SERVICE MANAGEMENT Submitted to Prof. Rizhu Mishra
Team Members Himanshu Paralkar Onkar Parab Abhijit Kamath Monil Jain Reshmi Vanjara Apurva Shelhalkar
BUSINESS PLAN
HARMONY CABs “you plan we drive”
Who are we? • Name of organization : HARMONY Cabs and Services
• Modern, brand-new, air-conditioned luxury cabs • Round the clock availability of cabs backed by a location tracking GPS - based dispatch technology. This means a quicker pickup and faster response time to your call for a cab. • Advance Booking available “on demand” by calling 24*7 customer care center by calling 4422 4422 , or through SMS
Contd. • Operated by environment friendly fuel, i.e. CNG • A printed receipt for every fare, providing details of distance travelled and total amount payable. • Our customers: Retail, Hotels, Corporate Offices, Airlines • Current fleet of taxies of Harmony Cabs : 50 • Area of operation : Mumbai
Our Vision “Our vision is to give commuters in India a world-class travelling experience, by using a technology that has evolved in developed countries and excellent customer service”
Business Model • Agent from company go to the areas where drivers hang out, such as airport, parking lot, call centers, malls and then explain business to them • After and formal application successful drivers pay a refundable deposit and an application fees and undergo two weeks of training • The driver is then given a vehicle for which he has to pay a daily fees. Any profit after the fees and fuel expenses go to the driver.
• Driver performance is monitored through customer feedback and Global Positioning System (GPS) module fitted in the car. • The operator owns the vehicles in the fleet and vehicles are bought in batches of 100-200 form various manufacturers. • Drivers are assure a certain numbers of fares everyday. However, driver have to pay a fee if they take leave on a day of duty.
Taxi Fare Structure • Service is a licensed, metered taxi operation and is governed by the fares prescribed by the Department of Transport for your city. Mumbai Fare Structure
OUR Fare Structure Flag Down Fare Rs.23/(First Km)
Flag Down Fare (First Km)
Rs.20/-
Every subsequent Km
Rs.14/-
Every subsequent Km
Rs.15/-
Waiting charge
Rs. 0.50/ minute
Waiting charge
Rs. 0.50/ minute
Night charge
25% extra on above from 12 am to 5 am
Night charge
25% extra on above from 12 am to 5 am
Pillars of Harmony Cabs
Technology
Cabs
People
Revenue Model Cab Services Contracts – Hotels, BPOs, etc. Advertising
Drivers and Challenges
Increase in disposable High fare. income and TRAI regulation on SMS transportation spending. cap. Influx of tourists. Unavailability of parking Demand from corporate space. sector. Change in mindset.
• BPO sector has emerged as the torch bearer for radio cabs as they constitute a fair percentage of revenue share • Demand from corporate sector Impact and concerns who have pick up and drop facility require a constant supply of cabs at their disposal • Radio cabs derive a fair amount of revenues from this facet of supplying cabs to these concerns
• Revenues get translated into a fixed income in this aspect wherein demand for radio cabs are always constant
Convergence at cab • The company has reaffirmed the belief that IT can be deployed in just about any domain, and can lead to phenomenal gains. • Global Positioning System(GPS)
• General Packer Radio Service(GPRS) • Mobile Data Terminal(MDT)
Advertising @ Harmony ‘Cabvertise’, registered trademark of harmony Cab Company is a unique media opportunity which helps brands reach their messages quickly and in an engaged manner Harmony Cabs travel to high traffic points like airports, shopping centers, hotels, cinemas and business districts among others ‘Cabvertise’ has the best potential of reaching millions of customers in a few times.
