Resumen Distribution Systems

RESUMEN DISTRIBUTION SYSTEMS

JULIO CESAR MICOLTA VALENTIERRA

SENA CENTRO DE LOGISTICA Y PROMOCION ECO TURISTICA REGIONAL MAGDALENA

GESTIÓN LOGÍSTICA (1017082) RUTA (402084)

BOGOTA D.C 2016 RESUMEN DISTRIBUTION SYSTEMS

JULIO CESAR MICOLTA VALENTIERRA

INSTRUCTOR: RICARDO ALFONSO CHINCHILLA IBARRA

SENA CENTRO DE LOGISTICA Y PROMOCION ECO TURISTICA REGIONAL MAGDALENA

GESTIÓN LOGÍSTICA (1017082) RUTA (402084)

BOGOTA D.C 2016

RESUMEN DISTRIBUTION SYSTEMS

It is a business structure and interdependent organizations ranging from the point of origin of the product to the consumer. A distribution channel consists of individuals and companies involved in the transfer of ownership of a product as it passes from the manufacturer to the end consumer or industrial user. AGENT

WHOLESALER CHANNEL AGENT BROKER

WHOLESALERWHOLESALER

RETAILER

LONG INDIRECT CHANNE

RETAILER INDIRECT CHANNEL SHORT DIRECT CHANNEL

RETAILER

FINAL CONSUMER

PROVIDER

SOURCES OF RAW MATER

PRODUCER

General Structure Distribution channels

L

CONSUMERS END

Physicist Production Control

The above is the general structure of distribution channels present in all distribution networks and used by different Promotión companies to make available to the final consumer products and services. Furthermore, the distribution channels require updates evolve and processes as a result of the changes occurring in the environment. Negotiation Financing RETAIL Risk

1. Functions flows distribution channels

Order Payent

Physicist Production Control Promotión Negotiation

Physicist

MAYORIST

Financing

Production Control Promotión

Order Payent

Negotiation Financing Risk Order Payent

FUNCTIONS OF DISTRIBUTION CHANNELS

PRODUCER

The following graph shows the different functions performed channel members shown sequentially.

DISTRIBUTION CHANNELS

2. characteristics that identify distribution channels

Estructure of Distribution Channels

DISTRIBUTION CHANNELS DIRECT

INVESTIGATE

LENGTH

FUNCTIONS

PROMOTE

FEATURES INDIRECT

SHORT

NEGOTIATE

FINANCE

LONG AGENT

INTENSITY

TYPE

RETAIL

EXCLUSIVE

CRITERIA OF SELECTION PRODUCT CONTROL

EXTENSIVE

WHOLESALER SELECTIVE

INTENSIVE

COSTS MARKET COVERAGE