Reggae, Rastafari, And the Rhetoric of Social Control

REGGAE, RASTAFARlr AND THE RHETORIC OF SOCIAL CONTROL

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By Stephen A. King With contributions by Barry T. Bays I11 and P. Ren6e Foster

University Press of Mississippi / Jackson

This volume is supported in part by Delta State University. 22.3(1998) : 39-60. A n A n earlier version of chapter five appeared in Popular Music and Society earlier version of chapter six appeared as “The Co-optation of a Revolution: Rastafari, Reggae, and 10:77-95; copyright 1999 by the Rhetoric of Social Control” in HowardJournal of Communications Howard Journal of Communications and reproduced by permission of Taylor & Francis, Inc., http:// www.routledge-ny.com. A n earlier version of the epilogue appeared in Marketing in the Century Ahead: Proceedings of the Sixteenth Annual Atlantic Marketing Association Conference, I 1-14 October 2000. Ed. Jerry W. Wilson, 2000: 85-94. www.upreSS.state.ms.us Copyright 02002 by University Press of Mississippi All rights reserved Manufactured in the United States of America

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Library of Congress Cataloging-in-Publication Data King, Stephen A., 1964Reggae, Rastafari, and the rhetoric of social control / by Stephen A. King ; with contributions by Barry T. Bays I11 and P. RenCe Foster. p. cm. Includes bibliographical references (p. ) and index. ISBN 1-57806489-9 (cloth : alk. paper) I . Reggae music-Jamaica-History and criticism. 2. Music-Jamaica-Social aspects. 3 . Rastafari movement-Jamaica-History. I. Bays, Barry T. 11. Foster, P. RenCe. ML3532 .K55 2002 7 8 1 . 6 4 6 ’ 0 9 7 2 9 2 4 ~I2 British Library Cataloging-in-Publication Data available

2002001 734

to J. Michael Hogun

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CONTENTS

Acknowledgments Introduction

- IX

- XI

PART ONE