Shoppers Stop - Project

“Identify and analyze the factors which are responsible for customers’ inflow in “Shoppers Stop”. In the partial fulfillment of first semester of PGDM

Under the supervision of:

Submitted by: -

Dr. Raghuveer Singh (Director, CIPS)

Anirudh Bhatnagar (PGDM-1st Sem.)

Submitted to:

Centurion Institute of Professional Studies, Sector-18, Kumbha marg, Pratap Nagar Jaipur

18th January 2010 ACADEMIC SESSION 2009-11

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DECLARATION

I hereby declare that the information presented here is true to the best of my knowledge. Also, the project has not been published anywhere else.

Anirudh Bhatnagar

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PREFACE The MBA curriculum is designed in such a way that student can grasp maximum knowledge and can get practical exposure to the corporate world in minimum possible time. Business schools of today realize the importance of practical knowledge over the theoretical base. The research report is necessary for the partial fulfillment of MBA curriculum and it provides an opportunity to the researcher in understanding the industry with special emphasis on the development of skills in analyzing and interpreting practical problems through the application of management theories and techniques. It is a new platform of learning through practical experience, which incorporates survey and comparative analysis. It gives the learner an opportunity to relate the theory with the practice, to test the validity and applicability of his classroom learning against real life business situations.

The researcher has conducted a research on:-

“Identify and analyze the factors which are responsible for customer’s inflow in “shopper stop”.

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ACKNOWLEDGEMENT The research work requires co-operation of many people and this work is no exception. It is difficult to thank individually all the persons who patronized this work. The researcher had asked for favors, borrowed ideas, expressions and facts from so many that it would require one volume to give credit to all. So, the researcher wants to thank all the patrons of this report. First and foremost, we would like to express our sincere and profound gratitude to Dr. Raghuveer Singh (Director FMS, Centurion Institute of Professional Studies, Jaipur), & Mrs. Babita Jha ( Faculty Member, CIPS ) who’s guidance has given a proper shape to this project. His attitude towards excellence, his helping nature and his enthusiasm has been source of constant inspiration.. His unhitching support during our work is very admirable. He is the true driving force behind this work throughout, constantly encouraging us to do our best and inspiring us to aim higher. We will be failing in our duty, if we do not express our indebtedness to our Parents and family members for generating Confidence in us right from the commencement of this task to its accomplishment. We are also very thankful to all the faculty members, the whole college staff for providing us with necessary facilities and support, essential for bringing out this work in a short time. We want to thank our friends who extended their cooperation and were patient at all stages of our work. Last but not the least, we are thankful to all respondents, who gave us their precious time and support to fulfill this task, without their co-operation the study would not have seen the light of the day.

Anirudh Bhatnagar 1st semester CIPS, Jaipur (Raj.)

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EXECUTIVE SUMMARY

My project is made on the topic “identify and analyze the factors which are responsible for customer’s inflow in “shopper stop”. This project is totally focusing on consumer perception about the reliance fresh. As today many retail brand are being available in the city, so can not choose any particular thing and also cannot choose any particular location. So this is descriptive research. In this research, the sampling technique is random sampling and the design which is used is convenience sampling design, because convenience sampling design has two properties which is unrestricted and non probability. Interrogation through schedule interview has been use as a data collection technique and questionnaire is data collection instrument, which is both close & open ended.

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CONTENTS Serial No.

Description

page No

Chapter 1

INTRODUCTION 1.1 History

7

Chapter 2

OVERVIEW OF SHOPPERS STOPS 2.1. Introduction to shoppers stop 2.2. Customer profile 2.3. Company description 2.4. Company profile 2.5. Concept about project

