Seoul Entertainment: The official Hallyu guide to Seoul

Entertainment

Entertainment

l u o e S Shine like a star

Hallyu Official Tourist Guide

Shine like a star

CONTENTS

가이드북 지도 범례 호텔・유스호스텔 박물관・전시관

Hallyu Seoul

04

All about Hallyu

06

Recommended Itinerary for Each Hallyu Theme

07

K-POP , K-DRAMA , K-STAR , K-TV SHOW

Hallyu Attractions by Districts

11

STAGE A. Running Field 12 City Hall, Myeongdong Enjoy Seoul Landmarks Seen On TV Programs 18 STAGE B. Peaceful Scene Gyeongbokgung Palace, Insa-dong Imagine a Scene from a Historical Drama

STAGE C. Energetic Story Dongdaemun, Daehangno Enjoy a 24 Hour-date in Dynamic Seoul

24

STAGE D. Fantastic Zone Hongdae Trendy Youth Hotspot Packed with Music and Art

30

STAGE E. Romantic Drama Yongsan, Yeouido Just like a Couple from a Romantic Drama

36

STAGE F. Glamorous Place Gangnam Expect a Surprise Encounter with Hallyu Celebrities

42

STAGE G. Entertaining World Jamsil, Ttukseom Experience Dynamic and Exciting Hallyu

50

가이드북 지도 범례 Key to공연장 Symbols 쇼핑 Accommodation 호텔・유스호스텔 관광안내소 Museum / Exhibition Hall 박물관・전시관 음식점 Performance Hall 공연장 경찰서 Shopping 쇼핑 우체국 Tourist Information Center 관광안내소 대사관 Restaurant 음식점 병원 Police Station 경찰서 은행 Post Office 우체국 학교 Embassy 대사관 대학교 Hospital 병원 극장 Bank 은행 클럽 School 학교 University 대학교 Theater 극장 클럽 Club 가이드북 여행정보 범례 운영시간 Opening Hours 가는길 Location 전화번호 Inquiries 가이드북 여행정보 범례 홈페이지 Website

운영시간

Publishing 가는길Date Fabruary 2014 Published by Seoul Metropolitan 전화번호 Government, Tourism Business Division 홈페이지 Planning and Production aCreatvie Design aCreatvie

UNESCO World Heritage Accommodation Museum / Exhibition Hall UNESCO World Performance HallHeritage

Accommodation Shopping Museum / Exhibition Hall Tourist Information Center Performance Craft Studio Hall Shopping Restaurant TouristStation Information Center Police CraftOffice Studio Post Restaurant Embassy Police Station Hospital Post Office Bank Embassy School Hospital University Bank Free Wi-Fi * Seoul School Limousine Airport City Tour Bus University Casino Seoul Free Wi-Fi * Theater Airport Limousine Club City Tour Bus

CasinoFree Wi-Fi * Seoul Available Theater Area

Club Charge * Seoul Free Wi-Fi

Hours Available Area Foreign Assistance Location Charge

Tourist Information

54

Map & Route Map

56

STAMP

59

Travel information about Seoul : Call 120 and then press 9 when you hear a recorded message in Korean. (You can choose from the following languages: English, Japanese, Chinese, Vietnamese and Mongolian.)

Contact Hours Website Foreign Assistance

Location Contact Website

발행일 2014년 1월 발행처 서울특별시(관광사업과) 발행인 서울특별시장 기획・제작 서울관광마케팅(주) (주)에이크리에이티브 디자인 발행일 2014년 1월 발행처 서울특별시(관광사업과) 발행인 서울특별시장 기획・제작 서울관광마케팅(주) 디자인 (주)에이크리에이티브

Hallyu Official Tourist Guide

Shine like a

star

Seoul, the epicenter of Hallyu lights up the world! The streets of Seoul are full of celebrated places where Hallyu stars like to hang out just like from the scenes of TV programs. Seoul introduces Hallyu tourism to visitors who want to see and experience Hallyu! The guidebook guides tourists who want to enjoy the glamorous world of Hallyu around every inch of Seoul, from unknown hidden attractions to well-known landmarks including their background stories. With Seoul, you will shine like a Hallyu star!

C

B

Energetic Story

Peaceful Scene

A

D

Fantastic Zone

Running Field

G

Entertaining World

E

Romantic Drama

F

Glamorous Place

HALLYU Frame These frames introduce special Hallyu attractions in Seoul! Why don’t you take a photo of yourself enjoying Seoul with the HALLYU Frames located at each Hallyu attraction? STAMP

You can get a special stamp at the attraction which has a Hallyu Frame mark on its photo. (See p.59)

INDEX By district A B C D E F G

Running Field Peaceful Scene Energetic Story Fantastic Zone Romantic Drama Glamorous Place Entertaining World

By theme K-POP K-DRAMA K-STAR K-TV SHOW

4 .5

All about Recommended Itinerary for each Hallyu Theme Hallyu began in the 1990s when popular Korean movies and TV drama series were exported and began to attract fans overseas. Since the 2000s, Hallyu, or the craze for Korean popular culture that first spread throughout Asia, has expanded to Korean culture in general to include music, games, TV programs, etc. opening up a new era of Hallyu. Let’s find out more about the representative domains of Hallyu, which has become a global culture trend.

K-Pop, which started with the ‘90s Korean TV drama series OSTs, led to the explosion of various genres of Korean pop music. Led by teen idols such as the pop singers Super Junior and KARA, K-Pop truly came under the global spotlight with Psy’s ‘Gangnam Style’ in 2012.(Recommended

K-Pop

itinerary p.7)

K-POP, K-DRAMA, K-STAR, K-TV SHOW These themed itineraries can guide visitors to search for hidden stories under each theme. The itinerary is recommended for tourists who haven’t yet decided on their destination among the infinite attractions of Seoul. Get out and enjoy the Hallyu tour!

K-Pop Street of Youth

Korean TV drama series, which were first exported to China in 1997, started spreading in Japan in the beginning of the 2000s when the transmission of ‘Winter Sonata’ led to the ‘Yonsama Craze’. Now, with a wide range of genres, K-Dramas are being exported beyond Asia to the Middle East. (Recommended itinerary p.8)

K-Drama

Every street in Hongdae is full of the passion and energy of youth. What kind of K-Pop can we experience in the most youthful and joyful space in Seoul?

PM 16:00

PM 23:00

PM 20:30 PM 17:00

Famous actors and singers who have become well-known through various Hallyu contents are being born again as world stars thanks to their dynamic activities. We look forward to the outstanding exploits of many Hallyu icons who are leading the Hallyu trend with their own brand values.

K-Star

Club nb Enjoy a night out in Hongdae filled with youthful energy!

(Recommended itinerary p.9)

The interest in Korean TV programs, which began with K-Dramas, has extended to other reality variety shows, and the number of fans is greatly increasing. ‘Running Man’ has gained tremendous popularity overseas and ‘We Got Married’ a reality variety show is being produced in an overseas version with popular Hallyu stars. (Recommended itinerary

K-Tv Show

p.10)

TWOSOME STUDIO Experience the sensitivity of Teddy, K-Pop’s representative producer.

XINDIE Hongdae Noriteo Hongdae Noriteo, a mecca of street performances! Experience a boisterous flea market with a fun atmosphere along with great music.



Let’s see a performance in Hongdae where the next K-Pop star will be born!

6 .7

K-Drama Time Travel

Action Scene

Let’s take a break from digital civilization for a day. From the beautiful old palace that appeared in Moon Embracing the Sun to Yeorangjae House, the background to Personal Taste, your day will be filled with graceful beauty.

The ultimate reverse side of Hallyu - from sweet soft charms to fastpaced action and excitement! Let’s go and see the dynamic action spots in Seoul where tense action scenes involving gun battles and psychological warfare were filmed. PM 14:00

AM 11:00

PM 15:30

PM 16:00

PM 12:00

PM 20:00 PM 21:00

PM 13:30

Jamsil Heliport

Gyeongbokgung (Palace)

Yeorangjae (Bukchon Hanok Village)

COEX

Let’s fly over Seoul by helicopter like a spy does!

Dress up in a gorgeous Hanbok and become the main character of a historical drama.

The place where Kae-in (Son Ye-jin) and Jin-ho (Lee Min-ho) lived happily together in the drama Personal Taste!

The place where numerous car chase scenes have been filmed!



Tongin Market Let’s have lunch at a traditional Korean market!







Gentleman Today, let’s hit the road to look for the main characters of our favorite Hallyu dramas. You might just meet ‘your gentleman’ somewhere.

OB's CABIN What kind of conversations did Ki-tae (Ahn Jae-wook) and Jung-goo (Sung Ji-roo) have in the drama Lights and Shadows?



Riverview 8th Avenue



A hideout for villains that appeared in Hallyu dramas.

If you are curious about a day in the life of a Hallyu star why don’t you try a luxurious day out in Gangnam, where you can experience everything from body line management and beauty shops to luxury shopping?

PM 14:00

PM 20:00

AM 11:00

The place where secret meetings are held in action dramas!

K-Star Luxury

PM 17:00

Ttukseom Hangang Park

PM 18:00

PM 13:00

PM 23:00 PM 16:00

Mural Village in Ihwa-dong Jung Art Gallery There may be a cute young guy like the one in the drama A Gentleman’s Dignity there!

Nouveautes A love story with a handsome coffee shop owner like the one in the drama 49 Days could be possible!

A romantic time with Park Yoo-chun, the charming prince who came back from the past in the drama Rooftop Prince!

Naksan Park

SPA-the-el

10 CORSO COMO

Perfect nighttime walks along the fortress trail with Eun Shi-Kyung (Jo Jung-suk) in the drama The King 2 Hearts!

Recharge your energy for a perfect day with beauty and body line management!

Get ready for a groovy night of luxury shopping! It is hard not to spend, spend, spend in there!





Ra Beauty Core Experinence a Perfect makeup of Hallyu Stars!



Club ANSWER/Ellui Now, it’s time to have a big night out! 8 .9

K-Tv Show Running Man

How to Enjoy Hallyu

Seven Stages of Hallyu Seoul!

Where are the places where Yoo Jae-suk won a game, Song Ji-hyo and Gary had an affectionate quarrel or Lee Kwang-soo betrayed his team? Experience Running Man achieving great popularity around the world! PM 14:00

AM 10:00

PM 19:00

PM 12:00

What kinds of Hallyu dramas andshows have been filmed around Seoul? And which Hallyu stars have been there?

Hallyu Attractions by Districts

Experience fascinating and unconventional Hallyu stories in seven districts.

Seoul Museum of History

Gwanghwamun

The venue where previously Square unseen images of members The Running Man bowling of Running Man were championship was held in the exhibited! Square.

Seoul Metropolitan Library/ Citizens’ Hall The episode that took place in the historic building of the Hall and the Library carried us back into the past.

AM 11:00

Is it true that the actors in Running Man took on a high jump challenge here?



We Got Married

Myeongdong Street

STAGE A. Running Field

We Got Married, a reality TV show with the unique idea of imaginary marriages between Korean celebrities, gained great popularity. Running for over five years, and the repeated creation and separation of many different couples, the show is still loved by lots of fans.

City Hall, Myeongdong Enjoy Seoul Landmarks Seen On TV Programs

STAGE B. Peaceful scene

Gyeongbokgung Palace, Insa-dong Imagine a Scene from a Historical Drama

STAGE C. Energetic Story

Dongdaemun, Daehangno Enjoy a 24 Hour-date in Dynamic Seoul

PM 17:00 PM 13:00

PM 19:00

Hongdae Trendy Youth Hotspot Packed with Music and Art

STAGE E. Romantic Drama

Yongsan, Yeouido Just like a Couple from a Romantic Drama

STAGE F. Glamorous Place

Seoul Marina Club & Yacht The place where the couple Re;Code Shop Nichkhun and Victoria held a The couple Jeong Jin-woon romantic wedding! and Ko Joon-hee made their own individual style of clothes at this Shop!

C

B

STAGE D. Fantastic Zone

D E

A G F

Gangnam Expect a Surprise Encounter with Hallyu Celebrities

STAGE G. Entertaining World

B ONE Let’s enjoy the exciting atmosphere of the Club like the couple Lee Jangwoo and Ham Eun-jung!

Itaewon Land

Jamsil, Ttukseom Experience Dynamic and Exciting Hallyu

Let’s have a relaxed and comfortable evening like Jung Yong-hwa and Seohyun! 10 . 11

A Running Field

STAGE.

A

01

Gwanghwamun Square, was the location of a gunfight scene in the Gwanghwa- series Iris, as well as a bowling game involving the protagonists mun of the TV show Running Man. The Square Square is much loved by tourists TV drama series Iris, as a souvenir photo spot.

City Hall, Myeongdong Enjoy Seoul Landmarks Seen on TV Programs

Seoul’s charming scenery makes the show Running Man look all the more glamorous on TV. Where are the places where the members of Running Man run about tirelessly every week? Experience all the excitement of Hallyu in the middle of Seoul by visiting the mission places of Running Man. Today, you can be a “master of Hallyu!”

Variety show Running Man

STAGE B p.18 Sejong Center for the Performing Arts

1

8

6

5

Post Office

Cheonggye Plaza Deoksoo Elementary School

Koreana Hotel British Embassy

Russian Embassy 12

04

7

Plaza Hotel

8

aero ng-d Sejo

nS tat

eo

1 Line

Seoul Station

Seoul Station

Line 4

5

4

1

6

8 7 Chungmuro Station 2 3

Prince Hotel

15

Zaemirang

Seoul Youth Hostel

See p.17

Consular Section of the Chinese Embassy

LILA Elementary School

14 Namsan cable Car Station

N Seoul Tower

Namsangol Hanok Village

o ur

Post office

2

13 14

4

all ity W

Police Box

Seoul Tex Palace Hotel Hotel

New Oriental Hotel

ul C

2

1

8

9

4

Woori Bank

4

3

Seo

2

Line

y oh 3

2

1

9 10

8

g Station Myeong-don

g-ro

6

7

He

12

Toegye-ro

n Sogo

Swedish Embassy

ion

09:00~20:00 Located about 300m away from SubExhibition 02-729way Line 1, Jonggak Station, Exit 5 9497/ Tourism information 02-1330

m

6

3

Seoul Global Culture &Tourism Center Post Office SPAO/ Everysing Sejong Hotel

8

ng

ro

Shinsegae Department Store

5

K Story

Myeongdong Cathedral

KTO Hallyu Exhibition Hall is filled with Hallyu Stars’ items and products. The place offers visitors various attractive Hallyu MD products and Korea tourism information services.

