Reed

REED SUPERMARKETS : A NEW WAVE FOR COMPETITORS Presented By: Junaid Rashid Ahsan Javed Waqar Abbas

SCHEME OF PRESENTATION

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INTRODUCTION  Mid

sized regional grocery store

  Established   192

in 1939 by William Reed

retail stores

2

regional distribution centers alongwith 21000 employees

 Attractive

stores, long hours, exceptionally attentive customer service

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INTRODUCTION  Focused

customer satisfaction

through:  Attractive stores  Long working hours  Exceptionally attentive customer service  Elegant and creative serving-case

displays  High staffing levels on weekends  No tippings 4

TOP LEVEL MANAGEMENT

 Founded  CEO:  VP

by :

William Reed

Jack Morrissey

Marketing:

Meredith Collins

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GEOGRAPHICAL AREA IN FOCUS  Case

study focuses on city of Columbus

 Capital

and largest city of the U.S. state of Ohio

 Population:  Average

2 million

income - $52000

 Household

income is 11.6% higher than state average  Intense competition in Grocery

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GEOGRAPHICAL AREA IN FOCUS  Low

unemployment rate

 Intense

competition in Grocery supermarket sector

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POTENTIAL COMPETITORS  Three

competitors of Reed’s supermarket 1. TopVal - Lower priced 2. Galaxy - Mid ranged 3. Delfina - Top ranged

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What is REED’s position in Columbus market? How does a supermarket makes money?

QUESTION # 01

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