9 10 12 14 17 18

Chapter 3

RESEARCH METHODOLOGY

19

Chapter 5

DATA TABULATION, ANALYSIS & FINDINGS

22-39

Chapter 6

CONCLUSIONS

40

Chapter 7

RECOMMENDATIONS

41

Chapter 8

LIMITATIONS

42

BIBLIOGRAPHY

43

QUESTIONNAIRE

44-45

ANNEXURE-1

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Chapter – 1

INTRODUCTION TO RETAIL This project has been made on the research problem “This project is made on the topic identifying target market of a retail outlet of “SHOPPER STOP” in Jaipur city. in 2009.” Purpose of this project is to understand the consumer behavior towards this retail outlet and to know their opinion about the determinants of image of another retail outlet in Jaipur. Today India is standing on the threshold of retail revolution and witnessing a great change in its retail Landscape i.e. from unorganized retailing to organized retailing. Retail is growing with an annual rate of 40%. Its contribution towards GDP is 11% and towards employment is 8%. So after agriculture retailing is one of the biggest sources of employment in the country and is one of the largest industries in India. Although retail industry has existed in our country for centuries but it is only the recent past that it is witnessing such a tremendous growth .This has become possible due to large number of global players flocking to Indian shores for business expansion as India is the second fastest growing economy in the world and third largest economy in terms of GDP. Western markets are suffering from saturation point. So they are Recognizing potential Indian market to serve. Combination of many factors has made India the top destination for many global retail players. Many malls are opening up in the city. It is a dire need of an hour to understand the consumer behavior and knowing its opinion about the Determinants of image of a retail outlet which can lead to their success. So this project has its worth this time.

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HISTORY OF RETAIL

Retail stores started to develop in India from the beginning of 1995’s run their retail stores from cities to towns from communities to department stores, hospitals, schools and stations. The total amount of retail stores is about two hundred fifty for the first five biggest retail stores. The competition is getting stronger and stronger. Facing with fierce competition, retail stores are not only enforcing marketing strategy, but also need to maintain customer relationship. Crosby, Evans and cowels suggest that good relationship quality can be achieved by managing relationship.

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Chapter – 2

SHOPPERS STOP

Headquarters

Bombay Area, India

Industry

Retail

Type

Public Company

Status

Operating

Company Size

5,000 employees

2007 Revenue

8,881 mil [INR] (28%)

Founded

1991

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INTRODUCTION OF SHOPPERS STOP Shoppers Stop Limited was founded by K Raheja Corp in 1991 laying the foundation of the organized retail industry in India. It started operations with the first store in suburban Mumbai and is now a multi-channel retailer with 26 large format department stores and online presence. From its inception, Shopper's Stop has progressed from being a single brand shop to becoming a Fashion & Lifestyle store for the family. Today, Shopper's Stop is a household name, known for its superior quality products, services and above all, for providing a complete shopping experience. With an immense amount of expertise and credibility, Shoppers’ Stop has become the highest benchmark for the Indian retail industry. In fact, the company’s continuing expansion plans aim to help Shoppers’ Stop meet the challenges of the retail industry in an even better manner than it does today. Shoppers Stop invested in and acquired the Crossword Bookstores which now operates more than 50 stores across the country. It has also invested in Hyper City, a hypermarket which has been rated as amongst the top 100 stores worldwide. With exclusive brands as well as domestic and international brands, Shoppers Stop continues its expansion across the country with the department stores, bookstores and hypermarkets. Shoppers' Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. Shopper's Stop Ltd has a national presence, with over 6,85,000 square feet of retail space and stocks over 200 brands of garments and accessories.

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India's premier shopping destination with stores in Mumbai (6), Delhi, Bangalore(2), Hyderabad, Jaipur, Pune, Kolkata(2), Gurgaon & Chennai, Shoppers' Stop is today India's largest retail chain of department stores. Shoppers' Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world, including, Selfridges of England, Karstadt of Germany, Takashimaya of Japan, C K Tang (Singapore) and, Lamcy Plaza of Dubai to name a few. Shoppers' Stop was selected Super Brand 2003/2004 by an independent Super brands Council comprising of the most eminent professionals from Marketing and Advertising out of a national list of 711 brands across 98 categories.

Vision: To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category. .

Positioning Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and values.

.

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INDIA – 2000 & BEYOND…

Expanding its operations to Bangalore, Hyderabad, Jaipur, Delhi Chennai, Mumbai (Andheri, Bandra, Chembur, Kandivli, Mulund), Pune, Gurgaon and Kolkata, Shoppers’ Stop is today recognised as India’s premier shopping destination. With a customer entry of about 50,000 customers a day, a national presence with over 6,00,000 square feet of retail space and stocking over 250 brands of garments and accessories, Shoppers’ Stop has clearly become a one stop shop for all customers.

CUSTOMER PROFILE Shoppers’ Stop’s core customers represent a strong SEC A skew. They fall between the age group of 16 years to 35 years, the majority of them being families and young couples with a monthly household income above Rs. 20000 and an annual spend of Rs.15000. A large number of Non Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to.

