Rusty Lopez

Over the years, thousands of savvy Filipino shoppers found their way towards Rusty Lopez boutiques nationwide. Even balikbayans make it a point to include Rusty Lopez in their itinerary. No wonder because one discovers there is no need to navigate farther to find the desired footwear, clothing or accessory. The wide spectrum of shoppers is answered with Rusty Lopez’s wide range of footwear, clothing and accessories assured to fit your budget, answer your needs, satisfy your taste and last for a long time. Rusty Lopez brand enjoys the trust and loyalty of the market having been an established name since 1977. Even with the growing population at an annual rate of over two percent, the Philippines is a compelling market for manufacturers of footwear and Rusty Lopez is blessed to be a pioneer and continues to be one. Rusty Lopez is a proud member of the Philippine Footwear Federation Incorporated or PFFI. ACHIEVEMENTS Rusty Lopez footwear harks to the traditions established by earlier Italian consultants. The local government of Marikina City recognized the exemplary performance of Maritalia Manufacturing Inc., manufacturer of Rusty Lopez footwear, by awarding Maritalia Manufacturing Inc. with the Most Outstanding Small and Medium Entrepreneur (SME) Awards in 2002.

In 1977, Lolito Lopez opened a shoe store by the name of Centropell, in the Cubao Shoe Expo. Almost three decades later, the tandem of Lolito and wife Lily has blossomed and now sit at the helm of a shoe business empire that is renowned for its commitment to the development, manufacturing and marketing of quality, authentic and affordable footwear under the following brands: CENTROPELLE, RUSS and RUSTY LOPEZ. Building on the success of Centropell, the Lopezes positioned Rusty Lopez as the brand name that rivaled the best of what the local shoe industry has to offer. The popularity of the Rusty Lopez brand eventually exceeded the expectations of the holding companies and as a result, holds one of the biggest market shares within the entire local shoe industry. Maritalia Manufacturing Incorporated, which was established on December 17, 1996 and became the official manufacturing arm of the company. It is through the joint efforts of Filipino and Italian shoemakers that Maritelia was born. To give pride and honor to this collaboration, the name “Maritalia” was created by combining Marikina and Italy, “MARI” (Marikina) and “ITALIA” (Italy) thus, forming the word “Maritalia”. Today, MARITALIA sits on a onehectare property on E. Rodriguez Avenue in Sto. Niño, Marikina City. It houses state-of-the-art imported equipment from Italy specifically designed for mass shoe production. Operating at full capacity with 300 workers, Maritalia can produce as many as 24,000 pairs of shoes in a month.

These are just but some of the milestones of the company. Product quality, customer service, and a wide network of manufacturers and distribution channels with a hand on the skillful control of fixed and variable costs are considered keys to the company’s consistent success.

In late December 2003, the Rusty Lopez logo underwent a subtle makeover to achieve a more youthful look. It was just one of the many touches intended to enhance the popular brand. Indeed, Rusty Lopez enjoys an unblemished reputation for quality and affordability with a wide range of footwear and accessories products for its broad market. Its image is untarnished by shoddy workmanship, and is further bolstered by the influence of its Italian and other foreign consultants and the company’s corresponding investments in Italian technology, machine and state-of-the-art equipment.

HISTORY

THE PRODUCT

A year after, Manila FAME, the only Philippine trade show held locally and conforms with accepted international standards, Rusty Lopez brand was accorded the opportunity to interpret the designs of foreign consultant Rene Coster and it did so with great success.

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There is a Rusty Lopez for each and every member of the family. The wide range of merchandise will definitely not leave any member of the family empty handed. The men’s footwear line consists of casual, formal and athletic while the women’s line consists of formal and casual. Complete your outfit and worry no more with Rusty Lopez apparel and accessories. From casual to formal, from outdoor to corporate, you’ll surely find what you need. Oh and don’t forget the children because there’s Rusty Lopez kids too! Rusty Lopez kids have a variety of footwear for the young ones including the basics such as school and casual as well as sporty and formal footwear.

RUSTY LOPEZ QUICK FACTS:

Each brand under the Rusty Lopez group of companies caters to a particular market to assure that the needs of the market are met. Rusty Lopez remains to be the classic. Varied, all-around, and for everyone, that’s what Rusty Lopez is. Men’s, Ladies, Kids, Footwear, Apparel and Accessories, there’s always a good find in Rusty Lopez. The Centro Group houses (1) Centropelle, the highend brand showcasing high-fashion ladies’ footwear, (2) Maritalia, the genuine leather men’s shoes by Rusty Lopez’s very own Maritalia and (3) Bags Unlimited, the newest addition to the group and the company carrying all types of fashionable and highquality bags ranging from casual, evening, school, travel and even laptop bags. Russ is the brand primarily for the youth. Street wear for teens (both boys and girls) is its character. Russ also carries school shoes that are made from synthetic leather. Compared to Centropelle and Rusty Lopez, Russ has a lower price point to be able to reach out to its primary market-the youth. Walk-over is a consignor-based brand which is limited to boys and girls’ school shoes made of synthetic leather. Its affordable price makes it competitive given its consignor-based set-up. Azaleia on the other hand is the company’s franchise from Brazil. Having the working class as its primary market, Azaleia offers ladies’ shoes that vary from casual, formal and evening.

Rusty Lopez, in its early years, was actually a boutique for GARMENTS and not a SHOE store.

Conqueror International is managed by a team of qualified and experienced employees and infused with new blood to keep the company young, alive and innovative. Its various marketing strategies include direct selling to specialty retailers, overseas importers and wholesalers. With its own manufacturing arm, Rusty Lopez is capable of producing the high demand but not sacrificing the quality and competitive, reasonable SRP.

