Secret Recipe Business Plan

ABDM 5234 Entrepreneurship Skills

KOLEJ TUNKU ABDUL RAHMAN ABDM 5234 ENTREPRENEURSHIP SKILLS

No.

Student Name

Registration Number

1

Chan Chi Yee

08WBA12624

2

Lian Ye Chen

08WBA12418

3

Lim Swee Ling

08WBA10687

4

Ng Kim Toh

08WBA11482

5

Tee Yang Wei

08WBA12303

Academic Year: 2009/10 Course/Year: Advanced Diploma in Business Studies (Accounting)/ 2AAC Tutorial Class: Group 7 Lecturer: MR. LIM CHIN HOCK Tutor: MR. JAMES TEO Date of Submission: 10 AUGUST 2009

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ABDM 5234 Entrepreneurship Skills

Contents

Page

Executive Summary

1

Company Description

2

Franchisor Description

2-3

Objectives and Missions

4-5

Industry and Market Analysis

6-9

Marketing Plan

10-15

Management Structure

16-17

Operational Plan

18-21

Implementation Plan

22-27

Financial Plan

28

Critical Risk Factors

29

Conclusion

30

Appendix

31-40

Bibliographies

41-42

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ABDM 5234 Entrepreneurship Skills

Executive Summary The purpose of this business plan is to secure a long term funding to open a Secret Recipe Café franchise in Perak. The 5 owners in company are investing Rm 30,000 each person and total up to Rm 150,000 in total. The long term loan we are seeking is in the amount of Rm 300,000, and if approved it will be amortized to 10 years. We will be forming a private limited company, Infinity Private Limited Company to get the franchisee license from Secret Recipe Cakes & Café Sdn Bhd and open our franchise shop as the first shop in Perak state. Our café will be strategically located at Unit 829, Jalan Batu Karang, Taman Bandar Baru Kampar, 31900, Kampar, Perak it is refer as “new town’ in Kampar District. Secret Recipe Café is a lifestyle concept café chain that features a modern and metropolitan setting that has more than 150 outlets throughout Malaysia and Asia. It is one of the fastest growing café chain in Asia. Our mission is to give the best satisfaction to our valued customer. Secret Recipe café offers a wide choice of more than 40 different type of cake and fusion food. It is one of the best place to dine in with friends and family. As in our industry analysis report, the trend is moving toward dining out from home nowadays. People tend to enjoy life and more concern about the quality of life, thus they are more likely to dine in more classy and trendy café and not just have their meals at restaurant which does not serve good quality food. The business we are going into is visible and viable as we offer best quality food and best service at a reasonable price. Despite the competitiveness from our competitor, with our promoting strategy and the brand name of Secret Recipe, we are positive to attain the market share we estimated. Our management team was build with 5 shareholders with qualification and knowledge in Accounting.

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ABDM 5234 Entrepreneurship Skills

Company Description Infinity Private Limited is formed through a partnership of 5 fresh graduates from Tunku Abdul Rahman College. We are planning to get a franchisee license from Secret Recipe Cakes & Café Sdn Bhd to setup a Secret Recipe franchise lifestyle café at Unit 829, Jalan Batu Karang, Taman Bandar Baru Kampar, 31900, Kampar,Perak. Our café will be a single unit, medium-sized single story café serving large variety of tasty cakes and a fusion of tasty foods Company Ownership 5 partners will jointly hold the company at 20% shares each. Profits are to be distributed equally among the 5 partners. Franchisor’s Description Secret Recipe is a lifestyle café chain established since year 1997 by Yang Bahagia Dato’ Steven Sim. He had successfully transformed a small business into a market leader within a short period of time. Secret Recipe has established a firm presence in Asia, including Malaysia, Singapore, Philippines, Indonesia, Thailand and Pakistan. A large variety of cakes and fusion of foods are served under the brand name of Secret Recipe. The company has registered double digit growth for the past 5 years. In a period of seven years, Secret Recipe has expanded by over 100 cafes throughout the region. Defying the statistics of an economic crisis, Secret Recipe continues to register annual growth of 30% for the past three years, while profits saw a 300% increase in year 2002. Secret Recipe has won numerous awards across the region for its authentic food recipes and fine quality cakes including: •

“Best Cheesecake Award”

•

“Most Original Chocolate Award”

•

“Best Lamb Stew Award”

•

“Malaysia’s Best Local Restaurant Chain”

•

“Indonesian’s Best Restaurant Award” 2

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ABDM 5234 Entrepreneurship Skills

• •

“Singapore’s Excellent Food Award”

“Best Brand Food & Beverage Café – The Brand Laureate Asia Pacific”

•

“Best Restaurant Award – Philippines Talter”

•

“Best Casual Dining Restaurant of the Year – Hospitality Asia Platinum Awards” Secret Recipe offers customers a warm and friendly ambience in a trend setting environment. In line with Secret Recipe’s lifestyle café concept, the cafe features the theme of fresh and simplicity chic interior. The interior also presents an interlude of vibrant splashes of dramatic colours with plush sofas and arty seats that liven up the ambience and adding on to the cosmopolitan characteristics of the cafe. Patrons can look forward to a pleasant dining experience in a modern in-trend set up. The café concept certainly provides a conducive location for birthday and celebration parties, private functions or business lunch functions.

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ABDM 5234 Entrepreneurship Skills

Vision Our vision is to ride on the success of Secret Recipe brand and engrave a good brand impression in the hearts of Kampar population. We strive to adhere to strict self regulation and control on the food and service standards and quality that we provide to customers. Mission Statement At Infinity Private Limited, we believe that our accomplishment is driven by our philosophy of practicing quality and high standards is the most important brand value for Secret Recipe. We strive to provide the best satisfaction to our valued customers. We will continue to provide friendly, personalized service beyond customer’s expectation and serve premium quality products. We adhere strictly to Secret Recipe’s core values: QUALITY – is everything we do. Quality is more than a word we use to describe our food and service. It is a philosophy that everything we do. It is always the result of high standards, sincere effort and skillful execution. Our commitment to quality distinguishes us apart from our competitors. DEDICATION- we are dedicated to maximize the level of performance and productivity in all areas of or business. To drive success of our company, we must set aggressive goals, focus on results and an obligation to earn a profit in order to remain in the business and growth. We must not jeopardize our future for short-term gain. We will balance our need for current earnings with our desire for consistent long-term profitability. CONCEPT – a differentiated and proven concept with broad consumer appeal. This unique positioning and strong brand image remain part of our strongest competitive advantage. SERVICE – we believe quality, friendly and personalized services sets us apart from our competitors. It is an effort we put in building positive customer relationship, transcend ingenuity, hard work and passion for service excellence. 4

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RESULT ORIENTED – managing performance within the company and through customer feedback is very important to gauge the growth of the company. We continuously measure our performance and set targets by benchmarking to stay competitive and to move ahead for growth. Objectives Infinity Private Limited’s main objective is to achieve a break-even point within the first year of commencing operating of business. During the first year period, marketing plan will be implemented to tap into Kampar’s market share and achieve a 10% market penetration. For the following years, we will continue to achieve positive percentage growth that can help our café to grow steadily and remain dominant in the market segment that we are strong in.