Range of merchandise… The stores offer a complete range of apparel and lifestyle

accessories for the entire family.

From apparel brands like Provogue, Color Plus, Arrow, Levi’s, Scullers, Zodiac to cosmetic brands like Lakme, Chambor, Le Teint Ricci etc., Shoppers’ Stop caters to every lifestyle need. Shoppers' Stop retails its own line of clothing namely Stop, Life, Kashish, Vettorio Fratini and DIY. The merchandise at Shoppers’ Stop is sold at a quality and price assurance backed by its guarantee stamp on every bill. Their motto: “We are responsible for the goods we sell”.

Customer Rewards – The First Citizen

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Shoppers’ Stop’s customer loyalty program is called The First Citizen. The program offers its members an opportunity to collect points and avail of innumerable special benefits. Currently, Shoppers’ Stop has a database of over 2.5 lakh members who contribute to nearly 50% of the total sales of Shoppers’ Stop.

International Affiliations Shoppers’ Stop is the only retailer from India to become member of the prestigious Intercontinental Group of Departmental Stores (IGDS). The IGDS consists of 26 experienced retailers from all over the world, which include established stores like Selfridges (England), Karstadt (Germany), Shanghai No. 1 (China), Matahari (Indonesia), Takashimaya (Japan), C K Tang (Singapore), Manor (Switzerland) and Lamcy Plaza (Dubai). This membership is restricted to one member organization per country/region.

Acquisitions The Organisation, in 2000, along with ICICI ventures also acquired the reputed bookstore, “Crossword”, which offers the widest range of books along with CD-ROM, music, stationery and toys. Services like Dial-a-book, Fax-a-book and Email-a-book enable customers to shop from their homes. Crossword currently has 18 Stores.

Supply Chain Management Understanding the importance of distribution and logistics in ensuring that merchandise is available on the shop floors, has led Shoppers’ Stop to streamline its supply chain. The company has developed process manuals for each part of the logistics chain. These modules include vendor management, purchase order management, stock receiving systems, purchase verification and inventory buildup, generation and fixing of price and store tags, despatch of stocks to the retail floor and forwarding of bills for payment.

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Future Plans Shoppers’ Stop aims to position itself as a global retailer. The company intends to bring the world’s best retail technology, retail practices and sales to India. Currently, they are adding 4 to 5 new stores every year.

COMPANY DESCRIPTION Gateway Multichannel Retail (India) Ltd; a subsidiary of Shoppers Stop has opened its first store "Hypercity Argos" at Thane in Mumbai and a department store at MGF Saket, in New Delhi. With these launches, the company says it has 23 "Shoppers Stop" stores under its operation. Shoppers Stop already operates its other formats- Arcelia, HomeStop, Crossword, Mothercare, Mac and Clinique, a top cosmetic brand has opened for the first time in India through a stand alone format, Select Saket, City Walk Mall in Saket, New Delhi. The company now has the following Shopper's Stop and other brand stores under its operation. These stores are either Shop - in Shop Stores i.e. within the existing stores or as a separate stand alone store at various locations.So far the company operates 23 stores under Shopper's Stop, three under Homestop, two under Arcelia, one airport retailing store branded 'Stop & Go'. Moreover, it has three outlets under the MAC banner, 24 F&B outlets under the 'Brio' or 'Desi Café' brands (of which two outlets are Food Courts), a solitary outlet under the 'Clinique' flag, 10 shop-in-shop bookstores under the 'Crossword' banner in addition to 36 standalone 'Crossword' stores, and eight shop-in-shop Mothercare outlets, and an equal number of eight stand alone Mothercare stores.