7

11

5 6 7

Namdaemun Market 7

Sungnyemun (Gate)

09

Post Office

-ro

un daem

o

Seoul Station

08

Lotte Young Plaza

Chilpae-r

9

Café Droptop 07 Sinseon Seol Converse nongtang Custom 06 Studio 10 Myon

Bank of Korea Money Museum

Nam

05

Exhibition / Experience Hall of Hallyu Stars

6

u Ch

Uiju

El Salvador Embassy

1 2 3 Euljiro 3(sam)ga Station 12 11 10

Line 2

Lotte Dept.Store Lotte Duty Free Shop(9F 10F) Lotte Dept.Store Avenuel

6

tion

Sta

Eulji-ro

03 Korea Tourism Organization, Hallyu Exhibition Hall

5

Line 3

9

Dominican Republic Embassy

Ramada Hotel & Suites Seoul Namdaemun

1

ro

Seos

2

all

2 4 1 Euljiro 1(il)ga Station 5 7 6

ng-

Line

-ro omun

11

H City

m 4

Seoul 8 Metropolitan Library/ Lotte Citizens’Hall Hotel Lotte Town

Weekdays 09:00~20:00 Weekends, National Holidays 09:00~18:00 Located about 700m away from Subway Line 02-724-0274 www. 5, Gwanghwamun Station, Exit 7 museum.seoul.kr

Strea

3

o Sog

SeoulMuseum Of Art 10

heon

a Station

Deoksugung (Palace)

03

Singaporean Embassy Korea Tourism Organization,

City Hall Station

2

Line 1

Samilgyo Tourist Information Center Cheo nggy Police Box ec

Hallyu Exhibition Hall

5 3

Jeongdong Theater

Jong-ro

Bosingak (belfry)

5

New Kukje Hotel Best Western New Seoul Hotel

4

9

Euljiro 3(sam)g

Canada Embassy

Sejong-daero

Citi Bank

2-1

10 11 1 2 Jongno 3(sam)ga Station 15 14 13 12 n

Sejong-ro Dongwha Duty Free Shop

Tapgol Park

2 3-1 1 3 Jonggak Station 6 4

4

7

The Running Man race took place with Victoria and Lee Joon at the Museum. The couple in the romantic comedy drama Me Too, Flower had their first date here too. Visitors can get a stamp at the information desk of the Museum.

8

Statio

3

e5

TV Variety show Running Man STAMP

7

m)ga

Gwanghwamun Station

Lin

Gyeonghuigung (Palace)

5 Line

02 Seoul Museum of History

200m

6 Jongno 3(sam)ga Station 5 4 3

Center Mark Hotel

Gwanghwamun Square 2

100

o 3(sa

Seoul Museum of History

0

Jongn

02

US Embassy

01

Located about 200m away from Subway Line 5, Gwanghwamun Station, Exit 8

1

04 Seoul Metropolitan Library / Citizens’ Hall TV Variety show Running Man, Psy’s Gentleman M/V STAMP

The mission from Running Man was carried out at the Seoul Metropolitan Library and Seoul Citizens’ Hall. Let’s take a photo with the cast members of Running Man! What’s more, Psy’s music video of Gentleman was filmed here. Visitors can get a stamp at the information desk on the first basement level of Citizens’ Hall. (Summer season) 9:00~21:00/ (Winter season) 9:00~20:00 Subway 02-739-9922 lib.seoul.go.kr, Lines 1 and 2, City Hall Station, Exit 4 www.seoulcitizenshall.kr

12 . 13

STAGE A

Running Field City Hall, Myeongdong

05 Café DROPTOP

09

TV drama series Phantom

At Café Droptop, a chic and cozy coffee shop, Woo-hyun (So Ji-sub) and Kang-mi (Lee Yeon-hee) talked about a case in the series Phantom, which is all about cyber-crimes. (Weekdays) 07:00~23:00, (Saturdays, Sundays, Located about National Holidays)08:00~23:00 70m away from Subway Line 2, Euljiro 1(il)ga Station, 02-3789-7801 cafedroptop.com Exit 5

K Story A Hallyu Theme Cafe Run by the Sister of Super Junior Member Hee-chul

The cafe is filled with various exciting items such as personally signed posters of Hallyu stars and stars’ cherished items and clothes. that Hee-chul’s sister collected while working in the entertainment business. The cafe sells products related to Hallyu stars and fan club items. Subway Line 4, Myeongdong Station, Exit 6 (go straight at the street on the left) → Turn left at Nature Republic (Myeongdong branch) → Second floor (K Story) of the building opposite UNIQLO (Myeongdong branch)

06 Converse Custom Studio

10 Myon

TV reality show We Got Married

TV Reality show We Got Married

At this studio, the energetic lovely young couple, Hwang Kwang-hee and Han Sun-hwa, from We Got Married made their own shoes. Why not try your hand at printing memories of Korea into the shoes regardless of your painting skills!

Let’s print our memories of Hallyu tourism into photo stickers at Myon (specialty store of photo stickers) like the couples Tae-min and Na-eun, and Kwang-hee and Sun-hwa from We Got Married.

10:00~20:00 Located about 300m away from 02Subway Line 4, Myeongdong Station, Exit 6 777-4040

In the basement of the building opposite BASIC HOUSE, about 340m from Subway Line 4, Myeongdong Station, Exit 8

07 Sinseon Seolnongtang TV drama series Brilliant Legacy

Sinseon Seolnongtang is the restaurant that appeared in the series Brilliant Legacy, which is a ‘family’ story based on the inheritance of a major property by the food chaebeol family. Visitors can enjoy warm rich food at the restaurant. Open 24 hours a day Located about 400m away from Subway Line 2, Euljiro 1(il)ga Station, Exits 5, 6 02-777-4531

11 Seoul Global Culture & Tourism Center Hallyu Experience Programs STAMP

Good news for tourists who are interested in EXO’s dance or KARA’s make-up! The Center offers visitors various Hallyu experience programs! Visitors can get a stamp at the information desk inside the center. 10:30~20:00 5th floor of the M Plaza Building (ZARA building), about 200m away from Subway Line 4, Myeongdong Station, Exit 6 www.seoultourism.kr 02-3789-7961

Hallyu Experience Programs for Foreign Tourists at the Seoul Global Culture & Tourism Center

08 Lotte Young Plaza (Shopping Mall)

Program K-Beauty Make-Up

K-Pop shop of SM and YG Entertainments

Visitors can discover the fascinating world of K-Pop idols at Lotte Young Plaza, which is connected to Euljiro 1(il)ga Station. They can also find SM star goods at the Pop-up Store on the basement level of the building and YG goods at KUHO shop on the 2nd floor. Let’s create memories of our favorite Korean idol stars with various Hallyu MD goods.(*Check the opening of pop-up store before you visit.) 11:30~21:30 Located about 400m away from Subway Line 2, Euljiro 02-771-2500 store.lotteshopping.com 1(il)ga Station, Exit 7

Date Time

July ~ December (Once a month)

K-Style Hairstyling April, June, August, October(4 times)

Fridays 16:00~17:30 Thursdays 16:00~17:30

K-Pop Dance Class

Fusion Taekwondo Class

March/April, May/June, April/May, SeptemJuly/August, Sept./Nov. ber/ November (4 seasons) (2 seasons)

Wearing a Hanbok Every day

Wednesdays 16:00~17:30

Saturdays 16:00~17:30

10:30~12:00, 14:00~18:00

Contents

Learning Hallyu star’s make-up

Learning Hallyu star’s hairstyling

Learning K-Pop dances

Fusion dance mixed with Taekwondo

Wearing traditional Korean clothes, Hanbok

Cost

Free of charge

Free of charge

10,000 won/season (8 times)

10,000 won/ season (8 times)

Free for individuals, 3,000 won/person for groups and reservations 14 . 15

A 12 SPAO/Everysing

Shopping Paradise for Hallyu Lovers!

Multi-store operated by SM Entertainment

What is the first thing that comes to mind when you think about Girl’s Generation, Super Junior, EXO, or F(x)? The agent SM Entertainment offers everything about its store here. SPAO offers SM idols’ fashion, while Everysing offers unreleased videos and special goods of SM idols.

Sejong-daero

チョン ゲチョ ン(清 渓川 of Let’s enjoy a sensory shopping experience. From Myeongdong Street with youthful energy ) Hallyu to Namdaemun Market offering a traditional Korean market culture! If you are ready to immerse yourself in Hallyu Shopping’s charm, let’s go right now!

11:00~23:00 Located about 50m from Subway Line 4, (SPAO) 02-319-3850, (Everysing) Myeongdong Station, Exit 6 02-778-9850

4

13 Zaemirang

2 3

5

Korean Cartoon Culture Space

2

Seoul Metropolitan Library/Citizens’ Hall

‘ 대한민

국이 입헌군

주제를

채택했다면?

11

y Cit

10

9

1 Line

Bank of Korea Money Museum

100m

Hallyu Goods Shopping, Myeongdong Underground Shopping Center

Seoul Royal Hotel

Myeongdong Theater Noon Square CGV

Woori Bank Myeongdong Kyoja Myeongdong Kyoja (Main Shop) M PLAZA ALAND

Seoul Global Culture &Tourism Center

Seoul Central Post Office NATURE REPUBLIC

Shinhan Bank

n-ro aemu

Shinsegae Department Store

amd

N

Mesa Jungang Shopping Center

15 Namsangol Hanok Village

Samick Fashion Town

Fasion City

Ladies Apparel Market

Hana Bank

Namdaemun Market

5

3

Shinsegae Department Store (Main Building)

6

n

tio

Sta

1

2

Seoul Rex Hotel Palace

Line 4

Toegye-ro

Beauty Shopping, Myeongdong Cosmetics Street

7

Traditional Market Shopping, Namdaemun Market Post Office

Sejong Hotel 7

9 10

8

ion

Stat Myeongdong 4

New Oriental Hotel

3

2

1

Prince Hotel

* Recommended shops : MISSHA, THE FACESHOP, Aritaum, SKIN FOOD, Etude House, etc.

4

4

6

Migliore 5

Namdaemun Market sells a massive variety of products ranging from electronic appliances to kitchenware to accessories.

Sogong-ro

Line

Ho ehy eon

Daedo Arcade Namdaemun Market

Movie Hwang Jin-yi

(April~Oct.) 09:00~21:00, (Nov.~March) 09:00~20:00 Located about 200m from Subway Lines 3 and 4, Chungmuro Station, Exits 3, 4 02-2264-4412 hanokmaeul.seoul.go.kr

50

IBIS

The Bank of Korea

Luxury Shopping, Lotte, Shinsegae Dept. Stores Duty-free shopping is available at Lotte Dept. Store.

10:00~24:00 (Opening hours differ at each facility) Take a ride on the Namsan cable car, located about 360m from Subway Line 4, Myeongdong Station, Exit www.nseoultower.com 3 02-3455-9277

Traces of old Seoul can be seen in Namsangol Hanok Village, where the raving beauty Hwang Jin-yi (Song Hye-kyo) threw a feast in the movie. The village offers a wide range of programs such as wearing Hanbok (traditional Korean cloth), making Hanji (traditional Korean paper), and traditional Korean medical treatment.

Lotte Young Plaza

0

Eulji-ro

There are numerous Hallyu star goods from K-Pop CDs to accessories.

-ro

Like lovely couples from We Got Married, the love of many couples will grow deeper at the N Seoul Tower. A stamp will be provided at the information desk (B1) of the N Seoul Tower.

8

ong

TV Reality shows We Got Married, Infinite Challenge STAMP

7

t

ll S

Ha

Lotte Dept.Store Lotte Duty Free Shop Lotte AVENUEL

Sog

14 N Seoul Tower

n atio

5

6

Lotte Town

6

12

’

7

Lotte Hotel

Westin Chosun Hotel

Hotel the Plaza

1

09:00~18:00 (Closed on Mondays and National Located about 360m from Subway Holidays) Line 4, Myeongdong Station, Exit 3

4

Euljiro 1(il)ga Station 8

City Hall Station

The Zaemirang covers 5 floors of the building and is entirely devoted to cartoons. Let’s read the original cartoon of Princess Hours, a TV drama series consisting of a prince’s love story, starring Yoon Eun-hye and Ju Ji-hoon.

1

Line 2

3

un-ro

City Hall, Myeongdong

daem

Running Field

Hallyu Travel Tip!

Nam

STAGE A

Fashion Shopping, Myeongdong Fashion Street * Recommended shops : ZARA, GIORDANO, SPAO, A Land, Forever 21, etc. 16 . 17

ity

lC

ou

Se ll Wa

B Peaceful Scene

STAGE.

B

01 Green House

Gyeongbokgung Palace, Insa-dong Imagine a Scene from a Historical Drama

TV drama series Secret Garden

Green House is the Korean restaurant where the scene of Gil Ra-im (Ha Ji-won) breaking up with Kim Joo-won (Hyun Bin) in the drama Secret Garden was filmed.

Although Seoul may look like a glamorous and crowded city to many people, the real reason why Seoul is beautiful is because Seoul is a city where tradition and modernity Coexist in harmony. Visitors will get a real sense of Hallyu by walking around Gyeongbokgung Palace and the old paths that embrace the history of Seoul, the capital of Korea. You can become one of the main characters of a historical drama while enjoying the old atmosphere of Seoul.

03 Kim Chong Yung

01 Green House

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Museum

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09:30~21:30 Subway Line 4, Gireum Station, Exit 3 → Take bus Nos. 153 or 7211 → Get off at Ilseong Apartment bus stop → Walk toward the left → Go straight for about 400m after turning right 02-395at the intersection → Green House is situated on the left 4920, 4924

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Sanmotoonge Cafe

Samcheong-dong Culture

Street

Cafe

Gallery K·O·N·G

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Cheongwadae Sarangchae

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Kyobo Book Center

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Saemunan-ro Taiwan Consulate

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Austrian Embassy Australia Embassy Finland Embassy

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Seoul Gwangjang Market Art Cinema

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YMCA Tourist Hotel

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Tapgol Park

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LOTTE CINEMA Piccadilly

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OB’s CABIN

Bosingak (belfry) Cheonggye Plaza

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Seoul Cinema

Donhwamun-ro

Dongwha Duty Free Shop

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Portuguese Embassy

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Jogyesa Temple

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Citi Bank

Byeol Dabang misslee

Jongmyo (Shrine)

Kyodong Elementary School

3(sam

Seoul Museum of History

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Jongno Police Station

Jongno

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Gyeonghuigung (Palace)

Irish Embassy Jongno-gu Office 2

US Embassy 1

Unhyeongung (Palace)

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Sejong Center for the Performing Arts Korea Exchange Bank

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Japanese Embassy

Ujeongguk-ro

Sungkok Art Museum

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National Museum of Korean Contemporary History

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Japanese Embassy

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Central Government Complex

Seoul Metropolitan Police Agency

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In the drama The Greatest Love, a man loved by the nation and a woman hated by the nation fall madly in love with each other. The Museum, was used as Dok Ko-jin’s(Cha Seung-won) house.