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ABDM 5234 Entrepreneurship Skills

Industry Background Statistics Malaysia shows that the Gross Domestic Product for the year 2008 has an average growth of 4.73% for the whole year. However, it is at a 6.2% contraction for the first quarter of year 2009. Consumer Price Index shows a 7.2% increase in price of foods for the period of January to June 2009 as compared to year 2008. Despite the contraction of economy nationwide, our researches lead us to a different opinion on lifestyle trends in Malaysia. Consumers are more than willing to dine outside due to lack of time to cook at home as a result of doing overtimes in work. Purchasing power for outside food has greatly increase over the years because people find that the time is much wiser to be spend on doing more work to get increases in wages. Another trend that we see is a growing demand for better dining environment among family households. Family households demand more from eateries, including good quality foods, services and dining environment. As one of the fastest growing franchise in the food service industry, we are right on track to tap into the market in Kampar and woe customers to enjoy a good lifestyle dining experience at Secret Recipe. Market Analysis Analysis of Business Environment Kampar district of 920sq km have a growing population of 93,000 residents to date and a yearly revenue of RM 12million.Our targeted market are the “new town” in Kampar district, Bandar Baru Kampar where it had rapidly developed over the years.. More than 5,000 houses and shops were build in this town and hub of education such as major university and college were set up here. Furthermore, the biggest hotel in Kampar is already in operation here. It would attract many tourists as it is located in center of many attractions such as Gua Tempurung, Batu Berangkai Waterfall and white water rafting. Our market consists of students and lecturers from

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ABDM 5234 Entrepreneurship Skills

Tunku Abdul Rahman University and Tunku Abdul Rahman College, white collar workers, residents and also tourists. Market size In Bandar Baru Kampar there will be more than 18,000 residents residing that town. Many of these household are from middle income family earning RM2,000-3,000 with high purchasing power. The hub of education also draws a population of more than 9,000 students’ age between 18-24 with high purchasing power and going after trendy and classy lifestyle. The biggest hotel in Kampar which located just 1 km from our shop, The Grand Kampar Hotel attracts more than 3,000 tourists annually because of it strategic location. Lastly, we targeted the1,200 white collar worker who works in the town to consume in our café. Should we be able to attract 10% of the population to order a slice of cake per month and10% of the population to order a cake per year, we are able to sell 6,240 cakes year the year 2009 to that market alone. On top of that, should there be a meal being bought for 2 slices of cake sold, we are able to sell 37,440 meals for the year 2009.

Resident Students and Lecturers Tourists White collar worker

Demographic Changes The trend of demographic in our targeted area is set to be increased at a high rate with more students coming to Kampar to pursue education in newly launched University Tunku Abdul Rahman as the university completes its transition from old campus to the newly built campus. This leads to increase in population aged 18 to 24 with high purchasing power. The demographic 7

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ABDM 5234 Entrepreneurship Skills

of family households has now been largely diluted with a lot of college students. College students tend to eat out more often than doing the cooking themselves. Attitude of the community towards our business There is a high demand for a lifestyle dining concept among college students and average family household. This particular category of consumer is willing to pay premium in return for better environment to dine in, good service and quality foods. Consumer reports in the targeted area concludes that consumers would rather eat out with friends and families to save time on cooking, while still able to utilize the extra time saved with friends and families. Thus, they demand quality service and environment when dining out. Analysis of the Competition Our competition consists of a few food café located nearby our location. The competition will be quite fierce as it offer food at lower price compares to our. But however our lifestyle café will set us apart from the competition as we focus on best quality food and cake, cozy lifestyle ambiance dining concept and therefore we emphasize on providing only the best dining experience to our customers. Golden Sand Cafe Golden Sand café is our main competitor. It is located at the shop lots opposite to our store at roughly 200 meter distance. It serves a variety of western food which includes steaks with rice, spaghetti, and soups. Their main target is the students from university and college, thus their average price per meal is set within the range of RM9-12. Yum Yum Cafe Yum Yum Café is located at the corner of the same shop lots as our café. They serve mostly Chinese food such as noodle and rice which comes with a dish. Their meals price was set quite low as to attract customer, within the range of RM 7-10. But however, the review from customer for food has not been very good.

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ABDM 5234 Entrepreneurship Skills

Big A Kopitiam Big A Kopitiam is a local restaurant which serves local delicacies from all over Malaysia. It is located quite a distance from our shop, almost 2 km. Hence, they targeted market are those downtown workers and late nighters as their shop operates till 2am.

