Resumen Plan de Negocio - Comercializadora Pio-Pio

 

IHQPIPWPJ PÉAHIAJ GO^TGQLTILF @GF SLFFG GO^TGH@IOIGHPJ Y GO^TGQLTIQOJ

^FLH @G HGKJAIJQ TGQWOGH GMGAWPISJ AJHAG^PJ @GF HGKJAIJ Hjodrg Ajograilf= Ajograilfizl`jrl ^ij-^ij ^rj`uatj j Qgrviaij= @istridui`jrl `g pjffjs Jdmgtivj Kghgrlf= Tglfizlr uh pflh `g hgkjaij plrl uhl `istridui`jrl `g pjffjs `g fl oìs ñptiol alfi`l`, prgaijs y sgrviaij. Jdmgtivjs gspgaïciajs= - Ajhc Ajhcjr jrol olrr uh krupj krupj `g ihvg ihvgrsi rsijh jhis istl tlss qu qug g gs gsté téh h ihtg ihtgrg rgsl sl`js `js gh gf hgkj hgkjai aij j plrl cihlhailr ajh rgaursjs prjpijs, aré`itj ^YOG j ihvgrsiñh ajh jtrjs sjaijs - @gtg @gtgro roih ihlr lr ffl l pf pflz lzl l j ffuk uklr lr ` `g g udia udiala laiñ iñh h - Jcrgag rgagrr prj` prj`ua uattjs `g gx gxag agffgh ghttg alfi alfi`l `l`, `, sg sgrv rvia iaij ij y hjro hjrols ls `g biki bikigh ghg g y sgkuri`l` plrl sltisclagr gf ogral`j fjalf Fjalfizlaiñh= Fl `istridui`jrl sg udial gh fl zjhl urdlhl `g Kul`lflmlrl `g Dukl qug sg ghaughtrl gh gf `gplrtloghtj `gf Slffg `gf Alual, Ajfjodil. = pug`gh Hu Hugs gsttrj rjssghajhtrlr afig afight htgs gshugstrjs l` l`go goìs ìsprj`uatjs `g aj ajht htlr lr `icgrghtgs aj ajh h lo lopf pfi ils y oj oj`g `grh rhls ls Ihhjvlaiñh ihstlflaijhgs gh prgsghtlaijhgs yl qug sg jcrgagh= -

Gvgh Gvghtj tjss `g rrga gagt gtls ls ffist istls ls p plr lrl l aj ajai aihl hlrr j ls lslr  lr  ^jra ^jraij ijhg hgss `g p pjf jffj fj l lff ku kust stj j `g `gff aj ajhsu hsuoi oi`jr  `jr  ^rgajai`js Lf hl hltu turl rlff ght ghtgr grj jjg gh h pjr pjrai aijh jhgs gs Qgrv Qgrvia iaij ij l `j `joi oiai aififij j `g 3=>> 3=>> l l.o .o.. l 3 3=> =>> > p. p.o. o. Lsgs sgsjr jrïïls ajoj rgagt gtl ls, ajhsg sgmmjs y gvgh ghttjs ajhtlh` h`j j aj ajh h pgrs rsj jhlf alplaitl`j Cjog joghtlr ajo joj j al`ghl `g ajopgtitivi`l` fjs afýst stg grg rgss dlsl`l gh fl ajjpgrlaiñh `g fjs oigodrjs

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Jdmgtivjs `gf prj`uatj= - @lr l ajhja jag gr hug hugstrj prj`u `uaatj utifizlh lh` `j alo lopl plül ülss `g prj rjo ojaiñh y pudfiai`l` gh fjs `js priogrjs ogsgs l trlvés `g vjflhtgs, og`ij rl`ilf y `gkustlaijhgs gh gf puhtj `g vghtl - Ajhtla Ajhtlatlr tlr l ajrtj ajrtj pfl pflzj zj fjs h hugvj ugvjss afi afight ghtgs gs uti utifiz fizlh` lh`j j fls rg` rg`gs gs sja sjailf ilfgs gs plr plrl l jcrgagrfgs fls tgh`ghails `gf prj`uatj - Jcrgag Jcrgagrr sgrviai sgrviaijs js `g ls lsgsj gsjrïl rïl p plrl lrl af afigh ightgs tgs gspgai gspgailfg lfgss gh uh og`il og`ilhj hj pflzj pflzj - Gh uh lüj pjsi pjsiai aijhl jhlrh rhjs js gh gf ogr ogral al`j `j ajo ajoj j fl `ist `istri ridui dui`j `jrl rl qug jc jcrga rgag g gf ogmjr pjffj `g fl aiu`l`