YONGSUSAN Biwon

Constitutional Court of Korea

Pungmoon Girls' High School 1

Gallery Hyundai

TV drama series The Greatest Love

Hwanggeumal Restaurant

ro hon-

Polish Embassy

11:00~22:00 Subway Line 3, Gyeongbokgung Station, Exit 3 → Take bus Nos. 1020 or 212 or 7022 → about 700m after getting off the bus 02-391-4737 at Buam-dong office

03 Kim Chong Yung Museum

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Gahoe-dong Community Service Center

Gallery Songadang

Daelim Museum

Changdeokgung (Palace)

Jeongdok Public Library

Bukc

Woori Bank

Gamrodang

Samjeong Police Box

-ro

Daeo Bookstore

Gyeongbokgung (Palace)

Sonamu Gallery

Yeorangjae

GOSHEN

Samcheo ng

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Tongin Market Jahamun-ro

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The National Folk Museum of Korea

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TV drama series The 1st Shop of Coffee Prince

The cafe was used as a house of Hanseong(Lee Sun-gyun) in the drama The 1st Shop of Coffee Prince. Many fans of the drama visit the cafe.

(March~Oct.)10:00~18:00, (Nov.~Feb.) 10:00~17:00 Subway Line 4, Gireum Station, Exit 3 → Take bus Nos. 153 or 211 → Get off at Lotte Samsung Apartment bus stop → On the right, at the first crosswalk, turn left and go straight ahead → The museum is situated on the left at the end of the alley in which the restaurant Bukakjeong is 02-3217-6484 kimchongyung.com situated

04 Cheongwadae Sarangchae Public Relation Center of Seoul STAMP

Visitors can take a look at the ever-changing face of Seoul at a glance along with records of Korea’s former presidents. The Hallyu contents displayed in the Photo Zone have attracted many tourists. A stamp will be provided at the information desk inside the building. 09:00~18:00 (Last admission at 17:30) About 500m from 02-723-0300 Subway Line 3, Gyeongbokgung Station, Exit 4 cwdsarangchae.kr

18 . 19

STAGE B

Peaceful Scene Gyeongbokgung Palace, Insa-dong

05 Tongin Market Lunchbox Cafe TV Variety shows Running Man, 2 Days & 1 Night

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Yeorangjae (Bukchon Hanok Village) TV drama series Personal Taste

STAMP

The members of Running Man ate some Topokki(spicy rice cake) at the Lunchbox Cafe while accomplishing their mission. Visitors can feel the energy of the market and have fun choosing their food at Tongin Market. If you want to try vanous Korean food, Tongin Market Lunchbox Cafe is highly recommended! (Weekdays) 09:00~18:00, (Saturdays) 09:00~13:00 02-722-0911 Station, Exit 2

Yeorangjae is also as well-known as Sanggojae, where Kae-in (Son Ye-jin) and Jin-ho (Lee Min-ho) live together in the drama Personal Taste. You can enjoy the beautiful view of Seoul from Yeorangjael like them.

About 700m from Subway Line 3, Gyeongbokgung

Located about 930m from Subway Line 3, Anguk Station, Exit 2

How to Eat at the Lunchbox Cafe

① Buy some yeopjeon (a brass coin worth 500won) at the cafe. 10 yeopjeon (5,000won) are enough for one meal. ② With the empty lunchbox given, make your way around the Lunchbox Cafe affiliates marked with a distinctive sticker. You can exchange one or two yeopjeon (depending on the dish) for a side dish. ③ Come back to the cafe, and enjoy a tasty meal with rice and soup by exchanging two yeopjeon(worth 1,000 won) for each. ④ At the cafe, customers can get a coffee and drinks at a discount price of 500won each.

09 Hwanggeumal Restaurant TV drama series Twinkle, Twinkle

This little restaurant featured in Twinkle, Twinkle, a series that tells the story of a woman whose life is reversed by a switch of her destiny. Customers can enjoy a tasty Korean meal in the cozy, friendly atmosphere of the restaurant. 10:30~20:00 Located about 240m from Subway Line 3, An02-736-0660 guk Station, Exit 3

06 Daeo Bookstore

10 National Museum of

TV drama series Shark

Korean Contemporary History

At this old bookstore, Jo Hae-woo (Son Ye-jin) met Han Yi-soo (Kim Nam-gil), who believed him to be dead, once again. The Daeo Bookstore has a tradition of over 60 years.

Exhibiting the evolution of Hallyu through history

10:00~22:00 Located about 600m from Subway Line 3, Gyeongbokgung 02-735-1349 Station, Exit 2

09:00~18:00 (Thursdays 09:00~21:00) Located about 300m from Subway Line 5, Gwanghwamun Sta02-3703-9200 www.much.go.kr tion, Exit 2

07 Gyeongbokgung (Palace) TV drama series The Moon Embracing the Sun

Gyeongbokgung Palace, which has been used as a filming location in many Korean historical dramas, presents a living history of Korea. Let’s imagine walking in the beautiful palace dressed up nicely like Yeon-woo (Han Ga-in) and Lee Hwon (Kim Soo-hyun) from the drama The Moon Embracing the Sun.

The museum comprises exhibition halls of Korean history as well as a space screening Hallyu videos. Visitors will know more about Hallyu after visiting the museum.

11 Byeol Dabang misslee TV Reality show We Got Married

Dabang is a Korean word meaning ‘cafe’. The cafe has a diverse customer base ranging from young people like the couple Jung Yong-hwa and Seohyun from We Got Married to middle-aged and even elderly people. 10:00~24:00 Located about 30m from Subway 02-729-0939 Line 3, Anguk Station, Exit 6

09:00~17:00 (Last admission at 16:00) Located about 50m from Subway Line 3, Gyeongbokgung Station, Exit 5 02-3700-3900 20 . 21

STAGE B

Peaceful Scene Gyeongbokgung Palace, Insa-dong

B 12 SSamziegil Seoul Song M/V by Super Junior and Girl’s Generation

Ssamzie-gil offers visitors attractive design craft products that combine traditional Korean beauty with a modern sensibility. It served as the background for the music video Seoul Song sung by Super Junior and Girl’s Generation. 10:30~20:30

Located about 200m from Subway Line 3, Anguk Station, Exit 6

02-736-0088

Hallyu Travel Tip!

Irresistible Taste of Hallyu Street! If you haven’t tasted Korean food during your stay in Seoul, you will regret it terribly when you return home. Here are nine representative street foods of Seoul that are loved by all tourists. Be sure not to miss out on these tasty foods however busy you are sightseeing.

Myeongdong Area Price 2,000~3,000 won

13 Nakwon Arcade TV Variety shows Running Man, We Got Married TV drama series Shut Up Flower Boy Band

Price 2,000 won

Potato Twisters Interesting looking potato twisters, crunchy and tasty!

30cm Ice-cream Super-large ice-cream, just as you like it.

Tongin Market

Namdaemun Market

Price 3,000 won

Price 1,000 won

Price 5,000 won

Kkultarae An elaborate traditional Korean sweet mode of honey.

Price 3,000 won for 5 pieces

Nakwon Arcade, is the biggest musical instrument shopping center in Seoul, which has provided the background for numerous TV programs. 09:00~20:00 Located about 190m from Subway 02-743Line 5, Jongno 3(sam)ga Station, Exit 5 4200

14 OB's CABIN TV drama series Lights and Shadows

OB's CABIN, Korea’s first beer bar, retains its old atmosphere. At this bar, Kang Ki-tae (Ahn Jae-wook) and Shin Jung-goo (Sung Ji-roo) had a conversation in the drama Lights and Shadows. 11:30~01:00 Located about 20m from of 02Subway Line 1, Jonggak Station, Exit 3 732-1944

Oil Topokki (rice cakes in soy sauce / chili sauce flavors) It’s not too spicy but very savory!

Vegetable Hotteok (Korean pancake) A crunchy hotteok is stuffed with well-cooked vegetables and glass noodles!

King Dumpling One ‘king dumpling’ will leave you feeling full and satisfied!

Gwangjang Market Price 2,000~3,000 won

Mayak Gimbap Mayak means drug in Korean. This addictive little gimbap will keep you coming back for more!

Price 4,000~10,000 won

Bindaettoek (mung-bean pancake) A great combination of warmth, crunchiness, and flavor!

Price 10,000 won

King sundae It goes well with tasty, gooey Topokki. Guess what it is mode of! 22 . 23

C Energetic Story

STAGE.

C

01 Mural Village in Ihwa-dong

Dongdaemun, Daehangno Have a 24 Hour-date in Dynamic Seoul

TV drama series Rooftop Prince

The mural village in Ihwa-dong is where Lee Gak (Park Yoo-chun) went on a fairytale date with Park-ha (Han Ji-min) in Rooftop Prince. Visitors can find the many beautiful paintings and sculptures scattered around the village, all of which were created by the ‘Art in the City’ project.

Couples’ love stories are always energetic in Hallyu TV drama series based in Seoul. A 24-hourdate in dynamic Seoul is strongly recommended both for couples in a long-term relationship and for couples whose relationship has just started! Let’s create a romantic story in the dynamic city of Seoul.

Hyehwa Station

StarCity 3

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09 Samcheonggak 10 OVOCO Gallery

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Gilsangsa Temple

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Naksan Park

Marronnier Park

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LIG The Gate Hills

대광고 11 Nouveautes

Seoul City Wa

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Hostel Korea

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Chungmu Dongdaemun Art Hall Fashion Biz Center

Morning Glory

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Seongdong Technical High School

Seoul Jungang Market

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Located about 300m from Subway Line 4, Hyehwa Station, Exit 2

Jung Art Gallery

Jungang Shopping Center

Dasan-ro

Jeil Pyeonghwa Market

Seoul Folk Flea Market

Naksan Park is the place where the princess had a date the drama in The King 2 Hearts. Eun Shi-Kyung (Jo Jung-suk) and Lee Jae-shin (Lee Yoon-ji) made a wish upon a shooting star at the fortress. In another drama Feast of the Gods, Choi Jae-ha (Joo Sang-wook) carried Go Joonyoung (Sung Yu-ri) on his back on this fortress trail.

Nangye-ro

Dongpyeonghwa Fashion Town

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Hostel Korea (Sungin Branch)

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Hullyeonwon FashionTown Migliore Park Goodmorning

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Soongshin Elementary School Che

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Dongdaemun

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Maxtyle

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Heunginjimun (Gate)

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Pyeonghwa Market

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Dongdaemun Stationery & Toy Market

Seoul Dongmyo Park

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Dongdaemun Seonggwak Park

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02 Naksan Park TV drama series The King 2 Hearts, Feast of the Gods

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Seoul Hyoje Buffet Elementary School

Jungbu Market

Sung Buk Village

1 ine

Chungsin Market

Line 2

Dongbang Graduate University

숭인119 Seoul Myung su School 안전센터 숭인근린공원

e Lin

Daehang-ro

Hyoje Police Box

HOTEL ACACIA

OVOCO Gallery

Seongbuk Apt.

Mural Village in Ihwa-dong

Heunginmun-ro

200m

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Seoul Apt.

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Gwangjang Stream Market Cheonggyecheon

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Samcheonggak

Korea National Open Univ.

4 1 ion Jongno 5(o)ga Stat 5 8 7 6

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Industrial Bank of Korea

Located about 400m from Subway Line 4, Hyehwa Station, Exit 2

Hwanghak-dong Community Service Center

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Ma Bok-rim Grandma’s Last Son 24 . 25

STAGE C

Energetic Story Dongdaemun, Daehangno

03 Marronnier Park

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TV drama series Protect the Boss, Super Junior K.R.Y's M/V FLY

Marronnier Park is situated in Daehangno, a youthful and energetic district in central Seoul. There are lots of concert and performance halls around the park, making it a mecca of culture and art in Seoul. Located about 60m from Subway Line 4, Hyehwa Station, Exit 02-731-0585 2

Ma Bok-rim Grandma’s Last Son (Topokki Store)

Open 24 hours Located about 150m from Subway Lines 2 and 6, Sindang Station, Exit 8 02-2253-1466

TV Reality Show We Got Married

04 Dongdaemun Fashion Town

07 Jung Art Gallery

TV drama series Fashion King

TV drama series Gentleman’s Dignity

It’s not an exaggeration to say that all kinds of Korean fashions can be found in Dongdaemun Fashion Town! Due to its reputation, the Town was used as a background in the drama Fashion King. Let’s find out about Hallyu fashion in Dongdaemun where a new fashion is born every day! For more details, please refer to page 29.

The gallery served as the background for the business premises of Jung-rok (Lee Jong-hyuk) and Min-sook (Kim Jung-nan) in Gentleman’s Dignity, whose main characters were four gorgeous gentlemen. At the gallery, visitors will see furniture and items that featured in the drama.

Areas between Subway Lines 1 and 4, Dongdaemun Station, Exit 8 and Subway Lines 2, Dongdaemun History & Culture Park Station

Koreans’ representative snack,Topokki (spicy rice cake)! This store was the first and last place that Yong-hwa and Seohyun visited in We Got Married.

