SEO Onpage Cheat Sheet

 

Onsite te SEO Chea Cheatshe tsheet et Chea Cheat t Shee Sheet t Onsi

by  Colin McDermott (colinbancmedia) via by Colin (colinbancmedia)  via cheatography.com/3917/cs/827/ Meta Tag / Head Area Checklist

Body

Title

Required

Meta Me ta De Desc scri ript ptio ion n

Requ Re quir ired ed

Heading tags (H1, H2, H3, H4...)

Recommended

Rell Ca Re Cano nonic nical al Tag

Reco Re comm mmen ende ded d

Paragraph tags

Meta Me ta Con Conten tentt Type

Requir Req uired ed

Optional

Meta Key eyw word rdss

Option Opti ona al - Not used by Google

Meta Robots

Optional

Meta Goo oogl gleebo bott

Opti Op tion ona al

Meta Google

Optional

Meta Google Site Verification

Optional

Rel Next/Prev

Optional

Rell DN Re DNS S Pr Pref efet etch ch

Opti Op tion onal al

Rel Shortlink

Optional

Facebook Open Graph Tags

Recommended

Twi witte tterr Ca Card rd Tag agss

Opti Op tiona onall

Rel Alternate (RSS Feed)

Optional

Rel Shortcut Icon/Icon (Favicon)

Recommended

Meta Refresh

Not recommended

Image Optimisation Alt

Required

Search engine friendly friend ly file name

Recommended

Title

Recommended

Page Anchors

Optional

Compress Images (Smush.it etc)

Recommended

Links

Required

Navigation

Required

Convert Image Convert Imagess to WebP

Unique Content

Required

Optional (Google Optional Chrome & Opera only)

Address Info

Recommended

Recommended

Rich snippets (microdata, microformats, RDFa)

Recommended

Store on cookieless sub-domains

Recommended

Strong

Optional

Store on cloud hosting / CDN

Em

Optional

Breadcrumbs Cookie Policy Page Contact Page

URL Sear Se arch ch en engi gine ne fr frie iendl ndlyy UR URL L

Recomm Reco mm-ended

No Session ID in URL

Required

Recommended

Homepa Hom epage ge URL URL is root root ( ’/’ )

Requir Req uired ed

URLss mat URL match ch Can Canonic onical al Tags

Requir Req uired ed

Recommended

URLss match URL match FB OG OG Site Site Tag Tag

Requir Req uired ed

All lowercase letters

Recommended

Cons Co nsis iste tent nt cl clos osin ing g sl slas ash h

Requ Re quir ired ed

No spaces

Required

No non non-per -permit mitted ted cha charac racter terss

Requir Req uired ed

No duplicate URLs for same page

Required

Recommended

Privacy Page

Recommended

Google + Authorship

Recommended

Social Media Buttons

Recommended

Content Check for duplicate/scraped content Do not mix languages on a page Check for spelling and grammar Avoid hidden content Do not over-use keywords/phrases Do not over-use bold tags Nofollow Nofoll ow all untrus untrusted/UG ted/UGC C links

Cheatographer

Cheat Sheet

Sponsor

Colin McDermott (colinbancmedia)

Published 9th February, 2013.

FeedbackFair FeedbackF air www.feedbackfair.com

cheatography.com/colinbancmedia

Updated 10th June, 2013.

www.bancmedia.com/

Page 1 of 3.

 

Onsite te SEO Chea Cheatshe tsheet et Chea Cheat t Shee Sheet t Onsi

by  Colin McDermott (colinbancmedia) via by Colin (colinbancmedia)  via cheatography.com/3917/cs/827/ Sitemaps

Links Title

Recommended

3rd Party Software: Flash/Silverlight/Java/PDF etc

Rel Nofollo low w

3rd Party Software Navigation Menu

Avoid

Recommended

Optio ion nal - Use wit ith h care

Rel Alternate

For Multi Language

3rd 3r d Pa Part rtyy So Soft ftwa ware re In Intr tro o pa page ge

Avoid Av oid

Compressed Sitemap

Recommended

Hreflang x Rell Ne Re Next xt/P /Pre revi viou ouss

Sites Optio Op tiona nall

Avoid Avoid Avoid

Video Sitemap

Optional

Rel Tag

Optional

3rd Pa Party rty Soft Softwa ware re Text Conte Content nt Entire Site Using Third Party Software

