Rick Custer has a background which includes extensive experience leading multiple aspects of the sales process for diver...
RICK CUSTER Dahlonega, GA 30533 www.linkedin.com/in/rickcuster Office: 706.864.9084
Mobile: 706.429.8063
e-mail:
[email protected]
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SENIOR ACCOUNT EXECUTIVE Leadership / Customer Relationships / Growth Strategies Negotiate “Win-Win” Solutions My background includes extensive experience leading multiple aspects of the sales process for diverse organizations in highly competitive consumer and financial services markets. Consistently outperforming quotas, I am skilled at developing and driving customer relationships. Additionally, I have successfully led highly diversified direct and third party work teams through a strategicbased planning method. Sales service professional with a results-driven, customer-focused orientation Proven record of effectively accessing and closing key senior decision-makers Demonstrated ability to learn, understand and successfully present new product concepts
SELECTED ACCOMPLISHMENTS U.S. Census Bureau Leadership: Chosen as Crew Leader for three different data collection projects; managed 23 direct field reports – including two first-line supervisors; drove team to meet all established milestones and completed each project within its assigned timeline.
Financial Supermarkets, Inc. Customer Relationships: Led a key customer, ORNL Federal Credit Union, through several significant operational changes; secured construction contracts for four new in-store projects worth $1,000,000 – increasing their in-store branch count by 66%.
Pay By Touch Payment Solutions, LLC Growth Strategies: Negotiated and finalized the details of a contract with Harris Teeter to manage the data-entry portion of their loyalty card program; built the client relationship into another key business component producing $75,000 in new annual revenue.
Coinstar, Inc. Negotiate “Win-Win” Solutions: Salvaged a $70,000,000 contract with Winn-Dixie by reassessing the client’s needs and configuring the service agreement to mutually benefit both parties; retained a top ten customer and expanded our service coverage by over 200 locations.
Rick Custer
Page Two PROFESSIONAL EXPERIENCE
U.S. Department of Commerce – Gainesville, GA
2010
(U.S. Census Bureau) Crew Leader – Atlanta, GA Created Microsoft Excel spreadsheet to track daily production; adapted by other unit leaders Oversaw all start-up and subsequent training programs Completed 100% of initial field assignment within 75% of allotted timeframe
Financial Supermarkets, Inc. – Cornelia, GA
2006-2009
(non-bank subsidiary of Community Bank & Trust) (In-store Financial Institution Branching Centers) Account Executive - Consultant – Atlanta, GA Managed business development relationships between grocery retailers and “tier 1” – “tier 2” Financial Institution clients over a 9-state region generating over $2,500,000 in annual sales Sold first-ever in-store program to AllSouth Federal Credit Union, Carter Federal Credit Union, and Enrichment Federal Credit Union Increased in-store branch count at ORNL Federal Credit Union by 66%
Pay By Touch Payment Solutions, LLC – San Francisco, CA
2005-2006
(Gift Card and Loyalty Reward programs/kiosk solutions) Sales Executive, Pay By Touch Personalized Marketing – Atlanta, GA (2006) Created sales-support strategy for prospecting effort with all national AAA auto clubs Developed and implemented test Gift /Reward Card kiosk program for Winn-Dixie Drove headquarter relationships at Harris Teeter, Ingles Markets, K-VA-T, and Winn-Dixie
Director of Reward Program Sales, Capture Resource – Atlanta, GA (2005-2006) Secured new Service Agreement for data entry of Harris Teeter’s VIC program Sold in first-ever “Top Shopper” mailer at Ingles and “Instant Issue” program at K-VA-T
Coinstar, Inc. – Bellevue, WA
1996-2005
(Self-service coin processing/epay kiosks) Senior Account Manager – Atlanta, GA (1998-2005) Developed new Financial Institution channel through partnership with Financial Supermarkets, Inc. Led key marketing and sales initiatives at Food Lion and Winn-Dixie corporate level Exceeded personal installation goal in 2001, 2002, 2003, and 2004 Surpassed maximum marketing coverage plan in 2002 and 2003
Retail Account Executive – Atlanta, GA (1996-1998) Charged with the management of key grocery chain relationships over an 8-state area Oversaw initial roll-out, store training, and operations activity for all new retail partners
ADDITIONAL EXPERIENCE Bonacker & Leigh, Inc. – Account Executive – Atlanta, GA (Food broker-supermarket trade) Community Communications – Account Executive – Atlanta, GA (Start-up publishing group) Bausch & Lomb, Inc. – District Manager – Chicago, IL (Contact lens care products)
EDUCATION Denison University – B.A. English – Beta Theta Pi fraternity