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ABDM 5234 Entrepreneurship Skills

Marketing Plan Product Secret Recipe is well known in Malaysia for its fine quality cakes, fusion food and distinctive service. Our well-guarded homemade recipes have become favorites for both old and young. We are serving a wide selection of more than 40 types of gourmet quality cake and other baked desserts. Other than that we also offer savory foods such as local delicacies and fusion food. It includes Secret Recipe award winning Lamb-Stew and other favorite’s dish of all time, Black Pepper Chicken, Kebab and Pasta. We offer more than 40 types of different cheesecake, chocolate cake, and brownies. Other than that, we also offer seasonal cakes using seasonal ingredient in Malaysia such as Durian Cake, Durian Cheesecake and Hazel Cheesecake. Health Cake was introduced to the market as the market trend shift to healthier lifestyle. Sugar free and trans-free cake such as Sugar Free Moist Chocolate Cake and Hi-fiber Cream Cheese was put on shelf and gets good review from the customers. Secret Recipe do have the service of baking cake in shape of different character of Disney cartoon based on the preference of customer’s choice of flavor . Customer can choose the cartoon character pose from our album and choose up to 3 different flavors depending on how big the cake they want. This cake reservation must be made 3 days in advance. Our menu includes a few sections, which are: Vegetarian: Its offers choice of salads and Japanese soba for those who vegetarian or those who wish to have a fresh bowl of salad as appetizer. Soup: Secret Recipe does have well-guarded recipes of soups such as mushroom soup, pumpkin soup and carrot and ginger soup. 10

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ABDM 5234 Entrepreneurship Skills

Chicken: This section serves chicken in a variety of dish such as Chicken Steak Burger With Fries, Grilled Chicken (Black Pepper, Mushroom, BBQ) Chicken Kebab and many more delicious dish with chicken. Pasta: We offer spaghetti with recipe all over the world no matter in western or Asia, such as Spaghetti Bolognese and Tom Yam spaghetti. It is popular food in our menu. Asian Classic: This section provides the best food selected from all over Asia. Fish and Lamb: The Lamb Stew has been awarded ‘Best Lamb Stew Award”, it had becomes a signature dish in Secret Recipe. Western foods are also served such as Fish And Chips. Kids club: Secret Recipe Café had been also considering kids favorites dish and so gather it in menu too. It comes in a smaller portion and smaller bite to ease the kids in dining. Pies: It offers best pies recipe and created to engage the taste buds of customer. Brownies: Brownies are offer in Secret Recipe Café with a variety choice. It is suitable for both young and old and in comes in a fine texture of taste and quality. Secret Recipe Café also serves a variety choice of drinks that includes Coffee, Organic tea, Milkshake, Yoghurt shake, Fruit Juice, Ice Blended, Iced tea and also hot drinks. Distribution We distribute our products directly to our customer, which is through retail shop. Secret Recipe also offers cake delivery if customers make booking of minimum 2 cakes through our website, www.secretrecipe.com.my. The delivery will be made in 5 km radius from our shop.

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ABDM 5234 Entrepreneurship Skills

Promotion As we are the franchise of Secret Recipe Café, the advertising on the franchise business as a whole will be place by the induct company in major newspaper. At the grand opening of our branch, we will hold an opening party. Free food such as our signature cheesecake and drinks from menu will be served. By this method we can gain publicity and build our brand name in town. The grand opening of the branch in Kampar will be put up in website of Secret Recipe Café as free advertising. Besides that we will also put up banner at the lamp post along the main road into the town to bring up the awareness of residents in town of the opening of our café. Apart from that we will place advertisement of the opening of our shop in local daily newspaper. This is an effective ways of spreading the words among the local to let them aware of the brand new café existence. Upon opening of our shop, we will distribute flyers at both the Tunku Abdul Rahman University and Tunku Abdul Rahman College and to the white collar workers. Then we make a sponsorship for an event in Tunku Abdul Rahman University to build our brand name and to introduce it to the students and lecturers. As to attract the tourist, we will meet the management of The Grand Kampar Hotel to discuss on placing our brochure on the front desk as information to the tourist who accommodate there. Secret Recipe Café also offer Birthday Promotion for the birthday girl/boy with the condition of purchasing a whole cake and the birthday girl/ boy will be given a complimentary meal and drink. The second promotion is RM15 per meal which comes with a drink; the customer can choose the meal and drink from the given set menu.

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ABDM 5234 Entrepreneurship Skills

Place We have chosen a strategic location facing a new plaza which will be built not far in future. This location is located in the center of the town where it’s surrounded by the Tunku Abdul Rahman University, Tunku Abdul Rahman College, more than 5000 houses and shop lots. After surveying a few potential shop lots, we have decided to rent Unit 829, Taman Bandar Baru Kampar, 31900, Kampar, Perak. The property is about 2056 square feet and the height is about 4 meters. The rental of the premise is Rm 2,000 per month. The premise will be renovated according to the design of layout provided by the main franchisor of Secret Recipe Cakes & Café Sdn Bhd as to customize all the branch. The location was selected because the population in the town alone is 18,000 residents and the students from both the university and college make up to 9,000. Furthermore the biggest hotel in Kampar district was located about 400 meters away from our shop, the hotel attracts more than 3,000 tourist per year. This new town in Kampar will have a steady growth of population as the hub of education was build here and the business center of Kampar are shifting into here as well. The shop was located at the front row of shop lots and can be easily seen from the main road from Kampar old town. The main road is the road accessible to university, college and also the hotel. It may draw many attention and gets free publicity. There are many parking lots available at the front of our shop and within our café area. It is very convenient for customer to find parking.

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ABDM 5234 Entrepreneurship Skills

Pricing Our product prices are set by Secret Recipe and we adhere to the price strategies set by Secret Recipe. Secret Recipe uses a price lining strategy on certain categories of products. This is to simplify the choices of the customers by introducing same pricing for foods of the same type. Secret Recipe’s markup of 250% to arrive at menu price is at the industry average level range. This is to cover up the overheads generated to operate the business. Retail prices will be competitive at about $15 for the average meal which is about 30% above our competitor’s prices. However customers are simply willing to pay more for healthier, tasty food served in a clean, comfortable and pleasant environment. Our pricing objective is to be as reasonable as possible for the average household income who demands a good dining experience, therefore the cap limit for which the average target market would be willing to pay for a meal is slightly above the normal pricing. This applies to the ala carte meals only. We have another set if pricing policies for our cakes which is different from the ala carte meals. Tapping into the idea and trend of people craving for Secret Recipe’s cakes, we are able to introduce our cakes at a standard RM6.30 per slice of cake and a standard RM70.00 per cake. Customers are just willing to go for our quality cakes because of our brand in cake making industry which had won us lots of awards. Nevertheless, for cakes that requires custom designs, shapes, decorations, a premium will be charged because of the usage of more than 1 recipes and the additional work on the cake. Customized cakes with 1 recipe will have a markup of 250% of its cost, 2 recipes will have a markup of 600% on cost and 3 recipes will have a markup of 800% on cost. The premiums are paid for the amount of recipes used in the cake making process.

