Resume Director Ecommerce Marketing

Jay Hofkamp 406 Prairie Grass Court ● Hartland, WI 53029 ● (262) 361-4348 ● [email protected] ● www.jayhofkamp.com

PROFESSIONAL PROFILE Results driven marketing executive with 15 years experience leading ecommerce and multi-channel marketing, sales, and operations in highly competitive markets. Proven ability to develop highly effective and measurable strategies to drive revenue growth, build market presence, increase customer acquisition, and expand brand awareness. Core Strengths

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Customer Acquisition & Retention Strategic Planning Brand Launch / Position Search Engine Marketing Search Engine Optimization Affiliate Marketing Email Marketing

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Social Media Marketing Catalog/Direct Marketing Product Development Project Management Online Analytics Website Platforms/Shopping Cart Systems Website Design, Development, and Usability

EXPERIENCE Director of Ecommerce Wisconsin Food Gift Company, LLC. Sun Prairie, Wisconsin 2007 to 2009 Established and executed ecommerce marketing, sales and operations directives for a direct marketing and wholesale company of food gifts. Developed strategic marketing plans, promotional plans, forecasts and budgets to grow revenue, customer file, and brand awareness through online and integrated marketing efforts with the catalog and direct sales divisions. • Increased online sales 168% with visitor traffic growing 189% in a two year period: • Search engine marketing sales increased over 250%. • Organic search engine sales growth up 440%. • Email marketing sales gained 196%. • Developed a successful affiliate marketing program offering compelling marketing materials and attracting top affiliates resulting in over 200% sales growth. • Identified, developed, and launched a new product line (1800FoodGifts.com) expanding sales 18%. • Directed the design and implementation of a load balanced web server farm substantially improving scalability, security and providing 99.9% availability. • Developed and implemented a successful drop-ship program expanding sales and overall reach through Macys.com, Target.com and Overstock.com. Director of Marketing BuySeasons, Inc. (BuyCostumes.com) New Berlin, Wisconsin 2005 to 2007 Oversaw all marketing and sales activities in the U.S. and 45 International countries including overall strategies, forecasts, and budgets for the largest online retailer of costumes and party supplies. Managed online and catalog marketing planning, media planning, brand building, communications, product development, research, and measurement of all advertising and promotional campaigns. • Delivered 149% sales growth from $16.5 million in ’04 to over $41 million by end of ’06: • Search engine marketing sales up 337%. • Email marketing sales gained 738%. • Award winning affiliate marketing program with sales growth over 221%. • Over 230% growth in catalog sales. • Managed a $5 million marketing budget while increasing the overall marketing ROAS (Return on Advertising Spend) by 15%. • Implemented one of the first innovative retail uses of streaming media employing a “QVC” style costume show integrated with a custom shopping cart allowing immediate purchase of showcased products via the video. • Identified, developed and launched a new party product line successfully expanding the product portfolio by 30%.

Resume: Jay Hofkamp ● [email protected] ● 262-361-4348

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Director of Business Development The Garvey Group Oak Creek, Wisconsin 2003 to 2004 Shaped and marketed a new product offering of online ordering, reporting, and fulfillment system for marketing and sales collateral including web-based print on demand, lead generation and management services. • Conceived and launched iTask (GarveyiTask.com), a hosted e-procurement management system increasing sales by 25% while expanding existing clients’ sales and penetrating new markets. • Directed a cross-functional team of sales, IT and marketing staff. Coordinated online operations and marketing efforts including web site systems, marketing campaign planning, proposals, and sales collateral. Sales Executive Computer Associates Milwaukee, Wisconsin 2001 – 2003 Sold ecommerce portals and business intelligence software solutions consultatively. Managed overall sales cycle from initial call, business development, channel partnerships, developing and presenting overall solutions, contract negotiation and account management. • Achieved top 10% in product sales within the first 14 months of employment. • Negotiated multi-million dollar proposals for software and service solutions effectively. Managing Principal Consultant BroadVision, Inc. Brookfield, Wisconsin 2000 to 2001 Identified and implemented clients’ ecommerce marketing strategies including one-to-one and behavioral strategies for the BroadVision web platform and content management software. Responsible for all project and resource management, account management, and customer training. • Consulted and managed multi-million dollar projects for Fortune 500 accounts including Rockwell, Fingerhut, and Strong Funds (now Wells Fargo Advantage Funds). • Created, marketed and managed the first BroadVision One-to-One Personalization User Group. Co-Founder and Principal JADE Technologies, Inc. Brookfield, Wisconsin 1995 to 2000 Conceived and grew a multi-million dollar, web development, ecommerce, web hosting, Internet connectivity, and communication services business providing the overall business and marketing direction and execution of promotional plans, sales, and operations. • Identified customers needs to design web sites using HTML, ASP, CSS, SQL, Dreamweaver, and Photoshop. • Developed and managed client email campaigns, search engine marketing, search engine optimization services and overall website and campaign performance. • Presented and instructed at ecommerce conferences and seminars. Operations Manager Pendl Company Waukesha, Wisconsin 1992 to1995 Managed manufacturing operations, procurement and production for a laser toner re-manufacturer with over $25 million in revenues. Responsible for P&L, budgets, forecasts, plant layout, scheduling while supervising up to 30 employees. • Increased productivity 134% through plant re-engineering and reclassification of jobs. • Designed and implemented a quality assurance program that decreased defects 79% in the first year. PROFESSIONAL ACTIVITIES and HONORS Board Member: Milwaukee Interactive Marketing Association (MIMA), 2006. Best Store Marketing and Promotions Award: National Party Retailing Awards (2006 marketing campaign). Horizon Greatness Award: Commission Junction 2005 Horizon Awards. EDUCATION University of Wisconsin – Milwaukee Bachelor of Arts - Business Administration Degree Keller Graduate School of Business – Milwaukee, Wisconsin Pursing MBA – Marketing, 50% completed