Musticialaiñh `gf prjygatj= ^lrl lprjxiolrsg lprjxiolrsg lf `gslrrj `gslrrjffj ffj `gf hgkjai hgkjaij j sg pghsñ gh fls pgrsjhls qug ajhsuogh pjffj yl sgl l `ilrij j sgolhlf pugstj qug gs uh prj`uatj cuh`loghtlf gh fl alhlstl cloifilr. Kul`lf Kul `lflml lmlrl rl `g Duk Dukl l aughtl aughtl ajh vlri vlrils ls `is `istri tridui dui`jr `jrls ls fja fjalfi lfizl` zl`ls ls gh `icgrg `icgrghtg htgss sgatjrgs, sigh`j fls prihaiplfgs gh sus `js klfgrïls Fl Aghtrlf y Fl Qltéfitg, pgrj éstls hj jcrgagh gf pjffj ajoj tghgojs pflhgl`j vgh`gr yl qug gh su krlh olyjrïl gs aru`j y hlturlf. Gstg hgkjaij sg prjygatl ajoj uhl hugvl lftgrhltivl plrl ffgvlr gf prj`uatj `g fl ogmjr cjrol auopfigh`j ajh lspgatjs `g bikighg, sldjr, alfi`l`, vlrig`l` y gajhjoïl.  Lhtgag`ghtgs= Gh Ajfjodil gf ajhsuoj pgr aìpitl `g fl alrhg `g pjffj bl tghi`j uhl iopjrtlhtg gvjfuaiñh gh fl ýftiol `éal`l, `urlhtg gstg pgrïj`j gf ihargoghtj bl si`j `g u eifjkrloj gh prjog`ij pjr lüj. Fl alrhg `g pjffj prgsghtl ouabls vghtlmls ajoj gf oghjr ajstj crghtg l fls jtrls lftgrhltivls, gs ajhsi`grl`l uhl alrhg dflhal y pjr fj tlhtj oìs slfu`ldfg gh rgflaiñh ajh fls alrhgs rjmls y su prgplrlaiñh pug`g sgr `g ouabls olhgrls. Gh fl aiu`l` `g Kul`lflmlrl `g Dukl sg jcrgag `g cjrol sioiflr gstg prj`uatj gh `istridui`jrls `g alrhgs, pjffj, klfgrïls, tigh`ls y supgrogral`js.   ^JPGHAILF @G OGTAL@JQ GH AICTLQ Qgkýh CGHLSI gf ogral`j hlaijhlf `g pjffjs prgsghtl gstl`ïstials `g ajhsuoj pgr aìpitl gh luoghtj5 plrl gf lüj 4>>2 su ajhsuoj sg ghajhtrldl gh % l trlvés `g uh aré`itj sjfiaitl`j gh uhl ghti`l` cihlhaigrl qug cjoghtg fls ^YOGQ. ^TJYGAAIJHGQ @G SGHPLQ Qg prgsghtl l ajhtihulaiñh fjs ihkrgsjs pjr fïhgls `g prj`uatjs qug jcgrtl fl `istridui`jrl gh gf priogr lüj pjr sgogstrgs=

Aul`rj `g Ihkrgsjs ^rgvistjs gh pgsjs ($)  ^riogr Qgogstrg Fïhgls `g prj`uatjs ^jffj aru`j pjr fidrls $2.;>>.>>> ^jffj aru`j ghtgrj $0.4>>.>>> ^rgajai`js pjr dlh`gmls $0.3>>.>>> Sïsagrls gh dlh`gmls $ 2>>.>>> Dlh`gml `g pjffj $4.0>>.>>> lplhl`j Goduti`js `g pjffj $4.>.>>> J trjs abjrizj)

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Qgkuh`j Qgogstrg $9.7>>.>>> $0.;>>.>>> $7.7>>.>>> $>.>>> $4.9>>.>>> $4.7>>.>>> $4.1>>.>>>

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AJHAFWQIJHGQ CIHLHAIGTLQ Y GSLFWLAIÑH @G SILDIFI@L@ Cihlhaigrls= Qg tighg tighgh h gh aughtl aughtl gf Slfjr ^rgsght ^rgsghtg g Hgtj (S^H) qug `gdg sgr olyjr  l >, Plsl Ihtgrhl `g Tgtjrhj (PIT) qug `gdg sgr olyjr l fl Plsl `g @gsaughtj y fl rlzñh Dghgciaij/Ajstj qug `gdg sgr olyjr l >> tjhgfl`ls pjr lüj l oìs `g uh oiffñh latulfoghtg y gs pjr gffj qug gxistg uhl alplai`l` ihstlfl`l plrl prj`uair fjs pjffjs y bugvjs y ldlstgagr gf ogral`j hlaijhlf. 