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ABDM 5234 Entrepreneurship Skills

We will exercise product bundling by introducing set meals to customers who come to dine during peak hours, which is lunch hour and dinner hour. The objective of setting product bundling pricing is to maximize table turnovers during the peak period and boosting sales. By packaging a main course meal with a soup of choice and a drink, we are able to introduce set packs at a much lower markup margin. Riding on the idea that white collar classes people and college students who are in a rush to have their lunch, it would be effective that we get a lower margin but able to maximize the table turnovers in order to maximize our sales during peak hours. Labor costs are based on monthly basis where staffs will be paid at the end of the month. Besides this, bonus will be given at the start of every year. Bonuses are given to employee based on performance of the company for the year. Raw materials prices that we obtained are discounted prices 10% below market price as set in an agreement by Secret Recipe franchisor with suppliers. This is the bang for the buck spot as the cost and thus, leaving us with more space for our margins.

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Management Structure Our management team consist of five(5) partners which will be Chan Chi Yee, Lian Ye Chen, Lim Swee Ling, Ng Kim Toh, Tee Yang Wei. We segregate the duties to among five partners. Our aim is to motivate our managers to take a personal stake in the success of company, and for the reason each managers will be shared any profit that has been generated. The sharing profit ratio will be 20% for each partner. Marketing and Sales Manager This position will be assigned to Chan Chi Yee. He will responsible for daily sales, advertising, promotional plan and budgeting plan. Financial Manager Tee Yang Wei will be appointed as financial manager as he has the qualification as an accountant. Therefore, he is capable of handling this responsibility. He will responsible for accounting reporting and tax computation. Purchasing Manager Ng Kim Toh will take the responsibility of this position. She is responsible for keep contact with our master suppliers list in order to ensure the supplier will deliver the raw material on times and in good condition. Administration and Human Resource Manager This position will be appointed to Lian Ye Chen. She will responsible for all the administration works. In addition, she also responsible to contact with Secret Recipe franchisor for fresh recruit on-site training, set up and implement staff policy and accounting payroll.

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Supervisor Lim Swee Ling will take over this responsibility. She is responsible for evaluate staff performance, prepare staff daily schedule, monitor the daily operation and perform cash counting at the end of each operating day.

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Operational Plan Location It must be at the good strategic location. Therefore, the location that we have chose will be located at Taman Bandar Baru Selatan Kampar which is a surrounding by housing area, highly visible, high stream of people as it is near to the University of Tunku Abdul Rahman and College Tunku Abdul Rahman. The floor area is about 2,056 square feet. The rental per month will be RM2,000 which is considered reasonable. The shop will be renovated as the design of layout that provided by Secret Recipe franchisor. Operation Hours Our daily operation hours for Sunday to Thursday will be 10am to 10pm. For Friday and Saturday our operation hours will be from 10am to 12am to accommodate the longer peak period during dinner, because more family households choose to dine up outside during this time. Besides that, our staff will be required to come in 1 hour in advance in order to any necessary preparation. Operation In order to keep efficiency for daily operation, we will hire two chefs, one will be the main chef and another one will be responsible for pastry plus we also hire an assistance chef to provide assistance for the two main chefs. Besides that, four full-time staff will also be recruited and also one part time staff that will fill in the job whenever one of our full-time staff is on leave. We will also assign two shifts for our staff which is 1 day shift and night shift. Furthermore, the order and payment by customers will be fully computerized, in order to ensure the effectiveness and efficiency of our operation to minimize error. Supplier We will purchase our raw material from the suppliers which provided by the Secret Recipe franchisor because it is more reliable and quality control by headquarter. Furthermore, purchase the raw material through the suppliers list given by Secret Recipe franchisor will be given us a lower price which the price is quoted at below 10% of the market price. We also given the 18

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ABDM 5234 Entrepreneurship Skills

benefit of 30 days credit term for procurement of raw material, this allows to loosen up our cash outflow. Equipment The suppliers of equipment, furniture, kitchen ware, auxiliary, toiletries and cutleries will be provided by the Secret Recipe franchisor as to customize to their policy of shop layout concept. Training Secret Recipe franchisor will be provided on-site training for the chef, pastry chef and also waitress. The chef must undergo 1 month training on how to prepare the dish on menu at Kuala Lumpur headquarter. The pastry chef must also be trained in Kuala Lumpur on how to prepare the cake and desserts. The objective of training not only to teach on the preparation of food but also to increase their knowledge and skill. The full time workers will also be train by the management in headquarter as how to serve the customers and how to prepare the drinks.

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Daily Business Schedule Time

Person in charge

9.00am to 10.00am

• •

All the staff who

Job Description •

The staff will be did some

work at morning shift

cleaning process such as sweep

Chefs and chef

and mop the floor, clean the

assistance

table and etc. •

While, the chefs and chef assistance will be prepared for the raw material for the daily usage.

•

Supervisor will bank in the yesterday cash received to bank account.

10.00am to 1.00pm

•

All staffs include

•

Waitress will serve the

chefs and chef

customers, take order, prepare

assistance

the •

Supervisor will manage the cash payment system and serve the customers when it is necessary.

•

Chefs and chef assistance will start their cooking in order to meet customers’ order.

1.00pm to 3.00pm

• •

All staff including

•

The staff that work for night

night shift staff

shift will be come in at 1.00pm

Part-timer (if full-

and start their work.

time staff is on leave)

•

Morning shift staff will be given one hour for their lunch.

3.00pm to 7.00pm

•

All staff

•

Continue their job as above.

•

Night shift staff will be given 1 hour for dinner. 20

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ABDM 5234 Entrepreneurship Skills

7.00pm to 9.30pm

•

All staff

•

Morning shift staff can be knock off work at 7.00pm

•

Other staff will still continue their job.

9.30 to 10.00pm

•

All staff

•

Chef and chef assistance will do the necessary keeping for the raw material, cleaning and throw rubbish

•

Other staff will clean the table, throw rubbish.

•

Supervisor will perform the daily cash counting and keep the cash at security box.