Resume: Jay Hofkamp ● [email protected] ● 262-361-4348

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Wisconsin Food Gifts Company http://www.1800FoodGifts.com http://www.WisconsinCheeseman.com http://www.Mille-Lacs.com http://www.Scottsfundraising.com/ Buyseasons, Inc. http://www.Buycostumes.com http://www.Buyseasons.com/ http://www.HalloweenMagazine.com/ http://www.EverythingHolidays.com/ http://www.HalloweenAssociation.com/ http://www.Buycostumes.tv/ http://blog.Buycostumes.com/ http://www.myspace.com/buycostumes http://www.Deal.com/ The Garvey Group http://www.TheGarveyGroup.com/ http://www.GarveyItask.com/ BroadVision, Inc. http://www.BroadVision.com/ http://www.PTplace.com/ (Rockwell) http://www.Fingerhut.com/ http://www.WellsFargoadvantagefunds.com/ (Strong Funds) JADE International, Inc. http://www.JADEInternational.com/ http://www.RapidCat.com/ Resume Keywords: Jay Hofkamp, Resume, Ecommerce marketing, E-commerce, Catalog marketing, online marketing, ecommerce operations, director, VP, paid search, organic search, search engine marketing, SEM, SEO, PPC, CSE, social media marketing, affiliate marketing, search engine optimization, Strategic Planning, email marketing, website design, website analytics, website usability, Customer Acquisition, customer Retention, Job Titles, Director of Internet, Director of Online Marketing, Director of Search Marketing, Online, Experience Manager, Vice President of Marketing, Vice President of Online Marketing, Vice President of Ecommerce Marketing, Vice President of Ecommerce, Vice President of Online Operations, Vice President of Ecommerce Operations, Vice President of Internet, Marketing Director, Director of eCommerce Marketing & Technology, Director of Ecommerce Sales, E-Commerce Marketing Manager, Digital Marketing Manager, Affiliate Marketing Manager, Director, eCommerce Operations, Manager, Email Marketing & Strategy, Online Marketing Manager, E-Commerce & Internet Marketing Manager, Marketing Director E-Commerce & Retail, VP E-Commerce and Marketing Analytics, Manager of eCommerce Marketing, Global Online Content Strategist, Director, Site Content, Internet Marketing Director, Director of Web Analytics, Vice President Digital, Vice President, Multi-Channel Customer Marketing, Director of Catalog/Web Marketing, Ecommerce Marketing Director, Director E-Commerce Marketing, e-Marketing Manager, Director of Online, Internet Marketing Manager, eCommerce Channel Manager, Affiliate Marketing Director, Vice President Merchandising, Sr. Director ECommerce, Corporate eSolutions Marketing Manager, Vice President E-Business and Interactive Marketing, Director of Online Merchandising, Director MultiChannel Marketing, Retail, Google, Yahoo, MSN, Online Analytics, HBX, Omniture, Endeca, Webtrends, Bid management, Shopping Cart, broadvision, ablecommerce, strong leadership, Twitter, Facebook, MySpace, LinkedIn, Blogging, WorkPress, Technorati, Wisconsin, Milwaukee, Madison, Chicago, Racine, Oshkosh, Appleton, Hartland, New Berlin, Oconomowoc, Sussex,

Resume: Jay Hofkamp ● [email protected] ● 262-361-4348

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