Rolex PPt

Group D S M EBADUL HAQUE ID # 1030995090 Sabrina Sharmin Tamanna ID # 1020095090 DELARA FAROOQ ID # 1020299090 MRIDHA MD. ARIFUZZAMAN ID # 1030171090 Md.SADIQUR RAHMAN ID # 1020484090

INTRODUCTION

AIM The aim of the presentation is to give you a brief idea about Marketing keeping ROLEX as a role model

SCOPE •All about Marketing •Marketing Development of Rolex •SWOT analysis of Rolex •Conclusion •Q/A

All About Marketing Mind Space Target Market Reinforcement WOW Factor

Marketing Development Of Rolex

MARKET DEVELOPMENT OF ROLEX •TARGET MARKET SELECTION •MARKETTING STRATEGY •CONNECTING WITH CONSUMERS •MARKETING STRATEGIES FOR COMPETITIVE ADVANTAGE

Marketing Intermediari es

Competitors Marketing Analysis

MARKET POSITIONING Product Marketing Implementation

Price

Customer Value & Relationships

Targeting

Differentiation

Place

Marketing Planning

Segmentation

Positioning

Promotion

Suppliers

Marketing Control

Publics

MARKETING STRATEGY and MARKETING MIX

MARKETTING STRATEGY Business Strategy Focus Introduce New Product

Introducing new product Pricing Strategy HIGH

Product Quality

MEDIUM

LOW

Premium Strategy

High Level Strategy

Super Value Strategy

HIGH

Over Charging Strategy

Medium Value strategy

Good Value Strategy

MEDIUM

Rip Off Strategy

False Economy Strategy

Economy Strategy

LOW

Price

The company operates in the niche market with “Premium Price Strategy”

CONNECTING WITH CONSUMERS Market Communication Occupy Mind space

MARKETING STRATEGIES FOR COMPETITIVE ADVANTAGE Promotion Branding Celebrity

Naomi Campbell

Michelle Obama

Brad Pitt

Leonardo di Caprio

Sylvester Stallone

Kareena Kapoor

Watch Models

Rolex has three watch lines: Oyster Perpetual Professional

Marketing Management Philosophies Production Concept Focus wide distribution, High Volume Selling Concept

Focus make-and-sell philosophy It is not applicable on Rolex

Product Concept

Focus Quality, Performance, Features

To some extent ,we can say that Rolex pursues this philosophy

Marketing Concept Focus Customer centered

Four pillars Target Market Customer needs Integrated market Profitability

SWOT Analysis

Strengths • Commitment to Excellence Quality • Reputation • Manage demand • Swiss-Made • Mechanical Movement • Loyal customers • Strong brand equity • Advertising

Weaknesses

• Style limitations • High price limits market • Technology is not accurate • Low R&D • Low market share • Poor supply chain

Opportunities

• Expansion of Luxury Brands • Maintain Exclusivity of Brand • Desirability Diminished Relative to other Luxury Brands • Emerging markets and expansion abroad

Threats • • • • • • • •

Competition Cheaper technology Economic slowdown External changes (government, politics, taxes, etc) Exchange rate fluctuations Lower cost competitors or imports Price wars Product substitution

Conclusion Rolex become symbol of the Reliability and Prestige.

Thank You

Q/A