Saat Khoon Maaf - on Social Media

7 KHOON MAAF A Social Media Strategy

COMIC STRIP •

A Facebook comic strip: “Susanna and Her Seven Husbands”

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Each day would focus on the exploits of Susanna (the protagonist of SKF) with one of her partners

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The tone is tongue-in-cheek, to contrast the rather grim tone of the film

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Users can comment and share the strips

SUSANNA KA SWAYAMVAR •

Twitter contest to shortlist one girl and seven guys

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Contest: “#IDerserveASwayamvar because…”

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Once they are shortlisted, the girl connects with all seven guys via G+ Hangouts

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The guys try their best to woo her, but each has to choose a profession: (a) Army Officer, (b) Rockstar, (c) Poet, (d) Spy, (e) Cop, (f) Doctor, and (g) Priest

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The profession dictates their unique style in wooing her

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The final winner gets to take her on a blind date

STOP VIOLENCE •

Susanna is not the one to take things lying down. She believes in giving it back. Although her methods are questionable, the issue isn’t.

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Women facing domestic violence are encouraged to share their plight via PM on the Facebook Page

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Tie up with an NGO fighting for women’s rights and pass on the info to them

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Tips (via posts and infographics) for women how to deal with violence on the streets

VIDEO BLOG

Most fans of Vishal Bhardwaj are film buffs who’d be interested in getting a peek into the making of the movie. An episodic video blog on YouTube/ Vimeo works well.

HUM 07-07 HAIN •

Users born on 7th July are given an opportunity to woo Priyanka Chopra

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Entries are made through the Facebook app created for the purpose

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Winner earns a dinner date with Priyanka

TWITTER -> HANGOUT CONTEST ! ! !

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A Twitter contest, #HangoutWithSKM

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Shortlist 7 winners

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“What are the 7 things needed to be a good husband?”

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Winners get to participate in a Google Hangout with SKM Team/ PC

GOOGLE+ HANGOUT WITH SKM TEAM

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An exclusive G+ Hangout with winners of the Twitter Contest

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Cast and Crew join in

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Post the Hangout, all participants win signed merchandise.

BLOGGER OUTREACH

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Engage film blogs like MoiFightClub and PassionForCinema to write about the film

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Reach out to individual bloggers and amateur reviewers

THANK YOU