Goo oog gle News Sitemap

Optio ion nal

Rell Au Re Auth tho or / Me

Opt ptio iona nall

Small Features

RSS Feed

Recommended

Rel Bo ok okmark

Optional

Allowed

Videos

Allowed

Audio elements

Allowed

Animations

Allowed

Tools

Allowed

XML Sitemap

Recommended

Static Sitemap

Sitemap Index File

Optional

Sitemap reference in Robots.txt

Recommended

Robots.txt Robots.txt

Recommended

Robots.txt sitemap link

Optional

Robots.txt disallow rules

Optional - be careful

Robots.txt allow rules

Optional

Check in Webmaster Tools

Recommended

404 Error Page Check 404 page exists

Required

Check 404 page returns 404 status code

Required

Custom 404 error page

Optional

Add useful links, sitemap or search box to 404 page

Optional

Over Optimisation Is the site user friendly?

HTML Validation W3C Markup Validation Service

Could a user class the page as spammy? Do not over-use keywords/phrases in text, headings or meta data Do not create more internal links than necesssary Too many keyword rich links

Broken Links / Redirects Check for broken links/error pages (4xx,5xx)

Required

Poor content/too content/too many repeated phrases

Check for redir ireects (3xx)

Required

Too many ads, such that content is hard to access

All website pages sending 200

Requi-

success code Home Ho mepa page ge sh shou ould ld no nott re redir direc ectt

red Requ Re quiired

Homepage should send 200 success code

Required

Too many ads (eg Adsense) above the fold

Cheatographer

Cheat Sheet

Sponsor

Colin McDermott (colinbancmedia)

Published 9th February, 2013.

FeedbackFair FeedbackF air www.feedbackfair.com

cheatography.com/colinbancmedia

Updated 10th June, 2013.

www.bancmedia.com/

Page 2 of 3.

 

Onsite te SEO Chea Cheatshe tsheet et Chea Cheat t Shee Sheet t Onsi

by  Colin McDermott (colinbancmedia) via by Colin (colinbancmedia)  via cheatography.com/3917/cs/827/ Google Webmaster Tools

Auditing Tools

WordPress

Fetch as Go og oglebot

Required

Screaming Frog

All in One SEO

Subm bmiit .xml Sitemap

Required

Xenu

WordPress SEO by Yoast

Submit Compressed Sitemap

Recommended

Google Webmaster Guidelines

Submit RSS Feed

Recommended

Read, understand and follow the Google Webmaster Guidelines

Set Ge Geog ogra raph phic ic ta targ rget et

Rec ecom om-mended

Do not place a link exchange section on your website

Set Preferred domain

Recommended

Avoid automatically generated / scraped content

HTM TML L Im Imp pro rove veme ment ntss

Opt ptio iona nall

Avoid cloaking

Rich Ric h Sni Snippet ppetss Test esting ing Tool

Optiona Opt ionall

Avoid ’sneaky redirects’

W3 Total Cache

Credits Cheat Sheet created by Colin McDermott McDermott from Banc Media. Banc Media: http://www.bancmedia.com/ Colin McDermott: http://cm.org.uk/ Big Thanks to Dave @ Added Bytes.

Avoid hidden text or links Bing Webmaster Tools

Avoid doorway pages

Fetc tch h as Bi Bing ngbo bott

Reco Re comm mmeend nded ed

Subm bmiit Sitemap

Recommended

Subm bmiit RSS Feed

Optional

Facebook

Submit URLs

Optional

Facebook Debugger Tool

Do not abuse rich snippets

Google Structured Data Testing Tool Website Speed Tools (Online) Google PageSpeed Insights

Keyword Research

Neustar Instant Speed Test

Google Adwords Keyword Tool

GTmetrix

Google Sugges Suggestt

Pingdom Tools Full Page Test

UberSuggest

Yahoo! YSlow

Bing Keyword Tool

Webpagetest.org Whichloadsfaster.com Site-Perf.com loadImpact.com

Cheatographer

Cheat Sheet

Sponsor

Colin McDermott (colinbancmedia)

Published 9th February, 2013.

FeedbackFair FeedbackF air www.feedbackfair.com

cheatography.com/colinbancmedia

Updated 10th June, 2013.

www.bancmedia.com/

Page 3 of 3.