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ABDM 5234 Entrepreneurship Skills

Implementation Plan Task

Implementation Steps

Start

Duration Completion Date

Staff Responsible

90 days

Administration

Date Administrative Registration of business

•

Filling up forms to Registrar of

1/10/200

Company to establish a private

9

31/12/2009

Manager

limited company •

Filing of documents required by Registrar of Company to complete business registration procedure

Registration of franchisee •

Filling up forms to Registrar of

1/10/200

Franchise to establish as a

9

90 days

31/12/2009

Administration Manager

franchisee •

Filing of documents required by Registrar of Franchise to complete franchisee registration procedure

Loan application

Business operating license

•

Application of bank facility for

2/10/200

RHB Bank

9

•

Seek a loan term loan application

•

Obtain business operating license

8/10/200

with municipal council

9

7 days

9/10/2009

Financial Manager

60 days

6/12/2009

Administration Manager 22

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ABDM 5234 Entrepreneurship Skills

Task

Implementation Steps

Start

Duration Completion Date

Staff Responsible

7 days

Administration

Date Location agreements

• •

Seek and confirmation of location

12/10/20

for business operation

09

19/10/2009

Manager &

Confirm and enter into tenancy

Financial

agreement of business operation

Manager

location Renovation and fitting of

Liaise with franchisor’s concept

20/10/20

furniture, lightings,

designer to design the location into

09

decorations

Secret Recipe’s theme

Financial

Get contractors to renovate the

Manager &

theme designed

Administration

Installing of furniture and lightings,

Manager

•

• •

72 days

31/12/2009

Purchasing Manager,

decorations Approval from Ministry

•

of Health

Submission of form to Ministry of

21/10/20

Health for medical checkups of

09

14 days

4/11/2009

Administration Manager

partners •

Attend food sanitation classes

•

Allow health workers to evaluate sanitation compliances at premise

•

Confirmation of approval 23

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ABDM 5234 Entrepreneurship Skills

Task

Implementation Steps

Start

Duration Completion Date

Staff Responsible

14 days

Administration

Date Approval from

•

Environmental Protection Bureau

•

Compliance with Environmental

22/10/20

Protection Act

09

5/11/2009

Manager

Allow officers to determine level of compliance of premise to ensure it is in compliance with Environmental Protection Act

Tax & Legal

•

Compliances

Submission of documents to LHDN 5/11/200 (Lembaga Hasil Dalam Negeri) for

7 days

12/11/2009

9

Financial Manager

tax compliances of business •

Legal, solicit on business legal system compliances

Insurance

•

Application for premise’s fire

16/11/20

insurance, employee’s liability

09

3 days

19/11/2009

Human Resource Manager,

insurance from Kurnia Insurance

Supervisor &

(Malaysia)

Administrative Manager

Human Resource Recruitment

•

Publicity activities to be done to

4/12/200

14 days

18/12/2009

Human Resource 24

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ABDM 5234 Entrepreneurship Skills

Task

Implementation Steps

Start

Duration Completion Date

Staff Responsible

Date notify public about vacancy to be

9

Manager &

filled up

Medical Checkups

Supervisor

•

Conducting of interviews

•

Confirmation of staff structure

•

Medical checkups for all recruited

19/12/20

staffs to comply with regulation

09

3 days

22/12/2009

Human Resource Manager

bodies requirements Training

•

Liaise with franchisor’s staff trainer 15/11/20 and follow up close with on-site

1 month

25/12/2009

09

Human Resource Manager

training of staffs

Marketing & Promotion Advertising

•

Advertise at local daily newspaper

15/12/20

3&1/2

•

Put in the date of grand opening

09

months

1/12/200

25 days

31/3/2009

Marketing and Sales Manager

and the grand opening party •

After opening, advertise on the set meal promotion.

Printing

•

Design the banner to put up on

25/12/2009

Marketing and 25

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ABDM 5234 Entrepreneurship Skills

Task

Implementation Steps

Start

Duration Completion Date

Staff Responsible

Date lamp post along main road •

9

Sales Manager

Design flyer to be distributed to students, residents and workers.

•

Design brochure to be put in the front desk of hotel.

•

Get into contact with printing supplier and get the best deal

•

Choose material and confirm the printing

Sponsorship for Tunku

•

Abdul Rahman Event

Meeting with the board of

1/2/2010

1 month

28/2/2010

Sales Manager

University. •

Marketing and

Discuss on the details of the sponsorship.

•

Grand Opening

Confirm of which event to sponsor.

1/1/2010

26

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ABDM 5234 Entrepreneurship Skills

Gantt Chart of Implementation Plan Month Task

Oct

Nov

Dec

Jan

Feb

Mar

2009

2009

2009

2010

2010

2010

Registration of business Registration of franchisee Loan application Business operating license Location agreements Renovation and fitting of furniture, lightings, decorations Approval from Ministry of Health Approval from Environmental Protection Bureau Tax & Legal Compliances Insurance Recruitment Medical Checkups Training Advertising Grand Opening

27

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ABDM 5234 Entrepreneurship Skills

Financial Plan -refer excel

28

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FINANCIAL PLAN Startup Costs Furniture & Fitting Renovation Kitchen Equipment Total Capital Expenses

RM 35,000 90,000 55,000 180,000

Franchise Fee Franchise Fee - Registration Franchise Fee - Processing Fee Business License Grand Opening Advertising Rental (Deposit) Total Deposit & Prepayments

120,000 1,000 50 3,480 80,000 15,000 219,530

Startup Costs

399,530

Equity Capital

RM 150,000

Long-term Liabilities Long-term loan

300,000

Total Equity and Libilities

450,000

Calculation of Working Capital Total Equity and Liabilities (-) Startup Costs Working Capital

450,000 (399,530) 50,470

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Pro Forma Income Statement for Year 1 Infinity Private Limited Month Sales (-)Cost of Good Sold Gross profit

Jan 84,296 23,956 60,340

Feb 85,946 24,428 61,518

Mar 87,629 24,909 62,720

Apr 89,346 25,399 63,946

May 91,097 25,899 65,197

June 92,883 26,410 66,473

July 94,704 26,930 67,774

Aug 96,563 27,461 69,101

Sept 98,458 28,003 70,455

Oct 100,391 28,555 71,836

Nov 102,363 29,118 73,245

Dec 104,374 29,693 74,681

Total 1,128,049 320,762 807,287

Gross Profit Margin

72

72

72

72

72

72

72

72

72

72

72

72

72

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 5,901 200 51,026

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 6,016 200 51,141

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 6,134 200 51,259

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 6,254 200 51,379

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 6,377 200 51,502

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 6,502 200 51,627

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 6,629 200 51,754

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 6,759 200 51,884

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 6,892 200 52,017

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 7,027 200 52,152

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 7,165 200 52,290

3,000 400 30,000 3,600 2,000 200 1,125 1,000 800 1,000 1,800 7,306 200 52,431

36,000 4,800 360,000 43,200 24,000 2,400 13,500 12,000 9,600 12,000 21,600 78,963 2,400 620,463

