Sample Web/Graphic Design Questionnaire

Victoria Walker – Web and Print Design

Step 1: Design questionnaire Let’s make this project successful from the start! Before beginning, let’s get a clear idea of your vision for this design project. Please fill out the following to the best of your abilities. I’d like to know what you want, where you are and where you’re going so that I can offer you a design that is built to last.

Contact Information 1. Company name: 2. Main contact person: a. Name: b. E-mail address: c. Telephone number: d. Instant message contact details 3. Alternate contact (optional): a. Name: b. E-mail address: c. Telephone number: d. Instant message contact details

Company Profile 1. 2. 3. 4. 5. 6. 7. 8.

Please provide a brief background of your company What is your company slogan or tag line, if any? What is your company mission, vision, or value statement? Describe your target market (such as, but not limited to, age, gender, income, education, likes/dislikes, lifestyle, technical awareness) What is your offering? (products and services) Who are your main competitors and how do you differentiate yourself from your competition? List some keywords that you feel best describe your company (Need help? Check off the keywords that apply from the list below.) How would you like to be perceived by others?

Digging a little deeper (bonus questions) 9. What are the short term goals for your company? (6 months to 1 year) 10. Thinking ahead, what are the long term goals of your company? (What do you hope your company will look like in 5 years? 10 years? 11. What really excites you about your company? 12. Additional details or comments (Speak freely)

Victoria Walker – Web and Print Design

Project Outline What is the scope of this project? 1. Please briefly describe your current marketing initiative. What is working, what needs to be reworked? 2. Please check the design deliverables that apply: Note, each deliverable comes with a corresponding section of this questionnaire that will need to be filled out (but don’t worry, it should be painless, and potentially exciting!) Deliverable

From Scratch: new business or complete redesign

Update of existing design

Logo design Business card and letterhead Additional printed material (such as brochure/booklet, poster, postcard, mailer/handout, flyers, coupons, signage) Web design Social media integration Email marketing template Other (please specify) 3. What is your time frame or due dates for this project? Please note key due dates for all deliverable (ie, website launch). 4. What is your budget for the entire project? (For reference, please see my investment page for a list of price ranges.) a. Under $1,000 b. $1,000 - $2,500 c. $2,500-5,000 d. $5,000-$10,000 e. $10,000 and above 5. Do you need printing or hosting services? If so, please describe. Note: Printing and hosting costs will be provided in a separate quote. 6. Additional comments: Overall design notes 1. Do you have any design constraints? (ie, existing brand, colours, or imagery that must be incorporated in new design.) 2. What ‘look and feel’ would you like to achieve with this design? Please select all that apply. a. Crisp and clean b. Corporate c. Minimal d. Sophisticated e. Muted f. Bold

Victoria Walker – Web and Print Design g. h. i. j. k. l. m. n. o. p. q. r. s. t. u. v. w. x. y. z. aa. bb.

Nature-inspired Grungy Elegant Edgy Hand drawn Fun Romantic Trendy Modern Traditional Retro/vintage Warm Cool Inviting Cheerful Colourful Bright Dark Soft Feminine or Girly Masculine Others? (Please specifiy)

Deliverables Please fill out the following sections. You can skip any sections that do not apply to this project. Logo design 1. What is the primary objective of this logo design? 2. How would you like your company name to appear on your logo (ie Company Name, companyName, www.companyname.com) 3. Would you like to incorporate your tagline into your logo? 4. What do you want your logo to say about you? What feeling or message do you want your logo to convey to those who view it? 5. Are there any colours or design elements that you wish or do not wish to be in your logo? 6. Are there any specific images or fonts that you would like to include in your logo? If so, do you have a license agreement to use them? If not, do you have a budget for image and font licensing (the cost of licensing will not be included in this quote). 7. List URL’s or attach samples of logos that you like, and your thoughts about these logos (preferably from your field of business) 8. List URL’s or attach samples of logos that you don’t like, and your thoughts about these logos 9. Additional comments:

