we want to go 1>)
Im!lementation and Control (>8ow do we get there1>)
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