Kevin Sperbeck is a Sales and Management professional in the Food Industry. He is a Senior Business Leader who demonstra...
KEVIN SPERBECK 952-769-7574
[email protected] www.linkedin.com/in/kevinsperbeck
SALES & MARKETING PROFESSIONAL Sales and Management professional in the Food Industry. A Senior Business Leader who demonstrates expertise in Sales, Marketing and delivering results. Motivated with a passion for success, a desire for accomplishment, an endless dedication for learning all aspects of the industry while cultivating professional relationships with customers, vendors, employees and management. A critical thinker adept at developing strategies with an out-front leadership style in the Food Industry to drive bottom line results. Proficient at Empowering and Coaching a Sales and Marketing team to succeed. Designed programs for planning, allocating and implementing budgets. Drives the development and implementation of business in coordination with Production, R&D and Customer Service to improve profits and operational efficiency. SELECTED ACCOMPLISHMENTS Developed and grew the business with 1 of Canada's largest foodservice distributors from 0 to 40,000 lbs. per month in 6 months. Developed and managed marketing programs reducing expenses by 10%. Negotiated successful program extensions in lieu of RFP's. Proven Sales Leader receiving the Pinnacle Award. Streamlined Product SKU's, Marketing Programs and Customer Business to increase margins and reduce expenses of National and Private Label Brand products. PROFESSIONAL EXPERIENCE SHAMROCK FOODS Phoenix, AZ 2010 - 2011 Full service Food Distributor & USDA Meat Plant Sales & Marketing Manager - Manufacturing & Processing Reviewed market analysis to determine customer needs, price schedules and discount rates resulting in higher margins and reduced expense. Interfaced with National Account and Systems teams to deliver key sales presentations, create new products, pricing contracts and set production schedules. Analyzed and implemented sales statistics to formulate and streamline policies. Created product specs and standardization guidelines to insure consistency in products. Created new products to be processed by the Meat Plant replacing purchases from outside vendors and increasing corporate margins. CDS Eden Prairie, MN 2010 Product demonstration and marketing company Sales Advisor - Part Time Marketed multiple National and Private Label Brand products.
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ROCHESTER MEAT COMPANY Rochester, MN 2006 - 2009 Processor of Ground Beef Patties and Portion Steaks Director of Sales Reduced expense by Empowering a National Sales Team with the confidence in product knowledge and presentations for more efficient selling of National and Private Label Brand products. Developed and maintained Key Account Relationships with six Top Distributor Groups and multiple Independents nationwide. On boarded Centennial Foodservice of Canada with a custom Private Label Brand product program. Grew tonnage from 0 to 40,000 lbs. per month in six months. Provided strategic Direction and assisted in R&D, Marketing and Customer Service. Gained and Grew Large End User business through formula pricing or case allowances or private labeling. Developed the Relationships and grew the ties of loyalty of the End User to our company. Analyzed the Risk Management of Contracts, Opportunities and Customer business resulting in increased margins and streamlining production which reduced expense. Directed the Accountability, Management and Contact of our Nationwide Broker Network. Received the Pinnacle Award from Premier Healthcare. Rochester Meat was one of 15 out of over 650 suppliers to receive this award. The criteria included increase in Member/ Product Compliance, Growth in tonnage, Support of training programs for Member Staff and continuing a Positive Business Relationship. JOHN MORRELL & CO. Edina, MN 2000 - 2006 Processor of Fresh and Processed Pork Products. Corporate Accounts Sales Manager - SYSCO Developed the annual SYSCO corporate program and managed all aspects of trade spend. Worked with a network of Regional and District Managers and Brokers servicing 70 SYSCO distribution locations. Grew the processed meats tonnage to over 3,000,000 pounds and fresh pork tonnage to over 4,500,000 pounds of National and Private Label Brand products. SYSCO CORPORATION Houston, TX 1996 - 2000 The Nation's largest Foodservice Distributor Pork Department Manager (1998 - 2000) Managed the programs that drove the distribution of tonnage in excess of 50,000,000 pounds annually of National and Private Label Brand products. Monitored vendor marketing programs and earned income programs that exceeded $75,000,000 annually. Interacted with individual SYSCO Operating Companies in coordination of product positions and market advantages to capture additional business Product Manager Pork (1996 - 1998)
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ADDITIONAL EXPERIENCE KKS CONSULTING Eden Prairie, MN 2009 - Present Consultant to the Meat Industry Consulted with past customers on projects using my industry and product knowledge. I continue to track the USDA markets daily, subscribe to industry publications and participate in discussions in addressing opportunities in the perishable food industry. Continue to network with industry professionals, former co-workers and customers to keep current with the industry.
AMERICAN FOODS GROUP Minneapolis, MN Key Account Sales Rep. ~ Rykoff-Sexton Specific KLEMENT SAUSAGE COMPANY, La Crosse, WI Regional Sales Representative KENRICH FOODS, La Crosse, WI Route Sales Rep. Education University of St. Thomas, Minneapolis, MN 2009 Certificate, Mini MBA
COMMUNITY INVOLVEMENT Career Coach - Volunteer Basis 17 people have landed as a result of my coaching and guidance to date. Currently mentoring 20 people. Eastern Lutheran Job Transition Group Eagan, MN 2011 Co Leader of the group. Networking with Grace Job Transition Group Eden Prairie, MN 2011 Sales and Marketing specific group Minnesota Food and Agriculture Transition Group St. Louis Park, MN 2011 Food and Ag specific group Safe Hands Dog Rescue Minneapolis, MN 2009 - 2010 Volunteered in the rescue and processing of stray dogs for adoption.