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Shopper's Stop was founded by K Raheja Corp. in October 1991 with its first store in Mumbai. From being a men's ready to wear store it soon evolved into a complete family lifestyle store. As of 2008, Shopper's Stop had 1.3 million sq. feet. of retail space spread across 24 stores in 11 cities in India with a retail turnover of over Rs. 12.07 billion. According to analysts, in the mid-2000s, Shopper's Stop started to lose its market value as it failed to keep pace with changing customer preferences. It faced competition from several retailers such as Globus, Westside, Lifestyle, etc., who were catering to the same segment of customers. Changing consumer behavior and the growing demand from youngsters for trendy products made Shopper's Stop consider the option of rebranding itself. It conducted a series of workshops called 'Trial Room’, to understand the preferences of consumers. The workshops revealed that what was needed was a change in the look and feel of the brand. For Shopper's Stop, rebranding meant not just a change of logo but the execution of new business strategies, with the core principles remaining intact. According to Ravi Deshpande, Chief Creative Officer, Contract Advertising which designed the new campaign for Shopper's Stop, "The retailer needed its brand idea to change to connect to younger people. The purpose was also to cut the age of the brand as fresh ideas do help in people looking differently at the brand." As a part of the rebranding efforts, Shopper's Stop introduced a new rectangular logo designed by Ray+Keshavan. Though the logo was changed, the black & white color scheme was retained.

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Govind Shrikhande, Customer Care Associate and CEO, Shopper's Stop, said, "It is more classical, rich, and authoritative - something Shoppers customers connect with. Black and white gives us a strong brand recall value." The tagline was also changed from 'Shopping. And Beyond' to 'Start Something New' which implied that customers should try out something new and different, and upgrade themselves according to the demands of the changing world. The other initiatives included a new dress code in black and white for the employees and training sessions for the employees to help them tackle demanding customers with varied tastes. Shopper's Stop also introduced a company anthem for the staffers penned by renowned lyricist Gulzar and sung by popular Indian playback singer Sonu Nigam. It was played every morning across all outlets in the country as a song of celebration. Shopper's Stop brought out collectible shopping bags with different themes and launched the first in the series based on the theme 'Fashion for the Ages'. To make shopping an enjoyable experience for its customers, it launched an in-store radio in association with Blue Frog Media Pvt. Ltd. which aired music across all its stores in India while radio jockeys offered tips on fashion and wellness. It also planned to start its online portal by the end of 2008 to enable customers to shop online. In addition to these initiatives, Shopper's Stop also started an environmental awareness campaign called 'Think Green'. As part of this initiative, it planted more than 500 trees and distributed 1,500,000 seed sachets among its customers. Besides, a series of print and television commercials in black and white with an environmental message that also conveyed Shopper's Stop's repositioning, were launched.

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Company Profile of Shoppers Stop 1. Krishnamurthy Hedge:-

GM web solution

2. Tanya Mishra:-

HR head

3. Sahil Anand:-

Area head north

4. Roohi Mohammad:-

Head HR crossword

5. Soumya Chattopadhyay:-

Mgmt. Intern

6. Piyushi Singh:-

Unit Head marketing

7. Rajat Mathur:-

DGM marketing

8. Archana Sinha:-

Manager

9. Sanjay Chakravarti:-

Sen. General manager(finance & account)

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Concept About Project Retail stores provide friendly environment & better facilities to attract more customers.always try to serve them more facilities, more product variety with various brands,good interior design because of today’s customers want much more from you & serve them more satisfaction & pleasure also.

Uses This Concept 1. To find out the customer demand from retail stores at jaipur city 2. To find out the satisfaction level of customers 3. To find out the service frequency of retail stores 4. To find out the behaviour of salesman of retail stores. 5. to find out the consumer’s choice regarding the retail store SHOPPERS STOP at jaipur.

Advantage of This Concept With the help of this concept we can identify various factors which influence Customers choice , shopping habits of customer, customers desire , needs ,Customers perception about retail outlets & customers satisfaction also , which play very important role to success for a retail outlet. This concept also helps to know customer’s ideas and thinking through which we can get better result.

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Chapter – 3 RESEARCH METHODOLOGY Methodology is very important part of the project. Though you have set the objective but if the methodology used is not correct the data interpreted will be misleading. So it is very much necessary that precautions should be taken while deciding the methodology to be used for the collection and analysis of data. Problem Identification Identify and analyze the factors which are responsible for customers’ inflow in “SHOPPERS STOP’’ in Jaipur city. Objectives • To find out the customers’ perception towards shoppers’ stop. • To know the image of shoppers’ stop in consumers’ mind. Variables • Location • Price of products • Variety of products • Quality of products • Ambience • Front line employees • Availability of products • Lucrative offers • Advertisements • Parking facility

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Research Design  Descriptive  Descriptive is selected because 1. Variables have been identified 2. I wanted to describe the characteristic of variables Sample Size 100 Respondents Sample Design  Non probability Convenience  Because 1. Population is finite. 2. Source list is not available. Collection of Data The reliability of the result depends upon the data collection . to conduct a Purposeful research the market researchers need various type of regarding market Researchers need various type of

information regarding market ,product and Marketing policies. The basic means of

obtaining primary data is communicating with the various customers. Communicating involves questioning to the customers to secure the desired information using the data collecting technique called questionnaire. The question will be asked in the writing. This technique was very useful for collecting data regarding perception of the researcher. Types of Data There are two types of data: 1. Primary data 2. Secondary data

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In the market research conducted I have gathered Primary data from different resources.

