señalética

1

señalética

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señalética

1

De la señalización a la señalética El programa señalético Diseño gráfico Tipografía señalética

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De la señalización a la señalética

señalética

Las señales son parte integrante y esencial de nuestro entorno, necesarias para el uso efectivo y seguro de todas las instalaciones de transporte, la promoción de negocios, y la comunicación de conocimientos e ideas. Señalizar es poner señales, improvisadas o prefabricadas, al espacio partiendo de situaciones previstas a priori. Señalética es un lenguaje desarrollado de signos específicos, y también el conjunto de criterios para su concepción y aplicaciones

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De la señalización a la señalética

señalética

Su característica principal es la adaptación a problemáticas precisas, precisas , siempre relativamente diferentes. Si bien el sistema señalético se funda en la señalización, marítima, ferroviaria y vial, (principalmente), la extiende y adapta a muchos otros dominios, universalizándola universalizándola. . En cualquier prestación de servicios: administración pública, transportes, asistencia sanitaria, banca…, la información señalética es el primer servicio que se presta al público.

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De la señalización a la señalética

señalética

La señalización es la acción de aplicar señales existentes a priori, a problemas siempre repetidos. El entorno permanece como un telón de fondo ante la señalización y sus relaciones con el espacio exterior. La señalización no altera la configuración del entorno. La señalización sólo se interesa por la circulación vial. La señalización urbana y vial incorpora elementos que, por ser estandarizados, estandarizados , crean un efecto uniforme, indiferenciado, como un tributo a la funcionalidad y la seguridad.

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De la señalización a la señalética

señalética

En el ámbito de la circulación y los transportes, podemos distinguir cuatro grandes áreas:

1–Circulación de superficie: superficie:

A– Terrestre, constituida por los desplazamientos horizontales de peatones, vehículos motorizados, vías férreas.

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De la señalización a la señalética

2–Circulación aérea: redes de transporte por avión

3–Circulación subterránea: transporte en metro

señalética

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De la señalización a la señalética

señalética

Todo este tipo de redes comporta dos clases de circulación: exterior e interior. También abarca, en su organización dos tipos de medios: A– móviles: autobuses, trenes, aviones, transatlánticos… B– Fijos: estaciones, aeropuertos, puertos.

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El programa señalético

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El programa señalético

señalética

2.2 palabras clave

Las diferentes necesidades de información se expresan por medio de palabras fundamentales: aparcamiento, información, salida, ascensores…

Conviene establecer un listado de palabras clave y someterlo a verificación

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señalética

El programa señalético

2.3 Documentos fotográficos

Se tomarán fotografías de los puntos clave, teniendo en cuenta los siguientes criterios:

a)

pun pu ntos más más importan ant tes de desd sde e la la ópt ópti ica es estad adí ística (m (mayor

afluencia y movimiento de público)

b)

t

ás d

t

bl

bl

a ( it

i

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El programa señalético

señalética

Etapa 3 organización

Se trata de planificar lo que será el trabajo de diseño, que se inicia en la etapa 4

3.1 verificación de la información

Después de disponer del listado definitivo de informaciones, planos y fotografías, conviene verificar las anotaciones tomadas en las etapas 1 y 2

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El programa señalético

señalética

3.2 tipos de señales

Las palabras clave, que son la base de la información a transmitir, serán clasificadas por grupos según sus características principales:

Identificativas, orientadores, informativas, direccionales, reguladoras, ornamentales

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El programa señalético

señalética

3.3 Conceptualización del programa

Con todos los datos obtenidos se redactará un informe, donde se recogerá los siguientes datos:

–objetivos del programa

–antecedentes

–necesidades informativas

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El programa señalético

señalética

Etapa 4: diseño gráfico

Diseñar es materializar este proceso complejo en una plasmación

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Este pictograma de Otl Aicher se reduce, como todos los de la serie, a la línea recta, el rectángulo y la esfera.

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diseño gráfico

D– Pictogramas

señalética

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D– Pictogramas

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E–código cromático: La selección de los colores puede reducirse al mínimo número y combinaciones, o bien constituir un código más desarrollado.

En este caso, la codificación por colores permite diferenciar e identificar diferentes recorridos, zonas, servicios, departamentos, plantas de un servicio…

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diseño gráfico

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E–código cromático: Cuando los colores corporativos, normalizados en el manual correspondiente, deban tener un peso específico, o son reducidos a un solo color, puede ser conveniente la aplicación de un subcódigo cromático.

En todos los casos se realizarán pruebas de contraste, y siempre se deberá tener en cuenta las connotaciones y la psicología de los colores, en función de su capacidad informacional, como de la imagen de marca.

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E–código cromático:

señalética

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E–código cromático:

señalética

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diseño gráfico

E–código cromático:

señalética

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diseño gráfico

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F– Originales para prototipos La mejor forma de comprobar la intencionalidad gráfica del programa y sus efectos reales es la realización de prototipos.

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diseño gráfico

F– Originales para prototipos

señalética

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diseño gráfico

señalética

G– selección de materiales:

Disponiendo de la información necesaria acerca de los materiales

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diseño gráfico

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4 Tipografía señalética

señalética

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Tipografía señalética

Ergonomía y antropometría

señalética

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Tipografía señalética

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Ergonomía y antropometría El tamaño de las letras no es el único factor que determina la visibilidad. Hay que considerar otros valores, como el contraste tonal entre figura y fondo.

Obviamente, la visibilidad de un texto con contraste blanco–negro será mayor que la de un contraste blanco–gris, por ejemplo.

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Tipografía señalética

señalética

Ergonomía y antropometría –distancias entre los diferentes elementos textuales e icónicos, que se combinan en el interior de las señales, formando el mensaje:

–distancia entre letras

–distancia entre palabras

–distancia entre líneas

–distancia entre texto y pictogramas

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señalética

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