Profit before taxes Taxes - 25%

9,314 2,328

10,377 2,594

11,461 2,865

12,567 3,142

13,695 3,424

14,846 3,712

16,020 4,005

17,217 4,304

18,438 4,610

19,684 4,921

20,954 5,239

22,250 5,563

186,824 46,706

Profit After Tax

6,985

7,783

8,596

9,425

10,272

11,135

12,015

12,913

13,829

14,763

15,716

16,688

140,118

Expenses Depreciation Maintenance and repairs Salaries and wages EPF Rent Telephone bill Interest expense Utilities Accounting fee Insurance Advertising Royalty fees - 7% Miscellaneous Total Expenses

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Pro Forma Income Statement for Year 2 Infinity Private Limited Quarter Sales (-)Cost of Good Sold Gross profit

Q1 386,122 106,631 279,491

Q2 402,278 111,247 291,031

Q3 419,242 116,093 303,148

Q4 437,054 121,183 315,871

Total 1,644,696 455,153 1,189,543

Gross Profit Margin

72

72

72

72

72

Expenses Depreciation Maintenance and repairs Salaries and wages EPF Rent Telephone bill Interest expense Utilities Accounting fee Insurance Advertising Royalty fees - 7% Miscellaneous Total Expenses

9,000 1,200 90,000 10,800 6,000 600 3,000 3,000 2,400 3,000 4,860 27,029 600 161,489

9,000 1,200 90,000 10,800 6,000 600 3,000 3,000 2,400 3,000 4,860 28,159 600 162,619

9,000 1,200 90,000 10,800 6,000 600 3,000 3,000 2,400 3,000 4,860 29,347 600 163,807

9,000 1,200 90,000 10,800 6,000 600 3,000 3,000 2,400 3,000 4,860 30,594 600 165,054

36,000 4,800 360,000 43,200 24,000 2,400 12,000 12,000 9,600 12,000 19,440 115,129 2,400 652,969

Profit before taxes Taxes - 25% Profit After Tax

118,003 29,501 88,502

128,412 32,103 96,309

139,342 34,835 104,506

150,818 37,704 113,113

536,574 134,143 402,430

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Pro Forma Income Statement for Year 3 Infinity Private Limited Quarter Sales Cost of Good Sold Gross profit

Q1 455,757 126,526 329,230

Q2 475,395 132,137 343,258

Q3 496,014 138,028 357,986

Q4 517,665 144,214 373,451

Total 1,944,830 540,906 1,403,925

72

72

72

72

72

Expenses Depreciation Maintenance and repairs Salaries and wages EPF Rent Telephone bill Interest expense Utilities Accounting fee Insurance Advertising Royalty fees - 7% Miscellaneous Total Expenses

9,000 1,200 90,000 10,800 6,000 600 2,625 3,000 2,400 3,000 4,374 31,903 600 165,502

9,000 1,200 90,000 10,800 6,000 600 2,625 3,000 2,400 3,000 4,374 33,278 600 166,877

9,000 1,200 90,000 10,800 6,000 600 2,625 3,000 2,400 3,000 4,374 34,721 600 168,320

9,000 1,200 90,000 10,800 6,000 600 2,625 3,000 2,400 3,000 4,374 36,237 600 169,836

36,000 4,800 360,000 43,200 24,000 2,400 10,500 12,000 9,600 12,000 17,496 136,138 2,400 670,534

Profit before taxes Taxes Profit After Tax

163,729 40,932 122,796

176,381 44,095 132,286

189,666 47,416 142,249

203,615 50,904 152,711

733,390 183,348 550,043

Gross Profit Margin

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Pro Forma Cash Flow Statement For Year 1 Infinity Private Limited Month

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Beginning Cash Balance Cash Inflows (Income) Cash Sales

50,470

57,955

66,238

75,334

85,259

96,031

107,666

120,181

133,593

147,922

163,185

179,400

84,296

85,946

87,629

89,346

91,097

92,883

94,704

96,563

98,458

100,391

102,363

104,374

Available Cash Balance

134,766

143,901

153,867

164,680

176,356

188,914

202,370

216,743

232,051

248,313

265,548

283,775

Cash Outflows (Expenses) Salaries and wages EPF Advertising Rent Utilities Telephone bill Insurance Accounting fee Miscellaneous Loan payment Interest payment Taxes Maintenance and repairs Inventory Purchases Royalty fees Total Cash Outflows

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 2,328 400 23,956 5,901 76,811

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 2,594 400 24,428 6,016 77,663

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 2,865 400 24,909 6,134 78,533

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 3,142 400 25,399 6,254 79,420

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 3,424 400 25,899 6,377 80,325

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 3,712 400 26,410 6,502 81,248

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 4,005 400 26,930 6,629 82,190

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 4,304 400 27,461 6,759 83,150

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 4,610 400 28,003 6,892 84,129

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 4,921 400 28,555 7,027 85,128

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 5,239 400 29,118 7,165 86,147

30,000 3,600 1,800 2,000 1,000 200 1,000 800 200 2,500 1,125 5,563 400 29,693 7,306 87,187

Ending Cash Balance

57,955

66,238

75,334

85,259

96,031

107,666

120,181

133,593

147,922

163,185

179,400

196,588

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Pro Forma Cash Flow Statement For Year 2 Infinity Private Limited Quarter

Q1

Q2

Q3

Q4

Beginning Cash Balance Cash Inflows (Income) Cash Sales

196,588

286,590

384,399

490,405

386,122

402,278

419,242

437,054

Available Cash Balance

582,710

688,868

803,641

927,459

Cash Outflows (Expenses) Salaries and wages EPF Advertising Rent Utilities Telephone bill Insurance Accounting fee Miscellaneous Loan payment Interest payment Taxes Inventory Purchases Maintenance and repairs Royalty fees Total Cash Outflows

90,000 10,800 4,860 6,000 3,000 600 3,000 2,400 600 7,500 3,000 29,501 106,631 1,200 27,029 296,120