(Weekdays) 10:30~20:30 (Weekends) 10:30~21:00 02-2254Located about 200m from Subway Line 6, Dongmyo Sta2981~2 tion, Exit 5

08 Seoul Folk Flea Market TV Variety show Running Man STAMP

The Seoul Folk Flea Market offers Korea’s unique daily necessities and traditional products as well as a glimpse of Korean tradition. Tourists can enjoy the vigorous and dynamic atmosphere of the market, various regional specialties and exciting music performed by a Korean traditional percussion band. The market was also the backdrop for Girl’s Generation’s mission in the Running Man. Visitors can get a stamp at the information desk on the right of the market’s entrance. 10:00~18:30

Located about 100m from Subway Line 1, Sinseoldong Station, Exit 6

02-2232-3367

05 Morning Glory TV Reality show We Got Married

The young couple, Yong-hwa and Seohyun, bought their couple rings from this shop and visited it again before their separation. Let's Reminisce Yong-hwa and Seohyun’s most romantic moments. 10:00~21:30 Located about 150m from Subway Lines 2 and 6, Sindang Station, Exit 8 02-2254-4932

26 . 27

TV drama series Feast of the Gods

This place was used as the Korean food restaurant ‘Arirang’ in every episode of Feast of the Gods. The restaurant is appreciated by numerous tourists for its charming atmosphere of traditional culture, art, and nature. 12:00~15:00, 18:00~22:00 02-765-3700 Take the free shuttle bus from Subway Line 1, Jonggak Station, Exit 5 or at Subway Line 2, Euljiro 1(il) ga Station, Exit 1 (Samsung Fire & Marine Insurance)

What's new in Dongdaemun Fashion Town? Where is the cheapest place to find the hottest, trendiest fashion items in Seoul? Dongdaemun, which was the background for the drama Fashion King, is the center of Korean fashion. Let’s find out about the ‘bling bling’ styles of Hallyu celebrities. Seoul City Wall

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10:30~ 29:00

This mall features a variety of interior design concepts at every level.

Statio

Korea Exchange Bank

Let’s discover new designers’ fashion ideas at doota!

10 OVOCO Gallery

Heunginjimun Gate (Dongdaemun)

aemun Dongd

Jong-ro

SC Bank

11:00~ 29:00

Cheonggyecheon Stream

Shin Pyung Hwa Fashion Town

Pyeonghwa Market

Nampyeonghwa Market

TV drama series Protect the Boss

Shinhan Bank

ro ngd anJan

National Medical Center

Dongdaemun History & Culture Park

Hello apm

This mall offers visitors the real shopping experience of Dongdaemun.

Enjoy international fashion brand shopping at Migliore.

Dongdaemun Design Plaza

Goodmorning City

10:20~ 29:00 Euljiro CO-OP Residence

Dongdaemun Fashion Biz Center

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Woori Bank

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Hanyang Middle School

Seongdong Global Business High School

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11:00~02:00 Subway Line 4, Hansung Univ., Station Exit 6 → Take bus No. 1111, 2112, or 03 and get off at Sungbuk Elementary School bus stop → Turn left at the first crosswalk on the right and walk straight ahead → Pass Seongbuk-dong Catholic Church on the left of ‘SEVEN ELEVEN’ and you will find the cafe on the right. www.nouveautes.co.kr

Event Hall

Migliore

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Apm

11 Nouveautes TV drama series 49 days This cafe appeared as the cafe ‘Heaven’ owned by the main character of 49 Days, which tells the story of someone in a coma. The cafe features vintage-style fur- niture and items which create a splendid atmosphere.

Doosan Tower

Migliore

Dongpyeonghwa Fashion Town

Jeil Pyeonghwa Market

Maxtyle

MMC Donghwa Market

all ity W ul C

(Weekdays) 11:00~17:00, (Saturdays) 11:00~15:00 Walk straight ahead for about 700m from Subway Line 4, Hansung Univ. Station, Exit 5 → Turn right at the three-way intersection in front of Seongbuk Village → OVOCO Gallery is 02-765-3700 located about 150m away

Eulji Shopping Center

Seo

The gallery served as the background for the immature boss, while Cha Ji-heon’s(Ji-sung) house featured in the drama Protect the Boss. The gallery holds diverse exhibitions related to jewelry and culture.

CERESTAR

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Dongdaemun, Daehangno

09 Samcheonggak

Hallyu Travel Tip!

dan-ro

Energetic Story

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Toyoko Inn

Toegye-ro

Lotte Fitin is the optimal shopping mall for Hallyu shopping and experience. 11:00~ 24:00

28 . 29

D Fantastic Zone

STAGE.

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01

Hongdae Trendy Youth Hotspot Packed with Music and Art

Hongdae Noriteo

Hongdae, which is packed with clubs, music and art, is far more glamorous at night than during the day. In the beginning, Hongdae attracted public attention as a venue for young artists but it has now become a place where anyone can enjoy the passion and energy of Seoul. Visitors can have fun hanging out in Hongdae amid its unique atmosphere of mural-filled streets, romantic coffee shops, and nightclubs.

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(Park) TV drama series Gentleman’s Dignity

TV drama series Heartstrings STAMP

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Lee shin (Jung Yong-hwa) had a date at this gallery with Lee Gyu-won(Park Shin-hye). Unlike other galleries, Trickeye Museum is designed to offer visitors the opportunity to take pictures. Visitors can immerse themselves in the vivid artworks. A stamp can be obtained at the information desk inside the gallery. 09:00~21:00 (Last admission at 20:00) www.trickeye.com 6300

Located about 350m from Subway Line 2, Hongik Univ. Station, Exit 9

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Korea Development Bank Kyungnam Weddinghall e2

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Sangsang Madang

XINDIE

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Hapjeong Market

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Dongmak-ro

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Club Evans

Cafe d'MAKA

Woori Bank

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Snow Spoon

Wausan-ro

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Hongdae Noriteo

Hotel The Designers Hongdae

Club Mansion

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Seogyo Market

Trickeye Museum

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Seogyo Children's Park

Kookmin Bank

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Aiya Cafe

Shinhan Bank

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Seongsan Elementary School

YG Entertainment

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Seokyo Elementary School

Hongik Univ. Tourist Information Center

Hotel Seokyo

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Located at the front gate of Hongik Univ. about 700m away from Subway Line 2, Hongik Univ. Station, Exit 9

02 Trickeye Museum

300m

at St

Hongdae Playground isn’t just a playground. It was the place where Colin (Lee Jong-hyun) played his guitar in Gentleman’s Dignity. In this lively playground, young musicians give street performances and artists run a popular flea market.

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Hongik Univ.

Hongik Elementary School Attached to the College of Education Hongik Univ. Hongik Girls' High School Attached to Hongik Univ.

HOLLYS 2

Sangsu Station

Sungsan Middle School

Club nb

3

Sogang Elementary School Line 6

03 TWOSOME STUDIO Coffee shop run by YG’s producer, Teddy

Teddy takes care of everything about the cafe including the designs of the logo, interior, mugs, uniform, the menu, and the background music. The studio consists of cafe (1F~3F) and Teddy’s personal studio (4F). Hallyu enthusiasts will find thrilling items such as mugs signed by YG singers including 2NE1. 08:00~24:00 Located about 550m from Subway Line 2, Hongik Univ. Station, Exit 9 02-325-8860

토정로

30 . 31

STAGE D

Fantastic Zone Hongdae

05 Club nb The center of night life in Hongdae

04 Snow Spoon

08 Cafe d'MAKA

TV drama series Mary Stayed Out All Night

Beauty theme cafe, make-up experience

This is the cafe where Mu-gyul (Jang Geunsuk) and Mu-gyul’s mother(Lee Ah-hyun) chose their ice cream. What flavor of ice cream did they choose at this cafe?

A trip to Cafe d’MAKA will make you prettier than ever! The cafe offers customers an excellent make-up service by a professional makeup artist.

(Weekdays) 11:00~02:00, (Weekends) 11:00~ 03:00 Located about 640m from Subway Line 2, 02-333-0451 Hongik Univ. Station, Exit 9

11:00~02:00 Located about 600m from Subway 02-332Linea 2 and 6, Hapjeong Station, Exit 3 5579

Club nb is a popular party venue for young passionate people as well as a showcase for famous singers. If you want a ‘crazy’ night out in Hongdae, go to Club nb! 19:00~05:30 Located about 350m from Subway Line 6, Sangsu Station, Exit 2 02-326-1716

09

Rolling hall leads Hongdae’s passionate club culture, staging performances by nationally and internationally recogRollinghall nized musicians and small indie bands. Concert and Experience an exciting performance in party venue Hongdae! Opening hours depend on the performance. Located about 100m from Subway Line 6, 02-325-6071 Sangsu Station, Exit 1

06 Samgeori Pocha

10 Café Jass

Popular bar run by YG’s CEO, Yang Hyun-suk

TV Reality show We Got Married

This retro style bar features classy interior and exterior decorations. The bar is well known as the place where YG’s singers go for a wrap-up party after their performances.

Yong-hwa and Seohyun had a romantic conversation over a sweet potato latte in the comfortable atmosphere of the café’s cozy wooden interior decorated with cute items. (Weekdays) 08:00~23:30, (Weekends) Located about 300m from 10:30~23:00 Subway Line 2, Hongik Univ. Station, Exit 2 02-6083-5477

19:00~06:00 02-334-3301 Located about 300m from Subway Line 6, Sangsu Station, Exit 2

07 Paljamakchang

11 AIYA Cafe

Restaurant run by Haha from the Running Man

TV drama series Rooftop Prince

The entertainer Haha, who is an energetic character in the show Running Man and Infinite Challenge, runs this restaurant specializing in grilled pork and beef entrails. Graffiti and star-signed frames cover the wall, adding to its joyful atmosphere. If you’re lucky, you may get a dish grilled by Haha himself!

AIYA cafe is situated in a tasteful little alley in Hongdae. The cafe is filled with lovely interior piece creating a cozy atmosphere. Located about 10:00~00:00 (Weekends 12:00~23:00) 400m from Subway Lines 2 and 6, Hapjeong Station, Exit 3 02-333-9521

17:00~05:00 02-325-8081 Located about 500m from Subway Line 6, Sangsu Station, Exit 1

32 . 33

STAGE D

Fantastic Zone Hongdae

D 12 Mecenatpolis

Hallyu Travel Tip!

Expect the new K-POP, Indie Music!

The residence of various celebrities including Big Bang, Infinite, BEAST, and A Pink

Mecenatpolis is a residential and commercial complex consisting of a shopping mall, cinema, and art center. Various Hallyu stars actually live in the complex.

If you are only accustomed to the music of K-Pop idols, why don’t you experience the indie music that is fast becoming a popular new genre of K-Pop. A great number of energetic music bands are giving concerts to meet their fans at small music clubs and concert halls in Hongdae. Why don’t you make your own idol today?

09:00~17:00 Subway Lines 2 and 6, Hap02-6357-0108 jeong Station, Exits 9 and 10

13 YG Entertainment

What is indie music?

A management agency responsible for Big Bang, Psy, 2NE1, etc.

Indie music (or independent music), unlike commercial pop music, is produced with independent capital to create an individual style of music. Korea’s indie band culture began with the band Crying Nut in the late 1990s. In the 2000’s, the boundaries between the indies and the majors became blurred, and various attempts have been made for to promote indie music. Many indie bands such as Guckkasten, Kiha & The Faces, and Galaxy Express are chang now, leading the Hallyu wave of indie music.

The explosive histories of Big Bang and Psy were born at this building. Are you afraid to go there alone? Don’t worry! You’re sure to meet numerous domestic and foreign fans and tourists who hope to see Hallyu stars. Located about 500m from Subway Lines 2 and 6, Hapjeong Station, Exit 8 02-3142-1104

14 CJ E&M New emerging Hallyu attraction

The CJ E&M Center is packed with all kinds of contents related to media, culture, and entertainment. Let’s attend the exciting ‘M! Countdown’ and enjoy visiting the special exhibition hall of Hallyu on the first floor of the building. 02-371-5501 www.cjenm.com

Located about 750m from Subway Line 6, DMC (Digital Media City) Station, Exit 9

15 Ticket lounge, XINDIE! The information center for live performances in Hongdae areas

STAMP

Tourists won’t fail to notice a spaceship-like building in Hongdae. It’s the ticket lounge XINDIE. A great number of people come here for information about performances in Hongdae including indie music gigs. This ticket lounge, which becomes brighter at night, will help you to enjoy the exciting atmosphere of Hongdae. A stamp will be provided inside the XINDIE building. 11:00~23:00

Located about 500m from Subway Line 6, Sangsu Station, Exit 1

070-8742-7662

www.ticketlounge.co.kr

Ticket reservations and information XINDIE provides a free reservation service for concerts, as well as the locations of live clubs. Live gigs and cultural information XINDIE offers information on clubs, gig dates, and cultural information including festivals and exhibitions. Musician information XINDIE provides information on indie musicians and newly-released indie albums.

34 . 35

E Romantic Drama

STAGE.

01 KBS Broadcasting Station

E

Yongsan, Yeouido Just like a Couple from a Romantic Drama

Attending a Hallyu TV program as a spectator

Let’s go to Yeouido to visit a broadcasting station where Hallyu stars frequently come and go! At KBS there are many interesting contents in which tourists can participate, and various TV programs are open to the public including Music Bank, You Hee-yeol's Sketchbook, Gag Concert.

If you have been moved by the romantic episodes of various K-dramas, you will surely have noticed many of Seoul’s beautiful backgrounds in those scenes. Today let’s visit some of the romantic places featured in Hallyu dramas including Hangang Park, where drama characters have confessed their undying love and memorable places visited by cute couples in We Got Married. People fall in love every day in Seoul with Hallyu Romance.

02 Yeou

iseo-

03

ion

uS ar uin

5

The Catholic Univ. of Korea Yeouido St. Mary's Hospital

Sta

tion

6

Line 1

Station

4 3

2 1

Grand Hyatt Seoul

ion

Chung-Ang Univ. Medical Center (Yongsan Hospital)

Hyeon

Line

9

-ro

Dongjak Sunset Cafe 9

8

7

1

on

Seoul National Cementery

Stati

2 Dongjak

gjak

Chung-Ang Univ.