Survey Method Survey is a systematic gathering of data from the respondents through the Questionnaire. This is the most widely used method for the research. Two opinions are available to the person conducting the market research either he surveys the entire universe or a part of the universe and draws conclusions about the whole universe on the basis the information obtained on studying a part of it. In survey two methods are used one is questionnaire method and another is interview method.

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Chapter – 4

DATA TABULATION, ANALYSIS AND FINDINGS:

Gender (a)Male

58%

(b)Female

42%

42% male female 58%

Interpretation As per the data found after analysis out of 100 samples, 42 were females and 58 were males. Thus the total percentage comes to 42% female and 58% male. So male customers are more than female at SHOPPER STOP.

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.Age group (a)15-20

15%

(b)21-25

27%

(c)26-30

40%

(d)above 31

18%

40 35 30 25 40

respondents 20 15 10

Series1

27 18

15

5 0 15-20

21-25

26-30

above 31

age group

Interpretation The highest age group comes under the age of 26-30 years. The minimum age group comes under the 15-20 years.

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Martial status (a)Married

38%

(b)Unmarried

62%

38% married unmarried 62%

Interpretation The customers comes at shopper stop are 62% unmarried and 38% married.

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Occupation (a)business

12%

(b)govt. job

10%

(c)pvt. Job

48%

(d)students

30%

students

30

48

pvt. Job

Series1 10

govt.job

business

12

0

10

20

30

40

50

60

Interpretation The highest customers are private employee(48%) and lowest is govt. employees which is 10%.

25

Education (a) 10+2

13%

(b) Graduate

32%

(c) Post graduate

35%

(d) Professional degree

20%

20%

13% 10+2 graduate post graduate 32%

post graduate

35%

Interpretation Most of the customers who comes to here are post graduate(35%).and lowest is 10+2 students(13%).

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Annual income (a) below 5 lacs

58%

(b) 5-10 lacs

25%

(c) 10-15 lacs

13%

(d) above 15 lacs

4%

58

60 50 40 income 30

25

Series1 Series2

20 13 10 4 0

0

0-Jan

0

0

1

2

3

4

5

respondents

Interpretation The highest percentage comes below 500000 incomes and the lowest percentage comes above 1500000 incomes.

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 Where do you enjoy shopping the most? (a)

Shopper’s stop

[77]

(b)

Lifestyle

[03]

(c)

Big bazaar

[20]

(d)

Vishal mega mart [00]

 What changes do you want to see with shopper’s stop? (a)

More outlets

[75]

(b)

Good employee’s behavior

[15]

(c)

Services

[07]

(d)

Interior design

[03]

 How do you know about Shopper’s Stop? (a) Advertisement

[05]

(b) Radio

[20]

(c) Newspaper

[15]

(d) Magazine

[14]

(e) Others

[46]

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Interpretation Most of the customers that visit to shoppers stop came to know about it by their friends and family members.

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•

How often do you visit Shoppers Stop? (a) Sometimes

[13]

(b) Occasionally

[27]

(c) Frequently

[42]

(d) Very Often

[13]

Interpretation Shopper’s Stop is frequently visited by respondants.

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• Please rate the following according to your preference {1- Highly influential 2-Influential 3-Average 4-Less influential 5- Least influential}

Rating

1- Highly influential

2Influential

3Average

4-Less influential

5- Least influential

Location

31

10

12

4

43

Price

32

37

15

9

7

Variety of products

30

40

24

4

2

Quality of products

28

23

20

15

14

Ambience

34

45

16

2

3

Front line employees

30

48

12

6

4

Availability of products

32

20

25

8

15

Lucrative offers

19

20

10

24

27

Advertisements

9

17

20

24

30

Parking facility

10

20

15

15

40

31

Location Rating

1 Highly influential

2 Influential

3 Average

4 Less influential

5 Least influential

Location

31

10

12

4

43

Interpretation Most of the customers find this location least influential.