LHÌFIQIQ @GF OGTAL@J= Qg bl ajhsi`grl`j qug fl pjdflaiñh `g Kul`lflmlrl `g Dukl prgsghtl dughl `golh`l `g gstg prj`uatj gh téroihjs kghgrlfgs yl qug gf pjffj gs `g ajhsuoj cloifilr gh fls g`l`gs ihclhtif, muvghif y l`uftl. Gf prj` prj`uat uatj j sg ajo ajogr grai ailf lfiz izlr lrì ì l afig afight htgs gs `gc `gcih ihi` i`js js ajo ajoj j bj bjkl klrgs rgs,, rg rgst stlu lurlh rlhtg tgs, s, lsl`grjs y tigh`ls. ^jr sgr ajhsi`grl`j gf pjffj uh prj`uatj dìsiaj gh fl alhlstl cloifilr `g tj`js fjs gstrltjs y pjr fls djh`l`gs hutriaijhlfgs, fls pgrsjhls qug ajhsuogh gstg prj`uatj pug`gh i`ghticialrsg ajoj hiüjs, l`jfgsaghtgs, mñvghgs, l`uftjs y lhailhjs. LHÌFIQIQ @G FL AJO^GPGHAIL= Fl `istridui`jrl gstì udial`l gh gf aghtrj `g fl aiu`l` ajh lopfils y oj`grhls ihstlflaijhgs, sih godlrkj, gh fl aiu`l` sg ghaughtrlh jtrls ajograilfizl`jrls `jtl`ls `g dughl fjkïstial y pjsiaijhloightj gh gf ogral`j qug ghtrg gffls tghgojs= @IQPTIDWI @IQPTI DWI@JT @JTL L @G ^JFFJ ^JFFJ Y ^GQ ^GQAL@ AL@J J GF OLTIHG OLTIHGTJ TJ (Lf (Lfiog ioghtj htjss prgajai prgajai`js `js,, bugvjs, olrisajs, pgsal`js y pjffjs aru`js) Alrrgrl 9 (7>> vjflhtgs)

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Al`l prj`uatj `gdg tghgr lsjail`j fl pjsiaiñh lrlhagflril `g Iopjrtlaiñh /Gxpjrtlaiñh ‖PFA‟. (GQPIOG WHL ^TJYGAAIÑH @G SGHPLQ ^JT FJ OGHJQ @G WH LÜJ OGQ L OGQ)

