Judd Norton is skilled in strategic, targeted new business development, effective territory management and custom produc...
Judd Norton Highlands Ranch, CO 81029 Phone: 303.564.7971, Fax: 720-548-9884
[email protected] www.linkedin.com/in/juddnorton2
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Territory, Regional Sales Management Outdoor, Sporting Goods, Industrial Skilled in strategic, targeted new business development, effective territory management and custom product development. B2B, B2C, outside sales, inside sales, industrial sales, sales management. Solving customer’s problems through needs analysis, creative thinking, entrepreneurial attitude and experience. Sales management through consultive selling, relationship building, team selling, team building, distributor training and value added pricing. Solid understanding of selling direct, through distributors, dealers, reps and e-commerce. Performance-based sales management emphasizing excellence, attitude, profitable results, time management, competitive market analysis and technical education. Self-motivated, optimistic, disciplined, business integrity. Total commitment to quality, service and customer satisfaction.
Accomplishments include: Brought in $9 million of NEW business by working with a technical partner to develop a brand new hybrid thermally conductive B-Staged diamond filled flexible epoxy for a supercomputer manufacturer’s processor attachment issues. Company sales were less than 100K at the time. Hiring, training and motivating national sales team of independent reps from zero outside reps to 8 reps, increasing sales by over $5 Million Created complete new product line offerings, including product price points, margins, custom packaging and private labeling for 2 distributors totaling over 200 new line items, many custom. As new products were developed, they became part of the company’s offerings.
________________________________________________________________ Professional Experience Alpine Outdoor – Highlands Ranch, CO
Jan 2007 to present
Owner, Manufacturers Representative, Outdoor, Sporting Goods Bought name only of previous company and now sells active lifestyle products into specialty markets, recreation markets, sporting goods. Customers: national, regional, specialty retailers, wholesale distribution, dealers, outfitters, small business owners. Territory: CO, UT and WY for most lines. Some national accounts are covered not based in this geography.
Alpine Outdoor, Inc. Littleton, CO Regional Industrial Sales Management, CO, UT
Oct 2002 – November 2006
Doubled sales in the territory in 2005, 2006 - 60% increase in 2003 and 2004. Engineered sales of an extensive array of custom parts from plastic, metal and urethane rubbers. Some parts had multi-layer construction such as membrane switches and backings such as D/F adhesives, foams and tapes. Industries include aerospace, automotive, electronic, industrial, medical, OEMs and retail. Some products were sold nationally. Owner sold business and retired.
Krayden, Inc. - Denver, CO Technical Outside Sales, Industrial, Adhesives
June 2000 - August 2002
Added over 75 new accounts in 2001 and over 65 accounts that had brought in zero dollars in 2000. Total sales increased 20% in 2001 with an increase in profit margin while suffering a loss of major accounts to overseas markets and downsizing in others. Markets: aerospace, composites, electronics, industrial, medical, MRO and rapid prototyping. Customers: major OEMs, contract manufacturers, job shops, R&D, engineering firms, mold making and pattern shops. Responsibilities included: Introducing new products, problem analysis, troubleshooting and solution implementation, sampling, demonstrations, testing and specifying new products for improved quality and lower costs to the customer. Recommending inventory levels and releases. Advising on hazardous goods and safety issues at plant / employee levels for handling, storage and disposal. Recommending assembly methods, standard and custom, dispensing equipment needed or custom packaging. Training customers and staff. Preparing cost estimates, quotes, total benefits selling. Maintaining professional and technical knowledge.
Conductive Engineering, Inc. - Minneapolis, MN Founder, National Sales Manager, Industrial
December 1989 – December 1999
A specialty distributor and re-packager of a wide product line of adhesives, sealants, coatings, encapsulants, tapes, foams and dispensing equipment. Sold company in 1999 and moved to Colorado. Accomplishments include: Creating and expanding company product lines. Creating and expanding the supplier base. Designing and implementing analysis of national and local sales programs, including marketing, advertising, trade shows, booth layout, quality procedures and certifications to ISO, military and federal standards, including hazardous goods, warranties and customer service policies. B2B customer base, aerospace, automotive, computer, electronics, electrical, marine, medical, military, MRO, OEM and retail. Tape/Film Suppliers included: 3M, Adhesives Research, Boyd, Bulldog, Dewal, Foamguard/Crest, Nashua, Permacel, Pres-On, Shuford Mills, Stik-II, T&F Industries, Thermagon plus others. Adhesives suppliers included: 3M, Uniroyal, Hysol, Loctite, GE, Henkel, Hexcel, Lord, plus…. Products: adhesives, urethanes, silicones, rubber, PSA’s, with a wide variety of tapes Implemented the quality control policy and the customer service policies at Conductive Engineering and Alpine Outdoor, Inc. Solid working knowledge of direct, dealer, rep and distribution supply chain operations. Education: B.S., Business Administration / Marketing - University of Minnesota Dow Corning – Midland, MI - Electronic Silicones Certification Tech Spray – Amarillo, TX - Electronic Materials Certification Uniroyal Adhesives – Mishawaka, IN – Industrial Adhesives Applications