Victoria Walker – Web and Print Design Business Card and Letterhead 1. Please select all that apply a. Business card b. Letterhead c. Envelopes 2. What is the primary objective of this design? a. Communication 3. Your stationary package will compliment your logo, but please describe any other details that you would like to include in the design (ie, branding guidelines). 4. Are there any styles, colours, or design elements that you wish or do not wish to be included in this design? 5. Are there any specific images or fonts that you would like to include in this design? If so, do you have a license agreement to use them? If not, do you have a budget for image and font licensing (the cost of licensing will not be included in this quote). 6. Please type all of the information exactly as you would like it to appear on your print material. (Name, email, website, etc.) 7. List URL’s or attach samples of business cards and/or stationary that you like, and your thoughts about these designs (preferably from your field of business) 8. List URL’s or attach samples of business cards and/or stationary that you don’t like, and your thoughts about these designs 9. When is your business card and/or stationary required? (If different from the overall project) 10. Additional comments:

Additional printed material 1. Please select all that apply: a. Brochure/booklet, b. Poster c. Postcard d. Invitations/greeting cards e. Mailer/handout f. Flyers g. Coupons h. Signage 2. What is the primary objective of this print material? 3. Your printed material should be consistent with your logo and business card, but please describe any other details that you would like to include in the design. 4. Are there any styles, colours, or design elements that you wish or do not wish to be included in this design?

Victoria Walker – Web and Print Design 5. Are there any specific images or fonts that you would like to include in this design? If so, do you have a license agreement to use them? If not, do you have a budget for image and font licensing (the cost of licensing will not be included in this quote). 6. Will you be providing copy, or do you need copywriting services? 7. List URL’s or attach samples of print designs that you like, and your thoughts about these designs 8. List URL’s or attach samples of print designs that you don’t like, and your thoughts about these designs 9. Additional comments:

Web design 1. What is the primary objective of this web design project? a. Generate leads, attract new customers b. Develop a loyal customer base c. Sell products 24/7 d. Present a professional image e. Promote my products or services f. Offer discounts and promotions g. Educate and inform the public about topics I care about h. Better understand my existing and potential customers i. Provide customer service 2. What would happen if we didn’t build/redesign this website? 3. If you have an existing website, what would you like to change about it? What would you like to keep? 4. What elements do you require for your website? a. Blog b. Content management system (CMS, allows you to edit your own content) c. Multiple languages d. Forums e. Newsletter sign up f. Surveys, questionnaires, feedback forms and other calls to action g. Membership areas h. Audio/video i. Mobile website and/or responsive design j. Database k. Social media integration l. E-commerce m. Other (please describe) 5. List URL’s or attach samples of web sites that you like, and your thoughts about these designs

Victoria Walker – Web and Print Design 6. List URL’s or attach samples of web sites that you don’t like, and your thoughts about these designs 7. If you were looking for your business in a search engine (e.g. Google) what words/phrases would you search for? (Note: I do not currently offer SEO services, however I will keep your keywords in mind when creating your site and create a site that is naturally optimized.) 8. What will you need from me after the site goes live? I offer ongoing maintenance, site updates, copy-writing, and technical support (ongoing services are not included in this quote.) 9. How often will you update your content? (ie, daily, monthly, seasonly, yearly) 10. Will you require Website content 11. Who will provide the initial copy for the website? a. I will provide the copy b. I will be hiring someone to provide copy. c. I would like to 12. Who will be responsible for the regular update of your website content Project constraints 1. Are there any styles, colours, or design elements that you wish or do not wish to be included in this design? 2. Are there any existing brand or promotional materials that need to tie in with the webs site? 3. Are there any technical or accessible standards requirements for this project? (I will automatically design 4. Are there any specific images or fonts that you would like to include in this design? If so, do you have a license agreement to use them? If not, do you have a budget for image and font licensing (the cost of licensing will not be included in this quote). 5. When does your web site need to go live? (If different from the overall project) 6. Additional comments:

Social media integration Are Social Networks important to your present and future marketing?

Social Networks such as Facebook, Twitter, LinkedIn and Google + are great ways to promote your organisation to your targeted audience and people of similar interests. Include information about your current use of Social Networks and whether you require advice/recommendations for integrating your accounts into you marketing materials.

Victoria Walker – Web and Print Design Other Please specify. I’m curious!