32

Price Rating Price

1 Highly influential 32

2 Influential 37

3 Average 15

4 Less influential 9

5 Least influential 7

Interpretation The price is influential for most respondents.

33

Variety of products Rating

1 Highly influential

Variety of products

30

2 3 Influential Average 40

4 Less influential

5 Least influential

4

2

24

Interpretation The variety of products is also influential for most of the respondents.

Quality of products Rating

1- Highly influential

2-Influential

3-Average

4-Less influential

5- Least influential

Quality of products

28

23

20

15

14

34

Interpretation Respondents think the quality of products is highly influential.

Ambience Rating Ambience

1 Highly influential 34

2 Influential 45

3 Average 16

4 Less influential 2

5 Least influential 3

35

Interpretation The ambience is influential for most respondents.

Front line employees Rating

1 Highly influential

2 Influential

3 Average

4 Less influential

5 Least influential

Front line employees

30

48

12

6

4

Interpretation According to responses front line employees are influential.

Availability of products Rating

1- Highly influential

2Influential

3Average

4-Less influential

5- Least influential

Availability of products

32

20

25

8

15

36

Interpretation Availability of products is highly influential.

Lucrative offers Rating

1- Highly influential

2Influential

3Average

4-Less influential

5- Least influential

Lucrative offers

19

20

10

24

27

37

Interpretation Response shows that lucrative offers are least influential.

Advertisements Rating

1- Highly influential

2Influential

3Average

4-Less influential

5- Least influential

Advertisements

9

17

20

24

30

Interpretation Advertisements are least influential according to the responses.

38

Parking facility Rating Parking facility

1- Highly influential 2-Influential 3-Average 4-Less influential 5- Least influential 10

20

15

15

40

Interpretation Most respondents think that the parking facility is least influential.

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Chapter – 5

CONCLUSION The conclusion which is generalized after the data analysis is that the sales of shopper’s stop can increase with the proper quality of products, availability of products whereas location, lucrative offers, advertisements and parking facility are not so influential. These are the main things which influence the sales volume of the shopper stop. So I can say that the customer’s perception towards Shopper’s stop is overall good. The image of Shopper’s stop in consumer’s mind is good as per the response collected of all the respondents. I can say so as, the respondents would want to see more outlets of Shopper’s stop and prefer shopping in Shopper’s stop as compared to other well known shopping marts. So this is how I would conclude this research.

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Chapter-6 RECOMMENDATIONS On the basis of collected responses, I would suggest that the sales volume can be increase by improving the variety of products, ambience of the place, good front line employees, promoting through advertisements and providing enough parking facility.

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Chapter-7 LIMITATIONS:-

Though I tried my level best to make the study perfect & proof yet it has following limitation for the reason beyond control.

Time was major constraint in the study process.

Dull process and unwilling respondent also affect the result of the study.

The result if the study is applicable to the survey area only.

Some of the consumer could have been achieved the actual information.

It is assumed that the information given by the respondents is authentic and best of their knowledge.

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BIBLIOGRAPHY Kothari C. R. ; Research Methodology; Second Edition; New Age International (p) Limited, publisher; 2004 , pp. (1-229).

Google website

43

ANNEXURE - 1

Respondent name : -________________________________ Place

: -________________________________

Date

: -________________________________

Gender

Male

Female

Age group (in years) 18-20

21-30

20-40

Above41

Education

10+2

Graduate

Post graduate Others

Occupation

Business

Govt. job

Private job

Student

Annual income(in Rs)

Below 100000

100000200000

200000300000

Above 300000

Family members

0-1

2-4

4-6

Above 7

Marital status

Married

Unmarried

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 How do you know about Shopper’s Stop? (a) Advertisement

(b) Radio

(c) Newspaper

(d) Magazine

(e) Others 

How often do you visit Shopper’s Stop?

(a) Sometimes

(b) Occasionally

(c) Frequently

(d) Very Often

• Please rate the following according to your preference {1- Highly influential, 2-Influential, 3-Average, 4-Less influential, 5- Least influential}

Rating

1

2

3

4

5

Location Price Variety of products Quality of products Ambience Front line employees Availability of products Lucrative offers Advertisements Parking facility

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