schiffman_cb11_ippt01

August 9, 2018 | Author: Maria Zakir | Category: Marketing, Behavior, Employee Retention, Consumer Behaviour, Business Economics
Share Embed Donate


Short Description

schiffman_cb11_ippt01...

Description

  e   t   p   a   h C   1

Chapter 1 "earning "earning #b$ecti%es 1.1 &o understand the e%olution o the 'ar(eting concept, the 'ost pro'inent tools used to i'ple'ent 'ar(eting strategies, the relationship bet)een %alue and custo'er retention, and the ob$ecti%es o socially responsible 'ar(eting. 'ar(eting. 1.2 &o understand ho) the Internet and related technologies i'pro%e 'ar(eting 'ar(eting transactions by adding %alue that bene*ts both 'ar(eters and custo'ers. 1.+ &o understand the interrelationships a'ong custo'er %alue, satisaction, and retention, and technologys re%olutionary role in designing e-ecti%e retention 'easures and strategies. 1. &o understand consu'er beha%ior as an interdisciplinary area, consu'er decision/'a(ing, and the structure o this boo(.

Ho) can a car help epress its o)ners characteristics

"earning #b$ecti%e 1.1 1.1 &o understand the e%olution o the 'ar(eting concept, the 'ost pro'inent tools used to i'ple'ent 'ar(eting strategies, the relationship bet)een %alue and custo'er retention, and the ob$ecti%es o socially responsible 'ar(eting.

  d   e   n   e  *   2

Marketing Concept

 &he essence o 'ar(eting consists o satisying consu'ers needs, creating %alue, and retaining custo'ers. Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall

Slide 5 o 2!

3ar(eting Concept 4pplication Ho) does Classicos ad relate to the 'ar(eting concept

Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall

Slide ! o 2!

e%elop'ent o the 3ar(eting Concept

Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall

Slide  o 2!

3ar(eting Concept 7e:uire'ents • Consu'er 7esearch • 3ar(et Seg'entation, &argeting and Positioning •  &he 3ar(eting 3i 8 Ps9  – Product or ser%ice  – Price  – Place  – Pro'otion Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall

Slide 6 o 2!

Socially 7esponsible 3ar(eting
View more...

Comments

Copyright © 2017 KUPDF Inc.
SUPPORT KUPDF