90,000 10,800 4,860 6,000 3,000 600 3,000 2,400 600 7,500 3,000 32,103 111,247 1,200 28,159 304,469

90,000 10,800 4,860 6,000 3,000 600 3,000 2,400 600 7,500 3,000 34,835 116,093 1,200 29,347 313,236

90,000 10,800 4,860 6,000 3,000 600 3,000 2,400 600 7,500 3,000 37,704 121,183 1,200 30,594 322,441

Ending Cash Balance

286,590

384,399

490,405

605,018

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Pro Forma Cash Flow Statement For Year 3 Infinity Private Limited Quarter

Q1

Q2

Q3

Q4

Beginning Cash Balance Cash Inflows (Income) Cash Sales

605,018

729,315

863,100

1,006,850

455,757

475,395

496,014

517,665

Available Cash Balance

1,060,775

1,204,709

1,359,115

1,524,515

Cash Outflows (Expenses) Salaries and wages EPF Advertising Rent Utilities Telephone bill Insurance Accounting fee Miscellaneous Loan payment Interest payment Taxes Inventory Purchases Maintenance and repairs Royalty fees Total Cash Outflows

90,000 10,800 4,374 6,000 3,000 600 3,000 2,400 600 7,500 2,625 40,932 126,526 1,200 31,903 331,460

90,000 10,800 4,374 6,000 3,000 600 3,000 2,400 600 7,500 2,625 44,095 132,137 1,200 33,278 341,609

90,000 10,800 4,374 6,000 3,000 600 3,000 2,400 600 7,500 2,625 47,416 138,028 1,200 34,721 352,265

90,000 10,800 4,374 6,000 3,000 600 3,000 2,400 600 7,500 2,625 50,904 144,214 1,200 36,237 363,454

Ending Cash Balance

729,315

863,100

1,006,850

1,161,061

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Pro Forma Balance Sheet Infinity Private Limited Opening Balance

Year 1

Year 2

35,000 55,000 90,000 180,000

28,000 44,000 72,000 144,000

21,000 33,000 54,000 108,000

14,000 22,000 36,000 72,000

Current Assets Cash and Bank Prepayments Total Current Assets

50,470 219,530 270,000

196,588 219,530 416,118

605,018 219,530 824,548

1,161,061 219,530 1,380,591

Total Assets

450,000

560,118

932,548

1,452,591

Equity Capital Retained Earnings Retained Earnings b/f Total Equity

150,000 150,000

150,000 140,118 290,118

150,000 402,430 140,118 692,548

150,000 550,043 542,548 1,242,591

Liabilities Long Term Loan Total Liabilities

300,000 300,000

270,000 270,000

240,000 240,000

210,000 210,000

Total Equity and Liabilities

450,000

560,118

932,548

1,452,591

Fixed Assets Furniture & Fixtures Kitchen Equipment Renovations Total Current Assets

Year 3

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Break-Even Analysis Breakeven Value = Total Fixed Cost/ Gross Margin Year 1 Expenses RM Employee Salary 360,000 Advertising 21,600 Rent 24,000 Depreciation 36,000 Utilities 12,000 Telephone bill 2,400 Interest expense 13,500 Insurance 12,000 Accounting Fee 9,600 EPF @ 12% 43,200 534,300 Total Fixed Costs Gross Margin 72

Year 2 RM 360,000 19,440 24,000 36,000 12,000 2,400 12,000 12,000 9,600 43,200 530,640 72

Year 3 RM 360,000 17,496 24,000 36,000 12,000 2,400 10,500 12,000 9,600 43,200 527,196 72

746,595

733,678

730,315

Breakeven Value

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APPENDIX Employment Salary on monthly basis Quantity 1 1 1 1 1 2 1 4 1 13

Marketing and Sales Manager Financial Manager Purchasing Manager Administration and Human Resource Manager Supervisor Main Chef Assistance Chef Full Time Staff Part Time Staff

Salary (RM) 3,500 3,500 3,500 3,500 3,500 2,250 1,800 1,300 1,000

Total (RM) 3,500 3,500 3,500 3,500 3,500 4,500 1,800 5,200 1,000 30,000

Sales Forecast (Food & beverages) For first year, sales per month estimated to be increased by 2% every month For year 2 and year 3, sales per year estimated to be increased by 5% every quarter Year 1

Year 1 1,106,497

Jan 82,500 Year 2

Feb 84,150

Mar 85,833

Apr 87,550

May 89,301

Q1 323,122

Q2 339,278

Q3 356,242

Q4 374,054

Feb 24,043

Mar 24,524

Apr 25,014

May 25,514

Q1 92,321

Q2 96,937

Q3 101,783

Q4 106,873

Jun 91,087 Year 3

Jul 92,908

Aug 94,767

Sep 96,662

Oct 98,595

Q1 392,757

Q2 412,395

Q3 433,014

Q4 454,665

Jul 26,545

Aug 27,076

Sep 27,618

Oct 28,170

Q1 112,216

Q2 117,827

Q3 123,718

Q4 129,904

Nov 100,567

Dec 102,578

Total 1,106,497

Nov 28,733

Dec 29,308

Total 316,142

Purchase Forecast (Food & beverages) We use mark-up of 250% for the menu pricing, so the cost of purchase should be (Sales/Cost) - 1 = 250% (Sales/Cost) = 3.5 Cost = Sales/3.5 Year 1

Year 1 316,142

Jan 23,571 Year 2

Sales forecast(cake) We estimated we can sell 1 customised cake for every 30 normal cakes sold So, sales for customised cake every month : (12x83)+(3x120)+(2x220)

Jun 26,025 Year 3

RM 1796

Purchase forecast(cake) cake (1 recipe) = markup 250% cake (2 recipe) = markup 600% cake (3 recipe) = markup 800% RM So, cost of cake for everymonth = (12x83/3.5)+(3x120/7)+(2x220/9)

385

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Other Cost Estimation RM 1)Depreciation Depreciation per year at 20% i) Furniture and fitting ii) Kitchen equipement iii) Renovation

RM

7,000 11,000 18,000 36,000

2)Maintenance and Repairs Maintenance and Repairs per year

4,800

3)Rent Rental per month

2,000

4)Telephone Bill Telephone bill per month 5)Interest Expenses and loan payment Long term loan balance (-) loan repayment Interest payment per year Long term loan balance at year end 6)Utilities Utilities fee per month 7)Insurance Insurance per year

