Senior Sales Manager in Minneapolis MN Resume Edward Wynne Mason

EDWARD (WYNNE) MASON River Falls, WI 54022 (715)629-7305 [email protected]

OBJECTIVE: A key management position encompassing expertise, talents and professional background related to sales, marketing, P&L, forecasting, employee training, product development and customer relations.

QUALIFICATION SUMMARY: Highly motivated, results-oriented manager with extensive leadership experience and business acumen. Adept at working in a fast-paced environment with all functional areas and levels of an organization. Built, managed, and nurtured strong and productive business relationships with sales team including management, sales representatives, and suppliers. Developed key customer accounts. Strengths and skills include: People Management Pricing Management Employee Mentoring Budgeting Forecasting

Point of Purchase P&L Responsibilities Distribution Management Efficiency Improvement Training

Screening & Hiring Purchasing Cost Analysis New Product Rollout Inventory Control

PROFESSIONAL EXPERIENCE: Farmers Insurance Independent Agent Representing Home, Auto, Life, Health, Flood and Business insurance

2010-2011

Eagle Wine (Wirtz Beverage of Minnesota) 2006-2010 Sales Manager Managed day-to-day operations of sales force. Developed and was accountable for annual sales objectives. Collaborated with vendors to develop and manage strategic plans. Responsible for P&L, pricing, programming, forecasting, inventory analysis, sales promotion and budgetary goals. Supervised 2 division managers & 8 sales reps. Beverage Distributions Corporation (Charmer-Sunbelt Group) 1982 -2006 Director of Wine 2004-2006 Managed sales of over $6,000,000 in consumer product goods. Directed and trained staff, including profitability, new product introduction, marketing campaigns and customer relations. Managed and reviewed pricing, sales performance and profit plan. Director of Pricing 2002-2004 Responsible for evaluating and enhancing price zone structure to improve profitability and drive performance. Met with vendors and sales management to develop pre-sells and special pricing promotions and communicated promotions to sales organization. Director of Sales 2000-2002 Accountable to achieve department sales and profit plan. Managed 3 division managers and 15 sales people. Helped create and design new sales company. Analyzed trends, pricing, promotions, placements, inventory and other competitive factors to making yearly goals.

EDUCATION: University of Nevada

Liberal Arts Program

EDWARD (WYNNE) MASON

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CORPORATE TRAINING / PROFESSIONAL CERTIFICATION: Certified Beverage Professional Coaching and Selling

Train the Trainer Merchandising

Select for Success Leadership & Planning

SELECTED ACHIEVEMENTS: Training & Development Trained and supervised new and existing sales representatives at a Colorado distribution corporation to enhance skills, product knowledge and motivation. Led to a stronger sense of team, increased employee morale, and dramatically drove sales and market share. Mentored and guided sales teams by developing goal-setting procedures to encourage potential leadership capabilities. Resulted in nine sales representatives from Colorado and Minnesota companies receiving promotions to management positions. Developed and presented on-premise staff training programs for servers to cover all aspects of selling products to consumers. Resulted in employees gaining extensive product knowledge, affinity with different foods and increasing income through upselling. Coached and directed new hires for a western facility to supervise and create a training system. Resulted in an enhanced and effective method facilitating sales team in planning sales appointments, customer service merchandising and problem-solving. Presented and trained in-bound sales representatives at beverage distribution company to increase confidence and sales. Presented product knowledge, price changes, monthly specials and incentives, creating mutual cooperation between departments. Project Management Authored a Direct Import Catalog for the resort areas of Colorado to sell rare and limited luxury goods. Led to a strategic business plan that resulted in doubling sales, thereby increased profit by 20%. Developed a marketing plan to target and sell undersold portion of our portfolio to ethnic restaurants. Products became an increasingly large share of the company’s sales. Coordinated with vendor management, warehouse personnel, event staff and local businesses for world class culinary consumer event in Aspen. Execution earned immense credibility with suppliers, and enhanced staff professionalism. Implemented and directed an ad campaign for #1 brand of wine in the key selling quarter as Denver metro division manager. Motivated account representatives to achieve most advertised brand, selling over 80,000 cases a year. Process Improvement Coordinated with Colorado company’s IT department to modernize and make pricing delivery system more efficient. Replaced archaic pricing system with efficient, linked system, thereby saving $30,000 per year in labor costs. Developed and implemented new inventory monitoring system by collaborating with purchasing agent and IT staff. Efficiently managed perishable consumer products, reduced inventory carrying charges and saved company 30% annually in inventory write offs. Established policies to improve profit and execution as Minnesota sales manager. Reviewed and changed pricing, vendor support, accountability, discount overrides, free goods and product ordering.