SEO Marketing Analyst -Create strategic SEO plans for top tier hotel brands -Research & target appropriate keywords ...
Michael Campolattano 224 Doe Run Drive Winter Garden, FL 34787 561.400.2179
[email protected]
Profile A creative and hardworking SEO & web development professional focused on growing in the field of search marketing, web development and social media. Strong written and oral communication skills with an ability to develop software and web applications fast and for below market prices
Skills Summary
Web Development Management Report Preparation Search Engine Optimization Outsource Team Building
Social Media Marketing Software Development Outsource Development Lead Marketing & Sales
Website Design Web Analytics Reputation Management Brand Awareness
Professional Experience
SEO Marketing Analyst TravelClick Privately Held; 501-1000 employees; Hospitality industry
November 2011 – Present (8 months)
-Create strategic SEO plans for top tier hotel brands -Research & target appropriate keywords / key terms -Analyze competitive landscape & market focus -Manage SEO Strategy implementations -Educate/Discuss strategy with clients, or internally, to create continuity between the client’s needs and SEO best practices -Document & Communicate SEO best practices company wide. -Weekly reporting to management on project statuses, escalations, workflow & more -Assisted in developing repeatable processes allowing for increased internal SEO team efficiencies. Manage Internal Product Development - SEO Department TravelClick Privately Held; 501-1000 employees; Hospitality industry
November 2011 – Present (8 months)
-Manage a team of Core software developers in USA, India, Pakistan and the Ukraine -Led the creation, development & deployment of a Web based Application designed to
Michael Campolattano automate SEO team processes -Managed Google API Analytics Migrations to update reporting tool sets -Keep monthly developmental run rate below market values -Recruit, Interview and hire outsource developers, designers and admin support staff -Create monthly expense reports for management review -Reverse Mentor Executive staff on current technologies and behaviors
Director of Marketing HNS Limited September 2010 – October 2011 (1 year 2 months) Orlando, Florida Area
-Manage the reputation and branding for company and its subsidiary brands. -Manage Advanced Data Analytics focusing on a better Understanding of Search Performance -Develop & maintain online marketing strategies aligning SEO, SMO & PPC -Manage and maintain offsite SEO content -Manage and grow social media profiles -Responsible for finding and managing corporate partnerships -Created & maintained external ecommerce websites VP of Online Marketing CarTHINK / CarShotz Privately Held; 201-500 employees; Automotive industry
August 2008 – September 2010 (2 years 2 months) West Palm Beach, Florida Area
-Developed online marketing strategies -Build & train SEO, SMO & PPC teams -Developed community engagement and reputation management strategies. -Led Product Management for Search Marketing division -Improved profitability through managed brand development & strategic planning -Oversaw search marketing division
Online Marketing Director Precision Acura of Princeton Privately Held; 51-200 employees; Automotive industry
November 2006 – July 2008 (1 year 9 months) Greater New York City Area
-Establish online marketing strategies -Develop & document search marketing efforts focused on automotive SEO research -Build social engagement strategies. -Coordinated customer centric processes designed to improve customer experiences -Trained and managed Internet sales team
SOUTHERN COLLEGE OF BUSINESS Associates degree, Business with an emphasis on Marketing 1995 – 2000
Additional Information Interests: Search Marketing, Google Search Marketing, Bing Search Marketing,SEO,SEM and online Search Marketing, football, writing, reading, cooking,spending time with family, new technology, web development, Search Marketing Consulting, Search Engine
224 Doe Run Drive Winter Garde, FL 34787 561.400.2179
[email protected] Page 2
Michael Campolattano Optimization, Social Media Optimization, Personal Branding, Corporate Branding, Search marketing, SEO, Google SEO, White hat SEO, Link Building, Search Marketing best practices, Web Development,internal web development, outsource web development, agile web development, low cost web development.
224 Doe Run Drive Winter Garde, FL 34787 561.400.2179
[email protected] Page 3