RM

200 Year 1 300,000 30,000 13,500 270,000

Year 2 270,000 30,000 12,000 240,000

Year 3 240,000 30,000 10,500 210,000

1,000 12,000

8)Advertising Year 1 Year 2 Year 3 Advertising fees per month 1,800 1,620 1,458 Advertising fees decrease 10% per year because our shop will be well known year after year. 9)Miscellaneous Othee expenses per month

200

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Critical Risk Factors Strong Competitors Lifestyle cafes of similar concepts are mushrooming nationwide due to the high demand of such dining concepts. However, the trend is beginning to shift from people dining at home towards dining outside as the time they have after work is getting less, food service industry continues to be one of the largest industry in Malaysia. Global Disease With the global pandemic outbreak of H1N1 influenza, people are likely to stay indoors rather and would rather dine at home or order food because of the potential lethality of the virus. This directly affects our business because of the widespread of the virus. This is inherent for us and we cannot do anything to reduce this problem. Economic Recession Malaysia is going through a contraction in economy since the last quarter of year 2008. This directly indicates that consumer's purchasing power has drop and consumers would not spend lavishly. However, signs of economy recovering are beginning to pick up as of the third quarter of year 2009 and it's likely to be recovered in early year 2010. Unnoticing, the food service industry is not affected considerably as there are still signs that the industry is growing at a positive rate with consumers want more of it. Supplier Since our suppliers are fixed by franchisor, it may be a long way journey for the ingredients to be delivered to our location because of our location at a new area in Kampar. Therefore, the freshness of our raw materials might be jeopardized. To ensure the quality of our materials are at highest level possible, we would request our suppliers to upgrade their delivery method and packing method during delivery period to ensure the materials retain their quality.

29

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Conclusion Before we enter into the food industry in Kampar, we had done sufficient amount of market research and analyzed the business environment to determine the feasibility of venturing into the target market. Our analysis shows a positive sign of market trends towards what our business plan is offering. We had planned our business venture by having marketing plans, operation plan, implementation plans and financial projections. Our marketing plan is written thoroughly by using the “4P’s” rule of thumb to be as concise and detail as possible. We detailed out all our product mix, selection of location, promotion strategy used and pricing strategies used. By combining our competitive advantage of riding on the good brand name value of Secret Recipe, we are able to gain a high markup on cost. Our special pricing strategy enables us to maximize our table turnover during peak period and thus increase our sales to the maximum. Our implementation plan allows us to complete all our business operating procedures in time for grand opening on 1st of January 2010. With this implementation plan, we are right on track to start operating in 3 months period. Nevertheless, we are prepared for any uncertainties and risks that might hinder our business from operating smoothly. We are confident that we will ride through the storm of economic recession and our risk will be minimized with the strategies that we used. Upon evaluating all the researches and analysis, we are confident that our business will have a steady and promising growth in the short term and a steady profit margin in the long term due to the strict adherence and believe in the success of Secret Recipe’s brand name. We are of the opinion that our business plan will be a huge success and will win over the hearts of Kampar people.

30

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Appendixes: Beverage & Desserts Menu

31

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Secret Recipe Café Food Menu

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Shop Location

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Shop layout

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Promotion

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Bibliography http://www.mfa.org.my/ http://www.just-food.com/store/product.aspx?id=77601 http://www.ssm.com.my/en/docs/Procedure_Guidelines_for_Registration_of_a_Business.pdf

http://www.mdkampar.gov.my/latarbelakang?p_p_id=56_INSTANCE_tKR1&p_p_lifecycle=0& p_p_state=normal&p_p_mode=view&p_p_col_id=column-3&p_p_col_count=1&page=2

http://www.mfa.org.my/?franchise_article:pembangunan-sektor-francais-dalam-ekonomimalaysia

http://www.food-beverage-malaysia.com/

http://www.bharatbook.com/Market-Research-Reports/Food-Drink-Report-Malaysia.html

KAMPAR. (n.d.). The secret of Secret Recipe. Retrieved July 14, 2009, from http://biz.thestar.com.my/news/story.asp?file=/2009/3/21/business/3471796&sec=busins LENG, F. T., & BAHRI, S. (n.d.). Bright future for Kampar. Retrieved July 25, 2009, from http://thestar.com.my/metro/story.asp?file=/2009/6/4/north/4010985&sec=North Malaysia Food and Drink Report Q3 2009 (download) - Food Market Research Reports. (n.d.). Retrieved July 15, 2009, from http://www.just-food.com/store/product.aspx?id=77601 41

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SHOPLOT NEAR KAMPAR PERAK UTAR KTAR FOR RENT LEASE in Malaysia @ Adpost.com Classifieds > Malaysia > SHOPLOT NEAR KAMPAR PERAK UTAR KTAR FOR RENT LEASE in Malaysia,free,malaysian,classified ad,classified ads. (n.d.). Retrieved July 15, 2009, from http://www.adpost.com/my/homes_offices/36677/ Secret Recipe |Cyber Cafe, Internet Cafe, Coffee Shop, Coffee House, Bistro Cafe, Beach Café | Ad | 88DB Malaysia. (n.d.). Retrieved July 14, 2009, from http://my.88db.com/my/Services/Post_Detail.page/Food_Beverage/Caf%C3%A9/?PostI D=51382 Sophia. (n.d.). Secret Recipe, Café & Cake House, Malaysia. Retrieved July 14, 2009, from http://www.streetdirectory.com/malaysia/kl/food_advisor/review/new/restaurantsecret_recipe_a_successful_formula-305.php Suruhanjaya Syarikat Malaysia. (n.d.). Retrieved July 16, 2009, from http://www.ssm.com.my/en/services_acts.php The Official Website of Department of Statistics Malaysia. (n.d.). Retrieved July 15, 2009, from http://www.statistics.gov.my/eng/ cakes, v. o., food, f., & service., d. (n.d.). Secret recipe franchise. Retrieved July 16, 2009, from http://www.secretrecipe.com.my/secretrecipe/catalog/content/57/index.html secret recipe franchise. (n.d.). Retrieved August 10, 2009, from http://www.secretrecipe.com.my/secretrecipe/catalog/content/372/60/index.html

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