Written in 2010, this competitive analysis shows benchmarking by Samsung’s product engineering team, and an overwhelming...
PLAINTIFF’S EXHIBIT NO. 44 United States District Court Northern District of California No. 11-CV-01846-LHK (PSG) Apple Inc. v. Samsung Elecs. Date Admitted:__________ By:_________
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All implemented in one screen.
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Date of creation/time are displayed together at the top right, so the users can have information on the accurate memo creation date and time, and the convenience of use is enhanced
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Modification should be made so that an alarm pop-up and keypad don't overlap.
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It feels crowded because the left and right gaps between numbers are narrow.
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insufficient
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Double Tap only supports expansion/reduction therefore it's not possible to move quickly from the expanded screen mode. After the screen has been expanded and another point is Double tapped, it moves to another screen and expands that screen After the screen has been expanded and another point is Double tapped, the screen reduces to the original size.
After the screen has been expanded and another point is double tapped, it moves to the area that was pointed and expands the screen.
After the screen has been expanded and another point is double tapped, the screen reduces to the original size.
Only partial expansion is possible..
Only overall expansion/ reduction is possible.
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After entering a special character by pressing the input mode switch button at the right bottom, the applicable part should be pressed again to return to manual
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It is inconvenient to scroll left and right
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Should enlarge the size of the posted item to distinguish them from the poster's image
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Inconvenient to control music play during BGM play when the LCD is off
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No animation effect when deleting messages
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In many instances, unrelated functions have similar background colors, failing to provide uniformity and often causing confusion as to even their functions. Feels awkward since all icons have frames on the background
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Translation Confidential
Usage of indistinguishable icons for different functions makes for difficult differentiation
Instant recognizability due to highly intuitive icon usage.
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Difficult differentiation due to icons that are duplicative or are intuitively deficient.
Minimize replicate icons; can feel icons were made in consideration of the user, for instant recognition and ease for the user.
Directions for Improvement
Confusion can result from indistinguishable icons like Message and e-mail.
Change replicate icons and select and use highly intuitive icons. For appls that have long names, change long names to simple ones or change the long name so it can be expressed at once for ease of recognition.
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Difficult to read because default key input mode is lower case and small in size
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Translation Confidential
Graphical UI of the menu icons are monotonous. It maximizes a 3 dimensional effect utilizing light and the curve of icon frames is smooth There is no feeling of receiving light, and deficient feeling of softness in the curvature of icon corners.
Light used for a three dimensionality; gives a luxurious feel. Curves are fluid to give a soft and comfortable feel.
Menu icons lacking in three dimensional effect using light. Icon edge curvature not fluid. Strong impression that iPhone's icon concept was copied.
Directions for Improvement
Insert effects of light for a softer, more luxurious icon implementation. Make the edge curve more smooth to erase the hard feel. Remove a feeling that iPhone's menu icons are copied by differentiating design.
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Peter Mauro Schroepfer 6397 Thornhill Dr. Oakland, CA 94611
[email protected] [email protected]
Certificate of Translation
10 May 2012 I hereby certify that this Korean to English translation of pages SAMNDCA00203880 to SAMNDCA00204010 of the document with the beginning Bates number SAMNDCA00203880 is an accurate and complete rendering of the contents of the source document to the best of my knowledge, except for the word “TRANSLATION” at the upper right corner of each translated page. I further certify that I am competent in both languages and have twenty years of professional experience in Korean to English translation.
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