Don

chung

Station 6 5 4

Yeouido Dongjak Station

3

11

1 sap yeo Line ng 6 Sta 4 tion Line 6 Tartine 3

Nok

10

Heukseok Elementary School

o

12 B ONE

n-r

t Sta 3

2

Hannam Elementary School

Hamilton Hotel 2 1 tion Itaewon Sta 3 4

Re;code Shop

14

aero am-d Hann

ok 4

2

wo

se

uk

Dongjakd

He

Hangang (River)

1

04 Seoul Color Park

3

Samsung Museum of Art Leeum 13 Itae

09

aegyo

15 Banpo Rainbow Fountain

Anthony Kim (Kim Myung-min) and Sung Min-ah (Oh Jieun), characters in The King of Dramas, had an argument in the restaurant of this hotel. Around 60 to 80 dramas every year are filmed here. The restaurant was registered in the Guinness Book of Korean Records 2011 as the location that has appeared in the greatest number of drama scenes. (Lunch) 12:00~14:00, (Dinner) 18:00~21:30 Located about 400m from Subway Line 9, National Assembly Station, Exit 1 02-6670-7270 www.thelexington.co.kr

Dongjak

1 2

Yongsan, Itaewon

Hyosa-gil in Heukseok-dong

6호선

Yeou

po-ro

Daebang

2

3

1 2 4 Sae 3 tga ng

Station

eS ffic -guO

Station

Ye o

ro

eong-ro Noksapy

4

3

63버City

Yongsan, Itaewon

Yeouido ul S 2

e5

-ro

deung

개

고

ong

TV drama series The King of Dramas, The Greatest Love

1 티

Yeongdeungpo Park

Dongjak Node

5

6

4

tation

03 Lexington Hotel

Yeouido Girls' High School

eul-

Yeong

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Hangangjin

Nod

tion

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3 Sta po ung 1 gde 2 4

Sta

1

ido

Lin

gil

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Sin

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MBC

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11:00~22:00 Subway Line 2, Dangsan Station, Exit 4 → Walk straight ahead for about 100m from Yeonyukgyo (Bridge) → Take an elevator to descend → Walk for about 400m from the Marine Sports Center 02-3780-8400

3

4

3 4

uid

3 5

06

ta oS

o Ye

uid

Times Square 6 MBC Drama Theme Park Kyun

1

ou

07

08

2

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Se

Yeongdeungpo Market

5 6

ro

ae

i-d

ou

Ye

2 1

IFC Mall Yeo

ion

The lovely couple Khuntoria (Nichkhun and Victoria) had a romantic wedding at this Marina Club, which is beloved by many couples due to its excellent restaurant service. Members of Running Man accomplished their mission with actors of the drama The Heirs at the club.

Lin

Conrad Seoul

n

Hallym University Medical Center (HUMC), Market Hangang Sacred Heart Hospital (HSHH) Stat 2

4

Mullae

tio

1 eungpo

3

7

Sta 4

05

3

ly

5

KBS Broadcasting Station Yeouido Park Yeongd

TV Variety shows We Got Married, Running Man

Seoul Color Park

2

mb

eungpo

sse

Yeongd

lA

Line 5

02 Seoul Marina Club & Yacht

300m

1

na

tat

tio

ion

Na

Yeongdeungpo Police Station

150

04

ro

Lexington Hotel

01

o-ro

1

GukhoNew Seoul St. Mary's Hospital e-daero

-gu Offic e Statio n 6

3 2

5

4

uise

1 7 eungpo

Yeongd

6

Yeo

3 2

0

Hangang (River)

Seoul Marina Club & Yacht

tat

4 5 69 ngs 8 an Sta tion 10 9

Da

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Da

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3

Sta t

2 1

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Yeouido

KBS main hall About 200m from Subway Line 9, National Assembly Station, Exit 4 / Annex building: Subway Line 9, Saetgang Station, 02-781-1000 Exit 2

Lao Embassy

TV drama series City Hunter

Lee Yoon-sung (Lee Min-ho) goes back to the park to remember Na-na (Park Min-young) in the drama City Hunter. Let’s enjoy the splendid scenery and stylish sculptures of Seoul Color Park. Located under the south end of Mapodaegyo Bridge, about 250m from Subway Line 5, Yeouinaru Station, Exit 2

Itaewon Land Seoul Central Mosque 36 . 37

STAGE E

Romantic Drama Yongsan, Yeouido

05 Conrad Seoul

09 Hyosa-gil in Heukseok-dong

TV drama series That Winter, the Wind Blows

TV drama series I Miss You

If you were moved by the story of the couple Oh Soo (Zo In-sung) and Oh Young (Song Hye-kyo), who were searching for the meaning of love in That Winter, the Wind Blows, then you will want to visit Conrad Seoul, whose beautiful spiral staircase appeared in the drama.

Hyosa-gil and its streetlamps appeared as the main background for some of the most memorable scenes involving Jung-woo (Park Yoo-chun) and Soo-yeon (Yoon Eun-hye) in the drama I Miss You. Many tourists come to see the streetlamps and to admire the view of Seoul city from the top of Hyosa-gil. Located about 280m from Subway Line 9, Heukseok Station, Exit 4

Open 24 hours (*Opening hours differ for each facility) Located about 500m from Subway Line 5, Yeouido Station, Exit 3 02-6137-7000 www.conradseoul.co.kr

06 IFC Mall The premier shopping center

It’s advisable to check the time and place of an event before visiting! Events with Hallyu stars are held regularly at the mall. 10:00~22:00 (Open year around) Located about 400m from Subway Lines 5 and 9, Yeo02-6137-5017 www. uido Station, Exit 3 ifcmallseoul.com

07 Times Square

10 Dongjak Sunset Cafe

TV drama series Midas TV Variety show Infinite Challenge

TV drama series I Miss You

Times Square’s luxurious interior is worth filming for both drama and TV show. Visitors can enjoy various activities including cinema, cuisine and shopping in one venue. 10:30~22:00 Located about 200m from Subway Line 02-2638-2000 www. 1, Yeongdeungpo Station, Exit 3 timessquare.co.kr

This is the cafe where the scene in which Hyung-joon (Yoo Seung-ho) and Soo-yeon (Yoon Eun-hye) gaze at Jung-woo (Park Yoo-chun) with a sad look was filmed. 10:00~02:00 Located about 100m from Subway 02-3481-6555 Lines 4 and 9, Dongjak Station, Exit 2

08 MBC Drama Theme Park

11 Tartine

Theme park filled with drama contents

TV Variety show Running Man

At this theme park you can see the sets of interesting Hallyu dramas including Dae Jang Geum, The Moon Embracing the Sun, Yi San, and The 1st Shop of the Coffee Prince. The park offers various experience programs including opportunities to wear the costumes used in various dramas.

Tartine serves deliciously attractive tasty tarts. This cafe featured in the representative Hallyu variety show Running Man when Yoo Jae-suk was carrying out his mission.

10:30~20:00 (Closed Sundays) 02-566-2644 350m from Subway Line 2, Mullae Station, Exit 5

Located about

10:00~22:30 Located about 150m from Subway 02-3785-3400 Line 6, Itaewon Station, Exit 1 www.tartine.co.kr

38 . 39

STAGE E

Romantic Drama Yongsan, Yeouido

E 12 B ONE TV Reality Show We Got Married

At this club, the couple Lee Jang-woo and Ham Eun-jung had an exciting night out in We Got Married. The club doubles up as a lounge bar during weekdays, but at weekends it is transformed into a fancy dΩance club. (Weekdays) 19:00~03:00, (Weekends) 19:00~05:00 Subway Line 6, Itaewon Station, Exit 1 02-749-6164

Hallyu Travel Tip!

How to Attend Hallyu Stars' Hottest Live Performances! TV isn’t the only way to see your favorite Hallyu stars. Today, you can meet them in a more active way. This page is specially designed for fans who want to see Hallyu stars live. The following are representative Korean music broadcasting programs that have been opened to the public through a simple procedure.

13 Re;Code Shop TV Reality show We Got Married

Let’s create our own clothes with our very own personal values and designs. The couple Jeong Jin-woon and Ko Joon-hee spent a day at Re;Code Shop making their own clothes. (Weekdays) 11:00~21:00, (Weekends) 11:00~22: Located about 500m from Subway Line 6, 00 02-797-0710 Hangangjin Station, Exit 3

1. MBC Music Core

2. KBS2 Music Bank

Saturdays 16:00~17:00 Live After applying online at the home page, the winners will be allotted seats by lottery.

Fridays 18:30~19:30 Live After applying online at the home page, the winners will be allotted seats by lottery.

www.imbc.com/broad/tv/ent/musiccore

www.kbs.co.kr/2tv/enter/musicbank

14 Itaewon Land TV drama series Big and Secret Garden

At this Jjimjilbang(Korean Spa), tourists can relieve their travel fatigue. Seo Yoon-jae (Gong Yoo) & Gil Da-ran (Lee Minjung) from Big, and Kim Joo-won (Hyun Bin) & Gil Ra-im (Ha Ji-won) from Sceret Garden, enjoyed pleasant relaxation here. Open 24 hours Located about 300m from Subway Line 6, Itaewon Station, Exit 3 02-749-4122~33

15 Banpo Rainbow Fountain TV drama series Boys over Flowers, Iris

Let’s enjoy the fantastic spectacle of a moonlight rainbow fountain that stages at night on Banpodaegyo (Bridge). This place is also popular among couples as a great place for a marriage proposal. The fountain show takes place three times a day during weekdays and seven times a day at weekends for 15 minutes each time in spring, summer, and autumn.

3. SBS The Music Trend

4. Mnet M! Countdown

Sundays 15:40~16:40 Live After applying online at the home page, the winners will be allotted seats by lottery.

Thursdays 18:00~19:30 Live Spectators are given seats on a first come first served basis without invitation tickets.

gayo.sbs.co.kr

mcountdown.interest.me

Located about 710m from Subway Line 3, Express Bus Terminal Station, Exit 8-1

40 . 41

F Glamorous Place

STAGE.

01 Gangnam Tourist Information Center

F

Gangnam Expect a Surprise Encounter with Hallyu Celebrities

Information center for Hallyu experience programs and tourism STAMP

If you are not sure where to go among the diverse attractions in Gangnam, why don’t you start with the tourist information center! The center offers visitors various customized services - medical and tourism reservation services - and programs such as wearing costumes used in various dramas of Hallyu stars and taking a photo in a Hallyu star experience zone. A stamp will be provided at the information desk of the center.

In 2012 Gangnam became one of the world’s hottest places and came under the spotlight all over the world. Thanks to Psy’s ‘Gangnam Style’, Gangnam now attracts crowds of tourists and leads a trend in Seoul. It also is a meeting ground for trendsetting Hallyu stars. The entertainment agencies of many Hallyu stars, such as SM of Super Junior and DSP of KARA, are situated in Gangnam along with their regular beauty shops and restaurants. Gangnam Tourist Information Center

01

03

ro

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Garosugil

Ap

Jamwon Hangang Park ro

on-

Singu Elementary School

NAMOOACTORS

Eonju-ro

16 10 Corso Como Coffee Cojjee

Pierrot Strike

Onl

Ahnsei Hospital

19 Ra Beauty Core

MANGO SIX Sinsa

Nanoori Hospital

SM Entertainment

03

ero

14

FNC Entertainment

JYP Entertainment

20

CUBE Studio Shinhan Bank BH

Dosan-daero

22 21

g-d a

3

안세병원

Cheongdam Middle School

Tree J Company

g-ro

18

Woori Bank

CLUB Ellui

CLUB ANSWER Hotel Prima

SPA-the-el Beauty shop frequented by celebrities

The beauty shop offers diverse spa programs including facial and body massages and diet programs. If you’re curious about Hallyu stars’ beauty secrets, why don’t you pop into the shop for a few beauty tips? 10:00~21:00 Located about 330m from 02Subway Line 3, Apgujeong Station, Exit 4 549-3949

Hotel Riviera

seon

Buonasera CGV

4

2

Sam

ng Line

17

Volkswagen

Bunda

Dosan Park

10 9 tion g Sta don Hak 2 1

Located about 240m from Subway Line 3, Apgujeong Station, Exit 3 02-3446-0541~2

15

13

Boy+

Mee hospital

5

Everysing

Cine De Chef is a luxury cinema with a classy atmosphere where audiences can also enjoy a meal at the restaurant. The cinema appeared when the main villain Kim Bong-gu (Yoon Jemoon) heard about Jae-ha (Lee Seung-gi) and Hang-ah (Ha Ji-won) in the drama.

G+ Star Zone The Galleria Luxury Hall EAST

Stati on

10, 11

6

Apgujeong Rodeo Street Cofioca,

Addicted

Young Dong Hotel

gdo n

12

Shingu Middle School

Galleria Luxury Hall WEST 7

odeo

KONA BEANS

Cecil Arthall

09

08 Hansa Toy

Anbok Middle School

1

Apgu jeong R

07

02 Cine de Chef TV drama series The King 2 Hearts

Gangnam Eulji Medical Center

-ro

ong-ro

Apguje

Coffeesmith

3

NAMOOACTORS

ero n-da Dosa NANOORI HOSPITAL

n hyeo

4

Apgujeong Rodeo Cheongdam

tion Sta 2 3

sa

Sin

Line

Volkswagen

CGV

Non

5

Face-Line Plastic Surgery

Museum ‘Bagstage’

05

8

6 7

Space*C Maison Hermes Dosan Park

04

Black' Smith

Shinhan Bank

Sindong Elementary School

Dosan Park

Mee hospital

Modern Bapsang

SUAVISS

06

02

Cine de Chef

SPA-the-el

Sinsa-dong Garosu-gil

The Riverside Hotel

3

CGV

Cola Mercato Simone Handbag

Nature Exploration Area

0 150 300m Apgujeong 1-dong Catholic Church Apgujeong Rodeo Street Cheongdam-dong

Yeo n

w Jam

02-3788-0872

2

Hyundai Department Store 4

Hangang (River)

Space*C

5

Subway Line 3, Apgujeong Station, Exit 6

1

6 Apgujeong Station

Sinsa

10:00~20:00

Cheongdam Police Box 2

Woori Bank Cheongdam Neighborhood Park

42 . 43

STAGE F

Glamorous Place Gangnam

04 Cola Mercato

08

Celebrities’ regular restaurant

The members of Girl’s Generation have visited this lovely cute toy cafe filled with realistic animal toys! Why don’t you create a memorable moment on your Hallyu trip with a special toy from HANSA TOY?

Hansa Toy

This pasta restaurant is also well-known as a regular eating place of Jang Keun-suk and Park Shin-hye. COLA Mercato is much loved by numerous Hallyu stars and tourists for its tasty cuisine and classy interior.

Toy cafe whose advertising models are the members of Girl’s Generation

10:30~22:30 Located about 480m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 6 02-544-0049

11:00~00:00 Located about 650m from Subway Line 3, Sinsa Station, Exit 8 02-543-6321

05 Modern Bapsang Restaurant run by Psy’s mother

The restaurant serves attractively presented Korean food without strong seasoning to suit everyone’s taste, and the tables are always packed with customers. 11:30~15:00, 17:00~22:00 Located about 550m from Subway Line 3, Sinsa Station, Exit 02-546-6732 8

09 G+Star Zone Cultural space for Hallyu Exhbition STAMP

G+Star Zone, located inside the Apgujeong Rodeo Station, offers various Hallyu contents at a photo zone, video stage, and hand printing zone, etc. There is also a small coffee shop where visitors can relax. Visitors can get a stamp at the counter. Subway Bundang Line, Apgujeong Rodeo Station, Exits 1, 2, 7 (basement level)

06 Black' Smith Restaurant run by Song Seung-heon

BLACK’SMITH is a well-known restaurant run by Song Seung-heon. Many Japanese and Chinese tourists visit the restaurant to sample its tasty food and maybe catch a glimpse of its famous owner.

