Scenario Planning Group 2

Scenario Planning: Gojek  By: Group 2 Abdul Latif  Karina Permata Sari Sonia Dian Mani!ari Sumbario "arjanto

Orientation and Exploration Key #ocal $ue 

Will gojek persistently keep the cheap price of transportation charge in 5 years later?

Dri%ing #orce: Politic: New Government Reglation &conomy: !river"s Wage# $n%ation Rate# $nvestor# Go&'ay Social: (hreat from Ojek )onventional and other '*lic (ransportation# )stomer +ehavior 'ec(nology: ,tonomos )ar and -acker &n%ironment. $ncreasing 'olltion#  (ra/c Legal. New 0aw a*ot '*lic •

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Degree of )ncertainty Lo! •

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)stomer +ehavior !river"s Wage Go&'ay  (ra/c  (hreat from Ojek )onventional -acker

Medium

"ig( ,tonomos )ar $nvestor

"ig(

$n%ation Rate

New 0aw a*ot '*lic  (ransportation

Mediu m

$ncreasing 'olltion

 (hreat from '*lic  (ransportation

Lo!

New Government Reglation

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L   e %  e l    o f  $   m  p  a  c t 

$n%etor low 2

Expensive 'rice 2 0ow& 3arket 'enetration

-igh maintenance

low

high

2 4erver !own 2 -igh& 3arket 'enetration

)heap 'rice

A  u t   o n  o m  o  u    *   a r 

S+ &,P&-S$.& 6or the next 5 years# with the low nm*er of investors and low sage of atonomos car# this cold lead to the possi*ility of expensive price of transportation charge *ecase Gojek1 With the expensive price# this cold case the decreasing sales for Gojek1 (he decreasing sales cold lead to low&market penetration1 (his is the worst possi*ility among all options1

low

low

"$G" *+S' $n the next 5 years# the possi*ility of high sage in atonomos car cold case the high maintenance service of atonomos car1 (his will highly cost Gojek *ecase the *dget from investor will go to the operational cost of atonomos car1 With the lower of total investor this cold mean the lower of the operational cost1 Not only this cold case in ine/ciency of Gojek cash %ow# *t also will case the ftre investor ninterested in investing in Gojek1

high

"$G" SAL&S $n 5 years later# with the low sage of atonomos car# this cold lead to the server down in Gojek de to the high demand of atonomos car facility1 (his cold lead to high market penetration *ecase of the increasing sales de to the high demand in atonomos car facility1 (his cold also lead to the high operational cost in atonomos car# *t this coldn"t *e a pro*lem with the

*"&AP P/$*& $n 5 years later# there might *e possi*ility of high sage of atonomos car in Gojek1 (his cold eect in the e/ciency of la*or cost *ecase Gojek decrease nm*ers of drivers1 (his cold lead to the increasing income for Gojek *ecase they do not need the driver force anymore de to the high technology of atonomos car1 (his cold attract the a lot of investors to invest in Gojek regarding

S+ &,P&-S$.&

low

$mplication: Expensive 'rice of (ransportation )harge !ecreasing costmer !ecreasing 3arket !ecreasing !evelopment )ost •

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"$G" *+S' $mplication: -igh 3aintenance )ost !epreciation 7ale $ncreasing Expenses •

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low

high

*"&AP P/$*&

"$G" SAL&S $mplication: $ncreasing 4ales $ncreasing !emand of atonomos car $ncreasing Operational )ost $ncreasing 3arket •

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$mplication: )heap 'rice of (ransportation )harge E/ciency 0a*or )ost ,ttracting $nvestor •

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S+ &,P&-S$.&

low

0arning Signal: !ecreasing total of investors 0ow demand of atonomos car $ncreasing 'rice of transportation charge •

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"$G" *+S' 0arning Signal: $ncreasing demand of atonomos car 0ow nm*er of investors -igh Operational )ost $ne/cient 3aintenance • •

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low

high

*"&AP P/$*&

"$G" SAL&S 0arning Signal: $ncreasing sales -igh demand of atonomos car -igh nm*er of investors • •

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0arning Signal: -igh demand of atonomos car -igh nm*er of investors $ncreasing )ompetitive ,dvantage • •

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 (-,N8 9O:

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