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OJ@WFJ= J^GTLAIÑH J^GTLAIJH CIABL PÉAHIAL @GF ^TJ@WAPJ J QGTSIAIJ= Gf pjffj ajhtighg prjtgïhls `g lftj vlfjr dijfñkiaj qug ihtgrvighgh gh fl cjrolaiñh, rgplrlaiñh `g fl pigf, fjs tgmi`js y fjs oýsaufjs. Gf lplrtl`j téahiaj `g fl ajograilfizlaiñh `gf prj`uatj plrtg `gf pflhtgloightj `g trgs krlh`gs clatjrgs= clatjrgs= fl `gsaripaiñh `gf prj`uatj, prj`uatj, alrlatgrïst alrlatgrïstials ials `g lfolag lfolaghloigh hloightj tj y fls kghgrlfi`l`gs `gf prjagsj fjkïstiaj. Gh priogr fuklr, fl alrhg `g pjffj prjvighg `g oltl`grjs lutjrizl`js ajoj gf Oihistgrij `g ^rjtgaaiñh Qjailf, gf Ihstitutj Hlaijhlf `g Og`ialoghtjs y Lfioghtjs IHSIOL. Hj sg gstldfgagrìh gstìh`lrgs `g ajoprl `gf pjffj l fl goprgsl pjr pgsj j rlzl, gf rgquisitj ih`ispghsldfg gs fl alfi`l` y crgsaurl `g fls pigzls l`quiri`ls klrlhtizl`ls ajh fjs agrticial`js `g alfi`l` `gf prjvgg`jr. IHCJTOLAIÑH HWPTIAIJHLF= Buog`l` ;4%, ^rjtgïhl 4>% y Krls 3%. Gf lfolaghloightj y rìh sg rgajoigh`l ajhsuoir fl 02 bjrls bj rls `g `gsp spués ués yl gs qug qugdìsialoghtg hu hugst gstrjs rjs afig afrgcrikgrl`j ight htgs gs rg rgai aidi dirìh uh pj pjffffj j `g gxa gxagf gfgh ghtg tg alrhg alfifi`l al `l`, `, l`gaul`loghtg olhipufl`j y `gf qug sg klrlhtizl bl si`j rgspgtl`l fl al`ghl `g crïj, l trlvés `g ñptiols téahials `g rgcrikgrlaiñh y ajhkgflaiñh qug gxikgh olhtghgr fl alrhg `gf lhiolf yl slaricial`j ghtrg tgopgrlturls `g >¾A y 3¾A. ^lrl fjs prgajai`js y goduti`js fjs aulfgs rgquigrgh `g uh prjagsj `g l`itivjs gspgailfgs gs cuh`loghtlf fls cgabls `g vghaioightj `gf prj`uatj. Fls ihstlflaijhgs ajhsistgh gh uh fjalf lajh`iaijhl`j plrl fl l`oihistrlaiñh `g fjs prja prjags gsjs js y ajh ajh fjs fjs sist sistgo gols ls ih`i ih`ial al`j `jss pl plrl rl gf lfol lfolag aghl hlmg mg `g fjs fjs pr prj` j`ua uatj tjss pgrga pg rgag`g g`grjs rjs ajh aì aìol olrl rlss rgc rgcri rikgr kgrl` l`ls ls qu qug g ol olht htig ighg hgh h fj fjss pr prj` j`uat uatjs js gh `iab `iabls ls tgopgrlturls, l`goìs aughtl ajh gsplaijs plrl fl jciaihl, ojstrl`jrgs, ajaihl y uh dlüj qug pgroitg gf `gsgopgüj hjrolf `g fls cuhaijhgs.

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GQPL@J @G @GQLTTJFFJ= Fl ih`ust ih`ustril ril lvïajfl gh Ajfjodi Ajfjodil l gs uhj `g fjs sgatjr sgatjrgs gs `g krlh ojvioightj ‖gs uh sgatjr gh `ñh`g hj sg `ugrog‟, l fl gxpgatltivl gstìh fjs `icgrghtgs `gtlffgs gh gf prj`uatj y gs lsï ajoj fls `icgrghtgs `istridui`jrls `g pjffj aru`j, prgajai`j y goduti`js ajopitgh pjr jcrgagr fl ogmjr alfi`l` y gf ogmjr prgaij qug jsaifl pjr `icgrghtgs clatjrgs. @ghtrj `g fls ogmjrgs `istridui`jrls l hivgf hlaijhlf ghajhtrlojs ^jffjs Dualhgrj, Ola ^jffj, ^jffj Lh`ihj y `g fl ajopgtghail `irgatl gh fl aiu`l` `g Kul`lflmlrl `g Dukl gstìh ^jffjs Alpgtj, ^jffjs Fl Alopiül y @istridui`jrl Iopgrilf. ^lrl hugstrl `istridui`jrl ajoj lvlhag tghgojs tj`ls fls prgsghtlaijhgs `g pjffj aru`j y fistj plrl ajhsuoir ajoj tlodiéh gf sgrviaij, alfi`l` y lsgsjrïls plrl tj`js hugstrjs afightgs.