“Harmo ny” 1 2 3 4 5 6 7 8 9
v / s
Easy
Harmony CAB EASY CAB The Prospect driver has to pay 10K as a refundable deposit.Driver HAS to pay 50K refundable deposit. He will be put thru a series of medical tests. No Medical Test. He will then be given a harmony car to drive around. No such procedure. The car's RC book will be in harmony's name. The car's RC book will be in Driver's name. No contract with Driver. He ENTERS INTO a SIGNED AGREEMENT with EasyCabs for a 4-Year TERM. AGT Reads - After a period of 4yrs the DRIVER GETS TO OWN THE Car. After 4 years driver will not own the car. The driver will then drive around the city for passengers. The driver will then drive around the city for passengers. The driver has to PAY harmony A DAILY FEES OF 950INR. Driver NEEDS TO PAY 950Rs Daily to EasyCabs. Whatever the Driver earns out of Taxi meter charges Whatever the Driver earns out of Taxi meter charges BELONG TO HIS BELONG TO HIS POCKET. POCKET.
If the Driver can EARN 1500Rs as daily revenue, then 10 1500-950=550Rs is HIS PROFIT/TAKE HOME for the day. 11 Oil service, dents and dinks are taken PAID BY harmony 12 There are no Scheduled leaves for the Driver.
Just Like Meru,If the Driver can EARN 1500Rs as daily revenue, then 1500-950=550Rs is HIS PROFIT/TAKE HOME for the day. HERE - All Oil service, maintenance costs BORNE BY DRIVER. (Remember the 'deemed' owner clause after 4 years) There are no Scheduled leaves for the Driver.
Irrespective of the Health, family occasions, un-fortunate If the driver QUITS/DIES!! within the 4 years - the 50K deposit is LOST and CAR GOES BACK TO EasyCabs. 13 events, the DRIVER HAS TO PAY 950INR Per Day.
Competitors of “Harmony” MEGA CAB AND NORMAL TAXI. MEGA CAB Mega Cabs Limited operates Radio Taxi services under the brand name of "Mega Cabs". The service is based on similar systems operational in Dubai, Singapore, London and other developed cities. Mega Cabs has mereged as the Country's largest network and has plans to further expand its operations to Ahmedabad and Jaipur
Mega Cabs is part of the Rs. 500 Crore Group of Companies called GROUP MEGA engaged in a variety of business activities.
Normal Taxis
• Taxicabs in India are mostly Premier Padmini or Hindustan Ambassador cars but newer ones are mostly Tata Indigo(specially in the big cities). • Most of these cabs do not have an air conditioning system. • face stiff competition from auto rickshaws but in some cities, for example Mumbai, auto rickshaws are banned in the main city district, thus giving taxis a monopoly. • This taxi is also a competitor of “Harmony” taxi service. But now a days. Rich people and middle class people refers “Harmony” taxi’s.
Advantage @ “Harmony” • Thoroughly trained Chauffeurs in a smart “Harmony” uniform, fluent in English and Hindi.
• Routine spot checks by our Patrol Vans to ensure highest standards of service. • “Lost and Found”- GPS based tracking technology responsive tracking system in place so that any item left behind inadvertently in a “Harmony” cab can be traced to the vehicle the customer used. • Some basic amenities like maps of the city, wet wipes, clean bottled water and a limited selection of music would is offered to passengers using “Harmony” services. • Another feature the panic button that is installed inside the “Harmony” car, which enables the driver to connect to the Control Centre in case of an emergency or mishap.
A taxi most comfortable and with a pleasant ambience Electronic Billing system Time bound service Cheaper tariff rates compared to other private taxi services Security to the customers due to GPS technology.
Some best service provided by “Harmony” . Lost and Found
“CAB WITH A TAB” WHY Tab??? 1. -
Entertainment Music Games News etc.
2. Quick Feedback
Online presence You can book a cab on a click of a button
Loyalty Bonus • Special Discounts • Coupons
How we choose our brand ambassador? • Document Verification • Medical and Driving Test • Interview with the candidates
How we groom them? • 2 weeks training programme • Smart uniform • Continuous performance evaluation
Company message If you wish to go out at any time during the day, you shouldn’t let the lack of appropriate transport facilities dampen your spirits. This holds true especially in a country like India. To serve this exact same purpose “Harmony” has made sure that its taxi services are always at the public’s disposal. You can book a “Harmony” cab at your own convenience using any of the following options. Via Call :- 8888 2244 Booking Online on :- www.harmony.com Or via Email service:-
[email protected].
Thank you for the smooth ride…!!!
