service Blueprint

2.0 Blueprint of !S Physical Evidence

-"arking lot

-Friendly

-E#terior of $uilding

Customer Action

(rrive cinema

"urchase ticket at the counter  %select movie& choose seat& and make  ayment'

-Friendly

-Waiting area

-Refreshment

-Theatre  Number Si nboa nboard rd

"urchase food and  beverage

Waiting for  enter 

-Ticket checkoint -Signboard sho! sho!iin

Check in

-Corridor  -Elevator -Interior design of theatre -Seating -Screen

Enter the theatre

 Line of Interaction Onstage Contact Person

-)reeting to customer 

-"rocess the ticket

-*en the door 

Checking the ticket

-Well ack refreshment

 Line of visibility

Chef reares  ocorn and s!eetcorn

Backstage contact Person  Line of Internal  Interaction Support process

-Emloyee collect  ayment

Comuter  "rocessing System

-Cash Register  -(erated !ater machine -"ocorn machine -Refrigerator 

+ovie ,islaying System

Physical Evidence

Customer Action

-E#it Corridor

eave the theatre

-Friendly

eave the cinema

 Line of Interaction Onstage Contact Person

 Line of visibility Backstage contact Person  Line of Internal  Interaction Support process

-*en the e#it door 

-)reeting to customer

-Clean the theatre

-*en the door