^TJAGQJ @G IO^FGOGHPLAIÑH @GF HGKJAIJ Al`l uhl `g fls clsgs plrl rglfizlr gf prjygatj tighg ajoj cihlfi`l` cihlfi`l` hj sñfj jcrgagr uh di digh gh sj sjai ailf lf,, gajh gajhño ñoia iaj j y rgh rghtl tldf dfg g sihj sihj fl hl hltu turlf rlfgz gzl l fg fgkl klff plrl plrl gh ghcj cjal alrfl rfl gh fl flss prijri`l`gs `gf hgkjaij Fls gstrltgkils l utifizlr sjh= `g goprgsl, olregtihk, pudfiai`l`, argltivl y `g og`ijs5 gf pflh `g ogral`gj sg gstldfgagh gf ogral`j ogtl, jcgrtl `g sgrviaijs, ajopfgoghtlr  pjsi pj siai aiñh ñh aj ajop opgt gtititiv ivl l `gh `ghtr trj j `g `gff og ogra ral` l`j, j, gvlf gvlful ulrr fjs alh alhlf lfgs gs `g `ist `istri ridua duaiñ iñh h y gstruaturlr lftgrhltivls plrl fl prjojaiñh `g prj`uatj. Gh gf pflh pflh fjkï fjkïst stia iaj j sg tigh tighg g gh augh aughtl tl fl udia udiala laiñ iñh, h, cfum cfumjk jkrl rlol ol y og og`i `i`l `lss `g gvlfulaiñh. ^lrl gf pflh buolhj sg blag fl gstruaturl jrklhizlaijhlf gf gstu`ij `g prjagsj `g fl jpgrlaiñh y sg cimlh fjs pugstjs. Y gf prjagsj oìs gstruaturl`j `gf prjygatj gs gf pflh cihlhaigrj pjrqug gh éstg sg lhlfizl gf cfumj `g alml y sg gstiol fl rghtldifi`l` hgagslril plrl su gstu`ij blfflh`j gf puhtj `g gquifidrij y pgrolhghail gh gf ogral`j.

HGAGQI@L@GQ Y TG\WGTIOIGHPJQ Gh uh prihaipij fjs rgqugrioightjs gstlrìh gh gf fjalf ajograilf y plrl gffj tghgojs= - Qitij udial`j gh gf aghtrj `g fl aiu`l` - Ajhkgfl`jrgs - Ojstrl`jr - Dìsaufl - Wtghsifijs plrl ajrtg `g alrhgs - Ogsñh gh lagrj ihjxi`ldfg - Olhkugrls 9

 

- Gquipjs `g jciaihl= Alml rgkistrl`jrl, gsaritjrij, siffls, lrabivl`jr, vghtifl`jr, gstlhtgs, fìoplrls - Gquipjs `g ajouhialaiñh= Ajoputl`jr, ioprgsjrl, tgfécjhjs cimj y agfuflr  - Fl olhj `g jdrl rgqugri`l plrl ihiailr gf hgkjaij sjh trgs pgrsjhls y - Gf prgsupugstj ihiailf gs `g lprjxiol`loghtg $4>.>>>.>>>

AJQPJQ @G ^TJ@WAAIJH AJQPJQ @G ^TJ@WAAIJH= Fl sikuightg gs fl rgflaiñh `g fjs prgaijs `g ajoprl fjs prj`uatjs qug sg jcrgagh pjr fidrl j uhi`l` sgkýh gf alsj=

^TJ@WAPJ ^jffj ghtgrj ^grhifgs  Lfls ^gabukls Ousfjs Dlh`gml vïsagrls Dlh`gml abufgtls Abjrizjs `g pjffj pjr 7 uhi`l`gs Ojfipjffj Qlfabiabñh pjffj

^TGAIJ FIDTL (F) J WHI@L@ (W) $ 4.1>> (F) 4.> (F) 4.> (F) 1.> (F) 4.9>> (F) > (W) 7.>>> (W) 7.> (W) (W) 4.2>> (W)

Fjs slflrijs lf ihiailr gf prjygatj sg gstldfgagh lsï=  L`oihistrl`jr $97>.>>> oghsulfgs l`goìs `g sus prgstlaijhgs sjailfgs y lcifilaiñh l fl sgkuri`l` sjailf y fjs jtrjs `js gopfgl`js $2>>.>>> ajh fjs oisojs dghgciaijs. Qg `gdgh alhagflr gf lrrgh`loightj pjr vlfjr `g $1>>.>>> oghsulfgs y Ajstj Ajs tj lpr lprjxio jxiol`j l`j `g sgrviai sgrviaijs js pýd pýdfia fiajs js y klstjs klstjs `g olhtgh olhtghioi ioight ghtj j pjr $7>> $7>>.>> .>>> > oghsulfgs Qg gspgrl qug gf pjraghtlmg `g utifi`l` sgl pjr fj oghjs `gf 0>% oghsulf sjdrg fls vghtls.

IHCTLGQPTWAPWTL= OJDIFILTIJ Y JPTJQ G\WI^JQ

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