Reaction Paper

Mangalili, Sergio D.

TO5203 Reaction Paper

Chowking Commissary Chowking is a Philippine-based chain that pioneered the Asian quick-service restaurant concept in the Philippines. The concept combines the best in Western fast-food style of service with Chinese food. Chowking predominantly sells noodle soups, dimsum, and rice toppings. The company was founded in 1985 at a time when Western-style burger joints were dominating the Philippine fast food scene. In 1989, Chowking started expanding its market share amid the volatility in the domestic market. It started its franchising operations and made its entry into the provincial markets the same year. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation, the Philippines' biggest fast-food chain. The change in ownership gave rise to store renovations and a new corporate look and mindset that is visible from front-end to back-end. Chowking chao fan in a box. To ensure its continued growth, Chowking explored markets outside the Philippines. As of 2008, Chowking has over 400 stores within the Philippines and in markets such as the United States, Middle East and Indonesia. Chowking has steadily been expanding its network in the Philippines. It is able to ensure the freshness of its food and the reliability of its supply through its main commissaries in Highland, Muntinlupa City and Sucat, Parañaque City as well as satellite commissaries in Iloilo, Cebu, Cagayan de Oro, Davao, and Pangasinan. In Dubai in the United Arab Emirates, Chowking's commissary serves ten stores and is expanding to other areas. In 2008, Chowking announced the completion of a Php270-million (USD 5.65-million) modernization program, which will help set the stage for the company’s future growth. Called “Project DMSSM” (pronounced “dimsum”) for “Designed, Modernized and Streamlined Supply Chain and Manufacturing,” the two-year modernization program that started in 2006 involves the expansion and renovation of Chowking’s Noodle Building, increased automation, and the improved integration of food manufacturing processes in its two commissaries in Muntinlupa City

Reaction: The process from which they prepare the ingridient from raw materials to the process wherein the products made are good to be distributed to their different franchising branches all over the philippines but also in other countries like indonesia.

Gardenia Plant - THE LOCAL subsidiary of bread multinational firm Gardenia International Pte. Ltd. is spending P700 million to expand its factory in Laguna.Gardenia is hiring 360 more workers as it expands its bread plant in Laguna.With the expansion, Gardenia Bakeries Philippines, Inc. seeks to more than double its daily production by mid-2009 to 250,000 loaves from 100,000.The expansion will come as the bread company expects falling flour prices, which makes bread cheaper, to boost demand. Company officials Monday said they would cut bread prices today amid the continued flour price drop.Falling flour costs have also prompted the firm to cut the price of a 600-gram loaf by a peso, and by 50 centavos for a 10-piece pack of pan de sal, effective today."Gardenia is initiating a price rollback so the other bakeries will follow immediately by reducing their bread prices also," the firm, which accounts for 65% of bread sales in supermarkets, said in a statement Monday."We delayed the expansion by almost two years already because of the high prices of wheat in the world market," Gardenia Philippines President and General Manager Simplicio P. Umali told reporters.Recently, however, US wheat prices have gone down by 6% to its lowest in more than one-and-a-half years due to sluggish demand.Local flour prices have been sliding as a result. The Globe brand of hard flour, for instance, now costs P910 per 25-kilo bag from P960 in September, data from the Trade department showed. Flour millers have also pledged more price cuts next year to reflect the removal of tariff on imported wheat.Gardenia Philippines hopes to recoup its investment in seven years since the loan used to fund the expansion must be repaid by then, Mr. Umali said on the sidelines of the briefing. The firm is also looking at exporting pastries with longer shelf lives by 2010, he added. The company will hire as many as 360 new workers, mostly in the distribution and retail division, for the expansion.

Reaction: I found the tour interesting and knowledgeable especially when they've shown us how they prepare and made those great tasting bread that made them famous.

Pictures Taken from the Tour: