Clark (CJ) Rapp has used his 35 years of traditional marketing and business experience as a foundation for adapting to D...
Clark (CJ) Rapp Director of Digital Marketing Denver, CO 80260
[email protected] - (970) 403-4726 CJ Rapp has used his 35 years of traditional marketing and business experience as a foundation for adapting to Digital Marketing realities. During the past 20 years, early adoption and utilization of Internet Marketing best practices and technology has culminated in a holistic and comprehensive approach to online digital marketing. A vision has now been realized and become self-evident to achieve ROI based on the mastery of many critical elements currently required for online success. Over the past several years, the passion and quest for digital marketing excellence has allowed CJ to fine tune many skill sets with a depth of knowledge and experience. He can create and manage a complex matrix of interconnected technology platforms, applications and processes. Working independently was the only way to perfect this unique and cutting edge approach. However, a strong desire to be part of a team, lead by example and exceed expectations in as many ways as possible has drawn him back into the job market to find a new home... The past year has been spent as part of startup company's development team to help create an online advertising network using many advanced skills to build, develop and deploy critical technology components; Word Press, Wix and Joomla website development, Adaptive SEO, Mobile App Development, Conversion Architecture, Social Media Marketing, Email Marketing, Content Management, Analytics ,social platform development, news and video website development and management and a plethora of technical challenges and details associated with every step forward. The digital universe is no different than the physical universe, the only thing that is consistent is change ~ Authorized to work in the US for any employer
WORK EXPERIENCE
Chief Information Officer (CIO) Life Marketing, Inc. - Denver, CO - September 2014 to Present Responsibilities - Responsive Website Design/Build of 40+ Word Press, Joomla and Wix Websites and Mobile Apps - SEO On page & Off Optimization and Management of 10+ websites that use multiple technology platforms - Content Research, Posting and Management of a News Website (Joomla Publisher) - Content Research, Posting and Management of a Video Website (Mijo Video) - Social Media Platform Claim/Build/Manage Daily Content (Facebook, Twitter, Google+, Tumblr, LinkedIn) - Monthly Analytics Review, Reporting and Adaptive Management - Increase website traffic through organic search discovery, reduce bounce rates, increase page engagement, improve conversion architecture and grow page views from zero to millions. .
Accomplishments A holistic, comprehensive digital approach was adapted from previous experience to leveraged and help build many advertising network websites from the ground up on various responsive designed technology platforms. Rigorous testing and user processes were developed and used for functionality perfecting and to improve conversion ratios. Hundreds of pages of content were created and updated as well as SEO Optimization and integration with multiple Social Media platforms was performed. Development to deployment was accomplished for many of the advertising network's websites and apps in over just months and in some cases days. Traffic has climbed from zero to over 5 Million page views per month. Skills Used - Amazon Web Services IT Design & Architecture; Server Design/Build $ Elasticity & S-3 Bucket Deployment - Responsive Website Design/Build on Word Press, Joomla and Wix technology platforms - Website Security (WordFence) - Online Brand Development - SEO Keyword Research and Content Development deployment & management - Yoast Word Press SEO Plugin - Joomla Image Alt-Tagging, Meta Description and Meta Keyword Development & Management - On Page SEO & Off Page SEO Implementation, Management and Reporting - Advanced Analytics and Content Adaptation and Modification based on Big Data Interpretation - Social Media Development, Deployment, Integration and Content Management - Email Marketing; Effective Email Onsite Acquisition, Auto Response Development and Management, News Notification Triggering, Drip Campaigning - News Website Management (Joomla Publisher) - Video Website (Joomla Mijo Video) - Social Platforms (Joom Social) * I many instances to meet deadlines, long hours were spent in a sitting position doing direct data input to websites, social media, SEO campaigns etc.
