Dennis Friese is an experienced Sales and Marketing Manager with over 12 years of experience in the Consumer Package Goo...
Dennis L. Friese Mechanicsville, VA 23111 804 683-8903 cell
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Qualifications Experienced Sales and Marketing Manager with over 12 years of experience in the Consumer Package Goods Industry. Proven track record of meeting sales goals through planning, strategizing, and contract negotiations. Quick learner with natural sales ability. Exceptional ability to identify and anticipate customer and consumer needs. Consistently ranked as one of the top sales representatives at U. S. Smokeless Tobacco Company. Career Experience Woodfin Oil / Pit Stop Convenience Stores 2009 – 2013 Sales Manager / Buyer Responsible for buying, negotiating contracts and rebates for $27 Million worth of goods and services annually. Strategized, planned and implemented $36 million worth of in-stores sales and programs annually. Worked closely with over 50 different vendors and manufacturers to plan and execute sales programs, new product introductions and contracts. Category Manager overseeing – Beverages, Tobacco, Snacks, Candy, Deli, General Merchandise, HBC and Auto/Oil categories. Strategized and planned the cigarette category to a 20% growth and moist category to a 15% growth. Managed Pit Pass Customer Loyalty program. Started the Pit Pass Rewards Mobile App. U. S. Smokeless Tobacco Company 2000 – 2009 Sales Representative Exceeded performance objectives in Key Result Areas for 9 straight years. Grew total sales volume from 250,000 units to 1.3 million units. Won the President’s Award twice for outstanding sales performance. Built strong partnerships with wholesale and convenient store chains in Central and Eastern VA. Develop and implement plans for new product introduction and sales growth. Exceeded all unit volume forecast, yearly. Demonstrated strong selling and organizational skills by collaborating with buyers to evaluate and implement sales strategies.
Understands and effectively uses category management as a sales tool.
Shady Grove Family YMCA 1998 - 2000 Youth and Family Program Director Responsible for all budgeting, planning and implementation for Child Care, Youth Sports, Indian Guides, and Summer Day Camps for over 3000 participants. Hired, trained and supervised over 300 staff and volunteers in all program areas. Certified YMCA Youth Super Sports Director YMCA of Honolulu 1995-1998 YMCA Camp H.R. Erdman Groups and Ropes Director Budgeted, planned and implemented Conference groups, Summer Camps and all High and Low Ropes course activities. Lead Instructor for all group dynamic and team building trainings on ropes courses and rock climbing wall. Hired, trained and supervised ropes course and summer camp staff. YMCA of High Point 1992-1995 Cheerio Adventure Camp Trip leader Led high adventure group activities for adults and children including hiking, kayaking, ropes course, mountain biking and caving. Education
Radford University B.S. Degree in Management
