Research Questionnaire

Research Tools: The research tools used for this research is Primary data: In the primary data the following research design is being followed: i.

Exploratory research Questionnaire survey (Sample Size – 50)

ii.

Descriptive research On the basis of the questionnaire survey, the analysis is done in order to find out the reason people visit an outlet and make a purchase. (Sample Size – 150)

The major reasons that can affect the purchase decision of people/buying behavior from a particular retail store/format/organised chain are: 1. 2. 3. 4. 5. 6.

Price Quality/ brand image Service level Availability of variety of products/merchandise Proximity to market Ambiance of store

The research should be able to address the following research objectives: a) b) c) d)

Understand the changing customer preferences for shopping Identify the key success factors of retail businesses Assess the customer satisfaction level towards major retail business houses. Evaluate the retail businesses on the identified parameters.

Questionnaire Guidelines for filling the forms 1. Please check the box wherever required. 2. Only 1 check per question.

Q1: Name:- ___________________________________________________________________________

Q2: Gender: -

Male

Female

Q3: Age:- __________ years Q4: Occupation:-

Service

Business

Others

Q5: Monthly average Income:5000-10000

10000-20000

20000-30000

30000 & above Q6: Where do you normally prefer shopping? Organized retail stores Other

Unorganized retail stores

___________________________________________________________ .

Q7: Organised retail stores are a better option because______. Experienced staff

Automated technology

Speedy shopping

Discounts/schemes/offers/sale

Automated billing

It is one stop for buying all items in terms of product category all items in terms of variety

Comfortable shopping

Q8: Grade convenience retailing experience in the scale of 1 to 5, where 1 is strongly disagree and 5 is strongly agree on the following characteristics: Comfort Style

Speed

Q9: How often you visit stores for different types of products and what is the average purchase amount:Category

Daily

Weekly

Fortnightly

Monthly

Average Purchase Amount Food and Grocery Apparel Gems and Jewellery Music & Book Consumer Durables

Q10: Rate your preference for choosing an organised convenience retail store : Scale of 5 Staff

Brands

where 1 is less and 5 is high.

Store area

Offers and discounts

Quality of products

Distance from home

Q11: Have you visited the following stores any time in the near past: Sl Option No Outlets 1. Reliance Fresh 2.

Vishal Megamart

3.

V-Mart

4.

Big Bazaar

5.

Hypercity

6.

Subhiksha

7.

Aapoorti

8.

Priyadarshini

9.

Kabuliwala

10. Big Life

Yes

No

If No then Why?

Occasionally

11. Shoppers Stop 12. Westside 13. Pantloons 14. Reliance trends 15. Wills Lifestyle

Q12: Where from do you prefer buying the following merchandise/ products? Sl Category No Outlets 1. Reliance Fresh 2.

Vishal Megamart

3.

V-Mart

4.

Big Bazaar

5.

Hypercity

6.

Subhiksha

7.

Aapoorti

8.

Priyadarshini

9.

Kabuliwala

10. Big Life 11. Shoppers Stop 12. Westside 13. Pantaloons 14. Reliance trends 15. Wills Lifestyle

Food and Grocery

Apparel

Gems and Jewellery

Music & Book

Consumer Durables

Q13: Do you buy the following merchandise/ products from the same store every time:Grade between 1 to 5 – 1 (always), 2 (mostly), Category

3 (some time),

(5 point scale)

4 (occasionally),

5 (never)

Reason

Food and Grocery Apparel Gems and Jewellery Music & Book Consumer Durables

Q14: Rate your choice of store on the following parameters on a 5 point scale, where 1 is worst and 5 is best: Sl Criteria No Outlets 1. Reliance Fresh 2.

Vishal Megamart

3.

V-Mart

4.

Big Bazaar

5.

Hypercity

6.

Subhiksha

7.

Aapoorti

8.

Priyadarshini

9.

Kabuliwala

10. Big Life 11. Shoppers Stop 12. Westside 13. Pantaloons 14. Reliance trends 15. Wills Lifestyle

Price

Quality/Brand

Service level

Variety

Ambiance

Overall

Q15: How did you come to know about these outlets? Sl Medium No Outlets 1. Reliance Fresh 2.

Vishal Megamart

3.

V-Mart

4.

Big Bazaar

5.

Hypercity

6.

Subhiksha

7.

Aapoorti

8.

Priyadarshini

9.

Kabuliwala

TV

Newspaper

Hoardings

Pamphlets

Friends/ Relatives

10. Big Life 11. Shoppers Stop 12. Westside 13. Pantaloons 14. Reliance trends 15. Wills Lifestyle

Q 16: Would you prefer to pay a higher price for groceries if you get to shop at air conditioned and comfortable places? Definitely yes Definitely no

Probably yes

Not sure

Probably no

Others