Internet Marketing Specialist WSI - 1 Click Solutions, LLC - Denver, CO - 2010 to Present Proficiency in Responsive Website Design, Email Marketing, E commerce/authorized.net (SSL &PCI), Keyword Research, Online Competitive Analysis, PPC Campaign Management, Adaptive SEO™, Social Media development & Management, Mobile Marketing, Online Review & Reputation Management. > Generated sales and leads through increased web traffic and conversion via keyword and content relevancy. > Working closely with clients to identify their competitive needs and challenges and provide solutions-oriented digital campaigns with excellent ROI. > Online Business Reviews, Webscans (Website performance testing), Online Competitive Business Analysis, Key Word Research, Advanced Analytics > Content Blue Prints and Frame Work, Conversion Architecture, Mobile Websites & Custom Native Mobile App Development > Implement marketing ideas, strategies and tactics to help clients increase market share, generate more leads and conversion to sales with verifiable improved return on investment.
Appliance and Furniture Sales Management Pagosa Home Store/Terry's Ace Hardware - Pagosa Springs, CO - 2009 to 2010 Retail display and merchandising, delivery and installation logistics, open and closed and everything in between to assist sales and performance.
Construction Manager/Superintendent Colorado Housing, Inc - Pagosa Springs, CO - 2007 to 2009
Built 6 E-Star homes from land purchase to Certificate of Occupancy. > Non-profit working in conjunction with the USDA Rural Development Self Help Build Program. > Mentoring, negotiating, conflict resolutions, team building, counseling and time management skills were perfected. > Delivered completed homes on time and on budget through a government program. > Introduced improved policies and procedures and introduced SIPs (Structural Insulted Panels) to the program.
President Glenco Distributing, Inc. - 2001 to 2007 Segregated the general sales force into multiple divisions and improved sales, margins and customer service & retention. > Mastery of Business Finance & Management > Gained Proficiency with Human Resource Management > Perfected Leadership skills and effective negotiating skills managing 32 employees and working with directly with numerous suppliers and vendors in 3 key industries > Developed an E Commerce Website and improved Government Contract Sales. (GSA Contract Administrator for 18 years) > Modernized many company policies and procedures to reduce expenses and improve performance. (On sight night fueling of trucks, Bar-coded Inventory Control & Management, Computer system Upgrades, Simple IRA, Direct Deposit, Health Care etc.) > Improved logistics, added more trucks and a Western Slope warehouse to boost sales and customer service.
Vice President Glenco Distributing - Denver, CO - October 1992 to January 2001 > Built and handed off the Consumer Electronics Sales Division from $1 Million to $12 Million A/S. > Built and handed off the Builder and Apartment Replacement Major Appliance Division from zero revenue to $18 Million A/S and created 2 new sales divisions from 1 to increase sales volume.
Inside Sales/Order Desk and Outside Sales Representative Glenco Distributing - Denver, CO - June 1980 to September 1992 Automated the company's accounting and inventory management systems with computerization. > Developed sales training and sales closing skills in the field. > Planned and managed many marketing events, Trade shows, promotions and market development programs. > Expanded the company's customer base by 247% in 3 years.
EDUCATION
Bachelor of Science in Earth Sciences and Environmental Sciences University of Northern Colorado - Greeley, CO 1975 to 1980
SKILLS Quick Books & Numerous other Business POS systems, Microsoft Word, Excel & Publisher, Sales Closer, Prospecting, Customer Service & Customer Retention, Responsive Website Building, Mobile Website Building, Mobile App Development, Conversion Architecture, CTA (Call To Action) Guru, Keyword Research, WSI Adaptive SEO™, PPC Management - Goggle Ad Words/Reach Local, Digital Analytics/
Google Analytics, Content Copyrighting & Marketing, Social Media Development, Deployment and Management, Email Marketing, Press Release creation and management, Online Review and Reputation Management, Holistic Internet Marketing, Traditional Marketing; Direct Mail, Traditional Media Ad Buy (Radio - TV - Print- Direct Mail) - PLEASE REFER TO PAST EXPERIENCE FOR THE PLETHORA OF BUSINESS MANAGEMENT SKILLS ACQUIRED OVER THE PAST 34 YEARS!!! LINKS http://www.wsi1clicksolutions.com/ http://1click.solutions/ http://cj-rapp.strikingly.com/
https://www.linkedin.com/in/cjrapp http://1clicksolutions.tumblr.com/ http://www.manta.com/c/mwkx52z/1-click-solutions-llc http://www.mosaichub.com/member/p/cj-rapp
https://twitter.com/WSI_CJ_Rapp https://www.alignable.com/biz/businesses/9430
https://www.facebook.com/1clicksolutionsllc/?ref=hl
AWARDS
WSI 2014 Digital Marketing Achievement Award September 2014 Complementary travel and accommodations to Toronto Canada, WSI HO for annual World Conference *SEO Presentation to 500+ Internet Marketing Consultants about Skill Set acquisition, development and deployment
CERTIFICATIONS
WSI Advanced Internet Marketing Certification January 2013 to December 2013 Continuing Education and perfection of Digital Marketing skills and techniques.