10 Cofioca A regular cafe for Girl’s Generation, Super Junior, TVXQ, and KARA

You can find out about Hallyu stars’ favorite drinks at this cafe. The walls of the cafe are covered in autographs, posters, and photos of Hallyu idols. 10:00~22:30 Located about 400m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 6 02-515-3032

11:30~22:00 Located about 40m from 02Subway Line 3, Sinsa Station, Exit 8 3444-8211

07 KONA BEANS

11 Everysing

Cafe run by mothers of Leeteuk, Sungmin, and Kyuhyun, members of Super Junior

K-Pop karaoke and sales of star goods

KONA BEANS is a high-class coffee shop that uses only the best Kona coffee beans. As it is run by three mothers of members of Super Junior, the cafe is filled with signs of Leeteuk, Sungmin, and Kyuhyun. 07:00~23:00 Located about 640m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 6 02-5430070

Visitors can sing their favorite K-Pop songs at karaoke and do their shopping for Hallyu goods at Everysing. SM holds regular auditions at Everysing. Why don’t you try to become Hallyu star? 10:00~22:00 Located about 400m from Subway 02Bundang Line, Apgujeong Rodeo Station, Exit 6 6404-9850

44 . 45

STAGE F

Glamorous Place Gangnam

11 Addicted

16

Hallyu idol stars’ regular shop

Coffee Cojjee

This multi-brand shop with a classy interior mainly sells famous designer clothes. You can find the stylish clothes that make Hallyu stars look so fabulous at the shop.

This isn’t just any coffee shop, so you may not want to throw away the receipt containing the name of its owner, Kim Jae-joong.

Cafe run by JYJ Kim Jae-joong

10:00~22:00 Located about 560m from Subway Bundang Line, Apgujeong 02-518-0126 Rodeo Station, Exit 3

(Weekdays) 11:00~21:00, (Weekends) 11:00~20:00 Located about 750m from Subway Bundang Line Apgujeong Rodeo Station 02-547-7332 Exit 5

12 Boy+

17

Shooting location of Infinite’s M/V

Buona Sera

Boy+ is a multi-brand shop where the next-generation Hallyu star, Infinite filmed their music video. This glamorous fashion boutique is also well-known as a regular shop of Girl’s Generation.

This restaurant appeared as the top-class restaurant ‘La Sfera’ in the drama Pasta. Why don't you say ‘hello!’ to the chef after your meal.

TV drama series Pasta

(Lunch) 12:00~15:00, (Dinner) 18:00~ Located about 780m from Sub23:00 way Bundang Line, Apgujeong Rodeo Sta02-543-6668 tion, Exit 5

Located about 330m from Subway Bundang Line, 02-548-5379 Apgujeong Rodeo Station, Exit 5

18

14 10 CORSO COMO Psy’s M/V Gentleman

This store was the cool background for Psy’s music video Gentleman. This multi-concept store consists of spaces for fashion, design, books, and music as well as cafes and restaurants.

MANGO SIX TV drama series Gentleman’s Dignity

Open 24 hours 02-3443-7266 Located about 900m from Subway Line 3, Apgujeong Station, Exit 3

11:00~20:00 02-3018-1010 www. Located about 250m 10corsocomo.com from Subway Bundang Line, Apgujeong Rodeo Station, Exit 3

15 Pierrot Strike

bowling alleys visited regularly by Hallyu stars

Let’s take a break from the fatigue of travel at Pierrot Strike! Many Hallyu stars visit this fancy clubstyle bowling alley. Will we get to bowl with a Hallyu star tonight? 18:00~03:00 Located about 300m from Subway 02Bundang Line, Apgujeong Rodeo Station, Exit 4 6007-8889

MANGO SIX was used as the cafe run by Lee Jung-rok (Lee Jong-hyuk), in the drama Gentleman’s Dignity. The romantic scene when Seo Yi-soo(Kim Ha-neul) kissed Kim Do-jin(Jang Dong-gun) over the window was also filmed here.

19 Ra Beauty Core TV drama series Rooftop Prince

This place appeared as a beauty salon in the drama Rooftop Prince when Lee Gak (Park You-chun) had his hair cut with his three right-hand men, violating the ancient tradition of keeping one’s hair uncut. As a famous celebrity haunt, you may see a Hallyu star in the next seat! 10:00~19:00 Located about 650m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 4 02-544-4131

46 . 47

Spot your favorite Hallyu Celebrities!

20 CUBE Studio A management agency for 4Minute, BEAST, G.NA, etc. STAMP

CUBE Studio is designed as a space where Hallyu stars and their fans can chill out and relax. The studio consists of a cafe selling drinks and star goods and Hallyu stars’ rehearsal rooms. A stamp will be provided at the cafe counter on the first floor of CUBE Studio. Located about 1km from Subway Bundang Line, Apgujeong Rodeo Station, Exit 3

Gangnam is filled with the management agencies of Hallyu stars such as EXO, Psy, TVXQ, 2PM, and KARA as well as the next generation of stars, so the area is full of Hallyu fans hoping to see celebrities in person and cheer them up.Gangnam, the birthplace of a new world star!

02-3445-1035

SM Girl’s Generation, Super Junior, TVXQ, SHINee

2

5

4

6

5

Cheongdam High School

tion o Sta

6

7

www.smtown.com

2

JYP Entertainment

Wonder Girls, 2AM, 2PM,

21 Club ANSWER Space*C

Hot nights, glamorous parties, passionate youth can all be found at Club ANSWER, which Hallyu stars visit regularly for a groovy night! Enjoy your night at the club with Hallyu stars! 22:00~06:00 (Open Fridays and Saturdays only) Located about 1.1km from Subway Bundang Line, 02-514-4311 Apgujeong Rodeo Station, Exit 3

n-

Volkswagen

Nanoori Hospital

NAMOOACTORS

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Station gdam 4 Cheon 5 6

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Gangnam-gu Office Seolleung-ro Annex

www.namooactors.com The Joeun Hospital 9

12

National Agricultural Cooperative Federation

on Stati

DSP Media

Nonhyeon 2-dong Community Service Center

Ji Sung, Shin Se-kyung, Han Hye-jin

3

u Of

NAMOOACTORS

7

Cheongdam Neighborhood Park

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Hallyu star showcases or parties are often held at Club Ellui, which is always packed with a joyful crowd. Dancing with your dreamy Hallyu star isn’t a dream anymore.

Woori Bank

www.cubeent.co.kr

Gang

Hallyu stars’ party venue

BEAST, 4Minute, G.NA Vievis Namuh Hospital

Anbok Middle School

22 Club Ellui

Hotel Prima Hotel Riviera

CUBE Studio

Tree J

Gangnam Eulji Medical Center

BH

ero

CGV

Dosa

Shinhan Bank

Dosan-da

daero

www.fncent.com CUBE Studio

Onl

www.jype.com

Dosan Park

Hallyu stars’ party venue

FTISLAND, CNBLUE

4

JYP

3

FNC

FNC Entertainment

SM Entertainment

3

Rode

g-ro

jeon

Apgu 1

jeong

Gangnam

Hallyu Travel Tip!

Apgu

Glamorous Place

F

Apgujeong Station

STAGE F

1

22:00~06:00(Open only Fridays and Saturdays) Located about 1.2km from Subway Bundang Line, 02-1577-9669 Apgujeong Rodeo Station, Exit 3

Lee Byung-hun, Go Soo, Han Hyo-joo

Imperial Palace Seoul Hotel

www.bhent.co.kr

Tree j

DSP

Jang Keun-suk

KARA, RAINBOW

Seon

www.treej-company.com/kr

tion

48 . 49

g-ro

seon

1

g Sta

a-ro

o

euns

neun

yeon-r

Nonh

2

Bong

4

Sam

3

jeong

www.dspmedia.co.kr

STAGE.

G Entertaining World

01

G

Jamsil, Ttukseom Experience Dynamic and Exciting Hallyu

The music video for 2012’s worldwide megahit Gangnam Style was filmed at the Zoo and the Amusement Park of Seoul Children’s Grand Park. The WAPOP Show is a regular Hallyu performance held in the Dom Art Hall inside the park.

Seoul Children’s Grand Park

This section introduces various well-known attractions for tourists who want to experience them in person. Let’s enjoy dynamic and exciting Hallyu by visiting the places where Psy performed his ‘horse-riding dance’, where the couple from We Got Married rode a rollercoaster, and where members of Running Man held their own Olympic Games.

Zoo 9:00~17:00, Amusement Park (Weekdays) 02-45010:00~19:00, (Weekends)10:00~21:00 9311 Subway Line 7, Children’s Grand Park Station, www.sisul.or.kr/home_childrenpark Exit 1

Psy’s M/V Gangnam Style

02 Riverview 8th Avenue

3

2

5

8

05

1

Lotte World

Olympic-ro

3

tion

ho Sta

8 C heon

Line

7

What was Seoul like in the days of the ancient Baekje kingdom? The museum displays relics dating back to the Baekje Kingdom that have been unearthed in Seoul. The members of Running Man held the ‘Running Olympic Games’ with idol stars at the museum. (Weekdays)9:00~21:00, (Weekends/National Holidays)9:00~19:00 Located about bae650m from Subway Line 8, Mongchontoseong Station, Exit 1 02-2152-5800 kjemuseum.seoul.go.kr

on

Stati

Offic e

Seoul Olympic on Parktel

03

tos

Wir

Bangi Middle School

2

yes

eon

g-d

aero

Seokchon Lake

Oge

NH Bank

um-

Saemaeul Traditional Market

ro

04

Bangsan High School

Jaksal is a well-known chicken brand restaurant founded by an ex-member of SS501, singer and actor Kim Hyunjoong, who is loved by fans all over Asia, and his friends.

Chicken restau16:00~1:30 About 200m away from rant run by Subway Line 8 Seokchon Station Exit 7 Kim Hyun02-415-5413~4 joong

05 Lotte World TV Reality show We Got Married

Lotte World is a fantastic theme park for all the couples in the world where the couple, Yonghwa and Seohyun, enjoyed a date. Romantic adventure awaits for you! 09:30~22:00 Subway Line 2, 8 Jamsil Station Exit 4 02-411-2000 www.lotteworld.com

Jamsil Girls' High School

Magic Island

1

3 4

5

n

6

tio

Sta

7

Jaksal Chicken

2

n cho

8

ok

04

Se

Jam Sil Tourist Hotel

3 4

Jaksal Chicken

Gan

o

Cheo n

gdon

g-gu 4

2

Seoul Baekje on ch 3 2 Soma Museum Museum

Mo

10 tion il Sta 1 11 ams

J

1

3

ati St ng eo 1

5

ng

9

8

8

Olympic Park

ic-r

gdam

-daeg

5

Oly mp

4

3

Jamsil Retarding Basin Park

4

2

g-ro

seon Sam

Korea Cultural House

Chungshin Girls' High School

7

Sincheon Station

tion Sta

1

2

y

wa

ss

pre

Ex aru

2 1

6

ill ms

Line 2

o

3

n ex Statio

Compl

4 3

5

8

Jamsil High School

aer

Hyundai S 4 Department Store

8

tion

g Sta

eon ams

6 7

7

6

n

9

Seoul Choi's Hospital

Asan Medical Center Pungsung Middle School

Bangi Middle School

Jamsin High School

Olympic Stadium

pad

way ic high

g Son

7

6 5

Seoul English Village

1

gyo

dae Jamsil Hangang Park

Olymp

COEX

yo Ja 4 eolg silch Jam

sil-

Jamsil Heliport

Sports

Pungnap Dokkaebi Market

4

Jam

08 Hangang Cruise Ship Quay

atio

on

Seongja Elementary School

2

1

o St

Located about 02-476-0722

03 Seoul Baekje Museum TV Variety show Running Man

10

Sinc heon gyo

rk S

Gran d Pa

7 Line

Park

4

Dongseoul Mail Center

Dong Seoul Terminal

5

Gwangnaru Bicycle Park

onh

-ro

seom

3

Hangang (River)

Aquarium

02

Che

aru

Ttuk

ro

on

tati Guui S

Ttukseom Hangang Park

06 COEX

gyo

Riverview 8th Avenue

gn

yo

1

san-

Jayang High School

07 InterContinental Seoul COEX

ngjin

tion

an

gyo

2

Acha

NH Bank

3

Sta

Gw

-dae

2

Ttukseom Hangang Park

Bongeunsa (Temple)

aru

2

dong

Line

09

2

ngn

Line

Yeon g

Konkuk Univ. (Seoul Campus)

on

Gwa

2

Gwa

2

3

4

Stati

tion Sta 1 3 eon gby

ay

1

Girls’ High School Attached to College of Education Gwangnam High School Dongguk University

Gan

4

ressw

1

5

Guui Baseball Stadium & Park

4

n Exp

niv.

5

Gwangjin Police Station

3

(Winter)11:00~21:00, (Summer)10:00~22:00 1km from Subway Line 5, Cheonho Station, Exit 2

Presbyterian College and Theological Seminary

4

Lotte Dept. Store

Yeongdonggyo Traditional Market

byeo

uk U

eLrinoe

ye

6

Hangang (River) oda

gb

2

kuk

Univ . Sta

Geondae Prime Hospital Meokjagolmok 1

Che

onh

Seoul Children's Grand Park

This place was used as the house of Lee Jin-pyo (Kim Sang-joon) in the drama City Hunter. Riverview 8th Avenue, experiences beneath Gwangjingyo(Bridge) offers visitors uique experiences.

600 1,200m

W Seoul Walkerhill

Ga n

-ro

Konk

3

4

3

Universal Arts Center

tion

Seongdong District Tax Office

Gang

Child ren's

gnaru

01

n

Gwan

2

0

Achasan Ecological Park

2

tio

5

4

Sta

Sejong Univ.

5

1

san

6

ha Ac

tatio

n

TV drama series City Hunter, Iris 1

Seoul Hospital Main Building

50 . 51

G

STAGE G

06 COEX Aquarium

Entertaining World

Non-Verbal Performance

TV Variety show Running Man TV drama series One Fine Day

Jamsil, Ttukseom

The aquarium provided the backdrop both for a joyful mission place in the show Running Man and a romantic scene in the drama One Fine Day. 10:00~20:00(Last admission at 19:00) way Line 2, Samseong Station, Exits 5, 6 www.coexaqua.com 6002-6200

Hallyu Travel Tip!