Rusty Lopez is a brand name and not the name of the company owners. Rusty Lopez’ first celebrity model was famed celebrity Aga Muhlach. Rusty Lopez has significantly contributed to the Marikina City Local Government’s production of “The World’s Largest Shoes.

Rusty Lopez boutique in Alimall, Cubao was the first Rusty Lopez boutique. Rusty Lopez is expanding its product line by introducing more hip and up-to-the-minute footwear in addition to its selection of classic shoes that people have come to love through the years. And for the first time in its 33-year-history, Rusty Lopez is joining other fashion-forward brands as it debuts its Holiday 2010 and Summer 2011 Collections at the much-celebrated Philippine Fashion Week on October 29, 2010 at the SM Mall of Asia. Through the years, Rusty Lopez has provided the market with quality and affordable footwear for every member of the family and has steered its shoe designs towards the casual, formal, athletic, outdoor and corporate styles. To date, it holds one of the biggest market shares within the local shoe industry. Lolito Lopez and wife Lily effectively positioned Rusty Lopez as the brand name that rivaled the best of what the local shoe industry had to offer. To date, it has some 2,000 employees from its Marikina factory to its more than 200 stores nationwide. The company’s dynamic growth is simultaneously happening around the country. In fact, it recently launched a branch in Kalibo, Aklan and by November this year, the flagship store in Robinsons Galleria will open its doors to all “shoe-paholics”.

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To be in step with the times, the couple’s 23-year-old daughter, Nicole Lopez, is helping infuse the words ‘fun’ and ‘frills’ to the brand’s new lines. Thus, apart from the basic black shoes, pumps and grey step-ins, Rusty Lopez now has shoe styles and colors that are chic, classy and current. This expands their market, reaching out to young fashionistas. Rusty Lopez is ready to step out into the limelight and straight to the catwalk by joining the 14th Philippine Fashion Week for the first time. During this event, it will unveil a hundred pairs of shoes—its newest pieces with innovative designs. “We created a new line of stylish shoes, without veering away from the standards Rusty Lopez has always been known for—quality footwear at affordable prices. We still have our classic and basic styles that are very popular,” says Mr. Lopez. The company sees to it that style meets comfort in their new line. High-heeled pumps and stilettos may not normally be known for being easy on a woman’s feet, but following the standards of Rusty Lopez, they saw to it that this was possible.

The theme of the show and the collections, billed “Men of Mystery and Women of Strength,” was based on the power of attraction, simplicity, elegance, poise and success. Rusty Lopez’s Holiday Collection includes glamorous, Christmas celebration-worthy ladies’ booties, stilettos, suede pumps, sling-backs, ballet flats as well as elegant and working shoes for men in basic black and gray. The Summer Collection, on the other hand, has sandals, loafers, topsiders and other pieces in different color palettes.

The Women of Strength Collection showcases the power of a woman. There are bejeweled booties, studded stilettos, high-cut sandals for those who love to work hard and party harder. These are the kind of women who have a sense of power, are intelligent and classy. Another segment, inspired by Robert Palmer’s song, Addicted To Love, is called “Woman in Love”. This suggests that even in simple, basic footwear, women can show off their innate

charm and charisma. Pleated cocktail dresses are best worn with pumps, doll shoes and ballet flats that are accessorized with dainty ruffles and bows in the “Women of Intrigue” Collection. Like their male counterpart, these types of women are sharp, driven, have a sense of style and are clever in their craft. “Untamed Woman’s” edgy-cultural and ethnic-looking footwear selection ranges from beaded sandals to gladiator-type shoes that are great when worn with bondage dresses inspired by the 70s cocobanana vibe. “Men of Mystery,” meanwhile, focuses on working leather shoes in patent styles. Models walk the wild side wearing shoes with animal prints. Men will look good, strong and eye-catching but have a sense of mystery—truly, the kind of men women desire. Remember JFK? Rusty Lopez salutes “Men of the Ivy League” with topsiders, boat shoes, sandals and sporty summer pairs for men who are smart, decent and popular but never boastful. These men are educated, sophisticated and refined. The preppy collection showcases ‘comfort shoes’ to emphasize men who are comfortable with their kind of life in their kind of world. The shoes featured in the show suggest that, indeed, men and women of today are in part defined by the style, design and quality of their footwear. It also brings to light that while Rusty Lopez continues to embrace its basic, traditional styles, it takes on another challenge, evolving into a brand with a younger, more fashion-forward vibe.

“We are proud to be a part of the Philippine Fashion Week,” says Nicole who is the Merchandising Officer of the Rusty Lopez Group of Companies. “Now that we have enhanced our line with styles and designs that are chic, classy and current, we can say that Rusty Lopez is in step with the times and is walking a new, exciting direction.” There is today a growing following on the use of magnets for health purposes. Many believe that magnets, when placed on or near the body, can help relieve a person of pain, stress, headaches, fatigue and anxiety problems. This is called magnet therapy and it

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is actually the magnetic energy, not the magnet itself that is responsible for the cure.

But what is news for us is already an established practice thousands of years ago. The oldest known usage is in Africa, where magnetite has been found to have been used in potions, food and topical applications. Then there were the Ancient Greeks who believed in the therapeutic powers of magnetic rocks. Hebrews, Arabs, Indians, Egyptians, and Chinese civilizations have also relied on the health benefits natural magnets. Today, magnets can be found in products like jewelry, body wraps and braces, mattress pads, and cushions. Applying the same principles, the research and development team of Rusty Lopez came up with a new collection of Magnet Therapy Shoes. The design features magnets on the insole, located on the heel and near your foot’s arch. It is secured in place with a silicone rubber that functions as cushion for greater comfort. Rusty Lopez Magnet Therapy Shoes are priced from P2,199.95 to P2,499.95 and come in 12 classic styles. CATEGORY

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