Resumen Distribution Systems (1)

RESUMEN DISTRIBUTION SYSTEMS

WALTER JAVIER CEBALLOS LOPEZ

SERVICIO NACIONAL DE APRENDIZAJE (SENA) TECNOLOGO EN GESTIÓN LOGÍSTICA – (1181749) SANTIAGO DE CALI (VALLE DEL CAUCA) 2017

RESUMEN DISTRIBUTION SYSTEMS

WALTER JAVIER CEBALLOS LOPEZ

YOLANDA TORRES CALDERON Logistics Management Instructor

SERVICIO NACIONAL DE APRENDIZAJE (SENA) TECNOLOGO EN GESTIÓN LOGÍSTICA - (1181749) SANTIAGO DE CALI (VALLE DEL CAUCA) 2017

INTRODUCTION

The starting point for selecting the most effective distribution channel plan lies in the clear identification of the market objective. In addition, each market must be analyzed to determine the cost of providing distribution channel services. Customers value highly the service derived from a strategy and policy according to the marketing plan of the organizations, but at the time of making their purchase, opted for the product of the competition whose costs were much lower, because the cost of Distribution was smaller in longer times. Competition reflected this savings in costs to customers with cheaper prices.

In today's economy, most products do not sell their goods directly to end users, among them and users are in a number of intermediaries who perform various functions and bear different names. Intermediary marketers: Wholesalers and retailers, buy, acquire the rights and re-sell the merchandise. Intermediaries’ agents: brokers, representatives of manufacturers and sales agents, look for customers and can negotiate a number of the producer but do not acquire the rights of the goods. Facilitators: transport companies, warehouses, and banks and advertising agencies, assist in the distribution but do not acquire the rights of the goods, nor negotiate purchases or sales.

EXPORT LOGISTICS

TRANSPORT TRANSPORT TIENDA DON PEPE

MARKETING PLAN

SHOPPING PLAN WITH SUPPLIERS DISTRIBUTION POINT OF SALE

PLAN

CENTER OF

DELIVERY TIMES

The delivery time is between 6 and 7 days.

FINAL CLIENT

Understand from the time the order order is generated, the production lot is made, WHOLE and the ground transportation time to the customer. FINAL SALER CLIENT CLIENT

INDUSTRI AL FACTORY

FINAL CLIENT

Supermarkets

Colombian importer distributors

Stores

CHOTA MARSA N

Colombi a

Wholesaler Colombian

Retailer Informal

VALUE CHAIN CATERING TECHNOLOGICAL DEVELOPMENT

HUMAN RESOURCES COMPANY INFRASTRUCTURE INTERNAL LOGISTICS

OPERATIONS

EXTERNAL LOGISTICS

MARKETIN AND SALES

SERVICES

CONCLUDING

Decisions about distribution channels give products the benefits of place and time benefits to the consumer. The beneficial of place refers to the fact of taking a product near the consumer so that it does not have to travel great distances to obtain it and thus satisfy a necessity.