Sub02-

There are some non-verbal performances for tourists who want to enjoy Hallyu perfectly without any language barrier. Non-verbal performances are offered for everyone from children to foreign tourists. Let’s have a great time with Hallyu performances featuring well-written storylines and delightful body gestures.

07 InterContinental Seoul COEX TV drama series Midas, Psy’s M/V Gentleman

The hotel provided the background for Psy’s enjoyable music video Gentleman. The hotel has also appeared in many other Hallyu TV programs. 02-555-5656 Open 24 hours (*Opening hours are different for each facility) Subway Line 2 Samwww.iccoex.com seong Station Exit 5

WAPOP WAPOP, Hallyu Movie Show! Check the show schedule on the home page before visiting. www.domarthall.com

Sachoom This cool dance performance is recommended as a representative Korean non-verbal performance. www.lovedance.co.kr

DRUMCAT Let’s enjoy a modern classy percussion performance comprising five themes! www.drumcat.co.kr

JUMP is a performance that mixes comedy with Korean traditional martial arts, Taewondo and Taekkyon. www.yegam.com/jump

THE PAINTERS: HEROS This new concept of art performance harmonizes joyful dance, comedy and drawing. thepainters.co.kr

NANTA NANTA, Korea’s first non-verbal comedy show, incorporates Korean traditional samulnori (percussion quartet) rhythms. nanta.i-pmc.co.kr/nanta

BIBAP A musical show in which two master chefs present international cuisine to each other! Let’s savor their extraordinary culinary contest! www.bibap.co.kr

FANTA STICK Let’s discover a new concept of Gukak (Korean classical music) featuring a wide range of genres from pop music to rock and roll. www.fanta-stick.co.kr/intro.html

MISO Miso, or Beautiful Smile, is a series of musical performances offering a memorable experience filled with dynamic spirit and energy. miso.chongdong.com

08 Jamsil Heliport TV Variety show Running Man

Why not take a helicopter trip to enjoy dynamic views of Seoul. This will give you a clear bird's eye view of the city. Subway Line 2, Sports Complex Station, Exits 6, 7 → Pass between the right side of the main stadium and the left side of 1899-2679 the hockey stadium → Arrival at the Heliport (Consultation hours 09:00~18:00) Service hours depend on the flight schedule.

09 Ttukseom Hangang Park Psy’s M/V Gangnam Style TV drama series Iris, Secret Garden

Ttukseom Hangang Park can be seen in the Gangnam Style music video when Psy is doing Yoga with some pretty girls. The park offers visitors various sports activities including an outdoor swimming pool, climbing-wall, water-skiing, etc. Subway Line 7 Ttukseom Park Station Exit 2 → 3 02-3780-0521

52 . 53

Entertainment Information

Useful Phone Numbers

ENTERTAINMENT COMPANIES/ URL AGENCIES BLOSSOM ENTERTAINMENT www.blossomenter.com

Song Joong-ki, Cha Tae-hyun, Song Jong-ho, Lim Ju-hwan

C-JES ENTERTAINMENT

www.c-jes.com

JYJ, Lee Jung-jae, Song Ji-hyo, Seol Gyeong-gu

CORE CONTENTS MEDIA

www.ccment.com

Ha Seok-jin, T-ARA, DAVICHI

CUBE ENTERTAINMENT

www.cubeent.co.kr

4MINUTE, BEAST, G.NA

CULTURE DEPOT

www.culturedepot.kr

Jun Ji-hyun, Park Min-young

FANTAGIO

www.fantagio.kr

Ha Jung-woo, Jung Kyoung-ho, Joo Jin-mo, Kim Sung-kyun

FNC ENTERTAINMENT

www.fncent.com

CNBLUE, FTISLAND, AOA, Lee Dong-gun

iHQ

www.sidushq.com

Kim Woo-bin, Jang Hyuk, Danny Ahn, Baek Sung-hyun, Kim Hyun-woo

IOK COMPANY

www.iokcompany.com

Zo In-sung, Ko Hyun-jung

JF ENTERTAINMENT

www.jfent.co.kr

Park Jae-jung, Park Han-byul

JYP ENTERTAINMENT

www.jype.com

2PM, 2AM, MISS A, WONDER GIRLS

KEYEAST

www.keyeast.co.kr

Bae Yong-joon, Kim Soo-hyun, Kim Hyun-joong, Ju Ji-hoon

LOEN ENTERTAINMENT

www.iloen.com

MANAGEMENT SOOP

www.soopent.com

MGB ENTERTAINMENT

www.mgbent.com

IU, Kim Suk-hoon, Jo Han-sun Gong Yoo, Kong Hyo-jin, Kim Min-hee, Ryoo Seung-bum, Su Ae, Jeon Do-yeon Yoon Sang-hyun, Chang Shin-young, Seo Young-hee

MM ENTERTAINMENT

www.mmenter.com

NAMOOACTORS

www.namooactors.com

NEOS ENTERTAINMENT

www.neosentertainment.com

Kim Myung-min, Choi Tae-joon Ji Sung, Kim Kang-woo, Moon Geun-young, Kim Ju-hyuck, Shin Saekyeong, Yoo Ji-tae, Lee Yoon-ji Jeong Yumi, Yoon Se-A

PLEDIS ENTERTAINMENT

www.pledis.co.kr

After School, Son Dam-bi

POLARIS ENTERTAINMENT

www.polarisent.co.kr/

Kim Bum-soo, Oh Yoon-ah

SM ENTERTAINMENT

www.smtown.com

SUPER JUNIOR, GIRL'S GENERATION, SHINEE, f(x), EXO

STAR EMPIRE

www.starempire.co.kr

ZE:A, JEWELRY, NINE MUSES

STAR K ENTERTAINMENT

www.starkent.co.kr

STARHAUS ENTERTAINMENT

www.starhaus.co.kr

THE HOUSE COMPANY

www.twitter.com/thehousecompany Yoon Eun-hye

THE JUN ENTERTAINMENT

the-jun.com

Lee Yuri

YG ENTERTAINMENT

www.ygfamily.com

BIGBANG, 2NE1, PSY

ARTISTS

ㆍV isit Seoul Homepage www.visitseoul.net Seoul city government-run official Seoul tour information portal, the Visit Seoul website offers information about major tourist attractions and accommodations in Seoul, as well as recommended themed tours. You can make reservations for walking tours, performances, and even movies. Use your smartphone for convenient access to the website (http://m.visitseoul.net) at anytime, anywhere. ㆍiTourSeoul App An application for accessing Seoul tour information made for easy and convenient use during your stay in Seoul, it provides real-time information about nearby tourist attractions and public transportation all based on the current location of the user. The app supports Korean, English, Japanese, and both simplified and traditional Chinese. [How to Use] Search iTourSeoul at app stores and android markets and download the app.Or scan the QR code on the right for immediate download. [Smartphone Rental Service] Smartphone with the pre-installed iTourSeoul is available for rental for international visitors. Reservation at least three days before arrival is required. Rental fee \3,000 per day Domestic call \11 per second Unlimited Wi-Fi data \5,000 a day 02-1588-0608(when calling from Korea), KT Olleh Roaming Centers at Incheon International Airport, Gimpo Airport, Korea City Air Terminal +82-2-2190-0901(when calling from overseas)

Tourist Information Centers Phone

Incheon Int’l Airport

032-743-3270, 3272 Samilgyo (Bridge) 032-743-2600, 2602 Seoul Station(full information service)

Myeongdong Tourist Information Center

02-778-0333

Seoul Meeting Square

02-579-0290

Jung Il-woo, Jae Hee

Gangnam Tourist Information Center

02-3445-0111

Citizens’ Hall

02-739-7755

Lee Min-ho, Park Sol-mi

Korea Tourism Organization

02-729-9496~9

Sinchon Station(Gyeongui Line)

02-363-7833

Gyeongbokgung Palace

02-738-9171

Yeongdeungpo Station (full information service)

02-2639-3320

Gwanghwamun

02-735-8688

Yongsan Station (full information service) 02-3780-5555

Namdaemun Market

02-752-1913

Itaewon

02-794-5579

Naminsa

02-737-7885

Itaewon Station

02-3785-0942

Dongdaemun

02-2236-9135

Jamsil

02-2143-7007

Mapo Tourist Information Center

02-334-7878

Jaedong Elementary School

02-2148-4160

Myeongdong

02-774-3238

Jeongdok Public Library

02-2148-4161

Myeongdong (Seoul Global Culture and Tourist Center)

02-3789-7961~3

Cheonggye Plaza

02-2290-7126

Bukinsa

02-734-0222

Hongik Univ.

02-323-2240

Transportation cards available in Seoul

T-money

Easy and Convenient Seoul Tour Information

Tourist information center

Tourist Information How to use

Informatizon on Seoul Dasan Call Center / 120 Tourist information KTO tt Call Center / 1330 Phone interpretation service Interpretation servic e BBB (Before Babel Brigade) / 1588-5644 Emergency medical service E mergency Medical Information Center / 119 Lost articles Lost and Found Center at Seoul Metropolitan Police Agency / 2299-1282 Tourist complaint report Dasan Call Center / 120+9 Tourist Complaint Center at Korea Tourism Organization / 1330

Where to buy

Transportation card that can be used on buses and Subway stations in Seoul, subway in Seoul and the metropolitan area; you convenience stores with should touch the card to the card reader both when T-money signs you board and alight to receive the transfer discount.

Fare \2,500 for a regular card and charge amount of \1,000 and up

Seoul Citypass Plus

The card combines T-money and a discount service for designated performances, exhibitions, tourist attractions and restaurants. You get a 5% discount when you use Seoul City Tour Bus using this card.

GS25 convenience stores, tourist information centers, train stations

\3,000 for the purchase of the card, Mobile phone strap type: \5,000 Refillable up to \500,000

M-PASS

Public transportation card exclusively for international visitors, M-Pass can be rented and used to take up to 20 city bus and subway rides in Seoul and metro area. Like T-money, you can refill cash and use the card to pay for your purchases at convenient stores and taxis that accept T-money card.

Incheon International Airport Tourist Information Center, Seoul Global Culture & Tourism Center (Myeongdong), Gangnam Tourist Information Center

1 Day Pass : \10,000, 2 Day Pass : \18,000, 3 Day Pass : \25,500, 5 Day Pass : \42,500, 7 Day Pass : \59,500, Not including the \5,000 rental fee. (Upon returning, \4,500 is refunded after a \500 deduction.)

Tourist information center

Phone 02-720-0872 02-3149-3333

Look for the red vests in Seoul

ㆍIf you need help while touring Gwanghwamun, Myeongdong, Namdaemun Market, Sinchon, Itaewon, Samcheong-dong, symbol. Sinsa-dong Garosu-gil, Hongdae, Dongdaemun, Insa-dong or Buchon, you should look for red shirts with the These people are so called ‘mobile tourist information centers’. They are fluent in foreign languages including English, Japanese and Chinese, and provide tourist information of Seoul from introduction about Seoul, from the introduction of tourist attractions to direction guides. Gwanghwamun·Namdaemun Market·Samcheong-dong 09:30-18:30, Myeongdong 09:30-19:30, Sinchon·Insa-dong·Itaewon·Sinsa-dong Garosu-gil 10:00-19:00, Dongdaemun·Hongdae 12:00-20:00, Bukchon 09:30-18:30 (Summer season) 09:00-18:00 (Winter season)

※ For more detailed information, visit the official Seoul-city tour information website, www.visitseoul.net, or check the mobile app iTourSeoul.

※Information in this guide book is current as of January 2014. 54 . 55

A

50 51 52

11 B  anpo Moonlight

53

12 13 14 15 16 17 18

58 59 60 61

26 27 28 29 30 31

Museums and Galleries 62 63 64 66 67 68 69 70 71 72 73

Cheonggyecheon Museum ................. [B2] Cheongwadae Sarangchae 19 .......... [B2] Culture Station Seoul 284 .................. [B2] Gallery Street .......................................... [B3] Gana Insa Art Center ............................ [B2] Horim Art Center ................................... [B3] K-Pop Music Exhibition Hall ................ [C3] Leeum Samsung Museum of Art....... [B2] Lock Museum ........................................ [B2] Lotte World Folk Museum .................. [C3] Mongchon Museum of History .......... [C3] National Museum of Contemporary Art Seoul Hall ................................................. [B2]

35 36

101 Seoul Arts Center ................................. [B3]

Kkachisan

102 Seoul Helicopter Tour 52...................... [C3] 103 Seoul Norimadang ............................... [C3] 104 Yeouido Hangang Swimming Pool .... [A2]

105 Dosan Park............................................... [B3] 106 Jamsil Hangang Park............................ [C3] 108 109 110 111 112 113

77

Seoul Baekje Museum 51 .................... [C3] Seoul Museum of Art ........................... [B2] 79 Seoul Museum of History 13............... [B2]

117

78

118

114 115 116

............ [B3] Jamwon Hangang Park Marronnier Park 26 ............................... [B2] Naksan Park 25...................................... [B2] Namsan Park ......................................... [B2] Olympic Park .......................................... [C3] Seokchon Lake Park ............................ [C3] Seonyudo Park ....................................... [A2] Seoul Forest ............................................ [B2] Tapgol Park .............................................. [B2] Yeoksam Park ........................................ [B3] Yeouido Hangang Park ......................... [A2] Yeouido Park 41...................................... [A2]

Incheon International Airport

3

National 104 Assembly The Lexington Yeouido Park

Dangsan

Mok-dong Rodeo Street

Yangcheon-gu

Parks

107

Mok-dong Stadium

Yeongdeungpo-gu Office

Line 1

Marriott Executive Apartments Yeouido Park Centre - Seoul 59

Courtyard Marriott Seoul Times Square

Singil

37

Sindorim

Yeongdeungpo-gu Dongjak-gu

Guro-gu Daerim (Guro-gu Office) Gasan Digital Complex

Geumcheon Fashion Town

Best Western Premier Guro

Geumcheon-gu Novotel Ambassador Doksan

A

46

Capital 40

41

74 Yongsan Park

Ichon (National Museum of Korea)

107

11

JW Marriot Seoul Palace

Seocho-gu

Chongshin Univ.(Isu)

Sillim

Gwanak-gu Nakseongdae Park

34

Dongjak (Seoul National Cemetery)

57

45

46

Best Western Premier Gangnam The Ritz-Carlton Seoul 116 Express Bus 29 Terminal Provista 90

99 42

49

Seoul Nat'l Univ. of Education

Seoripul Park

52

Sadang

53

50

Nambu Bus Terminal 101 97

Umyeonsan (Mt.)