WSI Advanced Internet Marketing Certification January 2014 to December 2014 Continuing Education and perfection of Digital Marketing skills and techniques.
Google Adwords 2011 to Present PPC Campaign Management, Geo Specific Campaigns, Prospect Targeting, Keyword Research
Google Analytics 2011 to Present Keyword traffic generation & tracking, Conversion, Demographic Analysis, Mobile Marketing perfection process
Constant Contact Partner 2011 to Present Email Marketing Professional
ReachLocal Authorized Agency 2011 to Present Search Marketing Campaign Development, A/b Testing, Tracking, Sales Conversion Monitoring
Go Daddy Re-Seller 2014 to Present Authorized to sell and support all Go Daddy offerings - Economy Web Solutions for SMBs
TagLabs 2012 to Present Advanced QR Code and Mobile Marketing Specialist
1Box 2013 to Present Authorized Custom Native Mobile App Developer & Re-seller
Teburu 2013 to Present Authorized Exclusive Sales Representative for Online/Mobile Ordering System for Restaurants
Yahoo - Bing Network 2013 to Present Qualified Online Business Assistance Professional
Google Places for Business 2014 to Present Qualified Professorial Assistance to claim, edit and launch Google+ Pages and Google Places for Business.
Yext Certified Partner April 2015 to Present Off Page SEO technology tool for Local Directory Power Listings & Citations.
GROUPS
Denver Chamber of Commerce 2011 to Present
BNI 2011 to 2012
Mile High Business Alliance 2012 to 2014 Served as a member of the Board of Directors and lead numerous committees
SEMPO (Search Engine Marketing Professional Organization) 2011 to Present
Micro Soft Certified Provider 2011 to Present
Webscan Analysis Team 2011 to Present Website Performance Testing
WSI (We Simplify the Internet) 2011 to Present WSI Franchise Owner License #2148 A Global Collaborative of over 1600 Digital Marketing Professionals in 89 Countries
Numerous Online Social Business Groups 2006 to Present LinkedIn, Yahoo Answers, MozacHub, Alignable, Slide Share, Tumblr Groups, Facebook Groups etc.
ADDITIONAL INFORMATION CORE COMPETENCIES -Ad Campaign Management - Multi-media Marketing - Project Management - Account Development - Market Research - Management Supervision - Competitive/Strategic Planning -Budgeting/Forecasting - Prospecting - Employee Human Capital Cultivation - Email Marketing - E Commerce Development - Social Media Management * Advanced Internet Marketing * Search Engine Optimization * Conversion Architecture * Social M e d i a D e v e l o p m e n t /Marketing/Management * Content M a n a g e m e n t & Marketing *Responsive W e b s i t e Design/Build/Host *Keyword Research *Analytics *PPC *Blue Tooth Beacon Engagement *Maobile Marketing HIGHLIGHTED CAREER ACHIEVEMENTS ● Project Management - Numerous Digital Marketing client projects delivered with exceptional results, on time and on budget. ● Revenue Generation - Over the most recent 10-year period, generated over 12 million in additional revenues for Glenco Distributing, Inc. ● Account Development - Successfully diversified the customer base to new industries with similar product requirements contributing to higher volume and reduced expenses. ● Market Penetration - Built appliance builder sales from zero to 65% of company sales. ● Effective Marketing - Increased product sales through all divisions with sell through programs from wholesale to retail and end users as well as government contracting. ● Technological Deployment and Management - industry leadership over the past 3 decades. ● "Built Green" - Founding Sponsor and Developer with the HBA of Metro Denver.