B

Ramada Seoul

54

36 47

8

Samseong

Renaissance Seoul

Gangnam-gu

2

Cheonho (Pungnaptoseong)

Gangdong-gu

111

72

7

Olympic Park

106

81

Jamsil

Jamsil Sports Complex

91

27

77 68

Lotte

112 103 18 Seokchon Lake 71 47

Sports Complex

Songpa-gu

Tanc heon (Stre am)

Garak Market

3 Line Suseo

55

The-k Seoul

C

Lin

Seokchon-dong Ancient Baekje-era Stone Mound Tombs

51

Dogok m) Yangjae ea r t (Seocho-gu Office) (S on he ec gja n Ya

Yangjae Citizens' Forest Seoul Grand Park

24

102

Seolleung

95

Gangnam

76

Line 2

Gangnam-gu Office Cheongdam

67

Gwan gjin Gwangnaru Cheon(Bridge)gyo h (Presbyterian College & (Bridogdaegyo e Theological Seminary) )

Dongseoul Bus Terminal

43

Ellui

Dosan Park

65

Konkuk Univ.

Konkuk Univ.

Imperial Palace

Express Bus Terminal

Amsa-dong Prehistoric Settlement Site

60

Children's Grand Park

Apgujeong 32 41 42 41 35 105

Sinsa-dong Garosu-gil

Sheraton Grande Walkerhill W SeoulWalkerhill

Gunja (Neungdong)

Geondae Rodeo Street Seongsu39

Seoul Forest 114 38

80

Hangang (River)

48

Gwangjin-gu 35

Hanyang Univ.

Oksu

IP Boutique

Itaewon

45

Boramae Park

Wangsimni

110

69 85

Seoul National Cemetery

33 34

Yaksu

Namsan Park 37 Seoul Grand Hyatt

44

Chungang Univ.

Guro

Cheonggu

33

Seongdong-gu

Samgakji

61

Noryangjin Noryangjin Fisheries Wholesale Market

Achasan (Mt.)

15

55

36

o egy Yongsan oda ) 93 nhy ge Station 117 118 Wo (Brid gyo eol e) Yeouido gch Bridg n 22 a ng ad Yeouido Saetgang Ha Railro ( Ecological Park

Yeongdeungpo Station

28

30

19

Best Western Premier Seoul Garden

Dongdaemun-gu

62

Sindang

Gongdeok

yo aeg pod ) Ma ridge (B

52

Dongmyo 53

17

Seoul Station

Lotte City

Bamseom (Islet)

Cheongnyangni (University of Seoul) 31

Bu nd an gL ine

e5

Garak Market Munjeong-dong Rodeo Street

8 Line

34

Seonyudo

54 30

Sinseoldong

38

44

e4 Lin

33

Apgujeong Rodeo Street ..................... [B2] BITPLEX ................................................... [B2] Central City ............................................. [B3] Cheongdam-dong Fashion Street ..... [C2] COEX Mall ................................................ [C3]

113

109

29

6

Myeongdong

64

Mapo-gu

Hongik Univ.

Seonyudo Park

(Kyonggi Univ.)

87 92 70 108

2

Sinbundang Line

32

9

86

28

26 10 115 16 83 66 79 100 88 58 98 5 39 14 12 13 89 20 49 3 21 48 96 78 50 23 51 3256

Ewha Womans Univ. Chungjeongno

Ewha Womans Sinchon Univ.

Hapjeong 94

Gangseo-gu

100 Sejong Center for the Performing Arts

National Museum of Korea ................. [B3] 75 National Palace Museum of Korea .... [B2] 76 S  eoul Arts Center Hangaram Art Museum ................................................... [B3] 74

Shopping

98 Sachoom Theater 53............................. [B2] 99 Samsung d’light .................................... [B3]

Gimpo International Lin Airport e

40

1

25

gyo odae Banp(Bridge)

25

Bongeunsa Temple................................ [C3] Bukchon Hanok Village 21 .................. [B2] Jogyesa Temple .................................... [B2] Korea Cultural House ............................ [C3] Korea House ........................................... [B2] Kukkiwon ................................................ [B3] Namsangol Hanok Village 16 ............ [B2] Samcheonggak ..................................... [B1]

2

2 Line

24

97

Yonsei Univ.

Hongik Univ.

............................................................................ [B2]

65

Experience Traditional Culture

96

Gye ong ui L ine

Pyeonghwa Park

73

84

Seodaemun-gu

Seoul World Cup Stadium Haneul Park

82 4

Gyeonggi-do

o egy silda e) Jam(Bridg

23

57

95

Digital Media City

Noeul Park

75

gyo dae ) nam idge Han (Br

22

56

94

Ansan (Mt.)

Jungnang-gu

Hoegi

Korea Univ.

63

DMC Gallery

Sanbong Bus Terminal

Sangbong (Intercity Bus Terminal)

Kyung Hee Univ.

yo aeg ic-d e) mp ridg yo Oly (B eolg ge) silch Brid Jamailroad (R

21

55

93

ity ul C

Holiday Inn Seoul Seongbuk

eo ort ul City W ress all wal l)

Seongsudaegy (Bridge) o

20

54

92

Grand Hilton Seoul

e g Lin gan Jun

Gireum

yo daeg gho e) Don (Bridg

19

Rainbow Fountain 40............................ [B3] Bosingak Belfry ...................................... [B2] Cheonggyecheon (Stream) ................. [B2] Cheonggye Plaza .................................. [B2] Dongdaemun Design Plaza ................. [B2] Gwanghwamun Square 13 ................. [B2] Heunginjimun Gate ............................... [B2] Lotte World 51......................................... [C3] N Seoul Tower 16 .................................. [B2] Seoul City Hall 13 .................................. [B2] Seoul Plaza ............................................. [B2] 63Building ............................................... [A3] Sungnyemun Gate ................................. [B2]

90 91

Chongdong Theater ............................. [B2] Clubs around Gangnam Station ........ [B3] COEX Aquarium 52............................... [C3] Daehangno Street ................................. [B2] Hangang Cruise 37................................ [B3] Hongdae’ Clubs 32................................ [A2] LG Art Center ......................................... [B3] Myeongdong Theater ............................ [B2] National Center for Korean Traditional Performing Arts ................. [B3]

1

) dge (Bri yo aeg sad i-Am Gur

Landmarks

89

Baengnyeonsan (Mt.)

31

l l) wa ess ortr 9 ll (F Wa

e6

Line 8

49



Jongno-gu

Lin

Bonghwasan (Mt.)

Yeon gdo (Bridngdaegy ge) o Cheo ngd (Bridagmdaegy o e)

10

48

87 Arko Arts Theater ................................. [B2] 88 Bibap Theater 53 ................................... [B2]

Palgakjeong Park

Sinbundang Line Jungang Line Gyeongui Line Gyeongchun Line Railway Not Open

Dongjakda (Bridge)egyo

9

Seongbuk-gu

Bulgwang

Seo

8

47

Entertainment

Line 7 Line 8 Line 9 A’REX (Airport Railroad) Bundang Line

Taereung

Seokgye

[ Subway · Railroad ]

Line 1 Line 2 Line 3 Line 4 Line 5 Line 6

Royal Tomb Museum of the Joseon Dynasty

Dream Forest

Yeonsinnae

H (Bridangang ge) dae gyo

7

46

The War Memorial of Korea ................ [B2] 86 Trick Eye Museum 31............................. [A2] 85

Bukhansan National Park

S (F

6

45

1

Mia (Seoul Cyber Univ)

Eunpyeong-gu

Seo ga (Bridngdaeg ge) yo

5

44

Garden5 ................................................... [C3] Gwangjang Market ................................ [B2] I’PARK Mall ............................................. [B2] Itaewon Antique Street ........................ [B2] Jamsil Shopping Town ......................... [C3] Lotte Dept. Store 14 ............................. [B2] Lotte Duty Free Shop ............................ [B2] Myeongdong Street 17 ........................ [B2] Namdaemun Market ............................ [B2] Pyounghwa Market ............................... [B2] Seoul Folk Flea Market 27.................... [B2] Seoul Yangnyeong Market .................. [B2] Shilla Duty Free Shop ........................... [B2] Shinsegae Department Store ............. [B2] Sinsa-dong Garosu-gil ......................... [B3] Ssamzie-gil 22........................................ [B2] Times Square 38.................................... [A3] Walkerhill Duty Free Shop ................... [C2] Yongsan Electronics Shopping Mall .. [B2]

The Story of King Sejong·The Story of Admiral Yi Sun-shin .............................. [B2]

no. Landmarks

dae Yang g h D yo(B wa (Ra angsa ridge ilroa nch ) d B ealg ridg yo e)

4

43

84

Nowon-gu

Train Station Tunnel Ferry Boat Quay no. Experience Traditional Culture Swimming Pools no. Shopping Water Taxi Stop no. Museums and Galleries Univ. no. Entertainment Hotel no. Hangang Tour Others Bus Terminal

no. Cultural Heritage

Seo ngs (Bridandaeg ge) yo

3

Changdeokgung Palace ....................... [B2] Changgyeonggung Palace .................. [B2] Deoksugung Palace............................... [B2] Gyeongbokgung Palace 20.................. [B2] Gyeonghuigung Palace ........................ [B2] Jongmyo Shrine ..................................... [B2] Mongchontoseong Fortress ............... [C3] Seonjeongneung Royal Tombs ........... [C3] Seoul City Wall ....................................... [B1] Unhyeongung Palace ............................ [B2]

Galleria Dept. Store ...................... [B2, C2] 42 Gangnam Station Underground Shopping Center .................................... [B3] 41

Soma Museum ....................................... [C3] 82 The National Folk Museum of Korea.. [B2] 83 The National Museum of Korean Contemporary History 21..................... [B2] 81

Any ang che on ( Stre am )

Cultural Heritages

Choansan (Mt.)

‘Bagstage’.................................................. [B3]

Gay a (Brindgdaeg ge) yo

Coordinates

7

Tourist attractions

80 S  imone Handbag Museum

e Lin

4 Gyeongbokgung Palace 20...... [B2]

2

D-Cube City ............................................ [A3] 38 Dongdaemun Market 26 ..................... [B2] 39 Dongwha Duty Free Shop ................... [B2] 40 Ewha Univ.’s ‘Street You Want to Visit’ ...................... [B2] 37

Page no.

1

C Gangbuk-gu

How to read the index

Map no.

B

Gye ong chu nL ine

Seoul Tourist Map

43

3

In

on

Incheon1

I138 I137

D

n

Ju

G

k

D

I136

B

7

154

155

ae 간 ans 동 on 석 eo 암 gam 백운 gun

A’REX (Airport Railroad)

160

I135

D

A11

I116



I114 산

B

I112

755 부 uch 천 eo 시 n 청 Ci

I111

In Gim

t'l A po i So 김포 rport ng 공항 jeo 송 ng 정

AI

pe n) g

계 yeya 양 n

G

Ge

Ga eh 개 wa 화 화

311 엽

Ju yeo p주

Da eh wa 대

M (U un

Wo llo ng Ge 월롱 um ch on 금 Ge 촌 um ne u Un ng 금 jeo ng 릉 운 정 Tan hye on 탄 Ils 현 an

주

aju 파

문 nch san 산 e (운 on) 천   ) P

K333

K259 757

I115

G Sa 삼 ymn msa 산 as n 체 iu 육 m 관



Sa ng d 상 ong 동

A10

D

A09

B 박 akch 촌 o n

A071

I113

Im 임 ha 학 k

A07

Gy es an 계

C

검 om In I Un 청 heo Ca nche 인 che 암 am se 라 ng 천 on r 국 na 국 I 공항 go on I Gy o 운 제 I T n 서 제 nt 도 nt 공 'I A 화물 erm t'I A ulhy 시 'l C 항 ir 청 ina ir eo ( 미 ity po 사 l po n 귤 개 (N rt rt 통 o 현 ) tO

310

도 owo 원 n

Gy eo ng in 경 of Nat 인 Ed 'l 교 uc Un 대 at iv 입 io . 구 n G 작 Jakj 갈 alsa Gu lpo 전 eon 산 n 굴 che 포 on 천 K334 K331

K324

115

K323

312

615

K321

9 5

510

901 Hangang (River)한강

511

241

59A

513

515

754

756

758

149

I117 150

7I

151

I119

153

1I

156

159

Suin

I134

I133

캠 amp 퍼 u 스 sT 타 ow 운 n

K258

연 eon 수 su

Y

158

Je

157

제 mu 도 ohw 물 lp 화 a 포 o

주 an 안

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Subway Line 1 Subway Line 6 A’REX (Airport Railroad) Gyeongchun Line

Subway Line 2

Subway Line 7

Bundang Line, Suin Line

Uijeongbu Line

Subway Line 3

Subway Line 8

Sinbundang Line

Ever Line

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Jungang Line

Transfer Station

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Incheon Line 1

Gyeongui Line

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909

910

522

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STAMP BINGO

A stamp will be provided at some of the attractions you visit. The more stamps you get, the more satisfied you’ll feel about your trip. Tourists can collect a stamp from each attractions and fill this Bingo card as a memorable souvenir. Why don’t you plan a trip for the stamp bingo game?

4

6

P122 P123 P124 P125 P126 P127 P128 P129 P130 P131 P132 P133 P134 P135

P136

P139

Gyeongchun

P140

724

553

5

545

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Hangang (River) 한강

P549

548

P550

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P553

P554

P555

8B

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Seoul Metropolitan Library / Citizens' Hall Bonus Stamp Gangnam Tourist Information Center Seoul Museum of History

Bonus Stamp Tongin Market Lunchbox Cafe G+Star Zone Bonus Stamp

TRICKEYE Museum Bonus Stamp N Seoul Tower XINDIE

Seoul Folk Flea Market Cheongwadae Sarangchae CUBE Studio Seoul Global Culture & Tourism Center

Sinbundang

Y112

Y113

★ Tourists will receive a pin button set if they complete one line of bingo, and a handkerchief for two lines or more. ★ F rom January 2014, tourists can participate in bingo until it runs out of souvenirs. ★ One souvenir will be given to each foreign tourist. ★ S ouvenirs will be available at Seoul Citizens' Hall, the Seoul Global Culture & Tourism Center, and the Gangnam Tourist Information Center. 58 . 59